The Two Sides of Yu Liu

M A G R A P H I C D E S I G N P O RT F O L I O

THE TWO SIDES OF YU LIU, DESIGNER AND ILLUSTRATOR

M A G R A P H I C D E S I G N P O RT F O L I O

THE TWO SIDES OF YU LIU, DESIGNER AND ILLUSTRATOR

COPYRIGHT © 2021 YU LIU All right reserved. No part of this publication may be reproduced, stored in retrieval system, or transmitted in any form by any means electronic, mechanical, photocopying, recording or otherwise without permission from copyright holder.

YU LIU yuliudesign.com yuliuart@gmail.com +1 415 866 8572

DEDICATED TO MOM AND DAD, SERGE, FRIENDS & MENTORS. I WOULDN’T BE WHERE I AM TODAY WITHOUT YOU ALL.

INTRODUCTION I have two sides. I use the brush to paint what inspires me: this is how I’ve grown up. But my grown up self has become passionate about design. As a designer, I use the mouse to create something more practical that serves people in their daily lives.

Being both an illustrator and a designer, I am open to sharing both sides. They made me who I am.

YU LIU | MA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

SIDE ONE: DESIGNER

SIDE ONE: DESIGNER

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TABLE OF CONTENTS

YU LIU | MA

LEGO Annual Report

P. 08 – 29

02 ANALYZING IDEAS, PLACING PIECES. Type Classifications Poster Series

P. 30 – 39

P. 40 – 51

TA B L E O F C O N T E N T S

03 STAGING IDEAS, PLANTING IMAGES. Coffee Table Book

T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

01 GATHERING IDEAS, BUILDING BLOCKS.

04 RETHINKING IDEAS, REFORMING IDENTITY. Conference Materials Redesign

P. 52 – 73

05 SEEKING IDEAS, PROMOTING DESIGNERS. An Online Gallery

P. 74 – 99

06 GROWING IDEAS, SOLVING PROBLEMS. P. 100 – 145

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Branding & Deliverables

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PROJECT Annual Report COURSE Type System INSTRUCTOR John Nettleton CATEGORY Book Design SEMESTER Spring 2021

GATHERING IDEAS, BUILDING BLOCKS. An annual report for the LEGO Group using strong visual language.

OBJECTIVE Create an annual report for a company of choice. The report should be developed with a unique visual system, but should also be appropriate for the content and audience.

APPROACH The approach taken for this design was to focus on the mood of the typography, layout, photography, illustration, color and information graphics. Additionally, the annual report has clearly defined typographic hierarchies. The whole project was built around the keywords: playful, youthful, and inventive.

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P R O J E C T 0 1 : G AT H E R I N G I D E A S , B U I L D I N G B L O C K S

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P R O J E C T 0 1 : G AT H E R I N G I D E A S , B U I L D I N G B L O C K S

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P R O J E C T 0 1 : G AT H E R I N G I D E A S , B U I L D I N G B L O C K S

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P R O J E C T 0 1 : G AT H E R I N G I D E A S , B U I L D I N G B L O C K S

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P R O J E C T 0 1 : G AT H E R I N G I D E A S , B U I L D I N G B L O C K S

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P R O J E C T 0 1 : G AT H E R I N G I D E A S , B U I L D I N G B L O C K S

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P R O J E C T 0 1 : G AT H E R I N G I D E A S , B U I L D I N G B L O C K S

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P R O J E C T 0 1 : G AT H E R I N G I D E A S , B U I L D I N G B L O C K S

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P R O J E C T 0 1 : G AT H E R I N G I D E A S , B U I L D I N G B L O C K S

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PROJECT Type Classifications Poster Series COURSE Type Forms INSTRUCTOR John Nettleton

ANALYZING IDEAS, PLACING PIECES.

CATEGORY Poster Design SEMESTER Spring 2020

A series of three posters on the subcategories of Lineale.

OBJECTIVE Design three informational posters about type classifications. The solutions must be primarily typographic. Use approved typefaces that represent each classification.

APPROACH The approach taken for this poster design was to study how to employ contrast in scale to create visual interest for the poster. Special consideration was paid to the hierarchy of information in this design — that is arranging the items by first, second and third levels of importance.

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P R OJ EC T 0 2 : A N A LY Z I N G I D E A S , P L A C I N G P I EC E S

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P R OJ EC T 0 2 : A N A LY Z I N G I D E A S , P L A C I N G P I EC E S

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P R OJ EC T 0 2 : A N A LY Z I N G I D E A S , P L A C I N G P I EC E S

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PROJECT Coffee Table Book COURSE Type Composition INSTRUCTOR Phil Hamlett CATEGORY Book Design SEMESTER Summer 2020

STAGING IDEAS, PLANTING IMAGES. A coffee table book — Karl Blossfeldt: Nature as Art. OBJECTIVE Design a “Coffee Table” style photography book aimed at audience of photographers, art lovers, designers. This is not a whole book, but rather a “sample setting” with a cover. The book sample should be clearly designed and informative.

APPROACH The approach taken for this design was to account for all the elements of book design, such as chapter openings, text pages, etc. Also, I have learned how to provide the reader with a clear path, guiding their eyes to read in a manner that is informative, but yet entertaining. My job as designer here is to showcase the work contained in a book in the best possible manner.

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P R O J E C T 0 3 : S TA G I N G I D E A S , P L A N T I N G I M A G E S

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PROJECT Conference Materials Redesign COURSE Type System INSTRUCTOR John Nettleton CATEGORY Branding & Visual Identity SEMESTER Spring 2021

RETHINKING IDEAS, REFORMING IDENTITY. The conference materials for the 2019 Smashing conference.

OBJECTIVE Re-envision graphic materials for a single year of a real-world annual design conference. The conference materials created here include a poster, a direct mail piece, a website, a program pamphlet, a mobile app, event space signage, and a Zoom virtual background.

APPROACH The approach taken for this design was to study how to create a strong visual system with a reformed concept. The audiences of Smashing conference are mainly web designers, who focus on the front-end and UX. Based on this I have come up with a specific title for the conference: “From Refactoring and Debugging to Sketching and Redesign”. This title helps define my graphic elements and color palette.

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PROJECT 04: RETHINKING IDE A S, REFORMING IDENTIT Y

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PROJECT Online Gallery COURSE Digital Design Studio INSTRUCTOR Phil Hamlett CATEGORY UI/UX, Web Design SEMESTER Spring 2021

SEEKING IDEAS, PROMOTING DESIGNERS. An online gallery for East Asian female designers named EAWID. OBJECTIVE Design an online gallery — a website for designers. It should combine web editorial content, a mobile app, and a social media component to give a comprehensive user experience.

APPROACH The approach taken here was to understand the principles of the user-centered design to create an effective UI which provides a great user experience. East Asian Women in Design (EAWID) is a hypothetical organization created to aid female designers originally from East Asia, but currently based all around the world.

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UX PERSONA : 1

FRANCIS RIGGER 43 Los Angeles Design Director at design studio Wife, two kids and a dog GOALS • Look for freelance designers with East Asian culture background who have also been educated in a Western country for specific design projects.

• Look for new freelance designers for the company.

HABITS • Explore new design ideas and concepts.

• Communicate with designers from different cultural backgrounds.

• Discover new design books to read.

• Participate in various design conferences.

• Join and support various design institutions.

UX PERSONA : 2

MIKE WONG 38 San Francisco Creative Director at magazine Wife and a child GOALS • Look for new styles of art and design.

• Find influential and experienced female artists or designers to present at an upcoming company event.

• Hold interviews for Asian women artists and designers for future articles in the magazine.

HABITS • Collect design and art from different cultural backgrounds.

• Record creative ideas at any time of the day.

• Communicate and share creative ideas with people from different cultural backgrounds • Follow new creative artists and designers on social media.

YU LIU | MA

UX PERSONA : 3

AMY CHANG 29 Designer at multinational company Single, living with two cats GOALS • Support and help promote East Asian women’s design.

• Join various design organizations.

• Communicate with designers of similar cultural background.

HABITS • Explore new design ideas and concepts.

• Browse various gallery websites.

• Collect magazines and posters for making collages.

• Keep abreast of the latest design trends and information.

• Discuss design news over social media.

HANNAH SMITH 30 London Freelance designer Living with Asian husband and a cat GOALS • Cooperate with East Asian designers for female-oriented brands.

• Explore new concepts and ideas of design based on East Asian cultural background.

PROJEC T 05: SEEKING IDE A S , PROMOTING DESIGNERS

UX PERSONA : 4

T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

New York

• Expand the client base from East Asia.

HABITS • Browse design websites.

• Never miss the latest design news.

• Supporting women’s rights activities.

• Join and support various design institutions.

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PROJECT Branding & Deliverables COURSE Visual Thinking INSTRUCTOR Sandra Isla CATEGORY Branding & Visual System SEMESTER Spring 2021

GROWING IDEAS, SOLVING PROBLEMS. An anti-bullying organization for youth and their parents.

OBJECTIVE Employ a brand or organization to discover, design, develop, and deploy solutions for a public communication. The outcome of this project will be comprehensive set of deliverables which represent the brand.

APPROACH Since the communication topic chosen was school bullying, a cohesive visual system was developed to serve this topic. This project has three deliverables: a workshop, mobile app, and YouTube channel. They are part of a brand, an anti-bullying organization named SUSO (Stand Up, Speak Out). The three deliverables explore the ideas surrounding bullying and parent/child relationships to tackle bullying in the United States.

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Stand Up, Speak Out

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THANK YOU TO MOM AND DAD My dear mom, thank you for all your care. You’ve given me the courage to study in a foreign country alone. My dear dad, thank you for supporting me all the time, so that I can pursue my dreams without a second thought. Thank you both for giving me life and endless love. You are the greatest parents. I love you forever.

TO SERGE My dear Serge, thank you for all your thorough care and company. I am very grateful for all your help to ease my stress and ease my mood. Without you, I may not be able to cope with so many life and career challenges at the same time. You always guide me when I feel lost. I love you always.

TO FRIENDS To David, Viviana, Jojo, Duke, Santiago, Colin. Thank you for all the help. Whether I am happy or sad, you have always stood by my side to support me. I can’t imagine how many happy memories would vanish, if I never met you.

TO MENTORS You are not only my instructor, but also my close friend for years. Because of your generous teaching and encouragement, I can continuously improve myself. Without you, I would not be where I am today. Thank you.

To the School of Graphic Design: Phil Hamlett, Janine Ryle, John Nettleton, Hunter Wimmer, David Hake, Sandra Isla, Amy Broadbent, Matt Moresco, and Mary Scott.

To the School of Illustration: William Maughan, Shari Warren, Francis Livingston, Thomas Gronbukt, Jeff Bedrick, Eda Kaban, Tom Ellsworth, Julie Downing and Chuck Pyle.

YU LIU | MA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

THANK YOU

NOW CLOSE THE BOOK, AND FLIP IT UPSIDE DOWN TO SEE MY OTHER SIDE.

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M FA I L LU ST R AT I O N P O RT F O L I O

THE TWO SIDES OF YU LIU, DESIGNER AND ILLUSTRATOR

COPYRIGHT © 2021 YU LIU All right reserved. No part of this publication may be reproduced, stored in retrieval system, or transmitted in any form by any means electronic, mechanical, photocopying, recording or otherwise without permission from copyright holder.

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

SIDE TWO: ILLUSTRATOR

S I D E T W O : I L L U S T R AT O R

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TABLE OF CONTENTS

Y U LIU | MFA

CHILDREN’S BOOK ILLUSTRATIONS P. 06 – 33

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BLACK AND WHITE CHAPTER ILLUSTRATIONS

T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

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P. 34 – 53

VECTOR AND ISOMETRIC ILLUSTRATIONS P. 54 – 69

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TA B L E O F C O N T E N T S

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DESIGNING FOR CONSUMER PRODUCTS AND LICENSING P. 70 – 91

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COURSE Children’s Book Illustration 1–3 INSTRUCTOR Julie Downing Eda Kaban

CHILDREN’S BOOK ILLUSTRATIONS

SEMESTER Spring 2017 – Fall 2018

The process of developing a picture book including book layout and final art.

OBJECTIVE Create a detailed thumbnail layout of the book, then make dynamic character and environment sketches. Final art will include a series of full color illustrations.

APPROACH The approach taken for this course to first create a book dummy with sufficient finished work to present to a publisher. The second step was to design appropriate imagery for double page spreads and spot illustrations. This chapter includes 3 projects: Three Little Witches, What’s My Name, and Goldilocks and the Three Bears.

Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 1 : C H I L D R E N ’ S B O O K I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 1 : C H I L D R E N ’ S B O O K I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 1 : C H I L D R E N ’ S B O O K I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 1 : C H I L D R E N ’ S B O O K I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 1 : C H I L D R E N ’ S B O O K I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 1 : C H I L D R E N ’ S B O O K I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 1 : C H I L D R E N ’ S B O O K I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 1 : C H I L D R E N ’ S B O O K I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 1 : C H I L D R E N ’ S B O O K I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 1 : C H I L D R E N ’ S B O O K I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 1 : C H I L D R E N ’ S B O O K I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 1 : C H I L D R E N ’ S B O O K I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 1 : C H I L D R E N ’ S B O O K I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 1 : C H I L D R E N ’ S B O O K I L L U S T R AT I O N S

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COURSE Chapter illustration INSTRUCTOR Francis Livingston Jeff Bedrick SEMESTER Spring 2017 – Fall 2018

BLACK AND WHITE CHAPTER ILLUSTRATIONS Black & white illustration for several examples of children’s fiction.

OBJECTIVE Create colorless illustrations for several chapters of Charlie and The Chocolate Factory as well as The Abovers (Alex Goldman). The illustrations should complement the narrative and serve as effective and stimulating storytelling.

APPROACH The approach taken for these projects was to establish a personal style and point of view with a value system, and develop skills in concepts, visual research, studies and sketches.

Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 2 : B L A C K A N D W H I T E C H A P T E R I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 2 : B L A C K A N D W H I T E C H A P T E R I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 2 : B L A C K A N D W H I T E C H A P T E R I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 2 : B L A C K A N D W H I T E C H A P T E R I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 2 : B L A C K A N D W H I T E C H A P T E R I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 2 : B L A C K A N D W H I T E C H A P T E R I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 2 : B L A C K A N D W H I T E C H A P T E R I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 2 : B L A C K A N D W H I T E C H A P T E R I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 2 : B L A C K A N D W H I T E C H A P T E R I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 2 : B L A C K A N D W H I T E C H A P T E R I L L U S T R AT I O N S

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COURSE Vector Illustration INSTRUCTOR Tom Ellsworth SEMESTER Fall 2017 – Fall 2019

VECTOR AND ISOMETRIC ILLUSTRATIONS Maintain a consistent “language” or “signature style” in vector illustration .

OBJECTIVE Use vector-based tools for creating works.

APPROACH The approach taken for this course was to analyze the vector-based Adobe Illustrator for creating compelling artwork in digital form.

Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 3 : V E C T O R A N D I S O M E T R I C I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 3 : V E C T O R A N D I S O M E T R I C I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 3 : V E C T O R A N D I S O M E T R I C I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 3 : V E C T O R A N D I S O M E T R I C I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 3 : V E C T O R A N D I S O M E T R I C I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 3 : V E C T O R A N D I S O M E T R I C I L L U S T R AT I O N S

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

C H A P T E R 0 3 : V E C T O R A N D I S O M E T R I C I L L U S T R AT I O N S

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COURSE Art Licensing INSTRUCTOR Shari Warren SEMESTER Spring 2018

DESIGNING FOR CONSUMER PRODUCTS AND LICENSING Create illustrations for specific products and licensing.

OBJECTIVE Focus on the application of illustration for consumer products to be used in home décor, giftware, the greeting card industry, and other lifestyle goods.

APPROACH I created five collections: fashion apparel and fabrics, the Holidays, home furnishings, birthday, and wedding. Each collection contains a set of illustrations, which all could be applied in for various related products.

Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

CHAPTER 04: DESIGNING FOR CONSUMER PRODUCTS AND LICENSING

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

CHAPTER 04: DESIGNING FOR CONSUMER PRODUCTS AND LICENSING

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

CHAPTER 04: DESIGNING FOR CONSUMER PRODUCTS AND LICENSING

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

CHAPTER 04: DESIGNING FOR CONSUMER PRODUCTS AND LICENSING

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

CHAPTER 04: DESIGNING FOR CONSUMER PRODUCTS AND LICENSING

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

CHAPTER 04: DESIGNING FOR CONSUMER PRODUCTS AND LICENSING

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CHAPTER 04: DESIGNING FOR CONSUMER PRODUCTS AND LICENSING

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

CHAPTER 04: DESIGNING FOR CONSUMER PRODUCTS AND LICENSING

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CHAPTER 04: DESIGNING FOR CONSUMER PRODUCTS AND LICENSING

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Y U LIU | MFA T H E T W O S I D E S O F Y U L I U , D E S I G N E R A N D I L L U S T R AT O R

CHAPTER 04: DESIGNING FOR CONSUMER PRODUCTS AND LICENSING

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COLOPHON CONTACT Yu Liu yuliuart@gmail.com yuliudesign.com SCHOOL Academy of Art University School of Graphic Design School of Illustration MAJOR MA, Graphic Design MFA, Illustration INSTRUCTOR Mary Scott COURSE MA Portfolio Seminar TYPOGRAPHY Addington CF Source Sans Pro PHOTOGRAPHY Unsplash.com PRINTING Blurb.com PAPER STOCK Mohawk Superfine Eggshell Texture 100# Text

M FA I L LU ST R AT I O N P O R T F O L I O

THE TWO SIDES OF YU LIU, DESIGNER AND ILLUSTRATOR