Zinc Digital 2023 Portfolio

Zinc Digital

Creative Portfolio Website Design • Branding • Print

Hello, we are Zinc

We’re a digitally-led full service agency

At Zinc, we combine creativity and technology to provide innovative solutions to help our clients grow and thrive.

We work with you to design a site that balances creativity and performance, focused on creating an experience that generates results for your business.

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Creative Portfolio

Full Service We are your out-of-office creative department.

From websites and branding to marketing and printed collateral, your creative needs grow with your business! With the talented Zinc creative team on your side you’ll have everything you need, designed to fit seamlessly into your branding, sales and marketing.

education

Teach Northamptonshire

Connecting Teachers with jobs in Northamptonshire Teach Northamptonshire began as a funded initiative, tasked with creating a place for Northamptonshire teachers to find information, jobs and training.

They needed to be able to find and engage with local teachers, then ensure they found a site that offered the information they needed and a simple job application function. Teach Northamptonshire also wanted to grow and nurture a list of teachers in the area, to keep them informed with industry information and useful resources.

Services used: • Branding

• Paid search ads

• Design for print

• SEO

• Website design & build

• Consultancy 4

education

Teach Northamptonshire

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Fabulously friendly team & all expert in their respective disciplines.

The digital team are all lovely and absolute stars. Also really enjoyed considered input from the directors over the years - working with an agency where they know their stuff and are around long after the pitch is so important, and you absolutely get that here.

Kate - Teach Northamptonshire

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The Results The Teach Northamptonshire website has gone from strength to strength since its initial launch. 96% of the schools in Northamptonshire now use it to advertise their job vacancies, and the site has seen thousands of registrations since launch.

The Facebook advertising reached over 1million people, and the targeted SEO ensured that the US traffic was decreased by 87.42%, replaced with relevant traffic, showing a conversion rate improvement of 2,074%.

2350% increase in account registrations

96% of Northamptonshire schools on the site

99% of focus keywords on a first page position 7

e-commerce

Welling UK

Bespoke e-commerce website project Welling UK are a family owned and run ironmongery specialist.

They came to Zinc looking for a new e-commerce website with an improved user journey and user experience that better reflected their brand and company USP’s.

Key project requirements included: • API integration with their stock and product management software to streamline their sales and order process.

• Simple product to purchase user journey with the flexibility to add & find related products with ease.

• An updated navigation structure which provided a quick and clear user journey to key products.

Services used: • Brand Refresh

• SEO

• Website Design & Build

• PPC Campaigns

• E-Commerce & API Integration

• Social Media Support 8

Welling UK - Website Design

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We couldn’t be more delighted with the service we receive from Zinc.

As a new business we are hugely dependent on Zinc’s expertise in all things digital. We have been hugely impressed with the results achieved in such a short time…and they deliver when they say just for good measure. Highly recommended!

Jen - Welling UK

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The Results

77.64% increase in revenue YoY

58.81% improvement in bounce rate

19.59% improvement in session duration

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retail & consumer

Rose Gallery

In-depth product optimisation Rose Gallery is a Northampton based Fine Art Gallery who deal in limited editions and original artworks from many of the UK’s bestselling artists.

The Rose Gallery came to Zinc Digital from another agency, which wasn’t delivering the customer service and results that they were looking for. With an existing PPC account that was beginning to deliver, they knew that there was potential for their site in the organic space, but wanted to see bigger and better results.

• Bring new online sales to The Rose Gallery • Increase brand awareness and traffic online • Work with a constantly updating product catalogue • Improve visibility for products and collections Services used: • Shopify Integration

• SEO Services

• PPC Campaigns

• Paid Social Media Campaigns 12

Rose Gallery - Website Design

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The Results Through our work with The Rose Gallery, the Organic Search work on the site has gone from strength to strength. In the time, the overall keyword visibility has increased by 33%, which has led to an increase in organic users of more than 40%, year on year. Through the use of conversion-focused keywords, the organic revenue has also seen a drastic increase of 55%.

37% increase in users, year on year

99.35% increase in organic revenue

83% of focus keywords on the first page

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travel & tourism

Avventura

Luxury travel startup Avventura approached Zinc ahead of their launch in need of a full-service agency that could support their new startup. They knew their market and niche well, but wanted a creative & marketing partner that could help bring it to life.

Services used: • Branding • Design for print • Brand communications • Website design & build • Paid search ads • SEO

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Avventura - Website Design

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“

We couldn’t be more delighted with the service we receive from Zinc.

As a new business we are hugely dependent on Zinc’s expertise in all things digital. We have been hugely impressed with the results achieved in such a short time…and they deliver when they say just for good measure. Highly recommended!

Richard - Avventura Travels

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The Results Within the first three months of launch, Avventura was already making a name for itself. The Instagram campaign reached 132,700 people, it began to rank in first place for a competitive brand name within a month, and achieved a high Click Through Rate and low Cost Per Click. As a result of the brand awareness campaigns Avventura had its first enquiry within Week 1, and continued to have regular enquiries as the marketing strategy continued.

132,700 people reached on Instagram

1st Ranking 1st for highly competitive brand name within 1 month

1 week First enquiry within 1 week

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e-commerce

Cesca Stationary

Colourful & creative leather gifts Cesca approached Zinc for help to design, build and launch a new e-commerce website which showcased their products and unique philosophy, ensuring they stand out within the saturated stationary market.

Key project requirements were: • To increase engagement and number of sales across the website • To promote Cesca’s USP of producing high quality, sustainable vegan products • Improve lead generation with digital marketing including SEO & PPC

Services used: • Website Design & Development

• PPC Campaigns

• E-Commerce Integration

• SEO Services 21

Cesca - Website Design

22

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Happy to recommend Zinc Digital who have done an amazing job of building our new web site. Crucially the scheme ran on time and we were kept informed at every stage. We couldn't be more pleased with the end result, and the orders are already starting to roll in.

Thanks Zinc for making the whole process painless. We are excited at the opportunities to continue to develop the features of the web site and our digital marketing mix.

Susanne - Cesca

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The Results The year of 2022 was a fantastic one for Cesca. The marketing efforts brought thousands of users to the site, increasing by 110% year on year, and the conversion-focused page design ensured that they stayed on site and purchased products. We saw a decrease in bounce rate of 68%, and an increase in pages per session of 43%, which led to 65% more transactions and 109% more revenue.

Our work with Cesca has expanded into an advanced Google Ads campaign, utilising the new Performance Max campaigns, and opening up into social media advertising. Through the organic site optimisation, the Cesca website ranked for 225% more keywords in December 2022 than it was at the beginning of the year.

109% increase in revenue, year on year

65% more website transactions

110% more website users, year on year 25

education

Overnet Data

Showcasing online learning solutions Zinc were tasked with providing a creative, bespoke website which showcased Overnet Data’s online learning solutions for schools, including their flagship software Edulink One, a full parental engagement and school management software suite.

Key requirements were: • To deliver more qualified leads, particularly on the Edulink One product.

• Effectively communicate all the functionality of the Edulink One product.

• To design a website which combines both the Overnet & Edulink One branding as well as movement and transitions to bring the website to life.

• Improve user journey so potential customers can identify which product is right for them.

Services used: • Website Design

• SEO Services

• Website Development

• PPC Campaigns 26

Overnet Data - Website Design

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The Results As a Success Plan client, Overnet Data was able to use the wide range of Zinc Marketing services flexibly. Over the course of 2022, we supported the client with social media management, paid advertising campaigns on both Google and Facebook, as well as organic optimisation on the website. The impact of this was clear; the site saw an overall increase in users of 56% compared with the previous year. This led to 13% more free trial requests and 16% more online demos.

56.37% increase in users year on year

16.63% increase in Online Demos

188% increase in website form fills from PPC 29

sports & events

NCCC

Supporting Northamptonshire County Cricket Club Northamptonshire County Cricket Club is a first class county cricket club, based locally to the Zinc offices in Northampton. They are home of the Steelbacks, and during the off season, use their space for music events, large functions and weddings.

NCCC partnered with Zinc, looking for a digital partner to support their in-house team. Their services encompass a creative retainer, as well as a Success Plan with our marketing team. Our work focused on their County Ground website, which displayed the venue as an event space.

This enabled us to focus our efforts on bringing the events side of NCCC into the centre of our strategy.

Services used: • Creative Support

• PPC Campaigns

• Website Development

• Paid Social Campaigns

• SEO Services

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Northamptonshire County Cricket Club & County Ground Events

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The Results Over the course of our work with NCCC, the primary marketing method was SEO. We knew that a huge number of the potential customers for NCCC Events would be beginning with a Google Search, so our goal was to bring those users to the website and guide them to get in touch with UX focused designs. Over the course of our first year working on the account, we were able to grow the number of ranked keywords by 156%. The organic traffic increased by 101%, and the organic goal completions increased by 850%. ullamco laboris nisi ut aliquip ex ea commodo consequat.

101% increase in organic traffic

156.25% more keywords ranked for

14.52% decrease in sitewide bounce rate 32

Creative Portfolio

Websites Your website is your online first impression. If it’s not representing you well, informing your customers and getting you enquiries, it’s not working for you. We balance creativity and performance to design a website that elevates your business to the next level.

charity

The Beatrix Potter Society

The Beatrix Potter Society wanted a website refresh that would both educate and celebrate the life and works of Beatrix Potter, as well as promoting the society shop, news & events. One of the key aims of the website was to generate more Membership signs ups & donations.

Services used: • Website design & build • E-Commerce

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travel

Monkey Mountaineering Zinc partnered with Monkey Mountaineering to create a bespoke travel experience website. Inspirational imagery and clear trip itineraries were part of this creative project brief.

Services used: • Website design & build • Digital marketing

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healthcare

Full Support Group

A healthcare supplies company needed a website that was able to suit a range of sectors, maintaining a trustworthy and professional look without losing the personal touch.

Services used: • Website design & build

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automotive

Billing Finance

Billing Finance wanted to update their website with a fresh design & improved user journey. The main priorities for the new website were to ensure that making a payment, accessing the Customer Portal and applying for finance are as quick and easy as possible.

Services used: • Website design & build • Payment integration • SEO Migration

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logisitcs

Mini Clipper

A family haulage business was looking for a new site to show their long history and their bright future. We designed a site that had strong branding, clear action points and an easy to use navigation.

Services used: • Website design & build • Digital marketing

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local governement

Cumbria LEP

Cumbria LEP had updated their branding and needed a site with a new look. Their previous site was hard to navigate and overwhelmed users with information. We redesigned it to ensure the user experience was better, whilst adhering to the required transparency guidelines for LEPs.

Services used: • Website design & build • Digital support

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retail

BSH Group

B/S/H/ is the largest home appliance manufacturer in the world, with household names such as Bosch, Neff, Siemens and Gaggenau within the group.

B/S/H/ came to us in need of a digital approach to an ongoing customer service concern. When engineers attended customer callouts, there was a need for a full replacement in 20% of cases. The B/S/H/ team wanted to make sure that these customers weren’t left without options, so needed to equip their engineers with a way to show like-for-like appliances and suggest the best replacement via email.

Key Requirements: • Create a portable, digital way to compare products • Maintain the strong branding of the B/S/H/ group • Ensure all the data about each product was available quickly • Show reporting and analytics about the use of the solution • Simple ‘send to customer’ functionality

Services used: • Creative Retainer

• API and Data Management

• Web App Development

• Creative Design 40

technology

Bricknode

Zinc designed a brand new website for Bricknode which better represented their brand personality and showcased their innovative service offering. Working closely with their internal development team, Zinc provided a seamless launch with an effective SEO migration strategy.

Services used: • Website design • SEO Migration

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Get in touch Zinc Digital

We’d love to chat about your project 01604 59 89 99 info@zincdigital.com Arrange a video conference: zinc.digital/enquire-now zinc.digital

The Old Garage 33 Bedford Road Little Houghton Northamptonshire NN7 1AB