2020 Annual Report

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2020 ANNUAL REPORT ZGiRLS.org


If you had to tell a friend about ZGiRLS, how would you explain it to them? "Awesome, fun, you should try it. We talk about things that can boost your confidence, and make you healthier, with a new guest speaker every time." (Ella, 11) "ZGiRLS will change your life, if you give it a shot. It gives you confidence, a positive headspace, and a better understanding of how AMAZING you are! It gives you the tools to live a centered, courageous, and resilient life! " (Lucie, 13) "It is very fun and you get to talk to professional women athletes which is my favorite part!! "(Sanaa, 10)

"It is an amazing program that builds confidence and allows you to gain more strength physically and mentally. It is amazing for teen girls. I am obsessed!" (Faith, 14) "ZGiRLS is a program that helps tweens/teens with building confidence and thinking more positive. While doing fun activities. To add to that, you also get to become really close with these girls. Maybe even friends for life." (Emily, 11)


When I started ZGiRLS six year ago, I vowed that our programs would always have two main ingredients: (1) mentorship from a female athlete and (2) teachable mental skills that build confidence for life. When March 2020 hit, and the world came screeching to a halt with a global pandemic, we had to cancel all our in-person programs for the year as well as our overnight week-long summer camp. It was then that we were faced with solving our biggest challenge to date: how do we create and keep the magic of ZGiRLS alive in an online environment? Well, I am beyond proud to share how the ZGiRLS team pivoted in 2020 (which we share all the details in the following pages) to serve more girls than ever before and offer more scholarships and free programs to girls that needed the financial support. Quite honestly, 2020 was our most challenging year to date but it forced us to redesign our programs and rethink our structure in a way that is actually more scalable. Now, we are able to serve hundreds of girls around the country…every single season. That’s remarkable!! As we look towards the future, we will continue to offer our programs online and stay true to our promise of providing every ZGiRL with access to life-changing mental skills and mentorship from some of the best female athletes in the world. Thank YOU for continuing to invest in elevating and supporting this next generation of girls with ZGiRLS. With gratitude and courage,

Jilyne Jarvis Co-Founder & Executive Director


ZGiRLS SIST

ZGiRLS is a 501c(3) non-profit founded by Olympic & NCAA female athletes that combines the proven scientific methods of building confidence with the real-life experiences of professional female athletes. We aim to uplift girls (ages 11 - 16) with the necessary mental tools and perspective to foster their own confidence and step into their courage.

MOST GIRLS STRUGGLE WITH SELF-DOUBT. 8 in 10 girls don’t think they’re good enough. The unfortunate fact is that a girl's confidence plummets during puberty. Their minds are filled with self-doubt and negative thoughts like "I'm not good enough" or "I'm never going to win." ZGiRLS is here to change this!

At ZGiRLS, we teach tangible mental skills that help girls build confidence (for life!) so they can always trust their inner voice, step forward with courage and live with ZERO LIMITATIONS!


ENERGY

STR EN GT H

SP OR TS

ING NG LO BE

ERHOOD ZGiRLS VALUES

ES G N LE L A CH

TEAM

ENERGY - ZGiRLS is a VERB, it is an energetic and optimistic way of being. SPORTS - ZGiRLS recognizes sports as a powerful tool to develop confident and resilient individuals. BELONGING - ZGiRLS is proactively inclusive across all perceived barriers. STRENGTH - ZGiRLS promotes strong personal growth that works toward mental, emotional, and physical well-being. CHALLENGES - ZGiRLS embraces challenges as opportunities for growth and development. TEAM - ZGiRLS believes that together we are stronger as a team.


TEAMWORK STAFF Jilyne Jarvis

Monique Thees

Co-Founder and Executive Director

Director of Programs and Fun

Victoria Lesce

JoDee Disney

Gifts and Relationships Officer

Strategic Partnerships and Outreach Manager


Emily Baird Board Chair

BOARD OF DIRECTORS

Astrid Staneff

Sarah Anderson

Dorothy Reed

Board Vice Chair

Board Secretary

Board Treasurer

Carissa Meade

Sara Asantiani

Robin White

Board Member

Board Member

Board Member

Brandon Finley

Crystal Perkins

Board Member

Board Member

Noopur Shukla Board Member

*Current 2021 ZGiRLS Staff & Board of Directors


the

2012

ZGi STO 2013

2014

Placed 2nd in University of Washington's Business Competition (out of 96 teams!)

ZGiRLS launched its 1st pilot program with 10 girls in Seattle, WA.

2015

Founders went all in, left sales jobs & law school to help girls build confidence!

ZGiRLS is officially registered as a nonprofit!


RLS ORY 2016

2017

2018

ZGiRLS programs double in size!!

ZGiRLS launched in 14 states across the country.

2019

ZGiRLS hosted 4 weeks of Summer Adventure Camp (6 days, 5 nights) and launched monthly workshops in Seattle.

ZGiRLS hosts its 7th Professional Athlete Camp (with Sue Bird & Lindsey Vonn) and a record number of girls served!


2020 January

Launched a new ZGiRLS program in partnership with local Parks & Recreation center!

March

All in-person events paused. ZGiRLS Gala postponed to May 14.

Lindsay Vonn "Strong Girls" Camp confirmed to host 125 girls in Boston on Aug 15-16.

June

Cancelled Summer Adventure Camp. Launched Online Season & committed to growing virtual programming.

Launched Online Mental Training and Weekly Parent Videos to engage our community from afar.


Pandemic Pivot During these unprecedented times, the ZGiRLS team remained proactive and innovative on how to connect with our community during quarantine. We relaunched our weekly parent emails with free online videos and resources to help parents support their daughters in building confidence at home. We transformed our in-person programs to deliver them in this completely new, online format. This included redesigning our ZGiRLS Curriculum™, recruiting more professional athletes to help us teach it, launching on an online platform, and reaching out to hundreds of new girls around the country.


ONLINE ZGiRLS Curriculum

In 2017, ZGiRLS launched a Curriculum Committee comprised of sport psychologists, mental health professionals, and Olympians to develop our ZGiRLS Curriculum™ topics. With the online pivot, we can no longer play games or go through workbooks together in person, we had to alter the format of some topics to better suit our new online community. To ensure an efficient transition, ZGiRLS relaunched its Curriculum Committee to help develop new content and adjust our existing ZGiRLS Curriculum™ to fit our new online delivery structure. For every 1-hour of online programming, our ZGiRLS team spends 19 hours planning and preparing the session materials - 11.5 of which are dedicated to reworking the curriculum and content planning. Additionally, we redesigned our baseline and exit surveys to accurately evaluate the efficacy of our ZGiRLS Curriculum™. With the assistance of sport psychologists, ZGiRLS developed survey questions that helps the girls self-reflect on their confidence and self-efficacy before and after the program.


ONLINE MENTAL TRAINING April 22, 2020 - June 1, 2020

DEVELOPED TOPICS Mental Awareness Positive Self-Talk

Stress Management Meditation Positive Affirmation Mental Awareness

Beauty & the Media

Positive Self-Talk

Self-Affirmations

Love & Celebrate Your Body

Confidence

Own Your Confidence

Body Image

Build Your Game Plan

Self-Compassion Goal Setting Meditation Team Building Sports Nutrition Mindfulness Stress Management Communication Growth Mindset

Together Everyone Achieves More Learn How to Fuel Your Body

CONFIDENCE PARTY July 21, 2020 - August 25, 2020

Unleash Your Positive Voice Develop a Champion Mindset Combat Comparison with Confidence Break Free from Your Stress Ignite Positivity in the Media Ready, Set, Goal!


Isabella was feeling really good after the event today. The tools you offered reinforced and highlighted the things we have been trying to instill in her, yet hearing it from someone other than a parent or current coach sometimes has more impact. In our debrief of the session, she had enough awareness to connect our messaging to today's lesson, which was really rewarding to see! - Tony G. (ZGiRL Parent)

Now that ZGiRLS is committed to 100% online programming for the foreseeable future, we've poured all our resources and energy into scaling our program to serve as many girls as possible. We took what we learned from our Online Mental Training (Spring 2020 program) and Confidence Party (Summer 2020 program) to create an official ZGiRLS Online Program, offered quarterly to girls across the country. Each season is six weeks long and ZGiRLS participants meet LIVE for one hour per week with a professional female athlete to learn and discuss a new ZGiRLS Curriculum™ topic. Hosting our broadcast on an online platform allows our community to stay connected and engaged while at home. Plus, our ZGiRLS love asking questions in our Q&A portal and getting live answers from our guest professional athletes speakers! In addition to our live weekly broadcasts, every ZGiRL receives a ZGiRLS Confidence Kit filled with gifts and tools to help her develop her new skills. To help ensure that these lessons last a lifetime, all of our ZGiRLS Parents are sent our Parent Playbook following each weekly session, which summarizes the day’s lesson and offers parenting tips and conversation starters to continue the discussion at home.


ONLINE ZGiRLS Season FALL SEASON

WINTER SEASON

Mindfulness Communication & Conflict Resolution Inner Strength Stress & Anxiety Confidence Self-Compassion

Goal Setting Mean Girls, Cliques, & Friends Body Image Self-Affirmations Confidence Fear & Failure

SPRING SEASON Mental Awareness Positive Self-Talk Meditation Team Building Nutrition Stress Management

SUMMER SEASON Growth Mindset Comparison Stress Management Beauty & the Media Visualization Courage


ZGiRLS CHAMPIONS Our ZGiRLS Champions are professional, Olympic, and collegiate athletes who volunteer their time to mentor the girls and teach the ZGiRLS Curriculum™ in our new online program. They truly embody what it means to live with zero limitations. We are so thankful for this incredible group of women that inspire our community and girls. With our online presence, we've been able to engage and grow our powerful community of ZGiRLS Champions more than ever before. With the ease of hopping online for an hour from anywhere in the world (yes, we've had some athletes join us from their training abroad), our Champions are invested and ready to empower the next generation of ZGiRLS by encouraging them to step into their CONFIDENCE.

2020 CHAM


AJ Andrews Professional - Softball

Andrea Geubelle Olympic - Track & Field

Britt Eckerstrom Brianna Decker Professional - Soccer Olympic & Professional Hockey

Courtney Thompson Olympic Silver Medalist Volleyball

Dr. Seun Adigun Olympic - Bobsled & Track

Val Whiting Professional - Basketball

Rosie White Professional - Soccer

Bianca Perry Headspace Specialist

Helena Scutt Olympic - Sailing

Hilary Bowen O'Dougherty Professional - Lacrosse

Karissa Cook Professional - Beach Volleyball

MPIONS Megan Martin Professional Rock Climber & American Ninja Warrior

Jace Pardon Professional Beach Volleyball

Kate Hansen Olympic - Luger

Ranae Moneymaker Professional Stunt Woman

Ashley Wagney Olympic Medalist Figure Skating


IMPACT SCHOLARSHIPS 2018

2019

2020

Our Online Season is offered on a sliding scale from $0-$199. Scholarships are available to minimize financial barrier.

2017

12 18%

36%

of ZGiRLS received scholarships for the ZGiRLS Confidence Party

of ZGiRLS received scholarships for the Online Fall Season

1,500 1,400

1,394 1,000

total number of girls served

500

0

2012

2017

2018

2019

2020


" I learned a lot

about becoming more confident. I now know I need to be more vulnerable for it so I'm going to try to do that. " ZGiRLS Charlie M. 12 years old


GALA We are so thankful for our incredible community that remained flexible and resilient as we postponed our inperson 2020 Gala and transitioned to an online event. With the support of our unwavering community, ZGiRLS' firstever virtual Gala was a massive success! Together we raised $210,000 to ensure that every single girl across the country can belong to the ZGiRLS community and access the necessary tools and support to unlock her true potential.

Thank you 2020 Table Sponsors! Avanade

Seattle Storm

Big Engine Creative

Brent & Eleanor Gray

Compete to Create

Douglas & Valerie McDonald

Keiretsu Forum Northwest

The family of Lucie Mast

Matt & Astrid Staneff

Scot Jarvis

Sydnie Heberling & Dustin Ruh

William Cowin

Women at Morgan Stanley

ZVNBRGN Funds

Renee Menti Ruhl LLC Windermere Real Estate Company Davis Wright Tremaine LLP + Carissa Meade


Thanks to our team of CHALLENGE SEEKERS we surpassed our peer-to-peer fundraising goal and raised over $40,000 during our 8-week campaign in November 2020! We are beyond grateful for the 26 members of our community who stepped up to fundraise and conquer a challenge in support of ZGiRLS.

CHALLENGE SEEKERS Thank you 2020 CHALLENGE SEEKERS!


INVEST INCOME Fundraising Events 42%

Program Revenue 7%

Corporate Contributions 10%

Grants 10%

Individual Contributions 31%


GROWTH EXPENSES Fundraising 23%

Admin 22%

Programs 55%


2021 Increase Impact DEI Initative


THANK YOU Thank you for your incredible support throughout this challenging year. Your continued encouragement allows us to stay motivated and dynamic during these unpredictable times. As we remain online for the foreseeable future, we are excited to grow our community and create an accessible and inclusive program available to every girl in the country. Thank you for making this life-changing work possible and for believing in the power of ZGiRLS.


SiSTERHOOD PACT I am a ZGiRL I have ZERO limitations I am confident I am courageous I am resilient I can do anything I put my mind to I value my body for what it allows me to do I fuel my body because it is a vehicle to do amazing things I accept myself as I am I believe in the person I am becoming I may not be there YET, but I am closer than I was yesterday I can’t always choose my circumstance, but I CAN choose how I react to them When I fall, I get back up When I make a mistake, I learn from it When I feel fearful, I step forward bravely When I doubt myself, I choose confidence Individually we are unique, and together we are STRONG We choose collaboration over comparison We choose love over jealousy Our beam attracts our team We are adventurous We are bold We are brave We are ZGiRLS


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