Google algorithm updates are extremely important in digital marketing as they can significantly impact a website's search engine ranking and overall online visibility. Let's take a look at 4 important Google algorithm updates.
• In 2019, Google introduced the BERT (Bidirectional Encoder Representations from Transformers) update, which uses AI to better understand natural language queries and provide more relevant search results.
• The Page Experience update, scheduled for May 2021, will prioritize websites with good user experience by taking into account factors such as page loading speed, mobilefriendliness, and safe browsing.
• The Core Web Vitals update, also set to launch in May 2021, will focus on specific user experience metrics, such as page loading time, interactivity, and visual stability.
• Google's mobile-first indexing update means that the mobile version of a website is now used as the primary version for indexing and ranking.This highlights the importance of having a mobile-friendly website to maintain or improve search engine rankings.
These updates demonstrate Google's ongoing efforts to improve the quality and relevance of search results for users. By understanding these updates and adapting to them, digital marketers can improve their website's search engine visibility and provide a better user experience. Follow Zeon Academy for the best digital marketing course in Kottayam, as well as for other useful information.
• Zeon Academy, 46/2709 C, Haritha Road,Vennala PO, Kochi - 682028
• Phone number: +91 8943356405