The “Smile” Element

All of this brand's Logos contain the element of a smile, and they all have the curved pattern graphic of a smiley face in their Logos, combining the smiley face with the brand name or using the smiley face as the main visual. This has some similarities with the new Logo being developed by Gymboree.

Amazon

Amazon is the world's largest online retailer. The Amazon Logo is a smiley face and an arrow from "A" to "Z", symbolizing the company's wide range of products and services. The arrow also resembles a smile, signifying the brand's commitment to customer satisfaction.

Goodwill

Goodwill is a nonprofit organization that sells donated items to fund job training programs. the Goodwill Logo is half a white smiley face on a blue background in the Logo, representing the brand's mission to help people in need and provide them with the opportunity to succeed.

Peoplepc

Peoplepc is an Internet service provider offering affordable dial-up and broadband plans. the Peoplepc Logo has a smiley face underneath the brand name, symbolizing the brand's willingness to provide people with access to information and technology.

Tui

TUI is a leading global travel company offering vacation packages, flights and hotels. the TUI Logo is a stylized smile with a small circle for an eye on the smile, representing the brand's commitment to creating happy and memorable travel experiences for its customers.

Bledina

Bledina is a French baby food brand. the Bledina Logo is a smiley face underneath the brand name, representing the brand's focus on providing healthy and nutritious food for babies and children.

Danone

DANONE is a multinational food company that produces dairy and plant-based products, bottled water and medical nutrition products. The DANONE Logo features a red smiley face, symbolizing the brand's commitment to promoting health and well-being.

Crayola

Crayola is an American art supply company that offers a range of products for children and adults. the Crayola Logo has a smile in the colors of the rainbow, representing the brand's focus on creativity and imagination through its art supplies.

Colgate

Colgate is an oral care brand that produces toothpaste, toothbrushes and mouthwash. The Colgate Logo features a white smile, representing the brand's commitment to oral health and cleanliness.

Telenet

Telenet is a Belgian telecommunications company that provides Internet, television and mobile services. the Telenet Logo features a yellow smiley face, representing the brand's focus on innovation and technology.

Kraft Foods

Kraft Foods is an American food company that produces a range of packaged foods and beverages. The Logo features a blue smiley face underneath Kraft, represent-ing the brand's commitment to customer satisfaction.

Sources

Content

Wikipedia.org

Gymboree.com

Google.com

Photograohy

Unsplash.com

Stock.adobe.com

Designer

Zhaoxin ( Laycie) Li

Instructor

Hunter Wimmer

GR 604 The Nature of ldentity Academy of Art University