What is Inbound Marketing?
Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business. “Inbound marketing can’t be segmented into separate categories, with each section holding independent power. While we rely on SEO company to draw in visitors from organic search, that SEO doesn’t work if there’s no content. Without social media, blogs don’t reach new, interested people. And SEO, content, and social media are all completely useless without a lead generation process in place.”
How to optimize your PPC and SEO efforts for inbound marketing.
What SEO has to do with inbound marketing? Where inbound marketing lives The math involved in SEO and PPC The art and science of inbound marketing The anatomy of a paid search campaign