WHITE HOUSE HOME visits Grace and James Tindall, founders of Scandibørn, in their pale and minimal family home
Photography: M A RYA N N E S C OT T P H OTO G R A P H Y
Q&A
HOME: What came first - decorating your own nursery or launching Scandiborn? GRACE TINDALL: We launched Scandiborn in 2016, but with a year of preparation the year before. I was on maternity leave at the time which gave me some space to think about life plans and also think about how I wanted to decorate Harry’s nursery. It was at this time, I noticed a gap in the market for Scandi-inspired homewares for children which wasn’t IKEA. H: How would you describe your style? GT: I like a minimal, pared-back look with simple but chic designs with a focus on the detail. For us it’s important for products to be beautiful, functional and built to last. H: Why the name Scandiborn? GT: Neither of us are actually from Denmark (which is where Scandibørn began – it means Scandi kids in Danish). We have a few close friends that live in and around Copenhagen, so it’s been our go-to summer destination for about six years now. H: How did you launch the store? GT: We launched the business in autumn 2016. It was definitely a combination of factors that came together at the right time to give us the final push to just get on and do it. Maternity leave gave me some muchneeded headspace to think about my career and the life we wanted to build post-kids and it also allowed me
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