Get to know… NICK STAAB

By REBECCA PITCAIRN

Q Whereabouts in Essex did you grow up?

A I was born and raised in Romford and went to Rise Park Primary School, then on to Marshalls Park Academy for secondary. I went to Havering College and studied a BTEC in IT, before doing a foundation degree in IT and Computing. I now live in Chelmsford with my partner Suze and our two dogs, an Australian Miniature Labradoodle named Winston, and a Cockador, named Rose.

Q You recently entered the Expert Speaker Hall Of Fame as Speaker of the Year for closing over £1m in stage sales in 2022 – but how did you first get into sales?

A I got into sales during my gap year in Australia, selling electricity. I realised the earning potential was unlimited as it was based on my performance and, the harder I worked, the more sales I got. Back in the UK, I became the sales area manager for one of the biggest gym chains in the UK before setting up my coaching company, The Elite Sales Academy, which is now the number one training academy in the UK.

Q What was the catalyst that made you make the jump into coaching?

A When I worked for the gym chain I was always working, having to miss significant family events – including a funeral – to hit sales targets. Despite loving my job, I wanted something di erent because it just didn’t seem sustainable. Then, a few years ago, I nearly passed away in hospital due to acute pneumonia and that’s when I made a

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Web: bang-olufsen.com/colchester promise to myself to do what it takes to get back to health and live the life I want. That meant investing in my skillset, so I found a mentor – property investor Liam Ryan – who helped me understand my potential and jump into the world of training.

Q What makes a good sales person?

A I think the best sales people must be: problem finders, as well as problem solvers; good listeners; and caring because that’s the only way you’re going to find solutions for your clients. Yes, I teach people how to make more money, but I do so by teaching them to serve their clients and make the world a better place doing it.

Q And what about becoming a good entrepreneur?

A Get a mentor and invest in your education as a business owner, know how to outsource to others, and leverage their skills and be willing to take action.

Q What’s your favourite part of your job?

A Helping people is the number one thing I love – it's way more important than money.

Q Proudest moment?

A It’s hard to name my proudest moment as I have quite a few! When my book, SELLING IS SERVING: Master The Art Of Selling Ethically With Confidence And Conviction, became a number one bestseller in 21 categories on Amazon on its launch in September 2021, that was very special to me. Launching the Elite Sales Academy fills me with pride, and every time I do an event and see all the businesses who want to work with me, I’m super happy. nickstaabcoach.com

Q What do you like doing in your spare time?

A I like to keep on top of my fitness, going to the gym working out and staying healthy. I'm a very big foodie so I love going for meals and trying out nice restaurants –Chinese restaurant Zenxi in Chelmsford is a favourite. And I also love hanging out with Suz and our dogs or visiting my parents, who live in Coggeshall, it’s a lovely little town with lovely pubs and restaurants.

Q What do you love most about living in Essex?

A I love living in Essex because I'm a real Essex boy – I was born here, I was raised here and I'm proud that all my family are here. I love the diversity and the fact that there’s so many di erent landscapes from countryside to cities, towns and villages. There’s so much opportunity here in Essex and there’s so much going on.