Hello, I’m Zander Adelsohn, a dedicated graphic designer and marketer. My passion lies in creating designs that not only meet but exceed your expectations. I have a particular affinity for illustration, typography, branding, marketing, and 3D design. This passion is fueled by my commitment to doing continuous research and practices across various design programs. By staying updated with the latest trends and techniques, I ensure both your success and mine. Effective communication is at the core of my approach, coupled with expertise in Adobe Creative Suite and other relevant software. My goal is to provide you with top-notch quality that not only meets your needs but also elevates your brand to new heights.
Let’s work together to achieve your goals and create designs that truly resonate with your audience.
ADELSOHN DESIGN
My personal brand represents both me and my family. Those who have held the name, Adelsohn, have been a part of a great family of inventors, innovators, and designers. In the short history I have access to, at least one person in the last four generations of my family has invented something that has greatly impacted the world. With all this being said, I know it may sound hubristic or silly, but I believe design, innovation, and invention is engraned in my blood.
As I designed the logo to represent myself and where I came from, I felt a lot of pressure. It needed to be sharp, new, and have the ability to last for centuries. With all that in mind I created the logo you see on the following page.
Date: December 2023
Programs: Capture Illustrator Photoshop Indesign
Freelance
Cadelsohn Board Model Design
Buenviaje Fitness Brand
Head High Creations Website
CADELSOHN BOARD SYMBOLS
The symbols crafted to commemorate Oso’s legacy on the surfboard model is both striking and deeply personal. At its core lies a poignant representation of Oso’s essence: his face nestled within the contours of a bear print, a tribute to his namesake and the strength he embodied.
Oso’s visage is rendered with care and reverence, capturing the warmth of his gaze and the playful spirit that endeared him to all who knew him. His likeness is framed by the distinctive shape of the bear print, its rugged outline serving as a testament to Oso’s resilience and the enduring bond he shared with his human companions.
Date: February 2024
Programs: Capture Illustrator Photoshop Indesign
BUENVIAJE FITNESS BRAND
The brand Buenviaje Fitness is made to get the attention of the viewer through simple design. The overall meaning of the company is confined into one symbol as you can see on page 15.
Through effective communication I created a logo that effectivley demonstrates the owners favorite workout. The brand logo is made to increase the overall engagement one might have with the company, where they are finally lead to converting to being clients.
Date: January 2024
Programs:
Capture Illustrator Photoshop
Indesign
Christian Buenviaje
619-755-0928
bfitness@gmail.com
@buenviaje.fitness
Certified Personal Trainer
HEAD HIGH CREATIONS
Redesigning the Head High Creations website.
The main problem that I wanted to correct was the overwhelming amount of information displayed on each page. The top of the page was crammed with categories that you can click on to see more. I decided to make a much simpler cover page for the site that is easily readable and navigable. I also wanted to include some featured products that would interest the customer in seeing and learning more. The products shown are ideally the most bought. By showing what is bought the most, my hope was to create a more intriguing entrance into browsing more products.
Date: February 2024
Programs:
Capture Illustrator
Photoshop Figma
HOTDOG ORIGINALS
HOTDOG! Being a student of design, I encounter countless talented and original artists everyday, but realized that a lot of them are not able to market themselves to get the recognition they deserve. Work can be hard to find as an artist because marketing yourself takes practice.
Upon these findings I created a platform that allows a larger audience to see people’s work and practice through product design and video. With the use of instagram and word of mouth I began to start the company known as Hotdog. As I wanted to create a slow building company I invested only $50.
My first marketing tactic that I implemented was creating free zines that I could pass out to people before each drop to introduce the new designs. Second I would create an engaging instagram post and reel to enhance the interest and buzz in each new drop. Lastly, as I began to recieve sales I reinvested all the profits into the company buying merchendise to hand out for free. As the attention grew, more and more designers began to want to become a part of Hotdog, making it a great success.
Date: March, 2023
Programs: Capture Illustrator
Photoshop
Indesign After Effects Shopify
WEB DESIGN
(designation of conversion)
Through the use of shopify, I created an engaging website with the goal of an easy conversion. The layout was made to have the product be the star. The consistent color choices throughout the whole website is intentionally made to be easy of the eye, and an overall fun experience.
