A case study into Siemens of Masdar City

Design: 3B: Case Study Presentation Project: Siemens Headquarters in Middle East Location: Masdar City, Abu Dhabi, UAE. Architect: SheppardRobson Firm Presented to:

Dr. Khaled Asfour Eng. Sarah

By:

Ziad Labib 12/1638

37 Slides

“A Global Network Of Innovation”

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Contents ➢ Siemens: Mission, Vision & Culture Products Business Derived Keywords ➢ Masdar City: Location History Concept & Mission

➢ Architect:

Methodology

➢ Siemens Headquarters: Introduction & Quotes Concept Society Efficiency Innovation Sustainability

➢ Conclusion

Siemens Mission: A lived ownership culture.

One engine of sustainable business is our ownership culture, in which every employee takes personal responsibility for our Company’s success Our culture: A consistent strategy. We have knowhow that extends from power generation to power transmission, power distribution and smart grid to the efficient application of electrical energy.

Vision: 2020 defines an entrepreneurial concept that will sustainably strengthen our core business and outpace our competitors in efficiency and performance. It’s our path to long-term success.

http://www.siemens.com/

Vision

Siemens - Business “With our Environmental Portfolio, we aim to drive our growth by helping customers to reduce their carbon dioxide emissions, bring down their energy costs and enhance their business success through greater productivity.”

Wind Turbines Development & Power Grids

Derived Keywords Innovation Creative thinking Sustainability Efficiency Slogan: “ A Global Network Of Innovation” 4

http://www.siemens.com/

Slogan “One day all cities will be li ke this.�

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http://www.entrepreneurial-insights.com/

Masdar City •

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Established in 2006, Masdar has a mission to invest, incubate and advance the establishment of a clean energy industry in Abu Dhabi and around the world.

A program driving new sources of income for the emirate and strengthening Abu Dhabi’s knowledge-based economic sectors.

Nearly 1.5 gigawatts of clean energy capacity deployed or under development globally One of the world’s most sustainable cities, Masdar City is on a mission to discover a “green print” for how cities can accommodate for denser populations, while reducing waste as well as energy and water consumption.

Designed by the British architectural firm Foster and Partners Designed in grid form to allow for better pedestrian pathways by stacking buildings close together so that they provide shading and their roofs can extend over the pathways themselves.

City Center, Ventilation

Internal Courtyards

Sikkas, Pedestrian walkways

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http://www.cleanenergyministerial.org/

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The practice’s work is underpinned by fully integrating a sustainable design methodology that balances efficiency and performance with form.

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The work of the practice benefits from an ability to have a constructive dialogue with clients and end-users, as well as collaborating closely with other members of the project team throughout the design and delivery of a project.

The Architect

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http://www.sheppardrobson.com/practice

Summary Analysis •

Siemens: The company was looking for a new headquarters building in the middle east. This building must suite its purpose and the companies vision; mainly sustainability.

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Masdar City: seemed like the most suitable place to building the headquarters, the city itself has the same concept as Siemens; Sustainable buildings and zero carbon emission as well.

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The architectural firm is known for its efficient, sustainable and performance guided buildings. This shows the synchronization between the company’s vision, the site’s vision, and the architect’s methodology.

"Global Network of Innovation"

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Open Office Workspace

Roof Garden

Casual Meeting rooms

One-on-one meetings

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60% Casual sitting break

Office lunch room

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Break and lunch rooms

80% Restaurant area

Connective plaza

Collaboration space

0% Retail stores

Social Attraction

Pedestrians pathway Activities pathway

Innovation

Social Integration

Creative thinking

30%

Social Impact

Siemens, Munich

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“A Global Network Of Innovation�

Melting Pot, Pixar studios

Sustainability

Pixar Office

80%

Water cooling and recycling

Pearl Academy of Fashion in Jaipur

360 HQ

Efficiency 100%

Solar Panels

Flexible office floor Removable floors 100%

Material Reduction unknown

Maximum indirect light & 100% ventilation

Sustainability

80%

Efficiency 100%

Solar Panels

Flexible office floor Removable floors 100%

Material Reduction unknown

Water cooling and recycling

Pearl Acad emy of Fas hion in Jaip ur

Maximum indirect light & ventilation 100%

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Air circulating throu gh office atriums

Circulated air

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Closed Atria Open Atria

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-Sustainable –Efficiency: Maximum ventilation 80% • The hot climate in this area was an obstacle that the building faced. To ensure energy efficiency Siemen’s building had to be provided with the maximum amount of ventilation. Moreover using simple windows open towards the wind direction is definitely not enough for the wind to circulate throughout.

• The atriums were designed in the center of building to assure air circulation evenly; the air enters from the bottom of the building and using the venture effect, acceleration of air from low pressure through high pressure, is accelerated through a shaded area for cooling then the entire plaza and offices. Using the other ‘closed’ atriums as vents to push out the warm air that has been circulated.

• This is system aids the efficient building greatly however, in a dry climate like Dubai, the air has not been controlled when considering its humidity percentage.

Archdaily.com

Pearl Academy of Fashion / Morphogenesis Maximum Ventilation Proposal 1

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In one of the hottest climates, Jaipur Fashion Academy 2 designed a sustainable approach by using water bodies and courtyards as measure of climate control. This water body is direct towards the wind direction to decrease amount of space needed of water. This location also allows the whole building to be cooled down by using the open courtyards as ventilation for upper floors. This system reduces dependency on mechanical system and energy consumption.

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1: Courtyards 2: Water body Archdaily.com

Maximum Ventilation Proposal By inserting the water body in the direction of the wind in Masdar city, It can drastically cool the air throughout the building. Using the center of the building as a distribution to office spaces and the atriums for resultant hot temperatures.

Still saving energy costs and air conditioning but also give a pleasant environment for workers and an attraction for pedestrians

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Cooled Air

Warm circulated air

4mm aluminum panels

-Sustainable – Innovation: Efficiency: Maximum indirect Lighting 100% • •

To provide the sustainable building, an innovative arrawy of sun panel deflectors were used.

The façade is clad in a lightweight aluminum shading system providing 100 per cent shading to 95 per cent of the glazed surfaces, and energy reductions of nearly 50 percent. Moreover the design of this aluminum piece requires no cleaning from dust as there is no horizontal surface.

• Criticism: The architect clearly focused on the reduction of energy consumption over the long term by using this façade, also this showed the focus on the function of the building greatly which is efficiency.

• This use of façade greatly reduces amount of electricity needed to offer appropriate lighting and thus and is a 14 great system that can be used in hot climate that will also offer great working environment of indirect light. http://cleantechnica.com/

-Sustainable 100% – Innovation: Solar Panels: Energy Reduction •

10MW Solar PV Plant

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Largest solar power plant in the region

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Land Area: 210,000 square meters

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Installed Capacity: 10 megawatt peak

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Energy Generation: 17,564 MWh annually

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Displaces approximately 15,000 tons of carbon dioxide annually In corporation with Masdar city, Siemens Headquarters uses these large amount of solar panels to further reduce energy consumption and thus increasing building efficiency.

Using these panels is also another element used to show the company’s visions; sustainability and efficiency.

Although they are not built just for Siemens and are rather distant from the headquarters, still, the fact that they use it is important. www.masdar.ae

Sun light deflected and reflected for indirect light

Removable floors for double heighted rooms

-Sustainable – Innovation: Flexibility & Material Reduction 100% To provide the sustainable building the architect though of the way that they building will last. To provide for different companies and adapt to different zones, the office floors were planned to be an open space where a company can easily creates its zones and even remove floors in curtain areas.

Archdaily.com

To reflect the companies innovative vision, the architect claims he did the following elements in the design of the buildings: though not entirely new, however different.

• Structural system flexible for re-organizing and removal • reduced construction material by roughly 60 percent, • providing great flexibility across all four office floors.

• 4mm think sun deflectors and indirect light sources.

• Removable concrete slab for future different use

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Open Office Workspace

One-on-one meetings

Roof Garden

Casual Meeting rooms

Collaboration space Melting Pot, Pixar studios

360 HQ

Innovation

Creative thinking

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60% Casual sitting break

0% Office lunch room

Break and lunch rooms

Creative thinking – innovation collaboration

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The companies vision of innovation in the designing of new ideas resulted in the collaborative workspace needed to interact the employees together through the day.

The space consists of office desks stacked up together around atriums, maybe resembling a group, encouraging the collaborative spirit even as they work alone. Between each group are (2) books and office supplies, providing a common service area for more interaction.

The Office workspaces count to around 15% of the office floor.

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Open Office Workspace

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Books & Supplies 3

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Closed Offices

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Moreover the open workspace environment in this case consists of small over-the-desk collaboration, whereas the needed incidental interaction with other employees is a crucial element in a collaborative workspace that does not exist here. This space achieved 30% success.

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Archdaily.com

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Proposal Case study PIXAR Animation Studio 2 3

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Closed Atrium

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Offices

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Pathway bridge

Pixar Offices designed primarily for innovation and collaboration, however when planning the spaces it was apparent that they both supplement each other; in order to achieve the innovative spirit of employee’s the building must be collaborative. Thus the idea of the “melting pot was created” “If a building doesn’t encourage [collaboration], you’ll lose a lot of innovation and the magic that’s sparked by serendipity. So we designed the building to make people get out of their offices and mingle in the central atrium with people they might not otherwise see.” – Steve Jobs www.ideapaint.com

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Creative thinking – innovation – collaboration Proposal my

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Looking at the Siemens building i found that the plan was very performance oriented and it’s purpose was to waste no space. Created atriums was mainly for the ventilation, however using more free open space between floors and gathering areas between offices increases the possible incidental collaborative environment.

Moreover, the sitting areas (1) offer office supplies, coffee break and a small sitting area resulting in the increase of socializing with others and employee collaboration between the same floor.

The open offices are not always efficient towards everyone, meaning each person has his needs; a person can be a better worker in a closed room and another can be a better worker in an open space Coffee and casual 1 This is why closed office spaces gathering area are Required in each space.

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Closed Office Cubicle

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Open Atriums

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Casual sitting

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Creative Thinking-InnovationBreak rooms – Casual sitting areas and Lunch Rooms 1

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Lunch room 2

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One-on-meetings

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Meeting rooms

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Open Meetings 1

Break area 2

To increase work performance a relaxing spot is needed, this increase in work performance will enhance the critical and creative thinking needed in Siemens.

The space consists of low comfortable and colored seats positioned in the centers of pathways. They count up to 6% of the whole space. Also each space is about 3x3.5 in area. They are positioned in the middle so that they serve as an easily accessible area.

Proposal these areas although are efficient in their function, they are just buckled up as a small space amongst huge office spaces and just because a person would be sitting there will not make him as relaxed as he would be if he would just walk to another nearby area and thus 1 increase incidental interaction with other employees and therefor collaboration. This area 5 achieved a 60% success. s

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Proposal – Inspired by Pixar The melting pot was key idea that showed the collaboration. The term itself stand for mixing of ingredients or in this case ideas. Creating an atrium in the center of office spaces was encouraging to employees to move around the office vertically and horizontally.

To reassure the melting pot theory in the Pixar Offices, I have added the circulation of the offices in this melting pot, so that this area is where everyone accidently meets everyone else specially as they move across floors.

This was my idea of vertical collaboration, by making curtain gathering spaces visible from other levels, people can meet others more frequently.

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Coffee and casual gathering area

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Office Workplace 3

Closed Office Cubicle

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Open Atriums Small meeting space

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Creative Thinking-InnovationCritical thinking 2

One of the work field that Siemens works on is th e problem solving; they find an environmental pro blem like for instance congestions and traffic probl ems and find a solution to fixing this problem thro ugh critical thinking.

Meeting rooms are arranged around the same atri ums for ventilation and light whereas other one-on-one meetings are provided. The one-on-one meetings are dividers between the 3 sets of atriums.

Criticism: Meeting rooms are always closed and they are always more functional and purpose oriented, calling this purpose critical thinking is just the title of the activity however it does not define it.

Thus the percentage is 20%

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360 HQ Building The office buildings consists of a central atrium resembling so mething like the melting pot, however this atrium consists of v arious levels of collaborative areas.

The need of the individual(s) to be provided with various optio ns for environments is psychologically important. If the enviro nment suits and comforts the individual his or her work perfor mance will drastically improve.

In this atriums there are what they called “ Future Collider�, thi s space was named after the companies work field; particle ac celerator. Moreover these future colliders are elevated above ground level accessed by stairs. How this influences each indi vidual is different; one may think this is an adventurous tree h ouse place where they can work and another may think this is a secluded pod of thinking.

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Further more to add other environments there are completely open collaborative spaces at the bottom where other employe es have a higher chance of interacting with people sitting there.

Also the central informal gathering area (3) Provided the floor space connection between them. So there is the atrium that connects all floor together and on each floor there is this central space that connects only that floor by providing the meetings room and services.

1 : Office desks Open meeting 2 : Central void (melting pot ) 3 : Informal gathering area.

Archdaily.com

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Future Collider

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Creative Thinking-InnovationBreak rooms – Casual sitting areas and Lunch Rooms Providing the employee’s in the 360 HQ buildings with different environments was my inspiration in this space. This space the “Live and work “space. Complying with different comfortable environments and variety in levels, each individual is offered a different emotion in each space. With more activities in the area, there is more motivation to work, live, in this area; a work out area and a small cafeteria room looking to the north.

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1 4 1: Media & Meeting pod 2: Casual Sitting Area 3: Gathering Area

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Meeting rooms Through dividing spaces amongst the building it easier to divide the functions as well.

This part of the building is the more quiet and for mal zone of the building. Just as the 360 HQ buil ding had done, putting the meeting rooms and to gether and between them are break areas where employees can interact over meeting break, mor eover there are different kinds of meeting like the critical thinking area in the center (2) and the me eting pod (5) providing another environment that people can choose from like the 360 HQ building .

Also the one-on-one meeting were placed alongs ide stairs so that more incidental interaction is pr ovided.

Other break rooms that are far more quiet are als o needed to increase work performance and focu s level so individual work pods and napping pods One are provided (4) 1: Formal Meeting rooms 3 2: Informal critical thinking room 3: Meeting break spill out.

1 4: Meditation room 5: Formal meeting pods 6: Open Atriums 7: One-on-one meeting 1 8: Closed atrium

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Creative Thinking-InnovationBreak rooms – Casual sitting areas and Lunch Rooms

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1 This green roof was built the ‘different’ environment that employees can relax at in order to increase work performance.

It consists of nothing what so ever and appears to be a walking space where maybe other may incidentally meat.

There is no relevance between its name and its aesthetic. A roof garden must a relaxing informal area where casual interaction can occur. This roof garden serves no interaction unless you’re standing, serves no greenery and definitely not relaxing as the hot climate makes the space worse. This space counts to 15% of the last floor of the building.

Proposal: Removal of the roof garden because the hot climate will make this place intolerable and deserted, moreover, in order to plant on a roof will require sunlight and special structures.

This space achieved 0% of success 1: Roof Garden cleantechnica.com

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Social Responsibility – Pedestrians pathway 0% The Siemens building is at the center of this soon to be technology breakthrough city. The architect used the building as an access route for pedestrians from the station and university. This access socially responsible as it allows for shading walking areas, however completely not creative.

The pathway (white) leads through the plaza in the Buildings. The pathway itself consists of no greenery or water elements. It counts as 15% of the buildings floor. This part achieved 0% success

www.Masdar.ae

Old walking Route

New walking route

Social responsibility 20%

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“..the plaza encourages pedestrian movement within the heart of the site.”

The place is meant serve pedestrians in their walkway just as siemens serves them by providing them sustainable products. “…the shared public realm is further enhanced by a series of external rooms, retail units and two fully glazed office receptions.”

This space consists of flights of stairs and an elevated restaurant of about 26x12m counting around a low 6% This space served only the pedestrians as a connecting and had no impact on them, this provided no environment or pleasant interaction with the society.

However the restaurant are although a great idea to make this plaza more active, is no enough. This space achieved 20% only for the restaurant.

1: Retail Units 2: Siemens Reception 3: Office Entrance 4: Restaurant

Email from architect

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Siemens, Masdar City

Siemens, Munich

Pedestrian route

Route

The plaza only connects from a pathway to that leads to the station to the entrance of the building.

This of course is rather boring especially considering how there are no activities and interaction with people passing

Archdaily.com

Route

This Siemens building in Munich further connects pedestrians, welcoming them into an open central area where side activities and optional pathways leading to exists exist. This gives the people interaction with the building spaces and also encourages them to come in to this central area and use it as a route so that they can interact differently with the building each time.

Proposed optional routes

Current Building routes

Bus station

Masdar Institute

Proposal Pedestrian Pathway To allow for proper pedestrians walkway the architect only considered the access itself and not the route they take. Giving the pedestrians optional pathways encourages and welcomes the free-mind of pedestrians.

Moreover, to interact with the pedestrians the building must provide something for them, creating a different activities in the atriums as subroutes from the main walkways gives them an interaction with the building and the company itself.

Making a collaborative zone in the center showing the engagement of the companies employee and encouraging the engagement of pedestrians as well.

Providing a casual area where a restaurant is provided further more encourages pedestrians to consider this not only a pathway but a route where they are given options to interact amongst each other and the company

Masdar Institute

Masdar Institute Bus station 1

Mission & Vision

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Products History

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Hands-on-innovation

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Gathering Center & Re staurant

Proposal Social Impact – Attraction, Awareness, Activity

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The Siemen’s Masdar City building lacked any kind of interaction with pedestrians, this causes the building to become spacially invisible to anyone passing by.

By creating different activities in the plaza, the building can serve the society in more ways; gathering areas for pedestrians to meet and sit; products and history to teach people of environmental awareness and siemens impact on the environment; Feedback area where people can collaborate new idea with Siemens.

Moreover retail stores remains just as the restaurant area that will encourage pedestrians to consider the building more than just a walking route but a pleasant activity area.

With a welcoming entrance and a soothing water body the building can have a much better positive social impact.

1: Retail store 2: Restaurant 3: Siemens History & Products 4: Gathering Area 5: Hands-on-Innovation

Plan and Isometric Sustainability

Creative thinking

Social responsibility

1. Masdar Research Institute

2. Podium Level 3. Open stairs from podium to grade 4. Retail Units 5. Siemens Office Entrance 6. Tenant Space Entrance 7. Suspended Steels Staircase

8. Service Core 9. Stair Core 10.Atria Voids 11.Fabric Roof to atria (open sided) 12.Siemens Roof Garden 13.Office Space

14.External steel Faรงade Shading 15.Grade Level and Car Turning Zone

Email From architet

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Weak points: – Very functional office spaces. The meeting rooms, break rooms and cafeteria are all in the same space not allowing the change of environment.

– Social responsibility does not entirely exist. The grid form of the building allowed ventilation but was not at all welcoming. The route as well was not a route that would really encourage pedestrians yet alone grab their attention.

– The elevation shows the functionality on the building, it achieves performance and efficiency through the panels however it does not have to do with social responsibility of the company; there is no welcoming elevations or reaching out to them either through space or activities in the plaza.

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Slide 3

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http://www.siemens.com/about/sustainability/en/environmental-portfolio/Facts-figures/

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slide 5

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http://www.entrepreneurial-insights.com/masdar-city-cleantech-innovation/

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slide 6

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http://www.cleanenergyministerial.org/Portals/2/pdfs/GSCNMtg/GSCNMtg-Jan2014-MasdarCityBuildingSustainableCity.pdf

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slide 14

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http://cleantechnica.com/2014/01/23/siemens-masdar-open-leed-platinum-building-masdar-city/

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slide 15

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http://www.masdar.ae/en/city/detail/masdar-city-solar-pv-plant

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slide 19

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http://www.ideapaint.com/media/pdfs/IdeaPaint-Planning-for-Collaboration.pdf

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slide 24

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http://www.archdaily.com/381171/360-hq-office-edg-corporation-ltd/

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slide 31

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http://www.archdaily.com/148202/siemens-headquarters-henning-larsen-architects/

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ALL THE RENDERINGS ARE MADE IN REVIT.