SERVICE DESIGN ON EXPERIENCED INTERPRETATION USING EDUCATIONAL ROBOT: BASED ON CHEWY PLUMS HANDMADE ACTIVITY

Advisor

Wen-Shan Chang, Associate Professor, NYUST

Abstract

According to the related literature of leisure agriculture, the existing problems of agricultural experience are as follows: 1. The narrators are unstable in professional knowledge; 2. Experience activity design is not the specialty of agricultural producers, causing additional burdens; 3. Organizing experience activities in small-scale farms have problem of insufficient manpower; 4. The theme positioning of some farms' experience activities is not obvious, and there is no distinctiveness and market separation. Additionally, there is no specific solution to these experience problems. The only way to minimize the negative impact is appealing, self-exploration, or even reducing the content of the activity. In recent years, introducing technology into rural experience has gradually become a trend, which can increase the interest of experience activities in all sorts of fields. At the same time, with the advent of the robotics era, modern robots are mainly service robots. Among the service robots, educational robots are used for multimedia and interactive learning, which can be applied to experience activities, play the role of interpreter, and solve the existing problems of agricultural experience.

Consequently, this study applied Double Diamond Model and Service Design tool for the chewy plum handmade activity, in order to analyze the experience process of traditional chewy plum handmade activity, which can not only understand the corresponding relationship between customers and vendors in each activity stage, but also clarify the touch points, sweet spots and pain points. Next, this study proposed pain point corrections and solutions which solving the experience problems through the introduction of educational robots and other supporting measures. Then, this study developed the first version of the educational robot chewy plum handmade activity package. After conducting field experimentation, the revised version of the educational robot chewy plum handmade activity package was finally derived. In addition to solving the problems found in academic theory, such as lack of professional knowledge, distinctiveness, market separation and manpower, etc., it also solves the pain points of the traditional chewy plum handmade experience, such as the lack of clear outputs and goals at every phase, the inability to obtain immediate responses to problems, and the need to follow the overall pace, etc. Besides, the sweet points obtained during the field experimentation are much higher than the traditional handmade experience. In terms of applied field, as long as the digital teaching content is replaced, it can be applied to various types of experience activities. This study implements process reengineering by service design to improve traditional experience problems, which is beneficial to all sorts of experience activities or any other service process development. In addition, for agricultural experience, this study promotes the breakthrough development of agricultural experience through the introduction of technology and leads the leisure agriculture industry into a new era. As for the field of educational robotics, the development of digital teaching materials is no longer limited to subject education. Experience activity also spreads knowledge and skills. It is hoped that the continuous accumulation of experience in the future can establish more design principles and guidelines for the experienced interpretation using educational robot.

Keywords: Agricultural Experience, Service Design, Educational Robot