YU LUN
5 Introduction
Education
2020 - 2022
National Cheng Kung University
M.S. in Industrial Design, Strategic Design Group
國立成功大學 工業設計所 策略設計組
Skills
2D |
Adobe Photoshop
Adobe llustrator
Autocad
Internship
3D | Rhinoceros
Solidworks
Creo Parametric
Keyshot
2015 - 2019
Chang Gung University
B.Des. in Industrial Design
長庚大學工業設計學系產品設計組
Others | Arduino Marvel SPSS
2021 Pilotfish 荷商派立有限公司台灣分公司
Industrial Design Intern
2018 Qiao Design Studio 竅門設計事務所
Product Design Intern
2017-18 Huemon Co.,LTD 奇夢籽設計公司
Design & Administrative Assistant Intern
Experience
2021 TAICHI 2021 conference paper publication
2020 Move Out start-up programme/ CMO
2019 Young Pin Design Award Nomination “Oasis Kitchen”
2019 CGUID final presentation winner “Oasis Kitchen”
2019 Lexus Design Award Nomination “Bertz”
2018 CGUID final presentation winner “Bertz”
2017 Industrial Design Student Association/ Leader of Activities Section
2017 Kaohsiung & Pingtung Alumni Association/ Minister of Artistic Design
Language Chinese English Advantage
User needs understanding Business mindset Stability
Animal farm 動物農場
| Project of exploing interaction
Animal farm結合觸覺回饋手套與AR影像開發技術原型，讓用戶與虛擬動物 的互動上除了視覺影像外，更得到溫度回饋，提升互動沈浸感，將動物園帶
回家裡！
Animal Farm combines the haptic glove and AR image to develop technical prototype. Allow users to interact with virtual animals with not only visual images, but also temperature feedback. It could enhance the users’ immersion and bring the zoo back home!
Design Team|
Yu-Lun Tsai, Chen-Hsin Yang
Contribution|
Design concept | Prototype | Heating materials research Arduino programming | Hardware & Software integrate
Background
如何提升虛擬動物餵養的真實感？
現有數位裝置的寵物飼養遊戲僅限於螢幕介面的操作互動，以Hiroshi Ishii所提出的實體用戶介面(Tangible User Interface)為概念基礎，希望開發新的介面讓用戶與數位寵物的互動更具真實感。
How to make virtual animal feeding more realistic
The current pet-keeping games on computers are limited to interact with virtual pets on the screen interface. Based on the concept of “Tangible User Interface” proposed by Hiroshi Ishii, hoping to develop a new interface to make the interaction between users and virtual animals more realistic.
Design concept
1. Inspiration
Inspired by the experience of sheep feeding in Qingjing Farm. When feeding the sheep, our hands can feel the temperature, pressure, and humidity given by the sheep. The project chooses the temperature as the preliminary haptic reflection.
2. Ideation
Try to develop a haptic glove connecting with AR, which users can not only interact with visual image, but also temperature experience is also added.
Research & Development
1. Heating materials
The goal is to find a material which can heat up when power is on. We test on carbon fiber fabric, fishing line, carbon tape, heating wire, electronic component of steam cooker etc. Among all, the carbon tape has the best and the most stable quality. With the well-controled voltage(5V) and resistance, we can make the carbon tape reach to about 35~42°C in about 2~3 seconds after power on.
2. Arduino programming
First, we defined the power of Arduino was on when data received “1”, while the power of Arduino was off when data received “0”. Second, we needed a transistor to increase the current. Third, we connected gloves(Arduino) and mobile device(Unity) through bluetooth, and I was responsible for building bluetooth on the Arduino side. It was always the most difficult stage to intergrate all the components on the breadboard.
3. Augmented Reality (AR)
We build the chicken models in Unity, and develop to let Unity interface able to identify human hands and different gestures. Finally, we can move the chickens and the chickens can make eating movements when the hand close to the chickens.
HM-10 bluetooth module
Prototype
Bring the zoo back home!
- Feeding the chickens when users’ hands close to the chickens in AR, and feel the heat.
- Heating by carbon tape.(35~42degrees Celsius)
- Distance learning & entertainment
Future
Tactile sensation can greatly enhance users’ immersion. This interaction prototype can be further developed as relative games or education tools. Besides, the adding of pressure and humidity can be further studied in the future.
Prototype demo
Oasis Kitchen
綠洲廚房
| Social Design
綠洲廚房是城市共融休閒型態創新。東南亞移工與台灣存在生活界線，將廚房以家的形式呈 現，座落城市綠地及空地，讓不同族群除了烹煮美食與相聚時光，更促進交流與分享故事！
Oasis Kitchen is an inclusive leisure style innovation in the city. Migrant workers from Southeast Asia have living boundaries with Taiwanese. Kitchen was presented in a form of home, located in the city park and open space. All different ethnic origins can cook and get together here. Furthermore, they can communicate and share stories with each other.
金點新秀設計獎/社會設計類 入圍
東南亞移工在台灣
在台灣工作的東南亞移工約有60萬人，平均每40個台灣人就有一位來自東南亞的移工，主要從事三種工作， 分別為家庭看護、產業勞工、漁工。移工與台人缺乏對彼此的尊重與理解，加上文化差異與政策制度不完善 ，導致移工難以融入社會環境、放假時缺乏輕鬆認識其他移工或台人的管道，在異鄉容易感到孤單寂寞。
Southeast Asian Migrant Workers in Taiwan
There are about 600,000 migrant workers from Southeast Asia working in Taiwan. Every 40 Taiwanese have one migrant worker from Southeast Asia on average. They mainly engaged in three types of jobs: caregiver, industrial labor and fisherman. Due to the lack of understanding and respect between migrant workers and Taiwanese, moreover, cultural differences and the imperfect policies and systems, make it difficult for migrant workers to integrate into the society, and there is no ways for them to meet up with other migrant workers or Taiwanese during their day off. They usually feel lonely under a foreign sky.
Research
1. The Survey
We prepared a survey with google forms and distributed it on Facebook and other internet. The purpos is to investigate the impression to Southeast Asian migrant workers from Taiwanese. Working with real world data help us discover the root problems between migrant workers and Taiwan’s society.
Would you(Taiwanese) like to take migrant workers visiting Taiwan if you have a chance to make friends with them?
The impression to Southeast Asian migrant workers
“Dark skin, noisy on the train, heavy perfume.”
“Contribute to Taiwan’s economy, promote to Taiwan’s multuculturism, and enhance cultural exchanges between different countries. ”
“Cute and united, they love us like family in Taiwan.”
“Hard work and grouping.”
“Sit on the ground, speak loudly, and dress up specially.”
“A bit wary.”
2. Fieldtrip
We visited stores and squares that migrant workers usually gathered, experiencing the environment where they live and learning the culture of Southeast Asia. Also visited related organizations to discuss our project with experts, participated picnic event with migrant workers on weekends to experience the day off life of them.
3. Quotes Directly from Migrant Workers
“Every Sunday is day off”
“Only go out at 11a.m. and go back before 4 or 5. Only go to church and eat and go home.”
“I want exercise, if I have time.”
“I meet friends at station or park or Changan(near working place).”
“Yeah, it’s ok(job).”
“I want to a shop after go back.”
“Most are friendly, I think it’s nice here(Taiwanese).”
4. Persona
The user groups considered is numerous and complicated. Although we take migrant workers’ pain points as the starting point but we hope that oasis kitchen is inclusive which every ethnic origins can enjoy here. The accumulation of the different insight and commen patterns help me to focus the persona based on urban.
Halim
“Taiwanese say that Indonesians are not clean.
I want to let Taiwanese know that not every Indonesian is like that.”
Age: Hometown:
Location: 37 Indonesia
About
Work: Language:
Curtain factory worker Indonesian / Chinese
Taipei Xizhi(Staff dorm)
Halim, who has a wife and son in Indonesia has come to Taiwan for three year. Halim earns meager salary every month, some send back to hometown and some spend on mountain climbing. He like mountain climbing which can eliminate his fatigue and the scenery is pretty. Helim meets many Indonesia friends during mountain climbing. They often meet to go climbing with garbage clean up activities when their day off. Helim is learning Chinese, and he wants to be a Chinese teacher after back to Indonesia in the future.
Pain Points
Inconvenient traffic when going out. The sterotype that Indonesians are not clean. Limited break time.
Goals
Want to participate in Taiwan’s culture, National Day, tourism. Overturn Taiwanese impression of Indonesians.
“We meet friends and eat on day off.”
Age: Hometown:
Location:
About
25 Philippines Taipei Changan (Employer’s home)
Work: Lauguage:
Home caregiver
A little Chinese / Filipino / English
Alfi is a young girl who like to dress herself well. She take care of grandma in Taipei Changan Rd. So when friends want to meet her they always meet at Changan area. Employer’s family is friendly to her. She like to read. Sometimes she would go to bookstore find some books which she can understand. Her favorite is having facetime by smartphone with her family in Philippines, she shares everything with her family by taking pictures and upload to Facebook or Instagram. Alfi wants to save sime money and own a apparel store after back to Philippines
Pain Points
Don’t know where to go when day off.
Language barrier
Limited break time. (Only Sunday) Goals
Hope to hang out with friends in convenient place on their day off .
Alfi Ratna
1. Migrant workers lack of appropriate leisure space
2. Living boundaries exist between migrant workers and Taiwanese, activity ranges don’t overlap each other
3. Disagreement between ethnic groups due to lack of understanding
4. Food could build connections, and people take food everyday
Ideation & Development
Service Model
User Interface
What
When : Every weekends !
Where: Open space / Park
How : Customers reserve on App in advance. Just come with friends and prepared ingredients
Finish
綠洲電信 12:00 100% Kitchen is easy to promote to the public and having influence on society.
首頁
廚房預定
報到/結束
預定紀錄
戶外饗宴
廚房簡介
設定
意見
綠洲電信 12:00 100% 廚房預定
延平河濱公園址
台北市大同區堤外道路
剩餘可預約組數： 5組
時間： 14:00-17:30
數量： 組
1
綠洲電信 12:00 100%
付款資訊
訂單詳情
地點：延平河濱公園 台北市大同區堤外道路
租用時間：2019-07-11 14:00-17:30
數量：1
費用：NT$3200
手續費：NT$20
預約姓名：謝坤達 行動電話：0975234234
電子信箱：kunda@gmail.ocm
身分證字號：xxxxx3744
超商付款
信用卡付款
信用卡卡號
請輸入信用卡卡號 7-11 / 全家 / 萊爾富
卡片安全碼
7.
8.
Kitchen was presented in a form of home, located in the city parks and open spaces. All different ethnic origins can cook and get together here.
1. Plant stand
2. Cooker
3. Sink
4. Water tank
5. Footstool
6. Tool stand_stone mortar
Tool stand_wooden mortar
Tool stand_bamboo tray
Social Impact
Social Experiment
We delivered our concept to migrant workers and tested the project initially. Expect that the kitchen would distribute in more open spaces in the city.
Quotes Directly from Users.
“It’s pretty, we want taking pictures and post on Instagram.”
“It’s convenient, not too trouble.”
“Do you have TV? We’ll like it.”
“Yeah, we can cook everything we like here.”
Bertzwave cleaner
未來電磁波清潔
| Future Concept & Interaction Design
2050年，智慧城市發展，人工智慧、自動駕駛、 人工樹、智慧裝置充滿生活。更多新、強烈的電 磁波傳輸在我們生活空間，除了有效波段，裝置
也會產生無用波段干擾城市系統並對生物造成危 害。Bertz致力於消除未來環境中的過量電磁波。
In 2050, smart city well-developed, AI, autonomous vehicles, artificial trees and smart applices full of our lives. Having more new and stronger electromagnetic wave transmit In our living space. Besides useful band, equipments also generate unnecessary band which interfere our systems and do harm to creatures. Bertz is dedicated to eliminate excessive wave around the space in our future.
2019 Lexus Design Award 入圍
長庚工設期末總審 優等獎
Focus
2050年，智慧城市發展，人工智慧、自動駕駛、人工樹、智慧裝置充滿生活。更多新型、更強烈 的電磁波傳輸在我們生活空間，除了有效波段，裝置也會產生無用波段干擾城市系統並對生物造 成危害。
2050, smart city well-developed, AI, autonomous vehicles, artificial trees and smart applices full of our lives. Drastically increased new and stronger electromagnetic wave transmit In our living space. Besides useful band, equipments also generate unnecessary band which interfere our systems and do harm to creatures.
Research
Biological compass
Tens of creatures in the world could detect the magnetic field of earth to position and navigate. Excessive wave would interfere biological function and habitat.
Ideation
Concept & Appearence
We deduce the development of environment in 2050 and set up the situation, imaging how this new friend work in our city. Outlining the appearence with simple and soft lines.
Development
Top view
Bottom view
1. Antenna
Loop antenna on the top detect e-wave in the air.
2. Airflow groove
The groove produce rotating airflow. Helping Bertz moving around the city agilely.
3. Solar panels
Install solar panels on wings to save energy.
4. Vaccum hole
Four vaccum holes under the device help Bertz dock on planar and non-planar easily and stabily.
5. Absorpion grid
The wings made of graphene can absorb e-waves. Turning waves into usable potential energy and dissipated heat.
Detect high electromagnetic wave warning area, and send human’s mobile devices signal to alert.
Bertz
Eliminate excessive electromagnetic wave around the creatures. Prevent them from interference.
Interaction
Bertz just like city cleaning squadron. They detect high electromagnetic wave warning area, and send human’s mobile device signal to alert.
The device can eliminate excessive e-wave around the creature to protect biological function.
Bertz Human
MOVE OUT - mobile AR exhibition space
行動AR展覽體驗空間
MOVE OUT致力在城市間打造高移動性的AR展覽體驗空間，提供民眾更靈活的藝術參與形式。團隊由成功大學 五位熱愛藝術策展的夥伴組成，在為期約三個月的商業競賽，以真實創業為目標，擬定商業企劃爭取投資人青
睞，我們對藝術與設計參展市場做分析，並蒐集了三百份消費者調查問卷，真實了解消費者需求後，擬定獲利 與行銷策略。
MOVE OUT aims to create a highly mobile AR exhibition experience space in the cities, and provide people with a more flexible way to approach to art. The team consists of five partners who all have passion in curation from NCKU. In the three-month business competition, with the goal of starting business truely, we propose a business plan to win the investors’ favor. We analyzed the market of art&design exhibitors, and collected 300 consumer surveys. After truly understanding the needs of consumers, we formulated profit and marketing strategies.
Team| 麥榮富、蔡育倫、陳文妍、蘇安愉、許祐庭
Role|
Chief Marketing Officer(CMO)
Contribution|
Business model、Market analysis、Competitor analysis、 Consumer understanding、Marketing strategy
Problem
Take our exhibit experience as a starting point, the form of participation in the art & design exhibition is limited and expensive in Taiwan. Furthermore, Taiwanese society is still immature in understanding the fields of design, art, and aesthetics. The street scene in several city is immutable and lack of vitality.
Solution
MOVE OUT is a mobile AR exhibition space, and the exhibits are presented through AR to free from physical restrictions. People can interact richly with the exhibits by wearing the AR glasses we provide.
The Exhibition hall is constructed by mobile module at selected open space.The pop up style is beneficial to penetrate every corners of the city initially. We plans to expand to five locations in Tainan in first three years. The long term goal is to become an easy-reach exhibition space for the public.
MOVE OUT AR glasses
Business model canvas
Market trend
Why now?
a.The trends of art & cultural activities and curation are rising in Taiwan.
b.The number of participants in exhibitions and performances in Taiwan is increasing.
全國藝文活動歷年出席人次（百萬人次）
Market size
We start from Tainan and expand to other cities three years after business starting. Our target focus on 20-30 year-old young people. According to official statistics, this group has the highest proportion of participating in art & cultural activities among all age groups. They are also the group that most willing to spend money on exhibitions attending.
Target: 20-30 young people
Competitors
We mainly have four types of competitors, and we compare our own strengths with these four competitors.
文創園區
跳脫實體限制
移動性
觀展免費
高宣傳度
策展服務
文創園區公立美術館大型展演中心地方小型展覽空間
Consumer survey
We create an online survey by Surveycake with 17 questions about people’s experience and favor of going to the exhibition and finally collected over 300 questionnaires.
1. Your age.
4. How many exhibitions do you participate in each month?
7. How much are you willing to pay for the exhibition
2. Your gender.
5. The most impressive exhibitions.
8. How long are you willing to quene up for the exhibition.
3. Where do you live?
6. In what way to know about the exhibition.
9. What elements do you think a good exhibition needs.
10. Have you ever bought souvenir in the exhibition?
13. When do you usually go out?
16. Commonly used social media.
11. Continue the previous question, how much is willing to spend.
14. Where to go on weekends? (People from Tainan)
12. How many times do you go out every week?
17. The degree of rejection of “download the app to receive discounts.”
15. Where to go on weekends? (People not from Tainan) Would rather die.
Marketing strategy
There are two essential for MOVE OUT to survive. The one is “sufficient publicity” - let MOVE OUT well known to people, and the other is the “visibility of the exhibition space itself” - to earn more profit from advertising. According to the consumer research results, our marketing strategy focus on social media especially Instagram initially to get the attention of young people. Besides, we will collaborate with well-known theme creators to attract customers in a short time.
Takeaway and Follow-up
1. In order to avoid being replaced by other competitors, MOVE OUT need a economic moat, which is much stronger competitive advantages, and we need to develop the ability of curation through vertical integration.
2. Increase the source of income.
3. We focus on the right target now, it’s a potential market!
4. More professional cash flow calculation.
