Gabi Nieves | Portfolio 2024 (In Process) by Gabriella Nieves

I have been a passionate creative all my life, beginning my creative journey as a visual artist. I dabbled in creating digital illustrators and graphic visuals, discovering the opportunities I could have pursuing graphic design as a career.

I graduated from Johnson & Wales University in fall 2024, where I learned how to work with the Adobe Creative Suite and several other industrystandard design applications to create both compelling and fun designs.

I greatly value communication and fellowship between my clients, peers, team members—or really, everyone! I hope to collaborate with you soon.

Design Skill Sets

• Visual Brand Development

• Print

• Editorial Layout

• Packaging

• Wayfinding & Environmental

• Marketing Communications

• Illustration

GALIVANT

An Adventurous and Casual Entertainment Brand

Creating a visual identity targeted towards teens and young adults who seek videogaming entertainment and tournaments proved to be quite the challenge for me. I had little knowledge of the video game world. I designed a simplistic and modern logo system using bold and geometric shapes to reflect the brand’s values of community engagement, relevance to a younger audience, and innovation. I extended the branding to team jerseys, stationary, an infographic, merchandise, and a vehicle wrap.

Design Problem

Create a fictious company for a modern entertainment service and team

Tools Used

• Adobe Illustrator

• Adobe InDesign

• Adobe Photoshop

Primary Logo

Responsive Logo Variations

Patterns

DRUNK COQU Í

A Collection of Logo Styles

This project involved creating a visual identity for a fictitious tavern that values community and festivities while connecting with my Puerto Rican culture, as represented by the brand’s mascot, the coqui frog. While each logo variation represents these values, each of them still give off a different vibes, from playful and silly to classic and serious.

Design Problem

Create seven different logos for a fictiious brand that explore different brand style trends

Tools Used

• Adobe Illustrator

• Procreate App

80s/90s Memphis

Geometric & Overlapping

CULTURAL SOCIETY

Creating Brand Assets for a Non-Profit Dedicated to Community Education

I worked as a team to research the mission and values of the Cultural Soceity and redesign their brand to create a more cohestive and relevent look. I came up with the final chosen concept, and my role was to create a primary logo for Cultural Society, as well as creating a set of responsive logo variations and identifiers for the brand’s brick-and-mortar and mobile museums.

Design Problem

Create a brand package for the Cultural Soceity, as well as redesigning its primary logo and identifiers for the AAPI History Museum

Tools Used

• Adobe Illustrator

• Adobe InDesign

• Adobe Photoshop

Primary Logo

Secondary Logos

Brick & Mortar Museum Mobile Museum

Stationary Application Merch Application

LUVITA COCKTAIL DELIGHTS

A Brand that Captures the Spirit of Vitality and Happiness

I thought it would be fun for myself to create a colorful and vibrant product brand targeted towards women who love celebrating life and achievements. I started by creating dynamic and illustrative package designs for this made-up brand. Later, I decided to expand the project into a marketing campaign. The campaign promotes a new “fruitful series” through the brand’s celebratory values and by highlighting the product as a guilt-free yet flavorful alternative to other brands’ canned cocktails.

Design Problem

Create four labels for a fictious beverage brand and a series of advertisements for a marketing campaign

Tools Used

• Adobe Illustrator

• Adobe InDesign

• Adobe Photoshop

• Procreate App

ALMODEMIA

A Deliciously Crafted Almond Product Brand

I created package designs for a made-up plant-based dairy brand that values aesthetics and connecting with a creative audience. To achieve a design that showcases these values, I took inspiration from academia aesthetics and created a series of products that appear as scholastic items while maintaining a warm and comforting feel.

Design Problem

Create package designs for the “basics” of a fictious food brand, along with a variety of print advertisements

Tools Used

• Adobe Illustrator

• Adobe Photoshop

ANNUAL REPORT REDESIGN

Effectivly Showcasing a Company’s Performances and Accomplishments

For this project, I reviewed an annual report document from Ethical Metalsmith’s, a company that strives to make metalsmithing sustainable and environmentally responsible. The design of their current annual reports have limited branding with inconsistent layouts. I created a 20 page page annual report using a consistent layouts, integrating an more legible typographic hierarchy, creating additional on-brand graphics, and highlighted the company’s important statistics and information.

Design Problem

Redesign an existing annual report from a given list of companies.

Tools Used

• Adobe Illustrator

• Adobe Indesign

• Adobe Photoshop

HYBRID CALISTHENICS BOOK

A Bodyweight Fitness Routine Book for Everyone

I connected with Hampton Liu, founder of Hybrid Calisthenics, through his community Discord channel. We discussed plans for many exercise and bodyweight projects for his growing brand and channels. For this project, I was the lead designer for creating different versions of a book showcasing the Hybrid Fitness Routine. I made design decisions for overall page layouts, integrating typographic hierarchy, creating an interactive table of contents, and touching up photography.

Design Problem

Create editorial layouts for a spiral bound-book, Amazon softcover and hardcover book, and interactive ebook showcasing the Hybrid Fitness Routine

Tools Used

• Adobe InDesign

• Adobe Photoshop

• Adobe Acrobat

CONSTELLATION EXHIBIT

An Immersive Exhibit Combining Myth with Fact

I worked as a team to digitally and physically prototype the hypothetical “Hayden Planetarium the Immersive Exhibit” at the Grand Central Station featuring the Perseus Myth. My role was to create illustrations for five constellations: Perseus, Pegasus, Andromeda, Cetus, and Cepheus. The illustrations were created in a way they could be cut out to let light stine through to create a realistic constellation effect.

Design Problem

Create a fictious emmersive exhibit located at an existing transportation hub

Tools Used

• Adobe Illustrator

• Laser cutter

PASTEL PARLOR

Interactive Kiosk for an Alternative Music Venue

I created an identity for a made-up music venue and digitizing a kiosk that would be used by hypothetical consumers to buy and scan tickets for shows. I designed a touch screen that displays the band, show date, and show time, a second non-touch screen displaying the venue’s monthly shows, and a big cork board for artists to pin up their shows, events, and tours.

Design Problem

Create a digital mockup for a kiosk and a physical mockup of signage for a fictitious brand.

Tools Used

• Adobe Illustrator

• Adobe Indesign

• Adobe Photoshop

• Laser Cutter

MARKETING

EDITORIAL LAYOUT

VISUAL BRAND DEVELOPMENT

WAYFINDING & ENVIRONMENTAL

THE JWU COLLECTIVE

Making Traditional University Communications Not Boring

As a Student Assistant for the University Editorial and Design Department, I contributed to the university’s marketing and admissions efforts, as well as collaborated with various on-campus departments and staff. My role involved designing a wide range of visual materials, including flyers, postcards, identifiers, wall graphics, stickers, magnets, and print ads. Each project required close attention to branding guidelines, creative problemsolving, and timely execution to meet deadlines.