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Marketing Management 14 Edition Penerbit : Pretince Hall, New Jersey

Phillip Kotler & Kevin Keller Jumlah Halaman : 819 Halaman

© 2012

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Managing Markets and Customers Penerbit : Elsevier, Oxford

Pergamon Flexible Learning Jumlah Halaman : 118 Halaman

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Marketing Research : Within a Changing Penerbit : McGraw Hill, New York

Hair, Bush, Ortinau Jumlah Halaman : 714 Halaman

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Marketing 3.0 Penerbit : John Wiley & Sons, Inc., Canada

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Defending The Brand Penerbit : AMACOM, New York

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Marketing Communications Penerbit : Pretince Hall, Essex, England

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08

Marketing Insights From A-Z Penerbit : John Wiley & Sons, Inc., Canada

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Marketing Management

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Marketing Metrics Penerbit : Wharton School Publishing, NJ

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Marketing Plans For Service Businesses Penerbit : John Wiley & Sons, Inc., UK

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Marketing Research, A Practical Approach Penerbit : SAGE, London

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Marketing Strategy and Competitive Positioning Penerbit : Pretince Hall, England

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Principles of Marketing, European Edition Penerbit : Pretince Hall, England

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© 2005

10 11

A Relationship Approach

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Marketing Management Text and Cases

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The 22 Immutable Laws of Marketing Penerbit : Harper Collins, NSW, Australia

Al-Ries & Jack Trout Jumlah Halaman : 193 Halaman

© 1993

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The Secret of Word of Mouth Marketing Penerbit : AMACOM, New York

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Up and Out Poverty The Social Marketing Solution Penerbit : Wharton School Publishing, NJ

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Internet Marketing, Start to Finish Penerbit : QUE Publishing, USA

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Direct Marketing Penerbit : Kogan Page, London, UK

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© 2002

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Email Marketing, An Hour A Day Penerbit : Wiley Publishing, Indiana, USA

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eMarketing The Essential Guide to Online Marketing Penerbit : Quirk Marketing

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Enterprise Marketing Management Penerbit : John Wiley and Sons, Canada

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Essentials of Marketing, Third Edition Penerbit : Pretince Hall, Essex, England

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Essentials of Marketing Management Penerbit : Routledge, New York

Geoff Lancaster & Lester Massingham © 2011 Jumlah Halaman : 524 Halaman

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Experiental Marketing Penerbit : Kogan Page, London, UK

Shaz Smilansky Jumlah Halaman : 264 Halaman

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Exploring Public Relation Penerbit : Pretince Hall, Essex, England

Ralph Tench, Liz Yeomans Jumlah Halaman : 641 Halaman

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Facebook Marketing, An Hour A Day Penerbit : Wiley Publishing, Indiana, USA

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Facebook Marketing for Dummies Penerbit : Wiley Publishing, Indiana, USA

Paul Dunay Richard Krueger Jumlah Halaman : 294 Halaman

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Global Marketing Penerbit : Pretince Hall, Essex, England

Svend Hollensen Jumlah Halaman : 714 Halaman

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Foundation of Marketing Penerbit : Houghton Miffling, Boston, USA

William M. Pride, O. C. Ferrel Jumlah Halaman : 569 Halaman

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Global Marketing Management Penerbit : John Wiley and Sons, Canada

Masaaki Kotabe, Kristiaan Helsen Jumlah Halaman : 725 Halaman

© 2010

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Glossary Marketing Definition Penerbit : Florida State University, Florida

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Green Marketing Management Penerbit : South Western, Ohio, USA

Robert Dahlstrom Jumlah Halaman : 334 Halaman

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Guerilla Marketing for Consultants Penerbit : John Wiley & Sons, New Jersey

Jay Conrad Levinson, M. McLaughlin © 2005 Jumlah Halaman : 294 Halaman

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Harvard Business Review on Marketing Penerbit : Harvard Business School, USA

Harvard Business Review Paperback Jumlah Halaman : 182 Halaman

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International Marketing, Analysis & Strategy Sak Onkvisit and John J. Shaw Penerbit : Routledge, New York, USA Jumlah Halaman : 594 Halaman

© 2004

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International Management, Culture, Strategy Fred Luthans, Jonathan P. Doh Penerbit : McGraw Hill, New York, USA Jumlah Halaman : 646 Halaman

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International Marketing Penerbit : McGraw-Hill, New York

Philip Cateora, Mary C. Gilly Jumlah Halaman : 622 Halaman

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International Marketing, Pan-African Penerbit : Amity University

Nishant Singhai Jumlah Halaman : 170 Halaman

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100 Great Marketing Ideas Penerbit : Marshal Cavendish, Singapore

Jim Blythe Jumlah Halaman : 200 Halaman

© 2009

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101 Marketing Strategies for Accounting, Troy Waugh Law, Consulting, And Professional Firms Jumlah Halaman : 266 Halaman Penerbit : Wiley & Sons, New Jersey

© 2004

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Advertising 2.0 Penerbit : Praeger, London, UK

Tracy L. Tuten Jumlah Halaman : 202 Halaman

© 2008

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Advertising, Promotion & Other Aspects Penerbit : Thompson, Ohio, USA

Terence A. Shimp Jumlah Halaman : 629 Halaman

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Airline Marketing and Management Penerbit : Ashgate Publishing, Hamspire

Stephen Shaw Jumlah Halaman : 323 Halaman

© 2007

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Be A Network Marketing Superstar Penerbit : Amacom, New York, USA

Mary Christensen, Wayne Christensen © 2007 Jumlah Halaman : 143 Halaman

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Berbisnis Dengan Hati Penerbit : MarkPlus & Co, Jakarta

Aa Gymnastiar, Hermawan Kertajaya © 2004 Jumlah Halaman : 48 Halaman

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Beyond Buzz Penerbit : Amacom, New York

Lois Kelly Jumlah Halaman : 228 Halaman

© 2007

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Blue Ocean Strategy Penerbit : Harvard Business School Press

W. Chan Kim, Renee Mouborgne Jumlah Halaman : 240 Halaman

© 2005

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Idiot’s Guide of Brand Management Penerbit : Alpha Books, Indiana, USA

Patricia F. Nicolino Jumlah Halaman : 330 Halaman

© 2001

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Business Ethic Penerbit : U.S. Department Commerce

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© 2004

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Business Marketing Penerbit : McGraw-Hill, New York, USA

F. Robert Dwyer, John F. Tanner Jumlah Halaman : 705 Halaman

© 2002

56

Business Marketing Management B2B Penerbit : South Western, Ohio, USA

Michael D. Hut, Thomas W. Speh Jumlah Halaman : 634 Halaman

© 2010

57

Collaboration and Co-Creation Penerbit : Springer, Vancouver, USA

Gaurav Bhalla Jumlah Halaman : 205 Halaman

© 2011

58

Consumer Behaviour and Advertising Matin Khan Penerbit : New Age International, New Delhi Jumlah Halaman : 374 Halaman

© 2006

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Creative Marketing for New Product Penerbit : World Scientific, Singapore

Akira Ishikawa, Atsushi Tsujimoto Jumlah Halaman : 320 Halaman

© 2008

60

Customer Management Excellence Penerbit : John Wiley & Sons, England

Mike Faulkner Jumlah Halaman : 216 Halaman

© 2003

61

Customer Relationship Management Penerbit : Butterworth-Heinemann, USA

Francis Buttle Jumlah Halaman : 500 Halaman

© 2009

62

Principles of Service Marketing & Mngmt Penerbit : Pretince Hall, USA

Christoper Lovelock, Lauren Wright Jumlah Halaman : 391 Halaman

© 2008

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Destination Marketing Penerbit : Butterworth-Heinemann, USA

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64

Dictionary of Marketing Penerbit : Bloomsbury Publishing, London

A. Ivanovic MBA, P.H. Collin Jumlah Halaman : 302 Halaman

© 2003

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Digital Media and Advertising Penerbit : Information Science Reff, USA

Neal M. Burns, Tery Dougherty Jumlah Halaman : 742 Halaman

© 2011

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Leisure Marketing Susan Horner, John Swarbrooke Penerbit : Elsevier Butterworth-Heinemann Jumlah Halaman : 412 Halaman

© 2005

67

Managers’ Guide to Marketing, Advertising Barry Callen Penerbit : McGraw-Hill, New York, USA Jumlah Halaman : 250 Halaman

© 2010

68

Marketing Higher Education Penerbit : McGraw-Hill, New York, USA

Felix Maringe, Paul Gibbs Jumlah Halaman : 195 Halaman

© 2009

69

Marketing in Public Sector Philip Kotler, Nancy Lee Penerbit : Wharton School Publishing, USA Jumlah Halaman : 332 Halaman

© 2007

70

Marketing, Planning, Strategy Penerbit : Cenggage Learning, Boston

Subhash C. Jain Jumlah Halaman : 930 Halaman

© 2009

71

Marketing Research, An Applied Approach Naresh K. Malhotra, David F. Birks Penerbit : Pearson Education, Essex, EnglandJumlah Halaman : 753 Halaman

72

Marketing Theory, A Student Text Penerbit : SAGE Publication, London

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Michael J. Baker, Michael Saren Jumlah Halaman : 428 Halaman

© 2006

© 2010

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73

Marketing Without Advertising Penerbit : Nolo, California, USA

Michael Phillpis, Salli Rasberry Jumlah Halaman : 296 Halaman

© 2001

74

Addressing The Muslim Market Penerbit : ATKEARNEY, Illionis, USA

A.T. Kearney Jumlah Halaman : 24 Halaman

© 2009

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Does Your Marketing Sell? Penerbit : Nicholas Brealey, London

Ian Moore Jumlah Halaman : 278 Halaman

© 2005

76

No Logo Penerbit : Flamingo, England

Naomi Klein Jumlah Halaman : 451 Halaman

© 2000

77

The Book on Marketing Plans Penerbit : Palo Alto Software, Orlando

Tim Berry, Doug Wilson Jumlah Halaman : 356 Halaman

© 2000

78

Organizing for Event Marketing Penerbit : Göteborg University, Swedia

Malin Andersson, Anders Wesslau Jumlah Halaman : 081 Halaman

© 2000

79

Principles of Marketing Penerbit : Pretince Hall, New Jersey

Philip Kotler, Gary Armstrong Jumlah Halaman : 1036 Halaman

© 1999

80

Subliminal Persuasion Penerbit : John Wiley & Sons, New Jersey

Dave Lakhani Jumlah Halaman : 202 Halaman

© 2008

81

Ten Deadly Marketing Sins Penerbit : John Wiley & Sons, New Jersey

Philip Kotler Jumlah Halaman : 152 Halaman

© 2004

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82

The Guru Guide to Marketing Penerbit : John Wiley & Sons, New Jersey

Joseph H. Boyett, Jimmie J. Boyett Jumlah Halaman : 252 Halaman

© 2003

83

The Law of Marketing Penerbit : Cengage Learning, Ohio

Lynda J. Oswald Jumlah Halaman : 420 Halaman

© 2011

84

The Ultimate Marketing Plan Penerbit : Adam Business, Massachusetts

Dan S. Kennedy Jumlah Halaman : 229 Halaman

© 2006

85

Fundamental of Sales Management Penerbit : Amacom, New York, USA

Matthew Schwartz Jumlah Halaman : 212 Halaman

© 2006

86

Marketing Communication, Study Book Penerbit : Bradford University School Of Management

Jonathan Muir Jumlah Halaman : 176 Halaman

© 2009

87

Power Marketing, Selling, Pricing Penerbit : Amherst Media, New York

Mitche Graf Jumlah Halaman : 143 Halaman

© 2009

88

Jason Miletsky Principles of Internet Marketing Penerbit : Cengage Learning, Massachusetts Jumlah Halaman : 464 Halaman

© 2010

89

Principles of Marketing Penerbit : Pearson, New Jersey, USA

Philip Kotler, Gary Armstrong Jumlah Halaman : 740 Halaman

© 2012

90

Helen Peck, Adrian Payne Relationship Marketing for Competitive Penerbit : Butterworth-Heinemann, Oxford Jumlah Halaman : 525 Halaman

© 1999

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91

Sales and Marketing Management Penerbit : Bizbite Cons, British Columbia

BizBite Consulting Group Jumlah Halaman : 298 Halaman

© 2004

92

Selling and Sales Management Penerbit : Pretince Hall, Essex, England

David Jobber, Geoff Lancaster Jumlah Halaman : 569 Halaman

© 2009

93

Service Marketing Management Peter Mudie, Angela Pirrie Penerbit : Butterworth-Heinemann, Oxford Jumlah Halaman : 280 Halaman

© 2006

94

Social Marketing to The Business Custmer Paul Gillin, Eric Schwartzman Penerbit : Wiley & Sons, New Jersey, USA Jumlah Halaman : 274 Halaman

© 2011

95

Social Media Marketing Penerbit : Wiley Publishing, Indiana

Dave Evans Jumlah Halaman : 433 Halaman

© 2008

96

Strategic Integrated Marketing Communi Larry Percy Penerbit : Butterworth-Heinemann, Oxford Jumlah Halaman : 323 Halaman

© 2008

97

Social Media Marketing Penerbit : Springer, Oregon, USA

Eric Anderson Jumlah Halaman : 196 Halaman

© 2010

98

Strategic Marketing Management Penerbit : Elsevier, Massachusetts, USA

Richard M.S. Wilson, Colin Gilligan Jumlah Halaman : 883 Halaman

© 2005

99

Colin Gilligan, Richard M.S. Wilson Strategic Marketing Planning Penerbit : Butterworth-Heinemann, Oxford Jumlah Halaman : 565 Halaman

© 2009

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Moderandi, Inc. Jumlah Halaman : 097 Halaman

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Strategic Marketing Process Penerbit : Moderandi, Inc.

101

Erica W. Austin, Bruce E. Pinkleton Strategic Public Relation Management Penerbit : Lawrence Publishers, New Jersey Jumlah Halaman : 428 Halaman

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