How to Use Headings for SEO Google’s offered a clear explanation of how Google uses H1, H2, HTML headings. This explanation shows the role heading elements play in ranking and how you should use them.
How to Use Heading Elements? It is important to use headings to show the document structure. <h1> headings should be used for main headings, followed by <h2> headings, then the less important <h3>, and so on. Note: Use HTML headings for headings only. Don't use headings to make text BIG or bold.
Background on Heading Tags for SEO In the early 2000s, heading elements (H1, H2, and H3) were actual ranking factors. It was mandatory to add your keywords in the headings if you wanted to rank. The word “rote” means doing something mechanically and out of habit, without thinking about it. Adding keywords to headings tags has become a rote SEO practice. It’s done not because it’s useful but because it’s a habit. Take a look at the top-ranked sites for most any query and it’s highly likely you won’t see sites seeding heading tags with keywords. Title Tags: The title tag is an HTML tag that exists in the head section of each webpage. It provides an initial cue or context as to what the topical subject matter is of the respective page it is on. Unique Tags: Duplicate title tags are not helpful to searchers or search engines. If you have duplicate tags you’ll see them in Google Search Console or Bing Webmaster Tools reports and you’ll often find that the search engines have chosen to ignore your title tag and use other content it found on your page for the blue link text in the SERP.