Design Portfolio

Portfolio. D e s i g n & I l l u s t r a t i o n s 2024 Z a i n a b C a l c u t t a w a l a B y .

Hello!

I’mZainabCalcuttawala.Fueledbyarelentlesspursuitof creativechallenges,myjourneyhassharpenedmycreative problem-solvingandresearchskills.Throughoutmy academicpursuit,Ithrivedinexploringdesignsolutions thatseamlesslyblendformandfunction.Mymotivation liesinovercominghurdles,andtransformingobstacles intoopportunities.Withacommitmenttoexcellence,I approacheveryprojectwithafreshperspective.Iam excitedtocontributemyuniqueblendofskillsto dynamicprojects,andpushingtheboundariesofdesign.

Design & Research.

P o r t f o l i o 2024

Project 01: Social media and the growth of small businesses

Thedesignresearchfocusedonhowsocialmediahelpsboostthegrowthofsmallbusinesses.Inrecent years,socialmediahasbecomeavitalsurvivaltoolglobally,particularlyforbusinesses.Establishinga brandpresenceonsocialplatformsisimperative,with90%ofmarketersexperiencingincreasedbrand exposurethroughsocialmediamarketing.Thekeystrategyinvolvesenhancingengagementacross platformstoboostbrandawareness.Thisresearchprojectaimedtoexplorehowsmallbusinessesnavigate thechallengesofgrowingtheirbrandonsocialmedia,andhighlightingitssignificantbenefitsinthe competitivebusinessenvironment.

Project 02: DREAM UP

Thedesignprojectfocusedonimprovingthewayfinding inFedSqaurebymakinguseofdifferentdesignelements. Theproject‘DreamUp’focusesonimprovingtheuser experiencebycreatingawayfindingtooltoenhancethe publics experience and create a local community. The brandedenvironmentfocusesoncreatingaspacewhere

artistscancollaborateandexpresstheirideas.Theelement of motion design at FedSquare aims to produce an immersive, community driven experience for the community.Thisinnovativeapproachnotonlyprioritized functional navigation but also created a cohesive and visuallyengagingexperience,aligningwiththeunique brandidentityofFedSquarewhileutilizingmotiondesign fordynamicandinteractiveguidance.

Teammembers:Anisha,Hayley,andJosh

Project 03: KNIT STICK ROLL

Thisco-designprojectfocuseson:“HowcantheCityofCaseyencourageinterculturalyouthactivitythroughnetworking?”.TheCityofCaseyisa multiculturalneighbourhoodhence,utilisingthefusionco-operationmethodwasquitebeneficial.Implementingco-designstrategiesallowedusto

boostinteractioninCaseyandencouragecommunitynetworking.Fortheco-designactivitiestoworkitwasimportanttounderstandthenatureof

therelationshipbetweentheyouthandtheadultsinthecommunity.

Theco-designactivitiesfocusedonthefollowingaspects:1.Gainingadeeperunderstandingabouteachothersculturesthroughmutualinterests,2.

Differentwaystoengageinamulticulturalcommunity,3.Understandingeachparticipantsperspectiveaboutpersonalaswellascommunitywellbeing.

Teammembers:Cynthia,DencyVaghasiya,andTwishaKotak

Project 04: METAKOSMOS

Theresearchquestionwas“HowmightweincreaseMetakosmos’sbrandexposureso thatwecancreatemoreunderstanding,engagement,andrelatabilitywithuniversity students?”.Metakosmosisafairlynewbrandanditrequiresexposureandbrand awarenessinthemarket.Weconductedinterviewswithourtargetaudienceand implementeddifferentresearchstrategiesandmadeourdesignsolutionstohelpthem relateandconnecttothebrand.Thedesignfocusedoncreatingasocialmedia presence,aninstagramfilterthatwasaninteractivespacegame,anddigitalaccessories.

Teammembers:AdeliaSinghandVisethporSothy

TheresearchfocusedonhowAnglicareVictoriacanlaunchtheir organizationintothemetaverse.AnglicareVictoriaisanon-profit organizationthathelpsprotectandempowerchildren,youngadults, andfamiliessincethepast25years.Themetaverseexperiencewill enablecollaborativeexperiencesandencouragecreativityamongthe users.Themetaverseenvironmentaimstocreateasafespacefor childrenandyoungadults.Thespacewillhelptofosterpositive well-beingandwillaimtobeaccessibleandequitableforeveryone.

HERE IN METAVERSE

Project 05: DREAMS GROW

Fortheuserstostarttheirmetaversejourmeytheywillneedto pickanartefactbasedontheemotiontheyaredealingwith currently.Theartefactisamagicpencilandrepresentssix emotions;joy,sad,disgust,love,fear,andangry.Thespatial designof‘DreamsGrowHere’istocreateanimmersiveand captivatingenvironmentwhichextendsbeyondatypical digitalspace.Utilizingtheimmersivemetaversespaceprovides asupportiveenvironmentforindividualsfacingchallenges withinthetraditionaleducationsystemorcomplexemotional situations.

Teammembers:CynthiaandRafaelCavicchioni

Project 06: bid for the fit

Thedesignprojectfocusedoncreatingabrandtosolveacompellingissueinthecurrentmarket.Thefashionindustryisdamagedbyenvironmental andsocialissues,fromoverproductionandexcessivewastetoexploitativelaborpractices.Committedtopromotingeco-consciousconsumerism,my brand,BidforTheFitoffersauniqueplatformwherecustomerscannotonlypurchasehigh-quality,pre-lovedfashionitemsbutalsoparticipateina dynamicbiddingsystem.

BidforTheFitenvisionsaworldwherefashionissynonymouswithsustainability.Thedesignintentionoftheonlineserviceembodiesmy commitmenttoprovidingauniqueandsustainablefashionshoppingexperience.Itsuniquevalueproposition:thebiddingsystem,combining affordability,sustainability,andindividuality,standsasanotablestrength,appealingtoeco-consciousconsumers.Thebetaversionofthewebsiteoffers anoverviewoftheplatform,thatwillallowtheuserstoexploreafewfeatures,understandthebrand,andknowmoreaboutmyinnovatebidding systemconceptaswellandhowitfunctions.

major project

skilleazy

How can co-design research help design students develop graduate attributes to transition to professional practice?

Theaimofthisresearchwastoinvestigatethedifferentskillsacquiredbystudents,functioningofdifferentpersonalities,andstudentspreparednessfor transitioningtoprofessionalpractice.Themainobjectivewastocomeupwithaco-designtooltohelpdifferentpersonalitystylesadapttodesign studiosettingsandhelpthemimprovetheirskillstobebetterpreparedforprofessionaltransition.

Thefirstprototypewascreatedusingfigmaandhadquiteafewadvantagesas wellasdisadvantages.Asfigmaisaprototypingsoftwareforcreatingbasic wireframesofweb/mobileapplicationstheoptionstomaketheinterfaceeasier fortheuserstounderstandwerequitelimited.

Thefinaldesignoutcomeisanappcalledskilleazythathelpsdesignstudentsto enhancetheirworkplaceskillsandbebetterpreparedforprofessional transition.Theappfocusesonhelpingstudentswithdifferentpersonalitystyles improvetheircommunicationskillsintheworkplace.Theappprovidesthe userswithaworkplacescenarioandmultiplequestionsthattheymustanswer tounlockthenextscenario.

P o r t f o l i o 2024

illustrations.

Withanunwaveringpassionforillustration,Iam eagertodelvedeeperintothisexpressiveartform. Enthusiasticaboutexploringnewtechniquesand styles,mygoalistocontinuouslyevolveandpushthe boundariesofmyillustrationskills,creating compellingandimpactfulvisualnarratives.

Instagram:designsby.zay