Absolutely Education & Parenting Portfolio Media Pack 19

KINGSTON GRAMMAR SCHOOL

EDUCATION & PARENTING PORTFOLIO

HORRIS HILL

2019

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D I G I TA L M AG A Z I N E S IMPRESSIONS PER ISSUE

65,000

W W W.

20

M AG A Z I N E S TA R G E T I N G A F F L U E N T PA R E N T S

82

Editions per year Distributed across the UK, UAE, & Far East

ZEST MEDIA EDUCATION & PARENTING PORTFOLIO Welcome to the largest portfolio of education magazines in the UK. Using our vast network of education and parenting specialist titles, we target affluent parents seeking private education for their children.

Given the number of titles we publish, we are able to reach parents looking for different education stages.

Nursery / Early Years ➻

Prep / Junior

Read online in

70 Countries

➻

Senior ➻

Sixth Form ➻

All Through / K12 ➻

University ➻

Boarding ➻

International Students

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HOW TO USE THIS PACK

STEP

1 2 3 4 STEP

STEP

STEP

EXPLORE

DISCOVER

SCHEDULE

CHOOSE

Our education and parenting portfolio and read more about each of our publications.

Which magazines are relevant to your school by using our educational stages guide.

Your advertising campaign.

Plan where and when you would like to advertise.

The right advertising package, based on your advertising needs.

FAC T S & FIGURES

36,000 NON BRITISH PUPILS ARE CURRENTLY ENROLLED IN BRITISH INDEPENDENT SCHOOLS.

15 YEARS AGO THERE WERE FEWER THAN 1 MILLION STUDENTS IN THE UAE, AND NOW THERE ARE OVER 2.75 MILLION STUDENTS. THE INDEPENDENT SCHOOL SECTOR ADDS £11.7 BILLION TO THE UK ECONOMY EACH YEAR. z es t .l o n d o n

STEP 1 - UK MAGAZINES EXPLORE our UK portfolio of education and parenting titles.

E D U C AT I ON

EDUCATION

SPRING • SUMMER 2017 • £5

SUPER WOMAN

Meet the head’s wife

S PR I N G • SU M M ER 2017

DOWN GRADE Making sense of the new GCSEs

GO WEST

Applying to US universities

HIT FOR SIX

The changing face of school cricket

ZE ST.LONDON

TIME TO TALK WHY THE ART OF DEBATING MATTERS

AB ED Mar 2017 .indd 2-3

02/03/2017 15:11

ABSOLUTELY

EDUCATION

~ A highly respected, engaging and authoritative magazine about all aspects of independent education in the UK. CIRCULATION: 100,000 AUDIENCE: Teachers and parents of children at

independent schools

DISTRIBUTION : London high-net-worth homes, Independent Schools Show London, selected WH Smith stores, and a copy to every independent school head in London and the Home Counties FREQUENCY: TERMLY (3 ISSUES PER YEAR)

ABSOLUTELY

ABSOLUTELY

~

A London-focused luxury lifestyle magazine for parents with a target audience of styleconscious, affluent mothers nationwide.

EDUCATION PREP & PRE-PREP A unique and invaluable resource for families taking the first steps towards their child's formal education.

CIRCULATION: 20,000 AUDIENCE: Targeted towards families with children in nurseries and

pre-prep education looking for advice on the next stage of education for their child.

DISTRIBUTION : Distributed to Nurseries throughout London and

Specified Feeder Nurseries across the UK / Direct to the Top 250 Schools in the UK and the Gabbitas Education offices FREQUENCY: TERMLY (3 ISSUES PER YEAR)

MAMA ~

CIRCULATION: 20,000 AUDIENCE: Affluent new and expectant mums

across the UK

DISTRIBUTION: London high-net-worth, family-

focused residences, selected retailers including WH Smith, Prince Lionheart, Project B, British Baby Box. NHS antenatal wards, NCT classes, Private Midwives, Baby classes, ILoveGorgeous, Natural Baby Shower Mamas & Papas and many more.

FREQUENCY: MONTHLY

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STEP 1 - UK MAGAZINES EXPLORE our UK portfolio of education and parenting titles.

ABSOLUTELY

MAGAZINES ~

A portfolio of luxury lifestyle magazines for London’s desirable ‘villages’. Intelligent, engaging and beautifully designed, these 8 titles cover the best aspects of city life, from arts and culture to education, interiors and property news.

ABSOLUTELY

ABSOLUTELY

ABSOLUTELY

NORTH GROUP

SOUTHEAST GROUP

SOUTHWEST GROUP

CIRCULATION: 55,000

CIRCULATION: 50,000

CIRCULATION: 45,000

AUDIENCE: AB1 professionals, living in London and earning salaries within the top 3.97% of the UK population.

DISTRIBUTION: London-high-net worth

homes and high street businesses FREQUENCY: MONTHLY

ABSOLUTELY

ABSOLUTELY

ABSOLUTELY

WEST GROUP

PRIME CENTRAL GROUP

SURREY GROUP

CIRCULATION: 42,000

CIRCULATION: 65,000

CIRCULATION: 32,000

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STEP 1 - INTERNATIONAL MAGAZINES EXPLORE our international portfolio of education and parenting titles.

BRITISH

EDUCATION DUBAI

BRITISH

EDUCATION HONG KONG

BRITISH

EDUCATION SINGAPORE

A highly-respected, engaging and authoritative magazine about all the aspects of independent education in the UK, targeting an actively interested and engaged international readership.

~

~

~

CIRCULATION: 25,000

CIRCULATION: 20,000

CIRCULATION: 25,000

DISTRIBUTION: Through our partnership with Anderson Education at their events and office, selected residential areas, schools, first class and business class airport lounges, 5* hotels, private members clubs/ country clubs, banks, leading multinational companies and high-end local shops and businesses.

DISTRIBUTION: Through our partnership with Academic

Asia at their events and office, first class and business class airport lounges, 5* hotels, private members clubs/country clubs, banks, leading multinational companies and high-end local shops and businesses.

DISTRIBUTION: Through our partnership with BESSA at their events in Malaysia and Singapore, first class and business class airport lounges, 5* hotels, private members clubs/country clubs, banks, leading multinational companies and high-end local shops and businesses.

FREQUENCY: BIANNUAL

FREQUENCY: BIANNUAL

FREQUENCY: ANNUAL

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STEP 2 - SCHOOL SUITABILITY DISCOVER which magazines are relevant to your school’s education stage.

ABSOLUTELY EDUCATION UK

ABSOLUTELY EDUCATION PREP & PRE-PREP

ABSOLUTELY MAMA UK

ABSOLUTELY LONDON

ABSOLUTELY EMIRATES EDUCATION

BRITISH EDUCATION

ABSOLUTELY MAMA EMIRATES

Nursery / Early Years Prep / Junior Senior Sixth form All Through / K12 University

Boarding International Students

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STEP 3 - PUBLICATION SCHEDULE SCHEDULE your advertising campaign for the year.

2019

Jan

Feb

Mar

Apr

May

Jun

July

Aug

Sept

Oct

Nov

Dec

ABSOLUTELY EDUCATION prep & pre prep BRITISH EDUCATION DUBAI BRITISH EDUCATION HONG KONG BRITISH EDUCATION SINGAPORE ABSOLUTELY EDUCATION EMIRATES ABSOLUTELY MAMA EMIRATES ABSOLUTELY MAMA ABSOLUTELY LONDON

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STEP 4 - CHOOSE YOUR PACKAGE CHOOSE the package that best suits your advertising requirements.

PACKAGE

BRONZE

S I LV E R

GOLD

PREMIUM

8 insertions

16 insertions

x2

x6

MPU

x2

x6

Newsletter Banner

x1

x3

x2

x6

£1200 per insertion 20% discount

£975 per insertion 35% discount

A DV E RT I S I N G* 1 insertion

4 insertions

WEBSITE Directory Listing Native Advertising

SOCIAL Sponsored Post TOTAL

£1500 per insertion

£1350 per insertion 10% discount

* 1 I N S E RT I O N = 1 F U L L PAG E O F A DV E RT I S I N G z es t .l o n d o n

19-21 February

ExCeL London

CUSTOM PUBLISHING SERVICES

Show Guide Show Offers & Competitions C H E S T E R T O N S

POLO in the park

Huge savings to be made check out the special show offers on pages 28-30

Full Exhibitor List & Floorplan Pages 3 & 5

The Baby Show Stage with 3•4•5 JUNE 2016

Advice from sleep expert Chireal Shallow, weaning expert Annabel Karmel MBE and breastfeeding specialist Clare Byam-Cook

thebabyshow

@thebabyshow

3RD|4TH|5TH JUNE 2016

Baby Show Guide OFC.FINAL.indd 1

/thebabyshow

#thebabyshow

thebabyshow.co.uk 05/02/2016 16:56

We provide a bespoke design and custom publishing service for schools. This includes the creation and management of: school prospectuses, marketing and promotional material and yearbooks.

What we can do: Print management ➻

Bespoke design ➻

Bespoke editorial ➻

Photography/videography ➻

Informative brochures, yearbooks, school magazines ➻

Full publishing and digital project management ➻

Create bespoke magazines to brief Create print and digital event and exhibition guides

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CONTENT SERVICES What is content marketing?

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearlydefined audience – and, ultimately, to drive profitable customer action.”

Source: Content Marketing Institute

STRATEGY

REPEAT

What are the benefits of content marketing?

Increase inbound traffic • Increase engagement Generate more leads • Increase sales Build up natural link popularity • Build brand awareness Establish yourself as a thought leader

What do we do?

We help our clients target new audiences and engage with their customers by providing strategic content solutions that yield results and achieve goals. Our Hubspot certified content marketing team has a vast experience in content creation and strategy and a proven track record of success.

AUDIT

How we do it?

ANALYSE

CREATE

AMPLIFY

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EDUCATION & PARENTING TEAM A DV E R T I S I N G LEAH DAY / Director leah@zest-media.com

NICOLA OWENS / Education Manager nicola@zest-media.com

ANDY MABBITT / Specialist Consultant andy.mabbitt@zest-media.com

ANNA CLARKE / Senior Magazine Manager anna@zest-media.com

EDITORIAL PENDLE HARTE / Education Editor LIBBY NORMAN / Prep Editor CARLY GLENDINNING / Mama Editor ABBIE SCHOFIELD / Digital Editor ZOE DELMER-BEST / Editorial Assistant

ZEST MEDIA SHERIF SHALTOUT / Publisher PAWEL KUBA / Art Director JERRIE KOLECI / Finance Director LUCIE PEARCE / Marketing Manager

C O N TAC T U S info@zest-media.com

+44 20 7704 0588 Wenlock Studios, Wharf Road, London N1 7EU

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