PUBLISHER'S NOTE
IshaH magazine is back with a bang, and I am super excited to welcome you aboard on our July voyage. .
On the cover this month is the driven, Public Relations guru Sibo Muteyiwa
An award-winning seasoned business leader, innovation entrepreneurship, and business incubation and leadership coach, board member, creative marketer, PR/Brand, and communication strategist.
Offering over 25 years of experience in government, telecommunications (regulation) NGO/ Development, mining, and agriculture sectors.
The time she took out of her busy, (very busy) schedule for a chat at short notice is just amazing.
We are also in the kitchen, this winter with Chef Joy Muzadzi to talk about catering as a business.
As usual, we have our Fast Five Feature with Coach Marilynn as she unpacks counselling, coaching, and mentoring.
The time has come for women to showcase who they truly are, without always conducting pity parties addressing how fallow the ground is.
By nature, women are “a make it happen” breed.
No matter the cost no woman in her right sense of mind will let her children starve all in the name of fallow ground.
Roles have shifted drastically between men and women, with a high number of women going into business to sustain themselves as well as their families.
Featured this month also is journalist, Yvonne Muchaka, a woman bringing about change in the journalism fraternity which is slowly transitioning to a balanced environment were female journalists can excel alongside their male counterparts.
Featured again this month is the Ministry of Women’s Affairs and all the highlights of its activities from the month of July.
Women have the pleasure of experiencing creation by carrying babies in their wombs, nurturing, and weaning.
In their special way, women are irreplaceable, the beauty of a woman is in her strength, it is in her ability to create and replenish. It is in her charm, her wit, and confidence in her strength.
A woman’s shield is her strength and can-do attitude. You can find these attributes in a young girl, a woman, a mother, and a grandmother.
Our mothers did not ask for a levelled playing field, but they still made history.
On that note, let’s get right into it
Contact us on all our socials we would love to hear from you until next month stay safe!
Once again welcome to iShaH, we love you, and we appreciate you for being a part of our journey.
Universe Hangombe
Universe Hangombe Publisher iShaH Magazine
DESIGN PRINT PUBLISH
“Communications, Marketing and Advertising are indispensable tools towards success and growth in any business venture…”
Darik Solutions in Partnership with Zim Women –Led Micro Enterprises offersa diverse range of business and marketing solutions, strategies and ideas that are customised to meetour clients’standards and exceed their expectations.
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PUBLISHING EDITOR
Victoria Chidarikire info@ishahmagazine.co.zw +263 772 313 445
EDITORIAL CONTRIBUTORS
Contributors
Herzel Mushayabasa Tanatswa Mukwacha Shantel Nyaumwe Universe Hangombe
ON THE COVER
Sibo Muteyiwa Deputy Director of Marketing POTRAZ
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“Marketing continues to be an effective tool for business sustainability I always say we can have the best product or service, but if customers are not aware of it and buying it, business is doomed.
Sibo Muteyiwa; Deputy Director of Marketing at POTRAZ
GET AN INSIGHT ON ZIMBABWE BUSINESSES MARKETING & SUSTAINABILITY
IshaH Magazine sat down with one of the business marketing experts to discuss the business environment in Zimbabwe, and her perspective on marketing, and branding.
Sibo Muteyiwa is an award-winning seasoned business leader, innovation entrepreneurship, and business incubation and leadership coach, board member, creative marketer, PR/Brand, and communication strategist.
Offering over 25 years of experience in government, telecommunications (regulation) NGO/ Development, mining, and agriculture sectors.
She is recognised as one of Zimbabwe’s top business leaders, marketers, and communication experts, celebrated and endorsed by the Institute of Corporate Directors as one of the 50 most inspirational women in Zimbabwe. She has represented Zimbabwe on various high-level national and global platforms and has several leadership positions across multiple economic sectors in Zimbabwe.
She is also the founder and CEO of Discovery Accountability & Growth Network.
Brands have shifted from being large corporates to individuals. What do you think is the reason for this shift and can an individual’s brand make it against larger corporations??
SB : Brands have indeed significantly shifted over the past 5 or so years in my opinion. This is due to pressure from the demands of the “modern-day” customers who are now demanding more than just a product or service from corporates.
This change and demands are driven by several factors, including the rise of social media which has exposed customers to international standards and quality products and services from across the globe, the increasing importance of personalised experience, and the growing influence of consumer advocacy and voice.
Brands have not taken this laying down either though, they have realised that if they sit on their laurels, they will face extinction.
They have leaned more on the power of technology for maximum connection with customers on a more personal level and leveraging this shift to create more meaningful and impactful experiences for their customers.
Individual brands have gained prominence in the market as well. This is normal in my view because consumers are increasingly demanding value authenticity, personal connection, and unique experiences which is easier to get with individual brands than large corporates.
Consumers are gravitating towards brands that reflect their values and offer a sense of community and belonging, a turnaround that individuals can easily do than their larger counterparts. Individual brands have the freedom to adapt and change quickly in response to market trends and customer preferences. They can experiment with new ideas and strategies without the need for lengthy approval processes.
Let’s talk business. What can you say are the key fundamentals in realising a company’s full potential through brand strategy?
SB : Brand strategy refers to a longterm plan that outlines the goals and objectives of a company's brand. It encompasses the actions and tactics taken to establish and maintain a strong brand identity in the market.
Sibo Muteyiwa is a seasoned Zimbabwean marketing expert
The main objective of a business is to serve its customers profitably in a sustainable manner. Brand strategies play a crucial role in influencing this trajectory and shaping the company's identity and positioning in the market.
They help establish a unique brand image, build customer loyalty, and drive business growth, which is the point of business, isn’t it? It is a way of differentiating a company from its competitors, contributing to increased brand awareness, market share, and profitability.
This is also key for a business to remain viable.
Major in this equation is:
Brand Positioning: Defining how the brand wants to be perceived in the minds of consumers.
Brand Messaging: Crafting a compelling and consistent message that aligns with the brand's values and resonates with the target audience.
Brand Identity: Creating a visual representation of the brand through logos, colors, typography, and other design elements.
Brand Equity: The value placed by customers on the brand
Brand Guidelines: Establishing rules and standards for the consistent application of the brand across various touchpoints
That is an eye-opener in terms of brand identity, but regarding connections, how can an individual work towards networking as a brand strategy?
SM: Networking is a powerful brand strategy that is essential for professional growth.
It plays a crucial role in building a strong personal brand. It allows you to connect with others, create new opportunities, and establish yourself as an authority in your field.
Identifying and engaging with certain networks in the industry is crucial for expanding and creating valuable connections., in turn, facilitates access to a wide range of valuable resources such as connecting with professionals and industry experts, tapping into their knowledge, expertise, and leveraging on potential connections and opportunities that may not be available in an everyday business set up.
Sometimes people connect better away from the business environment and office. Through networking, one can identify potential professionals who share similar goals and values, leading to mutually beneficial pointers that may enhance and expand business and personal opportunities. Trust and mutual respect are sometimes built through such.
Networking is not only about making connections though, but it also offers the benefit of increasing visibility for your brand.
It provides opportunities to showcase one’s expertise, share one’s brand story, and build relationships with potential customers, promoters, employers, investors, and/or partners.
Through networking, I have personally established my brand as a trusted and influential player in my industry and profession.
Networking also plays a significant role in developing and promoting your brand.
You are highly dedicated to all issues involving women, from the business side to wellness.
Can you share with our readers how you have been able to juggle the many roles you have and managed to function at full capacity?
SM: In today's fast-paced work environment, many professionals find themselves juggling multiple roles and responsibilities.
I have found that this can lead to increased stress, burnout, and decreased productivity.
Successfully managing multiple roles in my opinion calls for effectively prioritizing tasks and allocating time to each role, at times utilizing time management techniques such as creating schedules and setting deadlines to ensure timely completion of tasks is critical. It is the only way one can survive these schedules
Work-life balance is also a crucial topic in the corporate world today, and it should be, because the corporate world survives and succeeds through a healthy and functional workforce, its people. Balance in its true meaning means finding a healthy equilibrium between work responsibilities and personal life.
As women in the corporate world, the task is daunting, to say the least. Our responsibilities, besides leading corporates, extend to being wives, mums, sisters, sistersin-law, mentors, coaches for families and employees, and more. It is truly overwhelming at times, and it is normal to sometimes feel overwhelmed.
I am still to find a person who says they have mastered the art of perfect balance and juggling. I do as much as I can, using various possible strategies that help me become effective at the same time remaining sane and functional. when I feel tired, I rest.
We need to have time for our families, hobbies, and personal well-being, in addition to our professional commitments.
When I feel overwhelmed, I take a walk, go for a run, or play golf to recalibrate and refocus. It is simply not possible to be a superhuman..
The global economy is also unforgiving now, everyone has turned to either hustlers or multi-income chasers, and there is hardly any rest because of this.
Functioning at full capacity also requires being able to effectively manage stress and pressure associated with handling multiple roles.
It also means practicing self-care and good mental health. Be smart, remember YOU, fill your cup first is the mantra that I borrowed from Oprah Winfrey.
You are a certified marketer, with over 25 years in the marketing/ communication field.
You have had a front -row seat to all the trends that have graced the marketing fraternity.
How has the evolution of marketing trends affected the need for marketing as a tool in business sustainability?
SM: Marketing was simple when I first got into the field Print and traditional electronic adverts were our go-to marketing tools using newspapers, magazines, radio, TV, and later billboards to reach customers
The message was mostly one-way, feedback and reviews were not as powerful as they are now
One just had to manipulate the 4 Ps of marketing and throw in a few print, TV, or Radio adverts here and there and we were good to go
Things have changed now Marketing trends have evolved significantly, specifically over the past decade or so, digital marketing and social media have played a crucial role in this evolution
Businesses have had to shift from traditional marketing channels and/or tools to online platforms, leveraging technologies and data analytics to reach and engage with their customers more effectively
Brands are leveraging digital marketing and social media to foster and build brand awareness, drive customer engagement, and generate leads. Customers themselves have also evolved significantly.
They are now demanding more, better experiences, and connections with brands, even demanding brands to be more inclined to responsible business practices for them to buy or use their products and services.
It’s tough but easier to see that campaigns are going south quicker and faster than before using analytics. Marketing continues to be an effective tool for business sustainability. I always say one can have the best product or service, but if customers are not aware of it and buying it, business is doomed.
Sustainability means a functional business that operates profitably.
Profits only come from consistent and continuous purchases of these products and services.
Effective marketing campaigns that resonate with customers or target audiences lead to increased sales, customer loyalty, and longterm business growth which result in business sustainability.
Currently, you are the Head of Marketing and International Relations at POTRAZ for almost 12 years, how has the experience been for you?
SM: Working at POTRAZ has opened my eyes to the world of technology. When I began working there, words such as Artificial Intelligence,5G, and Industrial Revolution were good to have in a speech or conversation. Today, we are seeing the effects and impact of these in our daily lives. I also see what these have done to the field of marketing and communication, a huge impact in that those who have not leveraged on this phenomenon, will either vanish or hopefully quickly realise that they need to be part of this revolution for them to remain operational or in existence.
I also joined the organisation when no one knew anything about the brand. I am happy to say that I have contributed to the growth and impact of this brand to where it is now. Super amazing.
As a parting shot, to women and aspiring marketers, any words of wisdom?
SM: Surround yourself with people who will mention your name in rooms full of opportunities. Invest in relationships, learning through reading and experience, mentorship, and coaching. Network fruitfully and reciprocally, do not expect your networks to serve you only, give back as well, and never cease to ask questions, the only way you will know is to ask and you will get a response.
JOURNALISM UNFOLDED
Yvonne Muchaka: Insights on Women In Journalism
Women are increasingly making footprints in the media although at a slow pace.
There are significantly higher numbers representing women than when l joined the media.
IM: introduce us to Yvonne Muchaka as a Journalist in brief. Your background on how you started in journalism your educational background, career development stages, and where you are now?
YM: My name is Yvonne Mashayamombe Muchaka, and I have a passion for broadcast journalism, having started my journey at Harare Polytechnic and finishing off at the Christian College of Southern Africa.
With a passion spanning over 15 years, I have largely worked as an information officer in an organisation for over 11 years, before venturing into the media space in 2019.
The highlight of my career came at Zimbabwe Daily, where we brought innovatively and creatively to communicate the major story of the day.
I now serve as a consultant for digital/online media platforms and a freelance journalist.
I am a holder of a Bachelor of Science Degree in Community Development from the Women’s University of Africa and a Diploma in Christian Ministry from the Apostle B Java School of Ministries.
IM: You have been in local journalism for a long time; do you see changes in women’s representation in media?
And what is the status of women in the news media? How has the portrayal of women in media changed locally and globally?
YM: I've witnessed significant changes in women's representation in media, with more women taking on leadership roles and diverse stories being told.
However, there's still a long way to go in terms of balanced representation and nuanced portrayals of women in general.
The portrayal of women in Zimbabwean media on the other hand has equally undergone a significant transformation, showcasing more women in leading roles, diverse characters, and stories that delve deeper into women's issues and empowerment.
There has been a reduction in the objectification and sexualization of women, and more women are holding leadership positions in media houses and production companies.
The media is also challenging traditional stereotypes and giving more attention to women's issues like gender-based violence, equal pay, and political participation.
Additionally, digital media has created new platforms for women's voices to be heard, with female bloggers, podcasters, and social media influencers making their mark.
While there is still room for improvement, the progress made is a step towards more inclusive and accurate representation of women in Zimbabwean media.
IM: Women empowerment is very much misinterpreted for feminism; do you think today's media is portraying a non-biased picture of feminism or it is still being portrayed in a negative light??
YM: Today's media has made progress in portraying feminism but still struggles with accuracy and balance. While some outlets strive for nuanced representation, others sensationalize and stereotype, perpetuating harmful misconceptions.
The media often focuses on the elite, and more radical women's experiences, neglecting diverse perspectives. However, with digital media on the rise, there is a growing effort to amplify marginalized voices and showcase the complexity of feminist experiences.
To improve representation, it's essential to support inclusive storytelling, avoid stereotypes, and engage in respectful dialogue.
By doing so, we can promote a more accurate understanding of feminism and its core principle of gender equality.
Mrs. Yvonne Muchaka Filming An Event
IM: How have you managed to juggle work, home, and ministry I understand you are hands-on with that with your Morning Devotion special every day on the Zim Daily platform.
YM: So yes, for three years I served at Zimbabwe Daily with a focus on the broadcast side of things and as overall team leader It has been a privilege, to watch the platform grow from a followership of 100k to 453k within that span
Bringing innovative ways of telling the story Together with the team, we managed to make the cartoon the most prominent part of the platform, and it changed the whole dynamics We brought the platform right to the people, bringing people's silent thoughts to life, and people like that
But as a person who is honing a skill and growing in diversity, I have moved on to consultancy, and building my brand, true to my faith in God, my passion for media and development, and as I strive to become more financially independent
MG: What can local Zimbabwean media houses do better or improve to support local women’s empowerment?
YM: Let me start by saying, female journalists need to step up and amplify fellow women in the media We face the same challenges in the communities, at home, in the economic space, and in every aspect Let us document these stories of resilience and let us support each other
So, yes, local Zimbabwean media houses can better support women's empowerment by increasing representation and amplifying women's voices, stories, and perspectives
They can achieve this by hiring more female journalists and editors, creating content that challenges gender stereotypes, and showcasing women's achievements and contributions to society
Additionally, they can provide platforms for women to share their experiences and views on issues like gender-based violence, reproductive rights, and economic empowerment By doing so, they can help shift the narrative and promote a more inclusive and equitable society
Furthermore, they can also engage in investigative journalism to expose genderbased injustices and hold those in power accountable, ultimately contributing to a more just and empowered society for women.
So let us empower female journalists, let us resource them to cover the stories that matter to them, not spike stories because as editor, you don't like the sounds of victory. Women are powerful and can facilitate development if we give them a chance.
IM: Gender Equality and women’s rights have been making an impact on social media platforms ever since social media became the main platform for activism worldwide, what measures can be taken to have the same impact using journalism to support the modern working woman who is career-oriented or an entrepreneur?
YM: Journalism can support the modern working woman by amplifying their stories, challenges, and achievements, and holding those in power accountable for gender-based injustices.
Measures can include in-depth reporting on gender pay gaps, sexual harassment, and reproductive rights; profiling women entrepreneurs and executives; and creating dedicated sections or publications focused on women's issues.
Additionally, journalists can use datadriven reporting to expose gender disparities and investigate policies and practices that perpetuate gender inequality.
Podcast Shows and
have always been part of her journalism experience.
By leveraging the power of journalism, we can create a more inclusive and equitable society that values and empowers women in the workplace and beyond.
On that same note, let us support our female journalists. You know, sometimes our biggest hindrance is another woman, who takes business to a man or refuses a female journalist an interview but grants it to a male colleague. Of course, people have preferences but give that girl child an opportunity. One interview at a time, they will grow in proficiency.
IM: What challenges have you faced in an industry that has been largely dominated by men? Share with us your achievements over the past years.
YM: Well as someone who has covered mostly politics and political activities, being caught in the crossfire is one of them.
At one point, while I was practicing my photojournalism as part of my photography portfolio, I was arrested and charged with criminal nuisance as I took photos during a COPAC gathering, back in 2012.
IM: What advice would you give to other young people who are inspired to pursue journalism at full-time in our country?
YM: You must be bold, and fearless and set your boundaries. Have values. Journalism is not child's play; it is a very powerful tool for transformation.
If used wisely, it can unite, bond, and support peace initiatives. If not, it can break you. There is no story worth your virtue. There is no story worth your life. If you want to succeed, don't use gender as a trump card.
Work hard, be professional, be true to yourself, and be objective. You have it in you, respect yourself, and those around you, will equally respect you.
Interviewing
Together, we can build a capable, ethical developmental South Africa.
Catering A Forever Thriving Business: with – Joyce Muzadzi
This month iShaH Magazine got to hang out with one of the most decorated Professional Chefs of our time, Joyce Muzadzi as she whips away in her kitchen.
She holds a Bachelor of Technology (Honors) degree in Food Science and Technology.
IM: Who is Joyce Muzadzi?
JM: Joyce Muzadzi was born 38 years ago on 25 June 1985.
She is a wife and a mother to two lovely daughters.
A food technologist by qualification and brand ambassador of Sunroma Flavors.
IM: When did you start your business, Food Heart Caterers?
JM: I started Food Heart Caterers in March 2014.
This year marks our 9th year in the food and catering business.
We have come a long way, and when catering is your passion, the years just seem to fly by (laughs).
It has not always been an easy journey but with hard work and determination we are here nine years later still going strong.
IM: What kind of events do you cater for?
We cater to all kinds of social and formal gatherings that as weddings, parties, baby/bridal showers, funerals, memorials, unveilings, cooperate meetings, and school events.
You name it and we cater to you. Food is an integral part of any gathering, for us that means business.
The success of any gathering is food, and we have managed to capitalize on that.
IM: What was the inspiration for the name Food Heart Caterers??
JM: We are called Food Heart because we have the guests' food at heart For us food is not only about satisfying your hunger but also creating a lasting impression through food, whatever the occasion we aim to feed your heart as well as your stomach, hence the name Food Heart Caterers
IM: What other additional services & information can your clients know as Food Heart Caterers?
JM: We offer on-site and offsite catering. Our meals consist of starters as an appetite stimulator for the guests when they arrive at events.
Then we have the main course and desserts. We also do cocktail snacks, anytime cakes, and wedding cakes as well. In addition to that, we also have a delivery service that ensures that you get your food anywhere in and around Harare.
You can also call in your order and we will cater to your needs; we however insist that you place your order in time for us to do our magic.
IM: As a woman in business, how do you juggle family and the business?
JM: I do manage my time very well which makes it easier to balance work and home.
I also work from home, so I set boundaries around my working time so that I have time to bond with my family
When you do what you love it ceases to be a job it becomes a hobby. and having my family around makes it a whole lot easier.
IM: As a woman in business, since its inception how many events can you say you have catered for?
JM: I naturally pay particular attention to detail.
We have done in total 92 weddings, 142 funerals, 109 memorials, 122 unveilings, 85 parties, and 77 corporate events.
IM: Wow that is a lot of work ,which one can you single out as your most memorable event so far??
JM: We did cater for the Harare International School.
That was a whole different experience altogether and having to receive compliments made us very proud of our work and service.
.We had a racially diverse crowd attending that event and that stretched us a bit in terms of producing a menu that would cater to the crowd.
In the end, we had one of the most successful events to date. I will never forget that day for it was memorable.
IM: How do you deal with near disasters at Food Heart Caterers?
JM: You need to always have a plan B. I have learned not to succumb to pressure and dynamics to contain the pressure. Whatever happens, you must maintain your composure and stay in control.
As I mentioned earlier you need to be able to control your time. Always have a backup plan and all hands-on deck, you will never go wrong.
IM: How many people do Food Caterers employ?
JM: In total, we employ 25 contract workers, this is inclusive of drivers and catering staff.
Of the 25 we also have 4 students who are studying catering at Institutions of higher learning.
IM: Let’s talk about your cakes that have succeeded in being the talk of social media in the past few months, what is the secret?
JM: Consistency on the inside and outside mainly, the appearance of the catch must correspond with the texture and taste. There is also a need to fully harness the ability to create picture-perfect cakes and deliver cakes on time.
Also churning them out in numbers is a great marketing strategy and it has wonders for Food Heart Caterers (laughs)
IM: From a business perspective, how lucrative is catering as a hustle?
JM: It is very lucrative. Once you branch out into the market and you have a sound client base then you are good to go.
The highlight of every event is food. You must be intentional with your menu and what you intend to serve.
I believe serving people is like trying to introduce yourself to a stranger. By the time their plate is empty, you have gained a heart. (she laughs)
IM: What advice would you like to give to anyone who is attempting to go into the catering business?
JM: You must be a good timekeeper. You must be passionate that is a must. You need to be sociable with your clients it’s good business practice.
Get to know them and their expectations. You need to be energetic always, be mindful of specifications, and pay particular attention to detail.
FAST 5 QUESTIONS WITH COACH MARYLYN
GET TO KNOW THE WOMEN IN OUR SOCIETIES; WORK, LIFE, ACHIVEMENTS AND MORE
This month we got a chance to sit down with Coach Marilynn for our Fast Five Feature, as we navigate Coaching, Counselling, and Mentorship.
1)Who is Coach Marilynn?-
I am an ambassador of God, an Apostle by calling. They call me Pastor M, I am also a mother, encourager, an advocate for women and the girl child, a business consultant, Director of Ceremonies, Procurement specialist the list is endless.
I have 24 years of experience in the Retail industry. Professional Certified Life Coach 2nd runner up Life Purpose Coach 2022(ICMF)Business Coach of the Year 2023 (ICMF) and an all-around go-getter.
I live by this Scripture, which I usually start everything with Psalms 118:23-24 which says, “The Lord has done this, and it is marvelous in our eyes. This is the day that the Lord has made, let us rejoice and be glad in it. “
That is my opening scripture whenever I am sharing the word it goes with my identity.
Even as a Coach, I do not live outside the Word, remember even in the Bible, people had mentors, they were coached and counseled.. This is not a new thing; it was there in the foundations of the world.
2)What inspires you to motivate others?
Life inspires me to motivate others. I value and love people, I believe everyone deserves someone to encourage and motivate them. It’s a wrong assumption to believe that everyone has someone to talk to.
My mantra is, “Assigned to bring out the best in you”. I know everyone has a gem in them. When I see people, I see minerals.
I view myself as a miner looking at a mine that is yet to be dug, quite frankly, we do not know what is in it, it could be platinum, silver, or even diamonds, everyone is valuable they just need to be mined.
What inspires me to motivate is that I believe there is something of value in everyone. Come on, after all, we are all made in the likeness of God, it means in everybody there is something to preserve. There is a reason to live life and live it abundantly.
3)Can you break down coaching, Mentoring, and Counselling as the pillars of your work?
These pillars best describe the multiple roles that I have or the titles that I carry. Coaching sits on the fact that I am a Certified Life Coach.
I mentor based on experience I value younger girls and ladies starting up in business because that is in my DNA.
In terms of Coaching this is very personal, life coaching has started to be appreciated more in Zimbabwe due to awareness that people who are renowned, influential, and successful the world over have life coaches, etc.,
When it comes to coaching, I am pushing personal growth, asking questions like what is your capacity, what are you capable of doing, what have you done in the past and how would you like me to guide you to become that which you are supposed to be.
As a Life Coach, I aim to empower you to make positive changes in your life, build self-awareness, and enhance your overall well-being.
I love using the Wheel of Life as a coaching tool. If you are going to start a session with Coach Marylyn you know we are going to start on the Wheel of Life, until you are a balanced human being.
Counseling sits on my pastoral role, and I have a calling and a passion for marriage. The funny thing is, in as much as I haven’t done well in that department I have been called to restore.
CM: lam was encouraged and inspired by Paul the Apostle from the Bible who teaches about marriage and yet he was not married himself. I have realized that your greatest challenge is where your greatest gift is.
For me, marriage has been very challenging, and I do not hide that, because of that, it is the one thing I value and understand it is a covenant with God and it is a place where people need counseling.
I also counsel and coach the youth in different places.
One major thing to note is that I do not separate the roles. If you meet Coach Marilynn you have met Pastor M, you have met the guru in retail, you have met the business consultant. I operate as a full package, which has five dimensions, and you will meet all of them in one sitting.
.4)You are a Director of Ceremonies, tell us more about the business side of it the setbacks you have encountered, and how you have managed to conquer them.?
CM: You asked this question at an important time in my life when I was deciding on that. I remember posting on social media just recently saying I would drop the mic in 2025 and there was an outcry as many were against it.
My brand name in Coaching for the last 24 years has been “Munhu Chaiye Chaiye”,
I started directing ceremonies at church where one of the leaders told me that this was my gift. I will continue to do private functions though, the reason for it is that I believe in sharing the limelight.
Other young up-and-coming MCs are good. It is important to have a succession plan and make way for others.
I will have a Master Class in 2025 that will groom and mentor those who would like to venture into that field.
One thing I will tell you about the business side of Directing Ceremonies is that this is how I have managed to take my children to school.
Over and above formal employment, it was what maintained the lifestyle that we had in our home.
Concerning setbacks, I would say people want free services. In their mind, they think you just go and stand there and talk, (chuckles).
That is a serious profession and people need to start appreciating it, especially in Zimbabwe..
As a director of ceremonies, you set the tone for an event, and you ensure that people are still focused. It doesn’t matter whether it’s a cooperate function or it’s a wedding the whole load falls on the Director of Ceremonies.
It also boils down to perception, because people think that you can just get away with just giving a token for services rendered.
You need to remember who you are, and that you are a brand. I have conquered through speaking up, I would rather not do the function than do it at less than what I am worth.
.5)What are your parting words to our readers?
CM: My parting words to the readers are what I have been saying all year, Be you. In everything be you. The biggest challenge we have in this life is people are living and operating while they are not self-aware.
A lot of people are living lives that are not there because they are worried about the next person. Run your race, write your own story, sing your song. Coach Marilynn signing out!
LEFT : Coach Marilynn speaking at a conference in Harare and on the right, she shares her coaching with the youth at a social gathering
The Ministry of Women Month Of July Journal.
The Ministry of Women’s Community Small and Medium Enterprises Development continues to support the National Development Strategy.
Empowering Women, Transforming Economies: Minister Mutsvangwa's vision for a brighter future
In a remarkable display of dedication to women's empowerment and economic inclusion, Minister of Information, Publicity and Broadcasting Services, Honorable Monica Mutsvangwa, and the Ministry of Women Affairs, Community, Small, and Medium Enterprises Development, have made significant strides in promoting gender equality and driving economic growth in the region.
At the African Union (AU) Women and Youth Financial and Economic Inclusion Technical Meeting in Accra, Ghana, Minister Mutsvangwa
championed women's empowerment and economic inclusion, emphasizing the importance of unlocking the potential of Africa's women and youth for inclusive and sustainable economic growth.
She shared Zimbabwe's success stories in supporting women, communities, and MSMEs, and held bilateral talks with Ghana's Deputy Minister of Gender, Children, and Social Protection to explore areas of cooperation.
In a related development, Minister Mutsvangwa commissioned the Maker Space Innovation in Bulawayo, a partnership with UN Women and the International Labor Organisation (ILO), providing state-of-the-art industrial machines for entrepreneurs in the textile industry.
Meanwhile, the Ministry of Women Affairs, Community, Small and Medium Enterprises Development actively participates in the SADC Industrialisation Week, promoting market facilitation for MSMEs, enhancing their competitive advantage, and showcasing their contributions to industrialization and economic transformation.
Honorable Minister Monica Mutsvangwa (Sen) had a productive meeting with Dr. Jo Abbot, Development Director and Deputy British Ambassador to Zimbabwe, at her office.
They discussed various issues, including women's rights programs, economic empowerment, access to services, GBV prevention, and the creation of foreign export markets for SMEs.
Minister Mutsvangwa emphasized the Ministry's willingness to collaborate with all development partners to advance women's and girls' interests, promote their empowerment, and ensure their inclusion in all development matters.
Dr. Abbot stressed the need for coordination and partnership to maximize efforts and achieve positive outcomes.
WOMEN
In a separate engagement, Minister Mutsvangwa concluded her two-day tour of Cooperative Societies in Manicaland Province with a visit to Matema Potato Growers Cooperative Society in Nyanga District.
The Cooperative has grown significantly, with 169 members, 78 women, and 91 men, and has received registration, funding, and skills training facilitated by MWACSMED.
Minister Mutsvangwa is also the guest of honor at the first Harare Forum for AfricaRural Development Cooperation and ChinaZimbabwe Civilisational Dialogue Academic Week, hosted by the China-Zimbabwe Exchange Center Heyang Institute for Rural Studies.
The event is attended by His Excellency Zhou Ding, Ambassador of the People's Republic of China to Zimbabwe.
Through these events, Minister Mutsvangwa and the Ministry of Women Affairs are demonstrating their commitment to empowering women and MSMEs, driving economic growth, and promoting gender equality in the region.
Their efforts are a testament to the government's dedication to leaving no one behind and achieving sustainable economic development.
Pietrofesa and Splete wrote
“Career Development is an on-going process that occurs over the life span and includes home, school and community experience”
GLOBALTRENDSFOR WOMEN ENTREPRENEURSHIP
Article by Tanatswa Mukwacha
INthis article l shall be
sharing and empowering you with information on entrepreneurship.
• Encouraging more women to set up their own businesses could help increase our national economic development.
• But obstacles remain that can prevent female entrepreneurs from starting and running their own businesses.
• My Recent research identified six global trends among women entrepreneurs that could indicate the best ways to boost female-led business start-ups.
These trends show how to create more opportunities for budding women entrepreneurs, as well as how that could bring local, regional, and even global economic benefits for all.
1. Women from low-income countries are more likely to have entrepreneurial ambitions
Women in low-income countries had the highest entrepreneurial intentions while those in high-income countries were least likely to want to start a business.
More specifically, women from two regions – Latin America and the Caribbean, and the Middle East and Africa – are leading globally in this area, with one in three women polled in these areas reporting entrepreneurial intentions.
If policymakers nurture the entrepreneurial intent of women in low-income countries and encourage their ventures, it could help kickstart the next phase of economic development in these regions.
2. There has been a rise in highgrowth entrepreneurship by women
Globally, one in four women entrepreneurs expect to see growth within five years by employing six or more people. This suggests women are challenging common stereotypes that portray them as disadvantaged in business leadership.
They are building successful, innovative businesses. Gender-specific obstacles such as societal norms, access to finance, and imposter syndrome act as a glass ceiling that prevents female entrepreneurs from reaching their full potential. These barriers must be removed.
Female entrepreneurs tend to be younger, on average, than men, especially in low-income countries
Youth entrepreneurship among women is particularly strong in North America, the Middle East, and Africa, as well as in low-income countries where women under the age of 34 were more likely to be involved in high-growth startups
By fostering youth entrepreneurship through support programmes and early-stage financing that specifically targets women, policymakers can help to grow economies for everyone
4. There are more women ‘solopreneurs.
Globally, women are more likely than men to go it alone when setting up a business
Slovenia has the highest global rate of female “solopreneurship”, with more than four out of five women in this country starting a business without a partner
Having said that, the bulk of women solopreneurs (between 50-55%) have less than 5 employees So, while there are more, most of them tend to stay small Targeted attention could help these female solopreneurs to grow their businesses and employ more people, boosting the economy
5. There are more business exits than entries among female entrepreneurs
More women in middle and lowincome countries exited entrepreneurship than started a business in 2022 High exit-to-entry rates for women reflect what are often more volatile economic contexts, in which establishing a stable business can be very challenging
More female entrepreneurs are shutting up shop than starting their own business
6. Job scarcity is the main motivation for entrepreneurship among women.
Almost three in four women (72.9%) cite job scarcity as the main reason for their business startup, compared to about two-thirds of men (67.2%). Regionally, rates were highest for women in Latin America and the Caribbean (82.2%).
On one hand, this trend suggests selfemployment offers livelihood opportunities and financial independence for many women when jobs are scarce.
However, it’s also a somewhat worrying trend because, as evident in the graph below, female entrepreneurs rank lower compared to men on other more proactive (and thus less reactive) motivations such as building wealth.
Female entrepreneurs are more likely to start a business because they can't get a job.
Image: BELOW
A focus on entrepreneurial mindsetbuilding could help with this problem, including training schemes and support for women’s entrepreneurship that is more opportunity-driven and less motivated by job scarcity.
Overall, there are multiple silver linings for female entrepreneurs, particularly the rise in high-growth and youth entrepreneurship in lowincome countries. This augers well for economic growth.
However, there are still barriers to female entrepreneurship in terms of finance, skills, and mindset.
Overcoming these will require interventions from policymakers and other actors in the entrepreneurship ecosystem, including the creation of mentoring programmes, as well as providing targeted financing and growth support strategies to female entrepreneurs.
ARTICLE & RESEARCH DONE BY :
Victoria Chidarikire
Founder of Zim Women Led Micro Enterprises & Chief Editor at IShaH Magazine
3. Younger women are driving entrepreneurship
ESSENTIAL SKILLS FOR FEMALE ENTREPRENUERS WITH VICTORIA CHIDARIKIRE
BEing environmentally conscious is crucial for the Sustainability of your business. Not only does it contribute to reducing environmental impact, but it also helps differentiate your company from others in the market. Many consumers increasingly seek eco-friendly options, and prioritizing sustainability can attract these environmentally-conscious customers to your brand.
STRATEGIC DECISION MAKING
Effective strategic decision-making skills are essential for any entrepreneur
As a female entrepreneur, it’s essential to have a leadership style that enables you to manage your teams and create a positive work culture
To do this, it’s vital to be confident in your abilities and decisions, possess good communication skills, and be open to feedback
To illustrate the power of these skills, imagine running a fashion retail business Through market research and customer preferences to decide which clothing trends to invest in, you could increase sales and maximize profits
FINANCIAL LITERACY
Having a strong foundation in financial literacy is essential for women entrepreneurs.
Understanding financial statements, budgeting, and cash flow management are critical to ensuring the financial health of your business.
By being knowledgeable about your finances, you can identify areas for growth, make strategic investments, and effectively manage your resources.
For instance, if you own a real estate firm, being financially literate can help you analyze the potential long-term gains of investing in a property.
You can determine how much you need to borrow, how much you can pay, and your projected profits.
This knowledge can help you make sound financial decisions that lead to the growth and success of your business.
NETWORKING
Women entrepreneurs must possess networking skills to succeed. Building relationships with suppliers, customers, and other entrepreneurs can offer valuable insights, support, and business opportunities.
For example, attending industry conferences and events can provide opportunities to connect with like-minded individuals and potential collaborators or mentors.
Let’s say you run a tech startup. Participating in tech meetups and joining online tech-related communities can give you access to resources like mentors, inventors, and suppliers.
Doing so could expand your network, allowing you to collaborate with other entrepreneurs and vendors on innovative projects.
RESILIENCE & ADAPTABILITY
Entrepreneurship is unpredictable, making resilience and adaptability critical for female entrepreneurs Thus, you must overcome setbacks, learn from failures, and pivot when necessary
For instance, remaining resilient and adaptable is vital when facing business challenges like supply chain disruptions or shifting consumer preferences
One effective solution is diversifying your sourcing by working with multiple suppliers Additionally, implementing flexible payment terms for your customers can help mitigate the effects of supply chain disruptions and allow you to adapt to consumer needs
NETWORKING
As a female entrepreneur, you must be able to present your company in a way that encourages client trust This is where branding comes in Establishing a strong brand identity that aligns with your company’s mission and values is vital
There you have it – six of the most valuable skills to help you thrive in the competitive business landscape
From environmental consciousness to effective marketing and branding strategies, these skills would empower you to be a successful woman entrepreneur
Remember that gender doesn’t determine business success It’s about the skills, knowledge, dedication, and resilience that you possess So, embrace and hone these abilities for a brighter future in the corporate world
THE POWER OF BUSINESS NETWORKING
HERE ARE SOME WAYS TO BUILD STRONG PROFESSIONAL NETWORKS
ARTICLE BY : Sibo Muteyiwa (Marketing Expert)
NNetworking is not only about making connections though, but it also offers the benefit of increasing visibility for your brand.
It provides opportunities to showcase one’s expertise, share one’s brand story, and build relationships with potential customers, promoters, employers, investors, and/or partners.
Through networking
I have personally established my brand as a trusted and influential player in my industry and profession.t out to attract local and
Attend Industry Events
Attend conferences, seminars, and workshops related to your field. Network with professionals and industry leaders.
Join Professional Organizations
Join industry-specific professional organizations.
Attend networking events and participate in community activities.
Utilize Online Platforms
Use online platforms such as LinkedIn to connect with professionals in your field.
Join relevant groups and engage in discussions.
Networking is not just about what you can get, but also about what you can give to others.
•Build Relationships:
•Be Genuine and Authentic:
Authenticity is key when networking. Be yourself and show genuine interest in others.
•Be a Good Listener:
Actively listen to others and show genuine interest in their stories and experiences. This will help you build meaningful connections.
•Be Memorable:
Find unique ways to stand out and be remembered. Share your expertise, offer help and support, and follow up with people after networking events.
•Leverage Social Media:
Use social media platforms to connect with professionals in your industry, share valuable content, and showcase your expertise.
•Attend Industry Events:
Attend conferences, seminars, and industry events to meet like-minded professionals and expand your network.
Networking is not just about collecting business cards. Focus on building genuine relationships and providing value to others.
•Follow Up:
After networking events, follow up with the people you met. Send personalized emails or connect on LinkedIn to stay in touch.
By implementing these networking strategies, you can build a strong personal brand and create valuable connections that will benefit your career.
Tips and strategies for creating a positive and memorable impression through networking:
Regular Communication
•Stay in touch with your professional connections through regular communication channels such as email, phone calls, and social media.
•Share updates, industry news, and relevant resources to keep the relationship active and engaged.
Providing Value
•Offer valuable insights, advice, and expertise to your connections to demonstrate your knowledge and establish yourself as a valuable resource.
•Share relevant articles, reports, and case studies that can benefit your connections.
Offering Support
•Be there to support your connections in their professional endeavors.
Offer assistance
Guidance, and introductions whenever possible.
•Attend industry events and conferences together to strengthen your relationship.
Strengthening Professional Connections
•Regularly schedule one-on-one meetings or catch-ups to deepen your connection.
•Collaborate on projects or initiatives to build trust and rapport.
•Seek opportunities to provide recommendations and endorsements for your connections.
Increased Opportunities:
•Networking efforts can lead to a higher number of job offers, speaking engagements, and business opportunities.
Collaborations:
•Networking can result in partnerships and collaborations with industry experts and thought leaders.
Recognition:
•Networking can enhance personal brand visibility and recognition within the industry.
PICTURE ( WALLPAPER A PRODUCT OF ZIM WOMEN LED MICRO ENTERPRISES)
