Construction market brand manual

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IDENTITY GUIDELINES

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CONSTRUCTION MARKET BRAND GUIDELINES


hello! this is our style guide

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CONSTRUCTION MARKET BRAND GUIDELINES


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CONSTRUCTION MARKET BRAND GUIDELINES


THE BRAND

LOGO AESTHETICS

LOGO SKETCH & PROPOTIONS

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CONSTRUCTION MARKET BRAND GUIDELINES


THE BRAND

THE LOGO

FULL COLOR LOGO

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CONSTRUCTION MARKET BRAND GUIDELINES


THE BRAND

LOGO COLOR VARIATIONS

FULL COLOR LOGO

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BL ACK ALPHA LOGO

CONSTRUCTION MARKET BRAND GUIDELINES

FULL COLOR ON DARK BACKGROUND

ALPHA ON COLORED BACKGROUND


THE BRAND

LOGO VARIATIONS

LOGO CAN BE USED IN THIS LEFT ALLIGNED VARIATION

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CONSTRUCTION MARKET BRAND GUIDELINES

THE LOGO ICON CAN ALSO BE USED AS A STAND ALONE LOGO IN SOME SCENARIOS


THE BRAND

PRIMARY COLORS

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DARK GREY

ORANGE

LIGHT GREY

CMYK: 0 0 0 100 RGB: 35 31 32 HEX: 231F20

CMYK: 0 35 85 0 RGB: 251 176 64 HEX: FBB040

CMYK: 0 0 0 5 RGB: 241 242 242 HEX: F1F2F2

CONSTRUCTION MARKET BRAND GUIDELINES


THE BRAND

SECONDARY COLORS

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SPACE GREY

DEEP ORANGE

ASH GREY

CMYK: 0 0 0 90 RGB: 65 64 66 HEX: 414042

CMYK: 0 80 95 0 RGB: 241 90 41 HEX: F15A29

CMYK: 0 0 0 50 RGB: 147 149 152 HEX: 939598

CONSTRUCTION MARKET BRAND GUIDELINES


THE BRAND

TYPE STRUCTURE HEADER

REACH A BROADER AUDIENCE

SUB HEADER

REACH A BROADER AUDIENCE

PARAGRAPH

Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand, but color also serves a psychological purpose by communicating a certain feeling to your audience.

SENTENCE

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested.

HEADER

Product design Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand, but color also serves a psychological purpose by communicating a certain feeling to your audience.

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CONSTRUCTION MARKET BRAND GUIDELINES

Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce. BLOCK QUOTE

Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand, but color also serves a psychological purpose by communicating a certain feeling to your audience. Color is an integral part of Brand identity.

LISTING

Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce. • • •

QUOTE

Color is an integral part of Brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand. But color also serves a psychological purpose by communicating a certain feeling to your audience.

Color is an integral part of Brand identity.


THE BRAND

TYPOGRAPHY TITLING AND HEADER FONT

DIN PRO

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AaBbCc 132 Bold

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_{}-?

AaBbCc 132 Bold Italic

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_{}-?

AaBbCc 132 Regular

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

AaBbCc 132 Regular italic

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

CONSTRUCTION MARKET BRAND GUIDELINES


THE BRAND

TYPOGRAPHY

BODY TEXT FONT

OPEN SANS

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AaBbCc 132 Bold

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijk lmnopqrstuvwxyz 1234567890!@#$%^&*()_{}-?

AaBbCc 132 Bold Italic

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ Abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_{}-?

AaBbCc 132 Regular

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

AaBbCc 132 Regular italic

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

CONSTRUCTION MARKET BRAND GUIDELINES


THE BRAND

TYPOGRAPHY

ALTERNATE HEADER FONT

DIN PRO

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BOLD

A B CDEF GH IJKL M NOP Q R ST U VWXYZ A b cdef ghijk l mnop q r s t uv wx y z 1 2 3 4 5 6789 0 ! @# $ %^& *( ) _{}- ?

REGULAR

ABCDEFGHIJKLMNOPQR ST U V WX Y Z A bcdefghijklmnopqr st u v wx y z 1 2 3 4 56789 0!@#$%^&*()_{}-?

CONSTRUCTION MARKET BRAND GUIDELINES

AaBbCc 132 Bold

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

AaBbCc 132 Regular

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.


brand application

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CONSTRUCTION MARKET BRAND GUIDELINES


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CONSTRUCTION MARKET BRAND GUIDELINES


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CONSTRUCTION MARKET BRAND GUIDELINES


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CONSTRUCTION MARKET BRAND GUIDELINES


thank you! that was our brand.

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CONSTRUCTION MARKET BRAND GUIDELINES


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CONSTRUCTION MARKET BRAND GUIDELINES


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CONSTRUCTION MARKET BRAND GUIDELINES


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