HEALTH & BEAUTY • FITNESS
FITNESS NOTES
SixtyNinety The fitness brand to know now sixtyninety.com
WHAT IS IT?
● When two Brazilian model best friends joined forces with a female investor in January 2017, SixtyNinety Brazilian swimwear and activewear was born. Serious about creating a brand which praises the healthy female physique, the name SixtyNinety was inspired by the classic myth of 60-90cm as a woman’s ideal body measurements. Together, the partners want to bypass this limit and challenge the idea of beauty.
TOP TRENDS Founders of Move Your Frame, Joan Murphy and Pip Black share their thoughts on what to expect from the fitness industry this year
WHO IS IT FOR?
● SixtyNinety is a brand designed by women for women. The swimwear is smart, eco-friendly and sizzlingly sexy. The Amni Soul fabric and cool designs became an instant hit with influencers such as Arizona Muse, Millie Mackintosh and Lily Fortescue. Socially conscious, the brand uses the world's first biodegradable yarn.
LOW IMPACT CARDIO People are becoming more aware of the risk of injury from high intensity or high impact training and the long term effects on joints and the body, so mixing in training such as Rebounding gives you the cardio fix without damaging your joints. It’s key to future proof your body.
MINDFULNESS & LOW IMPACT TRAINING Mindfulness has been a buzzword for a while and has grown into a
massive trend over the past year; we predict it will come into the fitness genre. Combining HIIT with meditation has been proven to maximise the well-known benefits of the HIIT workout. Doing high impact workouts all the time can play havoc with your hormones especially if you're juggling a stressful job and life. At Frame we have created a new class called HIIT & Chill which is based around this theory. Keep an eye out for the workshops which are launching this month.
HIIT HIIT will continue to rise as people become more clued in and realise that training for longer does not equate to training smarter and won’t always give the best results. It ranked number 1 in the Crep Worldwide Survey of Fitness Trends for 2018, and we agree it will continue to be a big one.
FEEL-GOOD FITNESS Moving your body in a way that makes you feel good has always been our mantra here at Frame, and this is set to be a trend for 2018. Gone are the days of ‘no pain, no gain.’ Whether it’s a dance class or hike in the park, make sure you enjoy it and rack up those endorphins as you do. Check out the newest Frame studios open this month in Fitzrovia and Hammersmith; moveyourframe.com
SUPER SUPPLEMENTS
Supercharge your workout with these delicious and nutricious protein powders
WHAT’S NEXT?
● The three female SixtyNinety founders Aline Lima, Daniele Trece and Vanusa Fonseca are passionate about creating a niche in the lifestyle market for a growing female audience of affordable fashion consumers.
1. Healthista Lean Vegan Diet Protein, £24.99; wholefoodsmarket.com 2. Zaggora Protein Smoothie Chocolate Coconut, £38; uk.zaggora.com 3. Form Salted Caramel Chocolate Superblend Protein, £24; formnutrition.com 4. The Organic Protein Company Organic Whey Protein, £22; theorganicproteincompany.co.uk 5. Missfits Vegan Protein Multitasker, £18; missfitsnutrition.com
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