Page 7

The Importance of Female-Fit Workwear & PPE By GLEN SMITH, Marketing Manager at WISE Worksafe Leading UK provider of workwear, uniform and PPE since 1977

For many organisations, corporate clothing and protective workwear is a key consideration. While there is an enormous choice in the types of garment and PPE available today, providing clothing that is truly fit for purpose and fits the wearer is important.


rtificial intelligence and machine learning, cloud-based and quantum computing, additive manufacturing and nanofabrication, advanced automation and robotics—these disruptive technologies are already impacting every industry. Although concerns about job loss due to automation are not without merit, these technologies are also poised to open up entire new fields of study and employment never before conceived. In some industries and professions, a notable difference exists between the number of males and females employed in certain roles. Whilst women may dominate professions such as childcare and veterinary services, statistics show that women account for less than 15% of the construction workforce. Other sectors have a similar imbalance, and this can result in women’s requirements being treated as secondary.

Whilst these percentages are thoughtprovoking and may even be explainable, it must be acknowledged that no matter the ratio, women need to be catered for with suitable work clothing and PPE. At WISE Worksafe, our aim is to be at the forefront of ladies’ corporate uniform, workwear and PPE.

Why Women Need a Different Fit In almost every fashion retail store or web shop, there’s a clear distinction between menswear and womenswear. This may seem obvious, but there isn’t always the same attention to male and female specific work clothing, particularly where garments are designed for manual work. Female clothing is designed for the build of a woman’s body, and is typically fitted in areas such as the waist and chest to allow more comfort and an aesthetic fit. Some garments are made from stretch

fabric or are partially elasticated to provide flexibility and a more accurate fit. Many women already struggle to find a good fit in everyday clothing despite the choice available, so we’re not pretending there’s a silver bullet to the perfect female-fit workwear. However, one thing for sure is that providing ladies with men’s garments in smaller sizes just doesn’t cut it. Although workwear has purposes other than just looking good, this is no reason for it to be ill-fitting. This is not to say that female workers are consumed by their appearance, but looking and feeling smart is a basic expectation for any member of staff – male or female. People who feel uncomfortable or embarrassed about what they’re wearing will not perform as well and are less likely to remain in the job. They may even feel discriminated against, particularly if apparently little or no effort has been made by their employer to cater for their needs.



Profile for Zars Media

2019 WICE Magazine  

2019 WICE awards and summit summary.

2019 WICE Magazine  

2019 WICE awards and summit summary.

Profile for zarsmedia