- Deliverables:
• Post Concepts: Describe what the image/creative should visually convey.
• Image Copy: Short, direct text that goes on the image.
• Caption: Engaging copy that supports the image and includes a CTA.
- Content Breakdown:
• 2 posts for "Spring Renewal" (Reviving health with Wellman/Wellwoman).
• 2 posts for "Women's Day" (Empowering self-care with Wellwoman/Perfectil).
Spring Renewal
1. For the Wellman range:
• Post Concept: Slightly blurred back view of a man lifting weights at his home, fresh morning sunshine falls on him through his window. Bottles of the Wellman supplement range on a table with a pot of a healthy money plant next to it
• Image Copy: Supercharge your spring awakening with our exclusive Wellman Range
• Caption: A new season, a new you. This spring, power up with the Wellman range of multivitamins—your daily boost of essential nutrients for energy, immunity and vitality. Visit the link in our bio to shop for our iconic Wellman range today!
2. For the Wellwoman range:
• Post Concept: Slightly blurred back view of a woman exercising on treadmill at home, fresh morning sunshine falls on her through her window. Bottles of the Wellwoman supplement range on a table with a vase of flowers next to it
• Image Copy: This spring, bloom from within with our pioneering Wellwoman Range
• Caption: As nature awakens, so does your potential for renewed vitality. The Wellwoman range is scientifically formulated to support your body’s inherent brilliance, helping you embrace spring's energy with confidence.
Visit the link in our bio to discover your perfect formula and enjoy exclusive spring offers!
Women’s Day
1. For the Perfectil range:
• Post Concept: Warm, golden sunlight symbolising vitality, with a softly blurred woman in the background, embodying confidence and inner well-being. Vibrant flowers in the foreground highlight beauty and nourishment.
• Image Copy: This Women’s Day, empower your inner glow!
• Caption: Celebrate the radiance of womanhood by embracing the power of Perfectil. With zinc, selenium and biotin, each magical tablet nurtures your hair, nails and skin from within.
As you gracefully move through life, make Perfectil the perfect companion that brings the spring back in your step. Buy now on our website—link in bio!
#WomenPower #Vitabiotics
2. For the Wellwoman range:
• Post Concept: A group of women representing different generations of women posing with different products of the Wellwoman range.
• Image Copy: CelebratingAgeless Vitality and Priceless Smiles
• Caption: Revel in the spirit of Women’s Day by choosing your happiness and well-being once again. Wellwoman is here to support your health, energy, and radiance through all stages of life— so you can keep being amazing, every day.
Shop for the award-winning Wellwoman range today by visiting the link in our bio!
#WomensDay #SelfCare #Wellwoman #Vitabiotics
PPC Ad Copy (2 Variations)
- Deliverables:
• Headline: A catchy, persuasive hook for the image.
• Ad Description: Engaging, benefit-driven messaging. You can use one headline of 30 characters and one primary text of 123 characters.
• Visual Concept: Describe the look of the ad.
• Short CTA
- Ad Focus:
• Women’s Day Promo (Discounts, bundles, limited-time offer). You can give upto 20% off on all products.
• Spring Wellness Campaign (Encouraging daily health habits).
RECALIBRATE. REPLENISH. REVIVE.
1. Spring Renewal Promotion:
• Headline: New Season, New Energy!
• Ad Description: Spring is here—time to feel brand new. Supercharge your daily nourishment with our Wellman and Wellwoman ranges.
• Visual Concept: A couple indulging in their daily wellness routine with Wellman and Wellwoman supplements. Soft, warm lighting and flowers to convey freshness. (Sample text included just in case)
• CTA: - Choose Wellness Today!
- Buy Now!
(Alternative)
• Headline: Spring Into Daily Wellness!
• Ad Description: Refresh your health this season with Wellman and Wellwoman multivitamins. Choose the perfect recharge for your life.
• Visual Concept: A fit man in his 50s meditating amidst sunshine and greenery, with a focus on a bottle each of both supplements in the foreground.
• CTA: - Feel the difference!
- Shop Now!
2. Women’s Day Promotion:
• Headline: Bestsellers at 20% Off!
• Ad Description: Prioritise your health and beauty, this Women’s Day. Save 20% on the Wellwoman and Perfectil ranges for limited time.
• Visual Concept: Features a young lady and an older lady posing with both Wellwoman and Perfectil jars; pastel backgrounds with floral touches to signify youthfulness. (Sample text included just in case)
• CTA: - Choose Yourself Today!
- Shop Now!
• Headline: Women’s Day Magic—20% Off!
• Ad Description: Save 20% on our Wellwoman+Perfectil bundle, because wellness is the greatest gift you deserve.
• Visual Concept: A confident lady in her 50s dressed in formal wear reading a book, with a focus on a bottle each of both supplements in a gift box on a table.
• CTA: - Gift Yourself the Best!
- Buy Now!
Looking very forward to becoming a Laukster.
Wait, Lauker? Lauki? Never mind. You get it :)