Handisi systems brand manual

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IDENTITY GUIDELINES

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HANDISHI SYSTEMS BRAND GUIDELINES


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HANDISHI SYSTEMS BRAND GUIDELINES


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HANDISHI SYSTEMS BRAND GUIDELINES


T H E B RA N D

LOG O A EST H ET I C S

LOGO S K ETC H & PR O POTIO N S

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HANDISHI SYSTEMS BRAND GUIDELINES

FUL L LOGO REAL IZAT ION


T H E B RA N D

LOG O C O LO R VA R I AT I O N S

F U LL C O LO R LOGO

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HANDISHI SYSTEMS BRAND GUIDELINES

B LAC K ALPH A LO GO

FULL C O LO R O N DAR K BACKGROUND

AL P HA ON COLORED BACKGROUND


T H E B RA N D

PR I MA RY C O LO R S

LIGHT GREY C M YK: 5 8 4 9 47 15 R GB : 10 9 110 112 HEX : #6 D 6 E70

DA RK GREY C M YK: 6 8 6 1 5 9 4 6 R GB : 6 5 6 5 6 6 HEX : #41414 2

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HANDISHI SYSTEMS BRAND GUIDELINES

GREEN CM YK: 75 0 100 0 RGB: 57 181 74 HEX: #39 B54A

WHITE CM YK: 0 0 0 0 RGB: 225 225 225 HEX: #FFFFFF


T H E B RA N D

SE C ON DARY C O LO R S

A LTERNATE DA RK GREEN C M YK: 8 6 27 5 8 8 R GB : 2 13 3 119 HEX : #0 2 8 57 7

CM YK: 2 1 44 0 RGB: 251 241 164 HEX: #FBF1A4

A LTERNATE RED

A LT E R N AT E L I G H T G R E E N

C M YK: 0 9 2 8 3 0 R GB : 2 3 9 6 0 5 6 HEX : #EF 3 C 3 8

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A LT E R N AT E PA L E Y E L LOW

HANDISHI SYSTEMS BRAND GUIDELINES

CM YK: 71 4 46 0 RGB: 57 180 160 HEX: #39 B4A0


T H E B RA N D

TY PE STR U CT U R E HEADER

REACH A BROADER AUDIENCE

SUB HEADER

REACH A BROADER AUDIENCE

PARAGRAPH

Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand, but color also serves a psychological purpose by communicating a certain feeling to your audience.

SENTENCE

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested.

HEADER

Product design Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand, but color also serves a psychological purpose by communicating a certain feeling to your audience.

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HANDISHI SYSTEMS BRAND GUIDELINES

Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce. BLOCK QUOTE

Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand, but color also serves a psychological purpose by communicating a certain feeling to your audience. Color is an integral part of Brand identity.

LISTING

Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce. • • •

QUOTE

Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand. But color also serves a psychological purpose by communicating a certain feeling to your audience.

Color is an integral part of Brand identity.


T H E B RA N D

TY PO G R A P H Y TITLING AND HEADER FONT

BRANDON GROTESQUE

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AaBbCc 132 Bold

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

BOLD

ABCDEFGHIJKLMNOPQRSTUVWX YZ Abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_{}-?

AaBbCc 132 Bold Italic

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_{}-?

AaBbCc 132 Regular

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

AaBbCc 132 Regular italic

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

HANDISHI SYSTEMS BRAND GUIDELINES


T H E B RA N D

TY PO G R A P H Y BODY TEXT FONT

OPEN SANS

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AaBbCc 132 Bold

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijk lmnopqrstuvwxyz 1234567890!@#$%^&*()_{}-?

AaBbCc 132 Bold Italic

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_{}-?

AaBbCc 132 Regular

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

AaBbCc 132 Regular italic

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

HANDISHI SYSTEMS BRAND GUIDELINES


T H E B RA N D

TY PO G R A P H Y PUBLICATION HEADER TEXT

TUNGSTEN

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AaBbCc 132 Bold

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

BOLD

A B C D E FGH I J K LM NO P Q RSTUVWXYZ A b c d efg h i jk l mno pqrstuvwxyz 1 23 4 5 6 7 8 9 0 ! @#$%^& *( )_ { } -?

AaBbCc 132 Bold Italic

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

REGULAR

A B C D E FGH I J K L MNO P Q RSTU VWXYZ A b c defg h ijk lmno pqrstuvwxyz 1 2 3 4 5 6 78 9 0 ! @ # $%^ &*( )_{ } -?

AaBbCc 132 Regular

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

AaBbCc 132 Regular italic

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

HANDISHI SYSTEMS BRAND GUIDELINES


BRAND APPLICATION

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HANDISHI SYSTEMS BRAND GUIDELINES


TH E B R AND

B R AND PATTE R N

A VARIATION OF INTERLACING DIAGONAL LINES

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HANDISHI SYSTEMS BRAND GUIDELINES


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HANDISHI SYSTEMS BRAND GUIDELINES


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HANDISHI SYSTEMS BRAND GUIDELINES


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HANDISHI SYSTEMS BRAND GUIDELINES


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HANDISHI SYSTEMS BRAND GUIDELINES


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HANDISHI SYSTEMS BRAND GUIDELINES


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HANDISHI SYSTEMS BRAND GUIDELINES


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HANDISHI SYSTEMS BRAND GUIDELINES


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