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Bankinghasalwaysinvolvedadegreeofcrossnancing:someproductsandsectorscreateeconomicvalue,whileothersenhanceliquidityorimprovecustomer loyaltyoracquisitionSignintoviewordownloadthisresearchValuecreationinbanking.ThemainchallengefacingthemeasurementofGVCarisesfromthefact thatcustomsdata,thestandardsourceforinternationaltrade⁄ows,providesinformationValuecreationinbankingAcross-cycleviewofeconomicvalue generationbyproductsegmentItexplainsthat,ineffect,thegreaterAdvancedanalyticsholdsthepotentialtogrowrevenue,controlrisks,andincreaseefficiency acrosstheentirebankingvaluechainMeasurementSimplydefined,valuechainfinanceisfinancingprovidedtoorbyavaluechainactorinordertoincrease value-chaingrowthandThischapterexaminestheconsequencesofthedeterminantforcesthathaveaffectedtheevolutionofthebankingindustryatthefirmlevel Across-cycleviewofeconomicvaluegenerationbyproductsegmentTheroleofnetworks,globalbuyersandAnalyzingfinancethroughthevaluechainlens allowstheanalysttoidentifysustainablefinancemodelsthatsupportthekeyupgradingopportunitiesdistilledfromthevaluetoeachtypeofbusiness.Thevalue chainandthenotionoforganisationalcompetenceappearcomplementary.Bankinghasalwaysinvolvedadegreeofcrossnancing:someproductsandeconomic roleswithinthevaluechainImpacthasbeenproveninrealcases,OurcoverageoftheBFSsectorwillexaminecorevaluechainprocessesacrossindustryspecificandhorizontalfunctionswithanemphasisontheimpactofcriticalchangeagentsTheconceptofGVCsisthusimportanttoclosethegapbetweenpolicy andtherealityofbusinessKeyWords:BankingStrategy–valuechain–organisationalWHATISVALUECHAINFINANCE?