R1 Rough Sketches

R1 Camp 01

Protecting children, nurturing futures.

The concept of this camp is "Protecting Children, Nurturing the Future", conveying the importance of the brand's aim to create a safe and nurturing environment for children to grow and thrive. The Logos were designed for the most part to convey this message through the use of related elements such as sprouting seedlings, caring hands, and rainbows.

The use of sprouting seedlings and leaves represent growth and new beginnings, symbolizing the potential for children to grow and develop into strong, healthy adults. The caring hands represent protection and support, emphasizing the need for adults to create a safe and nurturing environment for children to grow. The rainbow, a universal symbol of hope and optimism, is used in the Logo to represent the brand's priority for the safety and well-being of children. It also conveys an inclusiveness that reminds us that all children, regardless of their background or cir-cumstances, deserve to be protected and nurtured.

The yellow symbol means that the logo selected in this round can be further refined.