Why is social network analysis important? If take a look at the research conducted by CMO Survey, it becomes understood that companies tend to spend more on marketing for social media. Forecasts show that spendings on marketing in social media will rise from the current 10.5% of total marketing budget up to 18.5% in the next 5 years. Respectively, hundreds of social media marketing services are in use among e-commerce stores and other companies of different size.
Social media spending forecast (Source: CMO Survey)
As you see, companies over the world already understand the importance of social networks for brand development and increasing sales. Almost 100% of