GR604 Student Project (Crayola) — The Visual Standards Guide

00

Brand Table of Contents

01

Table of Contents Brand Concept • •

Brand Overview Brand Timeline

New Visual Identity • • • • •

The New Logo Logo Anatomy Black & White Logo Size Chart Logo Don’t

Identity system • • •

Color Palette Typography Business System

Brand Expansions • • •

New Ideas Brand Diagram Deliverables

02

Bramd Comcepts

• Brand History • Brand Timeline

Brand Concepts

03

04

Bramd Overview

“For more than 117 years, Crayola has provided creative, colorful tools and experiences for families and educators.”

05

Brand Overview Who We Are Crayola brand crayons were the first kids’ crayons ever made, invented by cousins, Edwin Binney and C. Harold Smith. The brand’s first box of eight Crayola crayons made its debut in 1903. Crayola Crayons are made primarily from paraffin wax and color pigment.

The Crayola brand celebrated its 100th anniversary in 2003 and today we manufacture over 3 billion crayons each year.

Over the years, Crayola expanded its range of colors and products. In 1958, the 64-color box with a built-in sharpener became an iconic product. Today, Crayola offers a vast array of colors and specialty.

06

Timeline

Timeline

Edwin was inspired to act by Alice’s work in the classroom.

Binney & Smith produced the first box of eight Crayola crayons.

The 64-color assortment of Crayola crayons—with a built-in sharpener—is released which is now the biggest box of crayon colors.

Crayola DREAM-MAK education program is in the nation’s elemen

1903

1958

1984

1936

Binney & Smith becomes a founding member of the Crayon, Watercolor and Craft Institute, promoting product safety in art materials

1978

Crayola crayons celebrate their 75th anniversary, and Crayola markers are issued. Craft and activity kits become a vital part of the company’s business.

07

KERS art s introduced ntary schools.

4

The 100 billionth Crayola crayon rolls off the production line in Easton. The wax for that crayon was poured by Mister Rogers.

The Crayola Solar Farm is completed. The solar panels generate enough electricity to produce 1 billion crayons and 500 million markers per year.

1996 2011 1996 2011 1993 2003 Today 1993 2003 Today Sixteen new colors are introduced and named by customers to celebrate 90 years of Crayola crayons.

Crayola celebrates its 100th anniversary!

Crayola reinvents itself according to its new brand mission to further advance a sustainable future.

08

Brand Mission

Our New Mission

We inspire, encourage, and support all kinds of people to express their creativity so that they can explore their potential and be more self-confident in their lives.

09

10

New Visual Identity

• Brand History • Brand Timeline

New Visual Identity

11

12

New Visual Identity

Our New LOGO Our brand’s new logo depicts our pursuit of creativity and inclusion of diversity.

This is our final logo. Based on the changes in Spark’s shape, we have further refined the shape expression of C, retained the shape of Spark while making the C shape more recognizable. In terms of color selection, we used a combination of four colors, but we kept Crayola black as the basic color, which makes the entire logo look captivating and clearer at any size.

Logos have their own recognition.

I combined the shape of Spark and the shape of C to launch the new Crayola logo.

+ C =

13

14

New Visual Identity

Logo Anatomy Logo components The Logo anatomy clearly shows how the new logo was constructed. The X size represents the size of the letter L in the logo. A logo consists of an image and a font combination. The creation process strictly follows precise measurements.

Wordmark components

crayola

15

26X

26X

16

New Visual Identity

Clear Space Leave enough space around the logo to help the logo display more clearly. Depending on the specifics of the symbol, logotype and signature, the minimum required clear space is defined by the measurement “x” to designate clear space for all versions of the logo.

Vertical lockup

X

17

Symbol

= X

Word Mark

18

New Visual Identity

Black & White Logo This section shows the black and white version of the logo used in monochrome printing. Use a black logo on less than 50% of the shade and a white logo on more than 50% of the shade. When using a black and white version of your logo, there must be sufficient contrast and a clean background.

Color logo use

19

black & white logo use

100% White 10% Black 20% Black Blcak Logo

30% Black 40% Black 50% Black 60% Black 70% Black White Logo

80% Black 90% Black 100% Black

20

New Visual Identity

Size Chart The purpose of the size chart is to ensure the legibility and recognizability of the logo and to help indicate the proper size to use in different design solutions. All types of logo should be displayed at the specified size.

Symbol Signature

Logotype

21

Symbol

Vertical Logo

1 Inch and above

3/4 inch

1/2 inch

1/4 inch

Do not set the logo below 1/4 inch

Logo Type

22

New Visual Identity

Logo Dont’s This section shows examples of unacceptable ways to use the Crayola logo, which do not meet the standards set by the logo, and helps to regulate the use of the logo to better maintain brand consistency.

Correct version

Symbol Signature

Logotype

23

Crayola Don’t bend the logo

Don’t use the wrong typeface

Don’t use the outline

Don’t use the wrong color

Don’t make the typeface to far way logo

Don’t rotate the logo

Don’t drop the shadow

Don’t use half tone

Don’t add the outline

24

Identity system

• Brand History • Brand Timeline

Identity System

25

26

Identity system

Color Palette The following are approved system colors, the use of colors should be kept within the range of the following palette.

Correct version

Crayola Blue

Crayola Yellow

Crayola Black

Crayola Orange

27

#353953

PRIMARY COLOR

#60c6c9

#f15d27

#fed23b

CMYK

RGB

HEX

C83 M76 Y43 K36

R53 G57 B83

#353953

C58 M0 Y24 K0

R96 G198 B201

#60c6c9

C0 M79 Y96 K0

R241 G93 B39

#f15d27

C1 M16 Y87 K0

R254 G210 B59

#fed23b

28

Identity system

Typography Primary Typeface Neue Montreal is a sans-serif font and appears as Crayola’s primary font.

The font has a special curvature and font family that can satisfy most aspects of Crayola design. A versatile Grotesque font with the spirit of a display and body copy.

Neue Montreal Neue Montreal Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}<>:;?/+-* Neue Montreal Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}<>:;?/+-* Neue Montreal Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}<>:;?/+-*

29

Secondary Typeface Nimbus Sans is a sans-serif typeface published by Germany-based URW++. The font’s fun and geometric shapes are perfect for display and quotation text.

Nimbus Sans Nimbus Sans Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}<>:;?/+-* Nimbus Sans Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}<>:;?/+-* Nimbus Sans Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*(){}<>:;?/+-*

30

Identity system

Business Stationery

31

32

Bramd expansions

• Brand History • Brand Timeline

Brand Expansions

33

34

Brand expansions

FUTURE PROSPECT [ PR 01 ] PRODUCTS:

[ PR 02 ] PRODUCTS:

Crayola Blog Website

Crayola VR Experience Software

A website to publicize art news and information.

A VR software that allows all users to experience and sense art.

Crayola will be an online blog website for all ages.

This blog website will guide and help people of all ages create art, introduce works of art, etc., and help them understand art from all angles.

Crayola VR soteware allows all users in the digital world to experience the joy brought by different arts, that allows users to immersively enter the digital world and experience different arts surrounding them, encouraging them to create their own artistic thinking.

MISSION-FOCUS

MISSION-FOCUS

Crayola Blog reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them explore their potential and be more self-confidence by providing a

Crayola VR soteware reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them explore their potential and be more self-confidence by providing an accessible VR digital soteware that allows users to experience various The fun brought by this art form and encourages them to try and explore their own artistic ideas.

blog that suitable for all forms of art. The blog aims to help users understand deeper meaning in art, then encourage users to express their creativity to create their own art.

SIMILARITY Artnews, Pinterest, Booooooom

SIMILARITY Magicleap, synergyXR

DIFFERENTIATORS

DIFFERENTIATORS

Unlike other creative websites, Crayola Website has artists from all over the world in different cultural backgrounds and pay attention to the problems people encounter in art learning at each stage and work hard to solve them.

Unlike other art softwares, the VR Art software allows users to directly experience art so that every users can sense and even become an artist in the digital world. Inspiring and supporting people to express their creativity, giving them confidence and inspiration in making art.

LINKS TO

LINKS TO

Crayola Channel, Crayola Help

Crayola Channel

35

[ SR 01 ] SERVICES

[ SR 02 ] SERVICES

Crayola Recycling Art

Crayola Art Therapy

A program that helps people use waste to recreate it into art.

A service project to express and convey one’s emotions and stress through art.

Crayola Recycling Art guides people to make recycled art. This service collects various daily items through recycling and uses them in works of art. Give these items a new life.

Crayola Art Therapy is a service project designed to use art therapy to support mental health. The goal is to enable people to use different arts to express themselves and release their stresses.. The goal of this project is to enable people to use different arts to express themselves and express their worries.

MISSION-FOCUS

MISSION-FOCUS

Crayola Recycling Art reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them explore their potential and be more self-confidence by providing a service that allows objects in the home to be remade into something new through our guidance works of art, turning the original objects into new works of art with memorable points.

Crayola Art Therapy reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them explore their potential and be more self-confidence by providing a program that allows people to express their emotions through art. We help people express and relieve their emotions through a variety of different art forms by coaching and supporting them in the arts.

SIMILARITY

SIMILARITY

Recology, Art of recycle

American Art Therapy, GoodTherapy

DIFFERENTIATORS

DIFFERENTIATORS

Different from other recycling and re-production, we are committed to letting people personally participate in the process of art re-production, so that the objects at home can be re-made through their ideas and become unique works of art.

Different from other art therapy, our art therapy allows people to try various art forms to express their emotions, allowing them to deal with their stress and emotions through communication with art.

LINKS TO

LINKS TO

Crayola Workshop

Crayola Therapy

36

Brand expansions

[ EN 01 ] ENVIRONMENTS

[ EN 02 ] ENVIRONMENTS

Crayola Art Gallery

Crayola Art Park

An art gallery that allows a wide variety of people to create and play.

An outdoor art park where people can play and rest.

Crayola will make a creative gallery. This space will collect art works of different ages from various countries and put them on display. This not only allows all kinds of people to browse and see art but also allows more art to be discovered.

Crayola Park is an art park that will host various forms of art performances and displays. Let people browse and feel the atmosphere and feelings brought by the art park to inspire people to join and participate in the art that interests them.

MISSION-FOCUS

MISSION-FOCUS

Crayola Art gallery reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them explore their potential and be more self-confidence by hosting an art gallery to discover more artists and support their works and it also inspired more people to create and participate in art creation.

Crayola Art Park reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them explore their potential and be more self-confidence by providing an art theme park where people can experience the fun of various arts firsthand and joy, inspiring and encouraging people to join in the art fields that interest them.

SIMILARITY

SIMILARITY

ZK Gallery, Paul Mahder Galley

Outrage, Barnsdall Art Park

DIFFERENTIATORS

DIFFERENTIATORS

Unlike other art galleries, Crayola Creative Space aims to discover artists from all fields. No matter what aspects of art you are engaged in, we support your ideas. We provide a platform for artists of all kinds to get to know each other.

Unlike other art parks, Crayola Art Park aims to inspire and encourage people to try different art forms and participate in the joy and fun that art brings to people.

LINKS TO

LINKS TO

Crayola Galley

Crayola Park

37

[ ED 01 ] EDUCATION

[ ED 02 ] EDUCATION

Crayola Art Class

Crayola Art Podcast

An art classroom that covers all needs for people.

An art online education podcast project.

Crayola will provide Painting art class , which gives all those who want to create but don’t know where to start a place to learn and understand art creation.

Giving people a medium to express themselves through learning and creating.

Crayola Podcast is an online art guidance and sharing project. We invite artists from various fields to provide users with the most artistic guidance and we also invite you. Through online podcasts, you can learn about our help with your art no matter where you are in the world.

MISSION-FOCUS

MISSION-FOCUS

Crayola Art Class reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them explore their potential and be more self-confidence by developing a painting art class for a wide range of people, giving different people the opportunity to express their ideas through the art of painting, and encourage their creativity to make them more confident in their artistic creation.

Crayola Podcast reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them explore their potential and be more self-confidence by having a multi-art podcast that allows people from or about different art forms to Interested people can listen to the program at any time, and people also share their various art learning experiences.

SIMILARITY JUST Creative, Hunters Point Art Studios DIFFERENTIATORS

SIMILARITY Art Matters, Art Talk DIFFERENTIATORS

Unlike other Art Classes, Crayola Art Class aims to bring students the most interesting and easy-to-implement art, as well as to help build personal confidence and inspire their artistic thinking.

Unlike other art podcasts, we not only include comprehensive art form guidance but also allow the most authentic students to share their own art to inspire inspiration while building their own artistic confidence.

LINKS TO

LINKS TO

Crayola Work Shop

Crayola Channel

38

Brand expansions

[ EV 01 ] EVENTS

[ EV 02 ] EVENTS

Crayola Art Auction

Crayola Concert

An art charity auction that supports local art niche artists.

A concert that supports the art form of music.

Crayola will hold an art auction event, including artists of all ages and different forms of artwork. The final auction proceeds will be used for the art foundation so that more people can benefit from it

Crayola Concert is a project that helps artists from all fields realize their ideas. Music can most directly connect people’s thoughts. We conduct concerts to accept artists from all walks of life to try to explore their artistic potential.

MISSION-FOCUS

MISSION-FOCUS

Crayola Art Auction reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them explore their potential and be more self-confidence by hosting an art auction that allows more local and unknown artists to be known. We hope that through small auctions more people will learn about and help artists and that people can participate in creating their own art.

Crayola concerts reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them to explore their potential and be more self-confidence by conducting an art concert that allows people to join in a variety of art activities that inspire them to express themselves through their art form and build their self-confidence.

SIMILARITY

SIMILARITY

Art Span’s Auction

Tiny DAP Concerts, Kilbourn Park Summer Concert

DIFFERENTIATORS

DIFFERENTIATORS

Unlike other art auctions, Crayola Art Auction aims to return revenue to local art communities and organizations, so that people can be brought by the beauty of art while having the most direct support for artists.

Different from the seriousness of other concerts, colorful is the theme of our concert. We inspire people to try art forms they don’t know and explore their own artistic talents.

LINKS TO

LINKS TO

Crayola Galley

Crayola Stage

39

[ EX 01 ] EXPERIENCES

[ EX 02 ] EXPERIENCES

Crayola Art Murals

Crayola Art Stage

An art mural wall situated in a neighborhood neighborhood that allows the public to participate in its creation.

A performance stage that provides access to artistic talent from all fields.

Crayola will place blank murals in neighborhoods that connect people of all ages and backgrounds. The experience allows people from each community to express art that belongs to their community and different cultures in their own way.

We develop an art stage that encourages various groups of people to perform their own art, and we will give them an opportunity and consultation to express themselves.

MISSION-FOCUS

MISSION-FOCUS

Crayola Art Murals reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them to explore their potential and be more self-confident by creating a community mural program that uses art to link community art environments. Inspiring and encouraging people to participate in community activities helps build community connections and cultural confidence in the community

Crayola Art Stage reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them explore their potential and be more self-confidence by developing an art stage that allows people to try different arts and allows different people to participate in art Performance. Encourage and support people to explore art and enjoy all kinds of art.

SIMILARITY

SIMILARITY

San Francisco Arts Commission, the bamp

Flu-or + Alba González

DIFFERENTIATORS

DIFFERENTIATORS

Different from other Art murals, we want to convey the idea that everyone can create, bring people of all ages together on one wall, and let the works of art speak for themselves.

Unlike other art stages, there are no judegments here, only help. We understand your thoughts and ideas, and we will find ways to make it more perfect.

LINKS TO

LINKS TO

Crayola Work Shop, Crayola organization

Crayola Stage

40

Brand expansions

[ CO 01 ] CO-BRANDING

[ CO 02 ] CO-BRANDING

Crayola X Exploratorium

Crayola X Pantone

An event campaign allows for a more interesting combination of technology and art.

A color palette that provides tools to inspire creativity.

Exploratorium is a fun and interactive technology museum, and Crayola shares similar brand DNA of engaging people in interactive art experiences that inspire and encourage creativity.

Pantone, as a professional color company, has the same goal as Crayola, to inspire artists from all over the world. Together we will create a new color palette to inspire people and artists to create new trends in color work.

MISSION-FOCUS

MISSION-FOCUS

Crayola X Exploratorium reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them to explore their potential and be more self-confident by collaborating on an interactive art gallery that allows people to navigate different art experiences through technology and innovative installations. Inspiring people to create and think in all kinds of creative ways.

Crayola X Pantone reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them explore their potential and be more self-confidence by creating a new color system trend that allows people to develop their own ideas and creativity through color, encouraging artists and people of all kinds to express color and trends in their own way.

SIMILARITY

SIMILARITY

California Academy of Science.

Adobe Color.

DIFFERENTIATORS

DIFFERENTIATORS

Unlike other tech museums, the Crayola X Exploratorium uses technology and interactivity to bring a variety of interesting and innovative art experiences to the audience, allowing people to be inspired by the innovative experiences.

Unlike other brand collaborations, Crayola X Pantone is designed to inspire people from all walks of life to create their own trends and support creativity in all ways.

LINKS TO

LINKS TO

Crayola Co-branding, Crayola Gallery

Crayola Co-branding

41

[ SR 03 ] SERVICES

[ EV 03 ] EVENTS

Crayola Art Volunteering

Crayola Outdoor Art Marketplace

An Art Volunteering platform to help the underprivileged to create.

An outdoor art trading marketplace.

Crayola Art Volunteering is an art volunteering platform that helps the underprivileged to create, we help those underprivileged people from various communities who want to create by giving them the most direct help and support. We encourage them and support them to create and express themselves.

The Crayola Outdoor Art Marketplace is an outdoor art fair where we provide a direct marketplace for artists and the community. Crafts from all over the world are featured, and we encourage artists from all disciplines to exchange and sell their artwork.

MISSION-FOCUS

MISSION-FOCUS

Crayola Art Volunteering reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them to Explore their potential and be more self-confidence by conducting an art volunteering program designed to help support people in low-income communities to create art.

The Crayola Outdoor Art Marketplace reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity by hosting an art merchandise marketplace that allows people to experience art in person, inspires people to create art, and supports craft artists in their ability to create more art.

SIMILARITY

SIMILARITY

CollegeVine, Art in Action

The Good trade, Art Rights

DIFFERENTIATORS

DIFFERENTIATORS

Unlike other volunteer organizations, Crayola Art Volunteering is an organization dedicated to helping the underprivileged in our local communities to learn about art and be empowered to create art.

Unlike other art fairs, we are committed to encouraging and supporting artists from all areas of the arts and making local artists and art crafts more accessible to a wider audience. We are committed to encouraging and supporting artists of all disciplines and making local artists and art crafts more accessible to a wider audience.

LINKS TO

LINKS TO

Crayola organizations

Crayola Gallery

42

Brand expansions

[ EN 03 ] ENVIRONMENTS

[ EX 03 ] EXPERIENCES

Crayola Digital Art Museum

Crayola Art International Exchange Program An experience to navigate the world and study art abroad.

A digital art museum that can be interacted with, viewed, and played with.

Crayola Digital Art Museum is an art museum that offers interactive, playful experiences of different forms of art. We encourage people to experiment with different forms of art, inspiring more artists to participate and create new works of digital art.

MISSION-FOCUS Crayola Digital Art Museum reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them explore their potential and be more self-confidence by creating a digital media art museum to help people understand the latest interesting and interactive art forms. , inspire and encourage people to find new art forms for creation, and help people explore their creativity.

Crayola Art Exchange is a study abroad art experience program that provides users with the opportunity to study art abroad and learn about art and culture in different parts of the world.

MISSION-FOCUS Crayola Art Exchange Program reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them explore their potential and be more self-confidence by establishing an art exchange study abroad program that allows people to travel to foreign countries Feel and understand different cultural and artistic atmospheres, and motivate and inspire people to create different cultural types of art.

SIMILARITY

SIMILARITY

DAM, Teamlab

K-12 Global Art Exchange, artcenterstudyaway

DIFFERENTIATORS

DIFFERENTIATORS

Unlike other digital art museums, the Crayola Digital Art Museum offers an interactive, playful art museum experience that inspires people to think and create new art through art museum installations.

Unlike other art exchange programs, Crayola Art Exchange aims to support and inspire people to be able to look at art from different perspectives by learning about the culture and atmosphere of different countries.

LINKS TO

LINKS TO

Crayola Gallery

Crayola Channel, Crayola Help

43

44

Brand expansions

Our Vision

[ PR ] PRODUCTS

[ EV ] EVENTS

01. [PR-01] Caryola Art Blog 02. [PR-02] Caryola VR Channel

11. [EV-01] Crayola Art Auction 12. [EV-02] Crayola Art Concert 13. [EV-03] Crayola Outdoor Art Marketplace

[ SR ] SERVICES

[ EX ] EXPERIENCES

03. [SR-01] Crayola Recycling Art 04. [SR-02] Crayola Art Therapy 05. [SR-03] Crayola Art Volunteering

14. [EX-01] Crayola Art Murals 15. [EN-02] Crayola Art Stage 16. [EN-03] Crayola Art International Exchange Program

[ EN ] ENVIRONMENTS

[ CO ] CO-BRANDING

06. [EN-01] Crayola Art Gallery 07. [EN-02] Crayola Art Park 08. [EN-03] Crayola Digital Art Museum

17. [CO-01] Crayola X Exploratorium 18. [CO-02] Crayola X Pantone

[ ED ] EDUCATION 09. [ED-01] Crayola Art Class 10. [ED-02] Crayola Art Talk

45

SUPPORT

05 10

INSPIRE

14 02 15 04 07 11 01 06 07 13 09 16

03 08 18 12 17

ENCOURAGE

46

Brand expansions

47

• • •

People can attend art painting classes.

We offer options that can feed different needs from different age groups.

People from different backgrounds are working together to create the art of painting.

[ ED 01 ] EDUCATION

Crayola Art Class An art classroom that covers all needs for people.

Crayola will provide Painting art class , which gives all those who want to create but don’t know where to start a place to learn and understand art creation.

Giving people a medium to express themselves through learning and creating.

MISSION-FOCUS Crayola Art Class reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them explore their potential and be more self-confidence by developing a painting art class for a wide range of people, giving different people the opportunity to express their ideas through the art of painting, and encourage their creativity to make them more confident in their artistic creation.

48

Brand expansions

49

50

Brand expansions

SIMILARITY JUST Creative, Hunters Point Art Studios DIFFERENTIATORS Unlike other Art Classes, Crayola Art Class aims to bring students the most interesting and easy-to-implement art, as well as to help build personal confidence and inspire their artistic thinking.

LINKS TO Crayola Work Shop

51

52

Brand expansions

53

• • •

Our art gallery showcases the work of artists from various communities.

The artist will present and share their ideas to people and inspire people’s creativity.

People from different communities are viewing creative artworks.

[ EN 01 ] ENVIRONMENTS

Crayola Art Gallery An art gallery that allows a wide variety of people to create and play.

Crayola will make a creative gallery. This space will collect art works of different ages from various countries and put them on display. This not only allows all kinds of people to browse and see art but also allows more art to be discovered.

MISSION-FOCUS Crayola Art gallery reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them explore their potential and be more self-confidence by hosting an art gallery to discover more artists and support their works and it also inspired more people to create and participate in art creation.

54

Brand expansions

55

56

Brand expansions

57

SIMILARITY ZK Gallery, Paul Mahder Galley DIFFERENTIATORS Unlike other art galleries, Crayola Creative Space aims to discover artists from all fields. No matter what aspects of art you are engaged in, we support your ideas. We provide a platform for artists of all kinds to get to know each other.

LINKS TO Crayola Galley

58

Brand expansions

59

• • •

Community murals give people in the community a place to express themselves through art.

We invite artists from the community to work together to create an artwork that belongs to the community.

Young kids from the community are expressing art in their own way.

[ EX 01 ] EXPERIENCES

Crayola Art Murals An art mural wall situated in a neighborhood neighborhood that allows the public to participate in its creation.

Crayola will place blank murals in neighborhoods that connect people of all ages and backgrounds. The experience allows people from each community to express art that belongs to their community and different cultures in their own way.

MISSION-FOCUS Crayola Art Murals reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them to explore their potential and be more self-confident by creating a community mural program that uses art to link community art environments. Inspiring and encouraging people to participate in community activities helps build community connections and cultural confidence in the community.

60

Brand expansions

61

62

Brand expansions

SIMILARITY San Francisco Arts Commission, the bamp DIFFERENTIATORS Different from other Art murals, we want to convey the idea that everyone can create, bring people of all ages together on one wall, and let the works of art speak for themselves.

LINKS TO Crayola Work Shop, Crayola organization

63

64

Brand expansions

65

• • •

We encourage people to try music and create a stage that gives artists a chance to showcase themselves.

We encourage people to attend concerts and support artists from all backgrounds A group of local bands are rehearsing their piece.

[ EV 02 ] EVENTS

Crayola Concert A concert that supports the art form of music.

Crayola Concert is a project that helps artists from all fields realize their ideas. Music can most directly connect people’s thoughts. We conduct concerts to accept artists from all walks of life to try to explore their artistic potential.

MISSION-FOCUS Crayola concerts reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them to explore their potential and be more self-confidence by conducting an art concert that allows people to join in a variety of art activities that inspire them to express themselves through their art form and build their self-confidence.

66

Brand expansions

67

68

Brand expansions

SIMILARITY Arte,Art Park DIFFERENTIATORS Different from the seriousness of other concerts, colorful is the theme of our concert. We inspire people to try art forms they don’t know and explore their own artistic talents.

LINKS TO Crayola Stage

69

70

Brand expansions

71

• • •

We host a stage designed to support artists in the performing arts.

We encourage artists to inspire people to create and think.

This is a performance dance group finishing their performance.

[ EX 02 ] EXPERIENCES

Crayola Art Stage A performance stage that provides access to artistic talent from all kinds of ideas.

We develop an art stage that encourages various groups of people to perform their own art, and we will give them an opportunity and consultation to express themselves.

MISSION-FOCUS Crayola Art Stage reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them explore their potential and be more self-confidence by developing an art stage that allows people to try different arts and allows different people to participate in art Performance. Encourage and support people to explore art and enjoy all kinds of art.

72

Brand expansions

73

74

Brand expansions

SIMILARITY Flu-or + Alba González DIFFERENTIATORS Unlike other art stages, there are no judegments here, only help. We understand your thoughts and ideas, and we will find ways to make it more perfect.

LINKS TO Crayola Stage

75

76

Brand expansions

77

• • •

This is an art park with a fun atmosphere.

Here people can participate and learn about different art forms.

We organize an environment where people can experience the joy brought by different arts.

[ EN 02 ] ENVIRONMENTS

Crayola Art Park An outdoor art park where people can play and rest.

Crayola Park is an art park that will host various forms of art performances and displays. Let people browse and feel the atmosphere and feelings brought by the art park to inspire people to join and participate in the art that interests them.

MISSION-FOCUS Crayola Art Park reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them explore their potential and be more self-confidence by providing an art theme park where people can experience the fun of various arts and joy, inspiring and encouraging people to join in the art fields that interest them.

78

Brand expansions

79

80

Brand expansions

81

SIMILARITY Outrage, Barnsdall Art Park DIFFERENTIATORS Unlike other art parks, Crayola Art Park aims to inspire and encourage people to try different art forms and participate in the joy and fun that art brings to people.

LINKS TO Crayola Park

82

Brand expansions

83

• • •

The Digital Art Museum displays a variety of interesting artworks that can be animated.

The digital museum provides a lot of interactive experiences, allowing people to enjoy in the digital art museum This is a child experiencing a VR project in a museum.

[ EN 03 ] ENVIRONMENTS

Crayola Digital Art Museum A digital art museum that can be interacted with, viewed, and played with.

Crayola Digital Art Museum is an art museum that offers interactive, playful experiences of different forms of art. We encourage people to experiment with different forms of art, inspiring more artists to participate and create new works of digital art.

MISSION-FOCUS Crayola Digital Art Museum reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them explore their potential and be more self-confidence by creating a digital media art museum to help people understand the latest interesting and interactive art forms. , inspire and encourage people to find new art forms for creation, and help people explore their creativity.

84

Brand expansions

85

86

Brand expansions

87

SIMILARITY Google VR DIFFERENTIATORS Unlike other digital art museums, the Crayola Digital Art Museum offers an interactive, playful art museum experience that inspires people to think and create new art through art museum installations.

LINKS TO Crayola Co-branding, Crayola Gallery

88

Brand expansions

89

• • •

Art podcast is an online class that allows people to learn about various art information anytime and anywhere.

There are lessons and interviews from artists in a variety of fields.

This student artists are showcasing their work through the Art Podcast.

[ ED 02 ] EDUCATION

Crayola Art Podcast An art online education podcast project Crayola Podcast is an online art guidance and sharing project. We invite artists from various fields to provide users with the most artistic guidance and we also invite you. Through online podcasts, you can learn about our help with your art no matter where you are in the world.

MISSION-FOCUS Crayola Podcast reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them explore their potential and be more self-confidence by having a multi-art podcast that allows people from or about different art forms to Interested people can listen to the program at any time, and people also share their various art learning experiences.

90

Brand expansions

91

92

Brand expansions

SIMILARITY Art Matters, Art Talk DIFFERENTIATORS Unlike other art podcasts, we not only include comprehensive art form guidance but also allow the most authentic students to share their own art to inspire inspiration while building their own artistic confidence.

LINKS TO Crayola Channel

93

94

Brand expansions

95

• • •

This is an art volunteer event where we help children in the community learn about and participate in art.

We encourage children to express themselves through art and build self-confidence.

We are helping children create in a community school.

[ SR 03 ] SERVICES

Crayola Art Volunteering An Art Volunteering platform to help the underprivileged to create.

Crayola Art Volunteering is an art volunteering platform that helps the underprivileged to create, we help those underprivileged people from various communities who want to create by giving them the most direct help and support. We encourage them and support them to create and express themselves.

MISSION-FOCUS Crayola Art Volunteering reinforces our mission of inspiring, encouraging, and supporting all kinds of people to express their creativity driving them to explore their potential and be more self-confidence by conducting an art volunteering program designed to help support people in low-income communities to create art.

96

Brand expansions

97

98

Brand expansions

99

SIMILARITY Arts for L.A. DIFFERENTIATORS Unlike other volunteer organizations, Crayola Art Volunteering is an organization dedicated to helping the underprivileged in our local communities to learn about art and be empowered to create art.

LINKS TO Crayola organizations

Our Website

www.exploreoyourpotential.com/

100

Brand expansions

Credit Page

Photo Credit: https://unsplash.com/ Words Credit: https://americanhistory.si.edu/collections/search/object/nmah_1196565 https://www.thoughtco.com/crayola-crayon-history-1991483 https://www.color-meanings.com/colorful-history-crayola-crayons/