Issuu

2 CONTENT Resume & Recommendation letter Obsess Snatch-O’ Jerry Mobile app Iceland Project Gehry Partner 3 6 12 14 16 18 Virtual environment designs / Saas research & analysis / UI-UX Branded design / CPG Product UI-UX / Pitch Deck World Bulding / Animation Architecture and Interior pages related attribute

An experienced designer who can leverage the power of storytelling, multidisciplinary expertise, and passion for design innovation; lead teams in developing compelling concepts, and create innovative solutions that engage audiences across various industries and mediums A Strong sense of purpose and passion for creating a culture of supportive excellence, and inclusivity work within an entrepreneurial environment

EXPERIENCE

Obsess VR (Currently series A startup)

Creative Strategist

• Lead and develop over 30 detailed virtual experience concepts including spatial environment, user journey, and UI/UX with prominent clients across multiple verticals by working directly with the VP of Sales and the CEO These projects are for large current clients and sales prospects and represent an estimated over $2M in annual revenue

• Skill: Unreal Engine, Rhinoceros, Figma, Adobe Suite, Deck Presentation, Animation, Search, and Business Development Ver tical includes

Jerry Mobile App

Founder

• Initiate and execute the ideation of a location-based messaging mobile application aimed at diversifying the messaging experience and prompting local merchants with a retail presence Including over 35 MVP design iterations and UI/UX research

• Organize and establish design guidelines for the iOS platform, currently at 1 7 version release; Project manages and launches the MVP successfully within 6 months

• Establish a goal-oriented team by communicating vision and mission under a tight budget and timeline

• Skill: Figma, Adobe Creative Suite, Deck Presentation, and Project Management

Snatch-O’

Founder

• Built a vertically integrated merchandise service for content creators and influencers Provided service including design, manufacture, and delivery of merchandise from client to customer within 6 months

• Researched and growth-tracked over 300 potential clients, and engaged in over 50 collaboration meetings and design sessions with a conversion rate of 10%

• Designed and customized over 500 content-specific pitch decks and talent-tailored outreach packages

• Skill: Adobe Suite, Deck Presentation, Client relation, Shopify, and Squarespace

Gehry Partner

Architecture Designer

• Executed and engaged in 8 different project typologies and various phases of development The overall contribution included responding to design partners' design intent, facilitating architecture directives from project architects, and collaborating with project teams

Project type includes

1. Single residential Building San Francisco

2 Veteran Homeless Shelter Brentwood

3 Ofﬁce Building Burbank

4 Single residential Building Los Cabos

5 Regional Development Orange County

6 School of Music and Dance Downtown Los Angeles

7 Ar t Museum Abu Dhabi

8 Children Institute Watts

• Produced proposals, and communicated through over 20 value engineering items and designed in response to client requirements in a large-scale museum project Achieve cost-effective outcomes of the 33% budget reduction goal

• Optimized third-party production pipeline and validated outsourcing quality through extensive interviewing and appointed service suppliers in manufacture, and 3d printing service Awarded bid and led to 80% of the cost-efficient outcome

• Skill: Rhinoceros (Grasshopper, Python Script), Digital Project, Autodesk(Autocad, CFD, Revit), Revit, Maya, 3D printing, and Physical model manufacturing

EDUCATION

University of California Los Angeles (UCLA)

MS Architecture and Urban Design, technology cohort

• UCLA MS AUD Scholarship 2021

Southern California Institute of Architecture

Bachelor of Architecture GPA 3 83/4

• Won first place in MV Agusta Taiwan Flagship Competition & Commission

• Selected and participated in a Special prison project with Gehry Partner, Impact Justice on America Justice Reform and Incarceration System

Los

Angeles, CA

• Selected Work for SCI Arc's publication 'A Voice for Architecture’ Henry Cobb "Hypostyle" Installation at Sci-Arc Gallery

TECHNICAL SKILLS

• AEC software: Rhinoceros (Grasshopper, Python Script), Digital Project, Autodesk(Autocad, CFD, Revit)

• Graphic: Figma, Adobe CC (Photoshop, Illustrator, InDesign, After Effect, Premiere Pro), Keyshot, Mental Ray

• World Building: Unreal Engine, Unity, Maya, Zbrush, Cinema 4d, 3D printing, and Physical model manufacturing

3 Yueh Jung (Yves) Lu issuu com/yveslu/docs/23-creative l yveslawliet@gmail com l www yvesjlu com/visual PROFILE

Manufacture

1 NGO / NPO 2

3 Enter tainment & Media

Fashion Labels

Cosmetic

CPG

F inancial Ser vice

Food & Beverage

Education

Manhattan, NY 2022-Now Los Angeles, CA 2020-2022

Los Angeles, CA 2019 - 2020

Los Angeles, CA 2018 - 2021

Angeles, CA 2021-2022

2013

• Won a continuous 4 years scholarship at the Southern California Institute of Architecture 2018

PUBLICATION

Hello,

I am writing to express my interest in the position at your firm and present myself as a proactive and reliable candidate. I believe architecture can bring good life to the community and city.

I strive to consistently produce high-quality work and approach challenges with passion and dedication. I am comfortable working independently but also value collaboration and respect for my peers. With a strong knowledge base and critical thinking skills, I keep the big picture in mind while figuring out solutions. I am a team player, always ready to contribute and have fun while maintaining professionalism. Additionally, I am generous with my knowledge and skills, willing to mentor others and contribute to the growth of the team.

Thank you for considering my application. I am confident that my qualities and skills will make me a valuable asset to your team.

Sincerely,

Yves Lu

June 1, 2023

To whom it may concern,

I am writing to highly recommend Yves Lu for a position at your company. As the CEO of Obsess, I had the pleasure of working closely with him and can attest to his exceptional talent, dedication, and collaborative spirit.

Yves consistently impressed us with his hard work, creativity, and effective collaboration. His unique perspectives and innovative ideas brought fresh energy to our teams, while his keen eye for aesthetics transformed concepts into captivating virtual experience proposals.

As a Creative Strategist, Yves demonstrated a remarkable ability to analyze brand identity, identify stakeholder insights, and translate them into compelling creative proposals. In addition to his technical skills, Yves possesses excellent interpersonal skills, fostering a positive work environment. He actively contributed to idea exchanges, offered support to teammates, and consistently exceeded expectations.

Thank you for considering Yves' application. I am confident that he will make a significant impact in this role. Should you require further information or references, please feel free to contact me.

Warm regards,

Neha Singh Founder & CEO Obsess, Inc.

neha@obsessvr.com

GOODR

virtual activation

opportunity size: 150-200K

vertical: CPG

Goodr is a sunglass brand based in Southern California. Each year, the brand has a special product launch activation.

This proposal is themed ‘Summer Farmers Market’ and includes their branded mannequin (the flamingo), the Southern California aesthetic, and branded product displays in one immersive virtual environment.

DISNEY-D100

virtual activation

opportunity size: 150-200K

vertical: retail CPG / Entertainment

The project proposes a virtual activation Disney’s 100-year celebration, derived slogan ‘100 years of wonder.’ Visitors themselves inside the clock and explore different themed vault by entering the

activation during derived from the will shrink explore each the protal.

creative strategist at a VR start up

35+

$2M+ Projects Sales Opps

Prospects include:

Aflac

American Bar Association

Bloomingdale

BMW

British Telecom

Brunswick

Build-A-Bear

Byredo

Carolina Herrera

Clarins

Danone

Disney Music Group

Disney Park and Resort

Disney D100

Goodr

John Paul Mitchell System

La Pairie

Oral-B BMW Brunswick JPMS Mars La Prairie

As creative strategist at obsess inc. My responsibility is to research potential clients and product full comprehensive proposal.

The element of the proposal include virtual environment, user experience, platform feature and prospect’s merchandise integration.

Lavazza

Lego

Levis

L’oreal

Mars

Mecca

LVMH-Moet Hennessy

Narciso Rodriguez

NBC Universal

Oral-B

Paco Rabanne

Purina

Steen & Strom

Starwars UNICEF

xfinity

LAVAZZA LVMH DMG Bloomingdale Disney LEVIS

Snatch-O’ was a company that provided an integrated merchandise service for influencers and content creators. We provide design, manufacture, and fulfillment of consumer products.

Snatch-O’ Visual identity design samples

13 we make cool merch. Snatch-O’ is here to provide an integrated merchandise building service for content creators like yourself. We want your fans wearing your merch and looking awesome. The next few pages explain what we have in mind. Please have a look. Hi! Co-Founder, CEO Ryan Farnam Santa Monica, CA Co-Founder Yves Lu Los Angeles, CA Expert in Design, Marketing, Social Outreach, Fullfillment Expert in Design, Manufacture, Operation, BOH Analysis Media Manager Yasi Sanandaj Los Angeles, CA Public Relations, Media, Social Outreach DESIGN We provide design services to show who you are and help you build your personal brand. We will further explain the process and answer any questions or concerns you may have in person or via facetime. Then during this phase, we will design and submit proposals for your comment and approval. PRODUCTION There are so many ways to make merchandise but we know how to make it nice. We handle the production based on the total amount of pieces purchased online. SHIP We handle the shipment so you don’t have to. We use pre-sale’s profit to create samples and initial inventory for o cial sale. You promote the approved merch on your platforms and link them to place orders on our platform. SALE New merchandise launch on demand to keep your fans engaged! *The progressive model is calculated at the end of every v product cycle. *As our pilot candidate, we have waived the design fee for you. The precentage of the profit is calculated from the net profit. ** Net profit = Sale price cost of production potential extra shipping cost 1-256 pcs $0- $1600 $1800- $3800 $4000- $8000 $8500+ 60% 257-512 pcs 63% 513-1024 pcs 65% 1025+ pcs 70% your share your est. profit 40% 37% 35% 30% our share sales number *You just do you. We take care of all the hassle. PRODUCTION DESIGN CREATE CONTENT SHIP SALE YOU PROMOTE *This time table is subject to adjustment. DESIGN 1-2 WEEKS PRE-SALE 1 WEEK PRODUCTION 5-10 DAYS SALE 2 WEEKS SHIP 3-5 DAYS PRE-SALE SHIPMENT 3-5 DAYS PRODUCTION 5-10 DAYS Snatch-O' For Tony Paul Design 01 Snatch-O' For Tony Paul Design 02 www.SNATCH-O.com LET'S BE AWESOME TOGETHER

Pitchdeck sample: We have 300 of pitchdecks for our client out reach; each of them include personalized visual identity and logo that echo to creator’s branding and content.

Jerry

Jerry is a location-based messaging mobile app to diversify the consumer messaging experience and to promote local merchants. MVP feature and UI/UX screans Pitchdeck sample

Jerry LLC focuses on improving communication and human connection. Jerry LLC is a location-based messaging application. The main features allow users to pin a message at a designated location for their friends to discover. Our goal is to enrich meaningful communication between friends and the community. By using geo-location to aggregate information, We aim to bridge the gap between digital content and physical space. In terms of business value, the goal is to empower physical retail merchants to thrive after the impact of the pandemic.

Work session record gesture:swipe left to delete gesture:swipe left to delete Today Yesterday 1 2 2b 2a 2a Who Where New attachments like photo/attachment/camera 3 4 5 gesture:swipe left to delete Today Yesterday Stamp from Alle @1929 Stoner Stamp from Jame To pinned photo and others pinned photo and others pinned voice message and others pinned memo “Hey dude, can...” gesture:swipe left to delete oday esterday new notification Italic Here for this string in user setting make it an option feature to see the first three text @Empire State instead of showing time, 6 SPOTIFY MUSIC API on sender’s side on recipeint s side search bar Bruno Mars recently played music list new at the region Bruno Mars great song for your workout ALEX’s GYM Yves pinned song @ my gym “great song for .” if at location: open message if not at location: open maps w/ direction after send direct to the chat thread (instead of inbox) so user can add more text SPOTIFY MUSIC API on sender’s side on recipeint s side make sure to use coupon Yves pinned a list @ 32 hudson yard, NY “make sure to recipient if at location: open chat thread if not at location: open maps w/ direc always open the chat thread after send, direct to the chat thread (instead of inbox) so user can add more text SPOTIFY MUSIC API on sender’s side on recipeint s side on recipeint s side at location Yves set up a phone booth @ 32 hudson yard, NY with you call me when... fo recipient if at location: open chat thread if not at location: open maps w/ directio fo sender: always open the chat thread for single user only phone boot w/ Ale call me call me phone boot w/ Ale call me tap to call Yves phone boot w/ Yve after sending any product, direct to the chat thread (instead of inbox) so user can add more text inbox need to generate the info and show black dot too stamp a quick eature to let your friend know where you are memo simple tool to pin messages where you want them music pair great places with awesome musics (spotify premium subscription needed) list pin a shopping list at the grocery store or drop a workout recipe at the gym. prompter prompter send your text out as a clip the other side will be able to see how you type it out phone booth long long time ago, people need to go to a little booth on the street to make phone call. COLOR SCHEME CHANGE New GREY K35

Iceland and computation

This project delves deeply into blockchain technology, its trajectory, applications, potential, and limitations to propose a constructive and imaginative narrative of the possible future. The proposal includes synthesizing sustainable energy strategies to build a comprehensive model that will have a positive impact on multiple sectors.

A cinematic journey is available at: https://www.yvesjlu.com/#/crypto-town/

Project: Guggenheim Abu Dhabi

The Guggenheim Abu Dhabi is a planned art museum to be located in the Saadiyat Island cultural district in Abu Dhabi, United Arab Emirates. Upon completion, it is planned to be the largest of the Guggenheim museums.

The client revived the project with an adjusted budget, which triggered a series of design and value engineering (VE) events. My personal contributions include value engineering, design schematics, design development, and construction documents.

Model and nightime presentation