VANS MAGAZINE FY25 PART 2

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Hey VANS people!

How is everyone out there?

I have the privilege write the intro on this edition, and for that reason I would like to start it by sharing with you all something really special that has happened to us in these last months.

Some of you maybe already know that 5 months ago, on

What a day, and what an adventure we started as a family!

She is growing fast and healthy and we are learning from her every single day.

And speaking about learning, here is a reflection I would love to share with you all today.

The little Gala arrived 2 weeks before the forecasted date (not a drama at all), and since the very first day she gave us her first lesson:

Why am I telling you this? Because we were expecting her by mid Feb, and suddenly on a Sunday night when we were about to go to sleep and start a new week the morning after, Gala decided it was time to welcome her.

LITTLE GALA

As I was saying, things in life happen and that’s fine, we just need to react and accept them and act accordingly.

In my head, I was expecting to leave everything ready before my paternity, those two weeks ahead that I was supposed to be working before the forecasted date, I had plenty of meetings and work ahead to leave my coverage plans ready, we even had pendant to finish some home set ups details for the baby, etc, etc, etc.... And it never happened as I had on my plans. But that was fine!! Here we are back in the business 5 months later and everything remains were I left! If I would have known this the weeks before Gala came to this world, I would have avoided some stressful moments or concerns on how things would have been that most of them in the end did not even happen.

This principle can be applied in many aspects in our life.

Is it useful for us to get stressed also after, when something has already happened? NO!!!!! We just need to accept them, react, and keep moving the ball ahead.Uncertainty is our worst enemy in life, so its worthy not to worry on things that are out of our control, but to control the things we can. This is definitely one of the biggest lessons I am learning these days.

I know we are still struggling as a business, we keep seeing our traffic figures in our stores not as we would love to... So???

We are a hyper resilient team and you must be proud. We need to stay united, we all need to row into the same direction at all levels and departments as we always do, and our flag will shine again very soon, team.

Of course we never planned that we would be into this scenario and for such long time, but it is what it is, things in life many times do not happen as we forecast. And you know what? THATS OK!!!! It will turn around!!!

I hope to see you all very soon TEAM. Cheers!

Telmo

COLOGNE ISTANBUL ISTIKAL LYON
ISTANBUL OPTIMUM WEST MIDLANDS PALMA DE MALLORCA

On top of content that had been built with input from our DMs, HR, Recruitment and Health and Safety… We also had our Loss Prevention Manager JAMES RIBY attend and talk us though the importance following LP SOPs (Standard Operating Procedures). Thanks also to Andy from Portsmouth who attended and supported the training on the day.

I want to take this opportunity to THANK ALL that attended for their hard work and enthusiasm at this meeting, as well as WELCOMING OUR NEW LEADERS to the business (or their role!)

Hi All,

I hope that you are all well! I am pleased to feedback on sessions that we ran this month in The UK and Ireland. We ran a two-day ROOKIE SESSION in Manchester, where we invited new Store Managers that have joined the business (or been promoted to SM) in the last 12 months. It was an awesome opportunity to get out of store and work together on some interesting and engaging content. We built the session around the GOAL OBJECTIVES for FY25: VALES, STORE TARGETS and COMPLIANCE. This is the first time that our goal setting had been arranged by these topics, so it made sense to deep dive what they mean and explore what impact we can have on them instore.

WELCOME TO THE VANS FAM!

ALICE

London

Oxford St.

SCOTT JOHN

Ashford

Edinburgh

Braintree

Livingston

LET’S MEET AND KNOW BETTER OUR ROOKIES

ELISA HAMMOND

BRAINTREE OUTLET

TIME AT VANS: Five weeks!

FAVOURITE THING ABOUT WORKING FOR VANS: NO B.S! It is like a family

BIGGEST LEARN SINCE JOINING THE COMPANY: The DOR’s Are a genius idea

WHAT IS YOUR BIGGEST TAKE AWAY FROM THE ROOKIE SESSION: You are never too old to learn

SCOTT VAN SCHAYK

EDINBURGH STORE

TIME AT VANS: Ten Months As Store Manager (2.5 Yrs Overall)

FAVOURITE THING ABOUT WORKING FOR VANS:

The people and the brand! Part of an amazing team instore, the area and beyond. Also, a genuine love for the brand and its history.

BIGGEST LEARN SINCE JOINING THE COMPANY:

Compassion as a manager and learning how to help my team grow and fulfil their potential.

WHAT IS YOUR BIGGEST TAKE AWAY FROM THE ROOKIE SESSION:

Teamwork and communication are key. As is the importance of relationship building.

ALICE FRIGERIO LONDON

OXFORD STREET (ASM)

TIME AT VANS: Three weeks

FAVOURITE THING ABOUT WORKING FOR VANS:

Being part of a brand that i have loved since being a kid. I have always been a regular customer because vans allows me to express myself and feel authentic! I am very excited to work for a brand that values creativity, individuality and integrity.

BIGGEST LEARN SINCE JOINING THE COMPANY:

The importance of teamwork and collaboration. Even in my short time here, i have seen how effective we can be when everyone works together and supports eachother!

WHAT IS YOUR BIGGEST TAKE AWAY FROM THE ROOKIE SESSION:

Understanding how essential our company values are to our daily operations. Maintaining integrity, respecting others and collaborating are key to our success.

Take a LOOK AT THE LABEL!

The important BARCODE used by Calle Montera’s Team

As we shared when we created it,

Being able to quickly look at the stock in SAP MOBILE at any point in the store, thanks to putting the barcode on the sole of each shoe;

It's fast both for the customer and for us;

It makes our work much easier (especially working in a store with different store levels),

We save more energy to focus on many other things so we have a higher performance thanks to all this.

Three months ago, Marta joined our team at the Vans store in Mallorca, and her impact has been nothing short of remarkable. As a , she has transformed our store’s layout and presentation, creating an

Marta’s keen eye for detail and her innovative approach to visual displays have significantly Marta’s She has an innate ability to curate outfits and merchandise that not only showcase the latest trends but also resonate with our customers' unique tastes. Her displays are not just visually appealing; they

Beyond her professional skills, Marta has become an invaluable member of our team. Her have endeared her to all of us. She is always ready to lend a hand, offer advice, or brainstorm new ideas, fostering a sense of camaraderie and teamwork within the store.

Marta’s influence extends beyond just her role. She has introduced new methods and practices that have streamlined our operations and improved overall efficiency. Her dedication to her work and her passion for the Vans brand are evident in everything she does,

In just three short months, Marta has not only proven her worth but has also set a new standard for what can be achieved in visual merchandising and apparel. We are incredibly fortunate to have her on our team and look forward to seeing her continued impact as we move forward.

We would like to congrat and show our new sales associate Jorge. He’s the guy we trained and with who we are very happy.

His great interest and attitude is what has made him become part of our team, a great job that proves that everything is possible with good work.

In addition, to say goodbye to his training he surprised us with a delicious box of CINNAMON ROLLS, something we love in Montera (good food) as well as some nice words :)

& CINNAMON ROLLS

Hi! I'm Gerardo Rivas and i want to share my experience being part of the Vans family I'm 28 years old, I'm from El Salvador, I come from a family of artists, so i have always been a very creative person, that's why i have a professional career as Graphic designer, I must say that since I was a child, I have also been passionate about skateboarding. grew up with boards and always wore Vans sneakers on my feet. That’s why in 2024 I decided to apply for the position as a sales assistant at Vans Bilbao, which is the city where

currently live, thus fulfilling the dream of working for a brand that has always inspired me.

Working in the Vans Bilbao store, I have learned many things, I have met incredible people, like my colleagues, who always encourage me to give my best, I love working at Vans because more than a job, it is a place where I can be authentic and where I can continue developing my creativity.

Hello everyone!

We are happy to be able to introduce you to our 2 new additions to the team: PEPELU & RAUL!!! They are two young university students of 20 years old and they are willing to give everything in this new experience.

THE THREE NON-NEGOTIABLES

Why did you decide to work in VANS?

PEPELU: I decided to work at Vans because I identify with its style and philosophy. For me, Vans is not just a workplace; it’s where I feel like myself and it allows me to foster that authenticity in others.

RAUL: Vans is the perfect opportunity to develop skills such as languages, interact with all kinds of people, grow as a person, and feel satisfaction in seeing all the customers happy and eager to return.

What inspires you about VANS?

PEPELU: Vans conveys personality, style, and an adventurous way of life to me. It doesn’t just inspire me in terms of fashion; I feel it as an invitation to be part of a large family.

RAUL: Vans conveys freedom to me. It is one of the most fun and easy ways to express your personality through clothing, shoes, and accessories. You have free rein to develop your creativity

What attracts you most about working in a store like this?

PEPELU: What attracts me most about working here is the energy and passion that permeates the place. Every day is different, filled with interactions with people looking to express their individuality.

RAUL: What I like most about working here is the sense of camaraderie. While working, you feel open, cheerful, and your motivation grows each day thanks to the people around you.

We didn’t receive yet a picture from the renovated store, so I share with a picture of Les Sables D’Olonne with the cute dog :)

BUYAKA MALL VANS PSS in Istanbul
KENTPARK MALL VANS PSS in Ankara

Hi,

It’s a pleasure to introduce myself to this amazing family.

My name is Miriam, and I have been the store manager of the Vans store at the San Marino outlet for a year now.

We opened in 2021 in a new outlet, SMOE, and started getting known by the locals and summer tourists of the Riviera Romagnola

We are excited to become a Hybrid Store from February 2024, and we now have a wider selection for all our customers!

This country allowed me to join VF, in Vans, three years ago, get to know and share its values, and return to the retail world after a few years' break, confirming my passion for this sector.

I love analysing, organizing, finding ideas and solutions, and managing the countless unexpected events that can occur throughout the day, all while balancing the many interests that define me. I am passionate about reading, art, communication, yoga, meditation, and personal growth. I continuously study to improve myself and challenge myself, and often, finding time to do everything grocery shopping, tidying up the house, (and 1 husband ��) and doing all this Well seems really difficult, but I know that everything has its own time, and waking up at 6.00 am certainly helps ��

Over the past year, I have obtained several professional certificates, including one as a training coach, and I hope this will make a difference in my communication skills every day...

All of this is to better develop the talents of my amazing Team: the tenacious Supervisor VERONICA, the authentic ALLAN, the artist DAVIDE, the musician ELFO, the magnificent CHIARA, and the sporty GIORGIA.

They are an exceptional team that deserves all my commitment to help them see and enhance their fantastic qualities.

They deserve to work in an environment ready to listen to them, make them feel appreciated, and give them the opportunity to be themselves. I am very grateful for what I experience every day and for the people who make this journey lighter and much more fascinating. I am excited to contribute my energy, passion, and dedication to this extraordinary family.

HiFamily,

I’m Rossana, District Manager Italy South-RSM and Greta’s mother, she is 23 and she is my best success in this life. I am the first District Manager Woman hired in my Country.

But I started as part-time sales specialist in Timberland in 2008.

I worked hard everyday to do my best. Many time I felt tired. Many time I wondered if it was the right way. It was hard to find a balance being a woman, between my life

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