23-Design Associate

YVES

WORK EXAMPLE

Yueh Jung (Yves) Lu issuu.com/yveslu/docs/23-creative l yveslawliet@gmail.com l www.yvesjlu.com/visual

PROFILE An experienced designer with architectural and entrepreneurial thinking, I thrive in multidisciplinary environments, ranging from architecture design to consumer goods vertical and front-end software development projects. I possess a strong sense of purpose and a passion for creating a culture of supportive excellence and inclusivity.

EXPERIENCE Obsess VR (Currently series A startup) Creative Strategist • Lead and develop over 30 detailed virtual experience concepts including spatial environment, user journey, and UI/UX with prominent clients across multiple verticals by working directly with the VP of Sales and the CEO. These projects are for large current clients and sales prospects and represent an estimated over $2M in annual revenue.

Vertical includes 1. NGO / NPO

2. Manufacture

3. Entertainment & Media

4. Fashion Labels

5. Cosmetic

6. CPG

7. Financial Service

8. Food & Beverage

9. Education

Gehry Partners Architecture Designer • Executed and engaged in 8 different project typologies and various phases of development. The overall contribution included responding to design partners' design intent, facilitating architecture directives from project architects, and collaborating with project teams.

Project type includes 1. Single residential Building 2. Veteran Homeless Shelter 3. Office Building 4. Single residential Building

San Francisco Brentwood Burbank Los Cabos

5. Regional Development 6. School of Music and Dance 7. Art Museum 8. Children Institute

Manhattan, NY 2022-Now

Los Angeles, CA 2018 - 2021

Orange County Downtown Los Angeles Abu Dhabi Watts

• Produced proposals, and communicated through over 20 value engineering items and designed in response to client requirements in a large-scale museum project. Achieve cost-effective outcomes of the 33% budget reduction goal.

• Optimized third-party production pipeline and validated outsourcing quality through extensive interviewing and appointed service suppliers in manufacture, and 3d printing service. Awarded bid and led to 80% of the cost-efficient outcome.

Snatch-O’ Founder • Built a vertically integrated merchandise service for content creators and influencers. Provided service including design, manufacture, and delivery of merchandise from client to customer within 6 months.

• Researched and growth-tracked over 300 potential clients, and engaged in over 50 collaboration meetings and design sessions with a conversion rate of 10%.

• Designed and customized over 500 content-specific pitch decks and talent-tailored outreach packages.

Gehry Partner Intern • Implemented the design development phase of a highrise and multi-purpose development in Downtown Los Angeles with over 20 design schemes.

Dowa-ibi Group Intern • Initiated and incorporated an internal study of the passive energy design system and presented study results. waa Architect Summer Intern • Documented site dimensions for an interior fashion store installation and finished delivering manufacture of its 30+ visual identity.

Los Angeles, CA 2019 - 2020

Los Angeles, CA 2017

Portland, WA 2015

Beijing, China 2014

EDUCATION University of California Los Angeles (UCLA) MS Architecture and Urban Design, technology cohort • UCLA MS AUD Scholarship GPA 3.9/4

Los Angeles, CA

Southern California Institute of Architecture Bachelor of Architecture GPA 3.83/4 • Won first place in MV Agusta Taiwan Flagship Competition & Commission.

• Selected and participated in a Special prison project with Gehry Partner, Impact Justice on America Justice Reform and Incarceration System • Won a continuous 4 years scholarship at the Southern California Institute of Architecture

Los Angeles, CA

TECHNICAL SKILLS • AEC software: Rhinoceros (Grasshopper, Python Script), Digital Project, Autodesk(Autocad, CFD, Revit) • Graphic: Figma, Adobe CC (Photoshop, Illustrator, InDesign, After Effect, Premiere Pro), Keyshot, Mental Ray • World Building: Unreal Engine, Unity, Maya, Zbrush, Cinema 4D, 3D printing, and Physical model manufacturing

creative strategist at a VR start up

35+ $2M+

Projects Sales Opps

Oral-B

Goodr

BMW

Mars

Brunswick

Prospects include: Aflac American Bar Association Bloomingdale BMW British Telecom Brunswick Build-A-Bear Byredo 18

LEVIS

Carolina Herrera Clarins Danone Disney Music Group Disney Park and Resort Disney D100 Goodr John Paul Mitchell System La Pairie

As creative strategist at obsess inc. My responsibility is to research potential clients and product full comprehensive proposal.

The element of the proposal include virtual environment, user experience, platform feature and prospect’s merchandise integration.

D100

Disney

La Prairie

DMG

LAVAZZA

LVMH

Lavazza Lego Levis L’oreal Mars Mecca LVMH-Moet Hennessy Narciso Rodriguez NBC Universal

Oral-B Paco Rabanne Purina Steen & Strom Starwars UNICEF xfinity

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BMW virtual experience vertical: manufacture BMW is seeking a new approach to car dealership and retail touch-points. The idea is to offer a virtual driving experience with their new vehicle and transport the on-line customer to a virtual race track that defies gravity. Another idea is to retrofit the BMW museum into a showroom and educational center that can demonstrate the newest technology.

DISNEY-D100 virtual promenade opportunity size: 150-200K vertical: retail

To celebrate Disney’s 100 year anniversary, the project is aim to launch 12 curated product throughout the year. Inspired by the slogan “100 years of wonder”, customer shrink themselves virtual to the clock face and unlock the vault See it be included in the show real here: https://www.yvesjlu. com/visual

Visitor “shrink” themselves into the clock

The vaults that will host merchandise 12

Clock face

LAVAZZA virtual plaza opportunity size: 150-200K vertical: hair & beauty

LAVAZZA virtual plaza is the destination place where visitor can learn and shop Lavazza product.

Inspired by the origin of the Italian town, the plaza provide multiple historic venue to host the companies inititive across art and source conservation.

LAVAZZA PLAZA

Branded Building

Virtual shopping experience 13

Project: Guggenheim Abu Dhabi The Guggenheim Abu Dhabi is a planned art museum to be located in the Saadiyat Island cultural district in Abu Dhabi, United Arab Emirates. Upon completion, it is planned to be the largest of the Guggenheim museums.

The client revived the project with an adjusted budget, which triggered a series of design and value engineering (VE) events. My personal contributions include value engineering, design schematics, design development, and construction documents.

Site Analysis

Model and nightime presentation

3D model 6

Model presentation

Material palette sourcing and sample check

Drawing set coordination

BIM coordination

Cone study: physical study model and 1:1 panel installation 7

3D model in catia A clock tower at Brentwood, Los Angeles

Finished building

Phase plan diagram A regional plan at Orange County, CA

Schematic design model

Elevations A veteran housing in Brentwood, CA

Model

10

Floor plan A community center at Watts, Los Angeles

Schematic design model

Floor plan A office tower at Burbank, Los Angeles

Schematic design model in context

Floor plan A giant single family house in Cabo, Mexico

Schematic design model 11

12

13

EG3-301

EG3-301

Shelves

Shelves

1" 1'-42

Shelves

Shelves

1" 1'-32

Shelves

1" 1'-42

1" 1'-42

SAFE BOX INSIDE CAVITY

2'-0"

Adj. Shelves

1" 14'-32

2'-0"

1" 11'-112

R elevation Millwork drawing

S

8'-0"

12

6'-0"

14

SLOPED CEILING 1

1

206A

BENCH

Millwork drawing section

5'-0"

1" 6'-14

2'-0"

1" 16'-32

I

Sloped Shoe Racks

4"

Pull-Out Drawers

4"

4"

Pull-Out Drawers

Sloped Shoe Racks

208A

3'-0"

Mirror on Back of Door

Double Hanging Rods

8'-0"

Hanging Rod

1" 3'-32

Hanging Rod

3'-0"

7'-0" Tall Dress

1" 6'-32

1" 3'-32

Shelves Mirror

BENCH

5'-0"

J

BENCH

6'-0"

K

12

5'-0"

L

LED INTEGRATE

FF&E

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June 1, 2023

To whom it may concern, I am writing to highly recommend Yves Lu for a position at your company. As the CEO of Obsess, I had the pleasure of working closely with him and can attest to his exceptional talent, dedication, and collaborative spirit.

Yves consistently impressed us with his hard work, creativity, and effective collaboration. His unique perspectives and innovative ideas brought fresh energy to our teams, while his keen eye for aesthetics transformed concepts into captivating virtual experience proposals.

As a Creative Strategist, Yves demonstrated a remarkable ability to analyze brand identity, identify stakeholder insights, and translate them into compelling creative proposals. In addition to his technical skills, Yves possesses excellent interpersonal skills, fostering a positive work environment. He actively contributed to idea exchanges, offered support to teammates, and consistently exceeded expectations.

Thank you for considering Yves' application. I am confident that he will make a significant impact in this role. Should you require further information or references, please feel free to contact me.

Warm regards, Neha Singh

_____________________________ Founder & CEO Obsess, Inc. neha@obsessvr.com

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June 12, 2023

To whom it may concern, I highly recommend Yves for your company. As the VP of Sales at Obsess, I have had the privilege of closely working with Yves, and I am confident in his exceptional skills and qualities.

Yves is a valuable team player who consistently contributes positively to our organization. He excels in collaboration, possesses excellent interpersonal skills, and goes the extra mile to support his teammates.

One of his standout strengths is his ability to complete tasks independently and deliver high-quality results. He is self-motivated, proactive, and takes ownership of his work with a strong work ethic.

In addition to his creative abilities, Yves offers valuable insights in business development strategies. His understanding of market dynamics, coupled with his willingness to share his knowledge with the team, has played a crucial role in our company's growth and success.

I am confident that Yves will bring the same dedication, professionalism, and passion for excellence to your organization. His collaborative nature, self-motivation, and valuable insights will undoubtedly contribute to the success of your client and projects.

Warm regards, Michael Hubacher

MēéƋƄƢƩ 1śèƄƆƥƢŊ _____________________________ VP of Sales Obsess, Inc. mikeh@obsessvr.com

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THANK YOU