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2020 & Nostalgia in Fashion (Getty Images, 2020)

As human beings we always want to feel belong. Feel belong to our home, family, work/study place, friends, city, country, culture, language‌ When we don’t fulfil this feeling, we get sad and try to create/find other ways to satisfy this feeling.


(Kristin Gallegos, n.d.)

When we don’t fit into certain popular, general culture we create ourselves our own culture; maybe smaller, less populated but at least we are now at home. Fashion is the most sufficient aspect one can use to show others where they belong, since it is an art form that talks on behalf of you, introduces you to strangers even before you actually open your mouth. We use it to show our feelings, our characteristics, our political beliefs as designers keep pushing boundaries… We are able to showcase our inner self on the outside. ¹

1. Jenkins, 2020


Getty Images, 2020)

This has been a hard year, with a global pandemic going on everybody on earth has been feeling scared. With all the things going on in the world; wars, starvation, pandemic, earthquakes, climate change, racism‌ no one is feeling safe, feeling belong and we stared to miss that feeling. We miss our past, maybe the most this year.

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(Steven Pan, n.d.)


This desire to relive the past of course effected our fashion sense. Suddenly more people started to wear vintage clothes or went back to wearing their old styles. Since we have all been mourning for our lost relationships, social interactions it seems that our clothes can be a powerful vehicle allowing us to travel through time and revisit meaningful social relationships. ² It seems that the dress plays a critical role in maintaining the cohesion of culture, community and customs. ³ (Vogue, 2020)

2. Masuch and Hefferon, 2018 3. Jenkins, 2020

(Vogue, 1939)


(Getty Images, n.d.)

(Getty Images, n.d.)


Nostalgia helps people find meaning in their lives. It does so primarily by fostering social connectedness, and secondarily by fostering self-continuity via social connectedness. â ´ With wearing items from or resembles from the collective or personal past we become able to find the sense and feeling of safety. It looks and therefore feels similar and this equals to safety. Humans are prone to seeking and maintaining meaningfulness. They do so, in part, via nostalgizing. â ľ

(Getty Images, n.d.)

4. Sedikides and Wildschut, 2018 5. Sedikides and Wildschut, 2018


(Getty Images, 1989)

Zeynep Doga Anlatici


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