Zach Salisbury
810.522.7259 zacharysalisbury@outlook.com
E D U C AT IO N
Grand Valley State University 2016 B.S., Advertising & Public Relations
E X P E R IE N C E
Digital Marketing Intern — Heritage Anderson Digital Marketing, 2016
• Produced promotional ecommerce content for an array of digital platforms • Established an online presence through blogging, link-building & SEO • Built positive relationships with consumers by way of social media
GVSU Campus Ambassador
—
Booklify, 2015
• Created displays for campus promotions • Provided students with resources and created clear messaging channels
for communication • Worked directly with students to demonstrate services & benefits
Campaign Development — Citizenshirt, 2015 • Utilized Google AdWords to increase web traffic • Increased brand awareness through use of social media and sponsorship • Conducted primary & secondary research on target audience and competitors
Technology in Advertising & PR
Research for Advertising & PR
Fundamentals of Advertising
Fundamentals of PR
Advertising Management & Cases
Advertising Copywriting
Media Planning
Advertising & PR Campaign
Graphic Design Basics
COURSEWORK
S K ILL S Talents
Software
Creative Writing
Adobe Creative Suite
Professional Writing
Microsoft Office
Social Media Marketing
Hootsuite
Brand Development
Mac & Windows OS
A C T IV IT IE S
PRSSA, 2015
AWA R D S
School of Communications Superior Award 2015
School of Communications Superior Award 2014