Logo History

1988 – 2000

The old Gymboree Logo looked far more playful and colorful than the current one. Although the glyphs were very legible and had a classic shape (mostly) and proportions, they were moved above and below the line. As a result, they appeared to be dancing. The vivid palette combined red, yellow, orange, green, blue, and purple.

2000 – Today

All capital letters of the wordmark are written in a custom typeface with bold lines and rounded angles. Letter “R” of the nameplate is the most interesting element, due to the curved line of its right bar.

Logo Development

Round 1 Sketches

Round 2 Sketches

Round 3 Sketches

Round 4

Round 5

Round 1

Three Key Phreases

R1 Rough Sketches

R1 Refined Sketches

Three Key Phrases

In this section, the three initial keywords of the brand evolve into "key phrases" that guide the visual development of the brand, thus creating a consistent visual identity for the brand. By identifying key phrases that capture the essence of the brand and using them as a guide for design decisions, it effectively communicates its values and personality to the target audience.

Nurture

Protecting children, nurturing futures.

Playful

Playful minds, limitless possibilities.

Educational

Grow with knowledge, thrive with wisdom.