Social Media Marketing Vs Social Media Sharing While social media has become a popular way to share information, there are some important differences between social media sharing and social marketing. While social media sharing is similar to posting on personal Facebook profiles, content posted on these platforms is not meant to be shared on a regular basis or in depth. The goal of social-media marketing is to reach as many people as possible, but this requires a different approach than what's used in traditional marketing.
The audience on social media is passive and less likely to buy something. Instead, they're more likely to like a post or share it. While social-media users have no intention of buying, they are more likely to take action on what they read. That said, content for social media marketing relies on sensational topics that go viral in a matter of days. SEO, on the other hand, focuses on content that is research-based and explicit. A social-media-based marketing strategy helps a business build a community around its brand. This community can result in sales and brand awareness. The major benefits of creating a community around a brand are brand awareness and establishing your company as an authority in a field. It also establishes your company as a fun place to interact with, which in turn converts to potential customers. It is a great way to reach out to potential consumers and increase your bottom line.