DESIGN PROJECT 1.

Design project one focuses on the launch poster of Anglicare Victoria into the metaverse. The design brief was to design a poster to announce the launch of Anglicare Victoria into the metaverse. The launch poster had to connect with the brand identity and the key themes of the brand that had been identified. The three themes are; growth, freedom and inclusivity. As Anglicare aims to empower children and families and most of their programs revolve around well-being and an inclusive environment these themes were the focus area in the metaverse.

The objective of the launch poster was create to excitement for the target audience and give a sense into what the metaverse experience would be like for them. The launch poster aims to create curiosity among the target audience.

OVERALL RESEARCH and STRATEGY

The research was conducted by analyisng data from Anglicare Victoria’s website and Instagram page. Most of their posts had clear and legible fonts, direct messages and pictures representing diversity, growth, and inclusivity. Their brand values were clearly depicted through their imagery. Anglicare made use of their brand colours in quite a lot of their campaign posters and was seen clearly on their website as well.

Keeping in mind these key points the objective of our teams launch poster was to convey growth, freedom, and represent the brand values in a creative and futuristic way to align with the metaverse universe.

image source: instagram.com/anglicarevictoria a non-profit organization that aims to improve people’s quality of life through education and innovation

How might we engage Anglicare Victoria’s target audience to the Metaverse to create positive change and improve their quality of life?

Findings

According to my teams findings we discovered that to engage the target audience and make them curious about the metaverse experience it was important to depict futuristic elements but also align it with the brand values and the themes identified as well. Ideas were generated through Midjourney, an AI platform by using key words like; children, freedom, growth, diversity, futuristic, colourful. The images acted as a source of inspiration for the launch poster as we could visualise the blend of different themes that would create curiosity and excitement amongst the target audience.

Analysis Insights

The images were generated through Midjourney and depicted elements like futuristic style, bright and bold colours, books, interactive, and digital spaces. The themes that had to be represented in the launch poster were growth, freedom, and inclusivity. Analysing the various elements depicted in the images generated through AI helped my team understand which elements were necessary to be represented in the poster for the launch into metaverse.

The images generated were quite helpful for the design process of project one. However, most of the posters gave a very futuristic vibe even though it consisted of other elements relevant to the themes. As the posters had a futuristic feel my team had to decide how to incorporate the themes without eleminating the futuristic element of the metaverse as it is an integral part of the design project.

Research Outcomes

The research outcomes were different posters generated through Midjourney in different styles. The images were generated relating to the themes of education, children, futuristic style, classroom learning, and an interactive experience. Each version of the poster consisted of the different elements that my team was looking for and we managed to take inspiration and create our launch poster accordingly for the target audience.

Design Process

After analysing the research outcomes my team came up with several design options. We tried to incorporate a futuristic element in the first few versions of the poster by showing a person envisioning the metaverse experience of Anglicare Victoria. The lense depicted visuals that tried to convey the themes of growth, freedom, and inclusivity. But somehow it lacked a personal touch about the brands mission in the metaverse.

The second version of the launch poster was more informative about the metaverse experience and had several elements that aligned with the brand values. But as the poster had a lot of information it would not manage to create curiosity or excitement amongst the user. The motive of the launch poster was to just provide the target audience with a glimpse of the metaverse experience and encourage them to be a part of the experience.

Poster Version 2

Design Evaluation

After the development of various posters in the design process stage my team gained feedback that helped in creating a launch poster for Anglicare Victoria. The feedback consisted of similar comments about how the posters seemed a little too informative, lacked some futuristic elements, and how the poster appeared to be more educational rather than playful and engaging. Keeping these comments in mind my team came up with a few more versions that would align with our goals of launching Anglicare Victoria into the metaverse. We tried to make the poster visually more futuristic to align with the metaverse experience and gave an educational touch to it by showcasing a book to focus of the themes of growth and freedom. The posters developed further seemed to create a sense of curiosity and were more appropriate and appealing for the target audience.

Final Design Outcomes

After incorporating the elements of education, growth, and freedom in the metaverse into our poster my team wanted to give the target audience a sneak peak of Anglicare Victoria’s metaverse world as well. Hence, we decided to include that as a final touch into the launch poster. The poster aligned with the brands identity and did justice to the themes identified; growth, freedom, and inclusivity in the metaverse. The tagline was clear and bold “Dreams

Grow Here”. As books are the most powerful source of information my team felt it was significant and had to be included in the poster to align with the topic of education. The launch poster was the first step of the design project and was completed by depicting the three themes in the poster successfully.