bridging business culture politics

Education:

the distance between people.

Then let us get started.

WHY ZU? AT T I T U D E INTERDISCIPLINARY APPROACH INDIVIDUALIT Y I N S P I R AT I O N PROFESSORS S O C I A L I N N O VAT I O N S UNIVERSIT Y AND STUDENT FUNDING G LO C A L I Z AT I O N WORDS OF PRAISE FAC TS & FIGURES

Zeppelin University’s flag on a Zeppelin

WHY ZU?

Our way of being a university:

teaching, research, and academic services?

Zeppelin University (ZU) is a privately funded endowment university. Founded in 2003 on the banks of Lake Constance, ZU is state-recognized and focused from ZU bachelor degrees through post-doctoral degrees less on ivory towers than on practical powers – from bachelor degrees through post-doctoral degrees.

Ever since that conception, ZU has always remained true to this original concept. What would a university be like that is dedicated not only to teaching, research, and employment markets, but also to developing new ideas for itself and society? What kind of place would it be where dialog is more important than lectures, where learning takes priority over knowledge, where questions are more important than answers, where doubts raised by research carry more weight than rankings, where chance conversations are more helpful than consultations, and where personalities encounter personalities? We wanted to create just such a place. A place where, as demanded by Jacques Derrida, nothing is out of the question! zu.de/en/whyzu

AT T I T U D E

What does ZU call its program

teaching, research, and academic services?

In all modesty, Humboldt 2.0.

Ever since its foundation, Zeppelin University has been described as innovative. Wrong! We are old-school. It is time to examine more critically recent moves to “reform” and “modernize” universities. We believe education through academics has more to do with character than credits.

The revival of linking research to teaching is good, but not good enough. That is why we are dedicated to integrating teaching, research, and academic services. Examples of this approach range from political consulting through student research, our arts program, (social) business startups, to services for society in teaching as well as dissemination of all this through media such as our “ZU|Daily” news portal or “auf” academic magazine. Academics works when it is in good company, when it puts experimentation before excellence. Let us get to work! zu.de/en/attitude

Student art project “next stop” with high stand in a Friedrichshafen underpass – including guided viewings

INTERDISCIPLINARY APPROACH

economics, culture and politics is important to you?

We will show you how.

Society’s problems are undisciplined. That makes them both fascinating and exhausting. We cannot simply impose discipline on complex challenges. We have identified a surging demand for a new generation of responsible decision-takers and creative minds who think and work in an interdisciplinary way.

They must be multi-talented in all respects: in languages, disciplines, theories, and methods. We believe in broadness within depth, in networks embedded into culture. We believe in generalists capable of specialization and interdisciplinary experts on undisciplined problems. zu.de/en/interdisciplinarity

Question: “How many study programs are offered at ZU?” Answer: “As many as there are students. Currently 1,178.”

INDIVIDUALIT Y

How do we develop bold education?

By

the gap between people and today’s challenges!

At ZU, the development of bold education starts on the first day of the bachelor program with the “Zeppelin Year” and the assignment of a personal research issue to each student. This is where interdisciplinary theories and academic methods are applied in a team project. Suddenly, dry theories and methods come to life through practical application. The “Humboldt Year” provides the scope for an individual research experience – journeys into the unknown.

In our master programs, we enable students to gain their own research experience and set interdisciplinary focal points. As varied as our students and according to the principle: “Study whatever you want”.

In our Professional School the focus is on effectiveness through further education. Real-life projects within a company and personal and corporate development are interlinked. Because that is the only road to success. zu.de/en/ individuality

Back to the roots: debate at the center of university education

I N S P I R AT I O N

How do you become an expert and a specialist?

By specializing on

solutions.

A genuinely interdisciplinary approach requires multi-literacy in methods and theories. ZU focuses on this, for instance in eight research groups and clusters. And how does a small university research major social issues? By teaming up with excellent cooperation partners. Included here are more than 70 international partner universities, the funding bodies European Union and the German Research Foundation, as well as the charity organization Caritas and private sponsors such as the Siemens Foundation and the Audi AG. zu.de/en/inspiration

Prof Dr Anja Achtziger Social & Industrial Psychology

Jun Prof Dr Marian Adolf Media Culture

Prof Dr Dirk Baecker Cultural Theory & Analysis

Prof Dr Joachim Behnke Political Science

Jun Prof Dr Christian Brock Distance Trade & Service Marketing

Guest Prof PD Dr Heribert Dieter International Political Economics

Prof Dr Peer Ederer Human Capital

Prof Dr Alexander Eisenkopf General Business Administration Studies

Prof Dr Udo Gรถttlich General Media Studies

Guest Prof Dr Hans Ulrich Gumbrecht Study of Literature

Prof Dr Dirk Heckmann Law & Trust in Electronic Processes

Jun Prof Dr Marco Hubert Innovation & Entrepreneurship

Hon Prof Dr Hermut Kormann Strategy & Governance of Family Business

Prof Dr Maren Lehmann Sociology & Organization Theory

Dr Gloria Meynen Media Theory & Cultural History

Jun Prof Dr Marc Mietzner Financing

Prof PhD Guy Peters Comparative Governance

Prof Dr Bruno Preilowski Neuropsychology

Guest Prof Dr Birger P. Priddat Political Economics

Marcel Prokopczuk Capital Market Research & Econometrics

Prof Dr Ulrich K. Schittko Economic Theory & Econometrics

Guest Prof Dr Volker H. Schmidt Cultural Studies

Hon Prof Dr Stephan Schmidt-Wulffen Esthetics and Art Studies

Prof Dr Klaus Schรถnbach Media Science

Jun Prof Dr Martin Trรถndle Cultural Business Operations & Art Research

Prof Dr Marcell Tyrell Entrepreneurship & Finance

Prof Dr Karen van den Berg Art Theory & Curating

Prof Dr Jรถrn von Lucke Administration & Business Informatics

PROFESSORS

Prof Dr Patrick Bernhagen Politics & Administration Research

Prof Dr Ellen Enkel Innovation Management

Prof Dr Jarko Fidrmuc Internat. Economics

Guest Prof Dr phil Arnd Florack Strategic Communication

Prof Dr Dr hc mult Bruno S Frey Political Economics

Prof Dr Stephan A Jansen Strateg. Organization & Financing Civil Society Center | CiSoC

Prof Dr Georg Jochum Public Law, Tax Law, European Law & Regulatory Law

Prof Dr Peter Kenning Marketing

Prof Dr Alfred Kieser Managment

Prof Dr Manfred Moldaschl Global Responsibility & Sustainability

Hon Prof Dr Markus M. M端ller Political Science

Prof Dr Christian Opitz Leadership & Personnel Management

Guest Prof Dr Dr hc Margit Osterloh Organization Theory

Prof Dr Reinhard Pr端gl Family businesses

Prof Dr Gabi Reinmann University Didactics

Guest Prof Dr Lucia Reisch Consumer Behavior & Consumer Policy

Prof Dr Markus Rhomberg Political Communication

Prof Dr Eckhard Schr旦ter Administrative Science

Guest Prof PD Dr Reinhard Sch端tte Information Management

Prof PhD Albert G. Schweinberger International Economic Relations

Prof PhD Nico Stehr Cultural Studies

Prof Dr Rick Vogel Public Management & Public Policy

Hon Prof Dr Andreas Wiedemann Family Business Law

Prof Dr Josef Wieland Institutional Economics

Prof Dr Helmut Willke Global Governance

S O C I A L I N N O VAT I O N S

Why don’t we want to be a beacon?

Because we do not want to warn you, we want to change your life.

Academic effectiveness for social innovation:

university and society.

In 2011, ZU was named one of Germany’s most socially committed universities in the “More than Research and Teaching” competition organized by the Association for the Promotion of Science and Humanities in Germany and the Mercator Foundation. This was the trigger for us to place “Social Innovations” – inspiring, technology-enhancing ideas aimed at solving social problems – at the center of our next five-year strategy “z7z”. We aim to achieve our objective through research, corporate, artistic, media, and political interventions.

This is another reason why we are involved in political consulting, student research, company startups, and – in a voluntary capacity – in the development of and research into social innovations in the state, the market, and civil society. zu.de/en/social-innovations

UNIVERSIT Y AND STUDENT FUNDING

How does a priceless university finance and refinance itself?

By

the gap between research funding, donations and sponsors, tuition, and scholarships.

This university belongs to itself. It is an endowment university, and that gives us maximum independence. ZU is funded equally by the guaranteed, long-term basic funding of its initiators, the Zeppelin Foundation, ZF Friedrichshafen AG, and Zeppelin GmbH, by tuition, and by third-party research funds, donations, and sponsorships. This means the financing of the university is secured for eight years in advance at all times. As a result, some analysts consider us to be Germany’s most securely financed university (Cicero 08/2013). zu.de/en/funding

A selection of our currently 20 scholarship programs:

How can you afford a program you cannot pay for?

By

the gap with scholarships, low-interest loans, and creativity.

For incoming students of ZU’s international partner universities we have arranged a tuition waiver program.

For international degree-seeking students the same tuition as for German students applies. Two thirds of ZU´s student body finance their tuitionwith the student loan program of the Sparkasse Bodensee bank. The idea is simple and socially fair: study first, pay back when you work. 20 scholarship programs are also available to ZU students. Diversity scholarships for focused nerds, students from non-academic backgrounds, reflective founders of failed start-ups, and smart school under-achievers are new additions to this mix. zu.de/en/scholarships

The StudentLounge – the ZU Student’s Association – offers more than 30 sports.

G LO C A L I Z AT I O N

How can a university embedded into the region have a global outlook?

By

an important regional base and a global network.

Friedrichshafen, Lake Constance. We are in the heart of Europe between Germany, Austria, Liechtenstein, and Switzerland. This four-country region ranks among Europe’s strongest economic powerhouses. And it is a gateway hub into all countries of the European Union.

A hundred years ago, Friedrichshafen was synonymous with the innovative spirit of Ferdinand Graf von Zeppelin.

Today, it stands for global high-tech companies such as ZF Friedrichshafen AG or Rolls-Royce Power Systems AG. The city has a modern trade show center and attracts residents from more than 100 countries. Fascinating natural surroundings provide leisure opportunities on the water and in the mountains. And, should you want to get away for a while, the airport provides fast connections to Berlin, Cologne, Hamburg, London, or Frankfurt. zu.de/en/glocalization

Belgium Universiteit Gent | Gent

Denmark Copenhagen Business School Syddansk Universiteit | Odense

Sweden Örebro Universitet

Netherlands Universiteit Maastricht | Maastricht Universiteit Twente | Enschede

Estonia Tallinna Ülikool Latvia Latvijas Universitate | Riga Turiba School of Business | Riga

England Canterbury Christ Church University University of Chester Goldsmiths University of London

Poland Wyzsza Szkoła Europejska Józefa Tischnera | Krakow

France Université d’Avignon et des Pays de Vaucluse Université Bordeaux IAE Bordeaux IAE Lyon Sciences Po | Paris Université de Strasbourg Spain Universidad de Jaén | Jaén Universidad Rey Juan Carlos | Madrid Universidad de Málaga Universidad de Salamanca Universidad de Sevilla – EUSA Universitat Abat Oliba CEU | Barcelona

Hungary Andrassy Gyula Deutschsprachige Universität Budapest

Czech Republic Univerzita Karlova v Praze | Prague

South Korea Hallym University

Turkey Hacettepe Üniversitesi | Ankara Istanbul Kültür Üniversitesi Kadir Has Üniversitesi | Istanbul Okan Üniversitesi | Istanbul

Switzerland Università della Svizzera italiana | Lugano Universität Zürich

Israel Ben-Gurion University of the Negev | Beer-Sheva Interdisciplinary Center Herzliya

China Peking University Sun Yat-sen University | Guangzhou Tongji University | Shanghai

Chuncheon

Japan Ritsumeikan Asian Pacific University | Beppu City Taiwan National Chengchi India University | Taipeh International Management Institute | New Delhi Indian Institute of Management | Bangalore

Italy Università di Bologna Università degli Studi di Cagliari Università degli Studi di Siena

Australia Griffith University Queensland College of Art | Brisbane University of Tasmania | Hobart South Africa University of Stellenbosch Business School University of the Witwatersrand | Johannesburg

More than 70 par tner universities worldwide. A selection:

Your

WITS Europe

North America

South America

GUIDE TO GRADUATING Asia

Africa

Australia

Canada Fairleigh Dickinson University | Campus Vancouver (British Columbia) Quest University | Squamish (British Columbia)

Education quality:

United States University of Wyoming | Laramie (Wyoming) Kansas State University | Manhattan (Kansas) Butler University | Indianapolis (Indiana) Fairleigh Dickinson University | Teaneck or Madison (New Jersey) University of North Carolina Charlotte | Charlotte (North Carolina) Georgia College | Milledgeville (Georgia) Valdosta State University | Valdosta (Georgia) The University of Mississippi | Oxford (Mississippi)

California State University, Chico Chico (California) University of California | Berkeley (California) California State University Channel Islands | Camarillo (California)

Lamar University | Beaumont (Texas)

Mexico Universidad Panamericana | Mexico City Tecnológico de Monterrey | Monterrey

continents.

Colombia Colegio de Estudios Superiores de Administración | Bogotá Universidad de los Andes | Bogotá Universidad de Medellín | Medellín

Peru Universidad San Ignacio de Loyola | Lima

Brazil Universidade de São Paulo | Sao Paulo Universidade Estadual de Campinas | Campinas

Chile Universidad Mayor | Santiago de Chile Argentina Pontificio Universidad Católica Argentina | Buenos Aires Universidad Nacional del Sur | Bahia Blanca (Buenos Aires) Universidad Nacional de Cuyo | Mendoza Universidad Nacional de Quilmes | Quilmes (Buenos Aires)

We use the term glocalization to describe the ZU brand of internationalization: on Lake Constance, yet at home all over the world. All ZU students take part in internships abroad as well as spending one semester at one of our 70-plus partner universities around the globe. And if this is not enough, students can take part in our GlobalStudies scheme. This is a program of learning and work experience on three continents. Students complete three internships on three different continents plus one semester abroad.

International exchange students and international degreeseeking students are welcome to contact the international office (international-office@zu.de) where they will get detailed information on study programs, academic calendar, visa, housing, student activities, and the Zeppelin University buddy system. zu.de/en/international

STUDENT LIFE

Student life

different backgrounds from all over the planet.

Student life is very rich at Zeppelin University: there are over 30 sports groups from swimming, soccer, beach-volleyball to skiing and running. Dozens of music and arts groups enrich ZU´s university life. In addition, ZU students are very active in their local communities, for instance they are engaged in politics, sports, and cultural events. “I like studying at Zeppelin University, therefore I decided to stay another semester, because, among other areas of studies, Zeppelin University focuses on the research and the teaching of cultural aspects of politics. These subjects are of great interest to me. In addition, Zeppelin University is located in the triangle of three countries, Germany, Austria and Switzerland, which is very appealing to me both culturally and geographically.� Daniel Handler, Incoming Student, from Ben Gurion University of the Negev, Israel

1178 1180 53 262 9:1 9:1 100 60 13 600

Students in the 13 bachelor and master programs at ZU Alumni of ZU since 2003 Professors and Junior Professors at ZU Members of staff in academics and administration Ratio of applicants to students in bachelor programs Ratio of students to academic staff Companies founded

by ZU students since 2003 Percentage of ZU students who receive student loans from Sparkasse Bodensee Percentage of ZU students who hold scholarships from one of the twelve organizations for intellectual excellence Partner institutions from the fields of business, culture, media, politics, and administration As of: January 2014

zu.de/en/figures

ZU FAC TS A ND FIGURES

Our study programs:

disciplines.

Bachelor College | Corporate Management & Economics | Communication & Cultural Management | Sociology, Politics & Economics | Politics, Administration & International Relations

Graduate School | Corporate Management & Economics | Communication & Cultural Management | Politics, Administration & International Relations | General Management | Semi-structured Doctoral Program

Professional School | Family Entrepreneurship | Retailing | Digital Pioneering | Inter-Sectoral Leadership & Governance | Business & Leadership for Engineers | Mobility Innovations (launch: 2015)

zu.de/en/study-programs

Valuable media sources and contacts

Digital research tidbits zu-daily.de

auf – Platform for today’s questions Subscribe to the academic magazine zu.de/auf ZU on iTunes U Audio and video podcasts zuonitunesu.de ZU app Event diary and podcasts in the App Store zu.de/veranstaltungen ZU Newsletter Order at zu.de/newsletter For exchange students Phone +49 7541 6009 2040 international-office@zu.de For prospective degree-seeking students Phone +49 7541 6009 2000 application@zu.de For journalists Phone +49 7541 6009 1191 press@zu.de

THE WORLD IS CRE ATED

BY PEOPLE THEIR DIFFERENCES. Freely adapted from Hannah Arendt in: Was ist Politik? Fragmente aus dem Nachlass, ed. Ursula Ludz, Munich/Zurich 1993, p. 11.

R e s p o n s i b l e: Z e p p e l i n U n i v e r s i t ä t , P r o f. D r. S t e p h a n A . J a n s e n , Editor: T im Göbel, A r t Direction: Philipp N . Her tel Ve r s i o n : J a n u a r y 2 0 14

T R AT S S U T E L EHT NEE W T EB P A G . S U D N A U OY Only the ambition to achieve something together?

Then come and see us between now and your future.