YU-HSIANG FU PORTFOLIO Interior and Industrial designer Focus on creating branded and engaging environments.
Innisfree NYC store / retail / 01
INNISFREE NYC Flagship Store
A new flagship store in NYC for Korean beauty brand Innisfree that brings the natural and light feel of Jeju Island into concrete jungle
Client - Innisfree, AmorePacific Group Program - Retail Location - New York, US Area - 1,500 sqft. Status - Complete, October 2018 My Role - Designer & Project Manager, Mapos Architects Photography - Garrett Rowland Awards NYCxDesign Awards 2019, Large Retail Category: Honoree Retail Design Institute Awards 2018, Winner for Class of 2018 &
Innovative Store Planning/ Circulation.
Architizer A+Awards 2019, Concepts-Plus-Architecture+Branding Category:
Special Mention
VMSD’s Retail Renovation Competition 2019, First Place Winner ARCHMARATHON Awards 2020, Interior Design Category: Special Mention
Innisfree NYC Store / retail / 02
Concept Story (Big Idea)
“LOCALIZATION” Bring Jeju Island nature and light into concrete jungle, New York City
New York City Grit & Glamour
The primary challenge was to effectively convey the natural and light feel of the world’s leading K-Beauty brand while embracing the context of New York City, a place known for the juxtapositions of glamour, grittiness, bright lights, and scaffolding.
City Pocket Park
Jeju Island Nature and Light
Innisfree NYC Store / retail / 03
Concept Diagram
Existing Site
The Island
Scaffold
Bubble Light
Greenery
Key Elements 1. The Island To represent “Jeju Island” serving as the central curation table with stories about all natural ingredients. 2. Scaffold As one of common cityscape in fast-paced New York City, while the lower half of the scaffold is entirely dedicated to Innisfree’s bright and colorful product offering. 3. Greenery The upper half of the scaffold becomes a deconstructed plant wall and abstracted cityscape. 4. Bubble Light The lighting floating above The Island is a cluster of 35 randomly placed and sized spheres, inspired by the brand’s images of bubbles rising up through volcanic water.
Innisfree NYC Store / retail / 04
Floor Plan
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1. Window Promotion 2. Island Curation Table 3. Wall Display Shelving 4. Point of Sale Counter 5. Freestanding Display Fixture 6. Brand Video Screen 7. Jeju Lounge 8. Staircase
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Innisfree NYC Store / retail / 05
Innisfree NYC Store / retail / 06
Material Palette
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3 Selected materials convey the natural and light feel of Jeju Island while embracing the context of New York City, a place known for the juxtapositions of glamour, grittiness, bright lights, and scaffolding.
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1. Polished Concreate 2. Basalt Rock 3. Brand Color 4. Metal Scaffolding 5. Perforated Metal Mesh
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6. Ribbed Glass 7. Greenery 8. Stainless Steel Metal Plate Tile 9. Hexagon Stone Tile 10. Hickory Veneer
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Innisfree NYC Store / retail / 07
Complete Photos The Island Curation Table
“The Island”represents Jeju Island to be a central organizing theme of the store.
Innisfree NYC Store / retail / 08
Detail Drawing The Island Curation Table
Innisfree NYC Store / retail / 09
Complete Photos Wall Display Shelving
While the lower half of the
scaffold is entirely dedicated to Innisfree’s bright and
colorful product offering,
the upper portion becomes a
deconstructed plant wall and abstracted cityscape.
Innisfree NYC Store / retail / 10
Detail Drawing Wall Display Shelving
Residence W / residential / 01
RESIDENCE W An apartment renovation in Qinpu, Taiwan that embraces the tranquility through a tactile palette of materials and refined craftsmanship.
Client - Private, Mr. Wang Program - Residential Location - Taoyaun, Taiwan Area - 1,370 sqft. Status - Complete, February 2021 My Role - Lead Designer & Project Manager Photography - Suiyu Studio
Residence W is designed by fws_work to bring a sense of tranquility to a home overlooking the city of Qinpu, known for its fast development and transportation hub. fws_work designs with tactile materials such as plaster and oak wood as the essential backdrop, accompanied with woven cane, ribbed glass, encaustic ceramic tiles and linen furnishings to form the sensory warmth. In addition, the refined craftsmanship is revealed in the consistent millwork details throughout. The selective material palette and joinery details evoke Wang’s memories of the country home in childhood as well as Mediterranean retreats during travels.
Residence W / residential / 02
Floor Plan
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1. Entry 2. Living Area 3. Reading Area 4. Dining Area 5. Kitchen 6. Hallway 7. Workout Room 8. Master Bedroom 9. Walk-in-Closet 10. Master Bathroom 11. Guest Bedroom 12. Guest Bathroom 13. Bathroom 14. Balcony
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Residence W / residential / 04
Concept Diagram
Existing Beam
Visual Division
Circulation
Utilize the existing heavy structural beam to
The existing heavy structural beam is clad
The intuitive circulation is defined by the
visually divide the open-plan space.
with oak wood panels, which soften the
freestanding fixtures such as the half-height
visual heaviness of the structural beam.
division connecting to the reading desk and the extended kitchen counter.
Kitchen Area
Dining Area
Reading Area
Living Area
Residence W / residential / 04
fws_work combines the entry, kitchen, reading, dining and
living areas in a light-filled open-plan space to enhance the spaciousness and flexibility, while focusing on creating the intuitive circulation, based on Wang's routines.
Residence W / residential / 05
Material Palette 4 3
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Designed with tactile materials
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such as plaster and oak wood as the essential backdrop, accompanied
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with rattan, ribbed glass, encaustic ceramic tiles and linen furnishings to form the sensory warmth.
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2 1. Plaster Wall 2. Flax Sheer Curtain 3. Paint Color Ceiling 4. White Oak Millwork
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5. Ribbed Glass
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6. Rattan 7. Floor Tile 8. Wood Floor 9. Shou Sugi Ban Wood Millwork 10. Cement Wall Tile
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Residence W / residential / 06
Complete Photos Entry & Living Area
The selective tactile material palette and joinery details evoke Wang's memories of the country home in childhood as well as Mediterranean retreats during travels.
Residence W / residential / 07
Complete Photos Kitchen & Dining Area
Black-stained wood millwork, encaustic ceramic wall tiles, leather handles and stoned countertop shape the moody kitchen and extended bar counter. The darkness of the kitchen and bar counter fosters a pure state of immersion, that allows Wang to dive into his passions on cooking and whisky tasting.
Residence W / residential / 08
Complete Photos / Diagrams Hallway
Existing Partition
Demolition
The partial partition wall was replaced by layers of rattan panels and ribbed glass to bring the sunlight into the hallway, while providing privacy and sound insulation for the room. The lined-up joinery from walls to the ceiling creates depth and dimension when the light shines on.
Bring Sunlight
Residence W / residential / 09
Complete Photos Reading Area
The wood trellis ceiling connecting to the full-height bookshelf covers the reading area, accompanied by the freestanding half-height division to define the reading area in the open-plan space.
Residence W / residential / 10
Complete Photos Master Bedroom
In addition to the neutral palette consistent with the open area, the deep teal color blurs the boundary between the upper wall and the ceiling, and brings a sense of serenity into the master bedroom.
Amali FIDI Restaurant Concept / hospitality / 01
AMALI
FIDI Restaurant Concept An upscale Mediterranean restaurant for Downtown Manhattan that brings together historic European references and the legacy of the Italian American community on New York City
Client - Amali Restaurant Group Program - Hospitality Location - New York City Area - 5,200 sqft. Status - Concept, June 2018 My Role - Designer, Mapos Architects Rendering - Yu-Hsiang Fu
Amali FIDI Restaurant Concept / hospitality / 02
Concept Story (Big Idea)
Circus Maximus
Italian Futurism
Terrazzo
The Circus Maximus was a large stadium erected to accommodate
Celebrating the aesthetic, themes, and underlying
Utilizing terrazzo, a material treatment developed
massive crowds for sports and entertainment events during the time
influences of the Italian Futurist movement.
by Venetian tile workers to reuse marble scraps,
of the Roman Empire.
was brought to New York by Italian immigrants during the early 20th century.
Amali FIDI Restaurant Concept / hospitality / 03
Floor Plan
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1. Entry 2. Host Stand 3. Bar 4. Dining Area 5. Flexible Private Dining 6. Outdoor Dining 7. Fountain
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Amali FIDI Restaurant Concept / hospitality / 02
An integrated feature chandelier becomes the visual anchor of the space, a major design feature that takes advantage of the ceiling height and draws attention from outside
Amali FIDI Restaurant Concept / hospitality / 05
Material Palette
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1. Terrazzo with oversized mixed marble scraps 2. Terrazzo
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3. Mesh Curtain 4. Mixed Marble 5. Brass 6. Ribbed Glass
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7. Leather 8. Light Wood
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Amali FIDI Restaurant Concept / hospitality / 06
Rendering Central Bar & Outdoor Dining
A simple trellis to receive plant growth, lighting, and provide protection/privacy from the busy surroundings
Innisfree Seoul Store & Global Retail Concept / retail / 01
INNISFREE
Seoul Flagship Store & Global Retail Rollout Concept A new global retail design store concept for Korean beauty brand Innisfree that brings together “The New Natural” and the look and feel of a ceramics workshop
Client - Innisfree, AmorePacific Group Program - Retail Location - Seoul, South Korea & Worldwide Area - 1,250 sqft. Status - Complete, June 2019 My Role - Designer & Project Manager, Mapos Architects Rendering - Yu-Hsiang Fu Awards Retail Design Institute Awards 2019, Winner for Class of 2019
Innisfree Seoul Store & Global Retail Concept / retail / 02
Concept Story (Big Idea)
“NEW NATURAL”is Honest and Authentic Simple and Understated Light and Airy Beautifully Imperfect Flexible and Playful
comes to life in the “Studio Workshop” The Workshop is a raw space where beautiful objects are crafted by hand. Each space is unique and local. It is a space defined by process. There is time and patience in the making. But the results are worth the wait. The Studio is where natural materials and ingredients are transformed into functional objects and effective products. The results vary infinitely in color and texture. The results are unique and constantly evolving.
Honest and Authentic
Beautifully Imperfect
Studio Workshop
Innisfree Seoul Store & Global Retail Concept / retail / 03
Floor Plan 9
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1. Window Promotion 2. Island Curation Table 3. Wall Display Shelving 4. Point of Sale Counter 5. Freestanding Display Fixture 6. Brand Video Screen (Attractor Wall) 7. Jeju Lounge 8. Wash Basin 9. Makeup Wall Display (Secondary Attractor Wall) 10. Makeup Carrels 11. Storage
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Innisfree Seoul Store & Global Retail Concept / retail / 04
Complete Photos - Storefront
The customer’s first impression of the store comes at the façade,
which is composed of hundreds of custom handmade ceramic tiles,
broken up occasionally by the sparkle of integrated lighting. The three
dimensional texture of the tiles evoke the natural volcanic rock geometries along the coast of Jeju Island.
Innisfree Seoul Store & Global Retail Concept / retail / 05
Innisfree NYC Store / retail / 06
Material Palette 11 The surfaces and materials of the interior architecture are raw, unfinished, and beautifully imperfect, like a studio workshop. It always strives to be authentic to its context,
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expressing the local nature of each space, and allowing the fixtures and the product to be the true stars. The fixtures are simple, humble, and
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utilitarian in nature. Like a studio workshop,
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they mobile and light in feel. They allow the content and product to be the star. They are highly modular, giving end users limitless
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flexibility. Special superstar fixtures reside at the front
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of the shop, expressing the unique materials of Jeju Island. Like a piece of unique art, they always indicate to passerby and those who enter that this could only be an Innisfree
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Store.
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1. Concreate Floor 2. Greenery
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3. Powder-Coated Paint / Overall Fixture 4. Brand Color Green 5. Wood Tambour 6. Brown Onggi Ceramic 7. Basalt Rock 8. Encaustic Cement Tile
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9. Expanded Metal Mesh 10. Perforated Metal Mesh 11. White Ash
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Innisfree Seoul Store & Global Retail Concept / retail / 07
Complete Photos Wall Display & Speciaty Fixtures
The washbasin is inspired by the utilitarian workshop sink with its deep wide basin and approach from multiple sides.
Innisfree Seoul Store & Global Retail Concept / retail / 08
Diagram Signage & Visual Guideline
Primary Wayfinding Banners
Product Promotion
Video of Jeju Island
Product Promotion
Shelving
Plants
Product Promotion
Primary Wayfinding Banners
Product Promotion
Product Promotion
Shelving
Plants
Primary Wayfinding Banners
Product Promotion
Product Plants Promotion
Innisfree Seoul Store & Global Retail Concept / retail / 09
Complete Photos Makeup Wall Display & Carrels
To guide the overall design, we developed the concept of“The New Natural,”a set of principles focused on the creation of a
simple and understated space through the deployment of honest and authentic materials, colors, and methods of assembly.
Innisfree Seoul Store & Global Retail Concept / retail / 10
Custom Fixture Design Specialty Fixtures
Curation Table
Worktable
Makeup Carrels
Wash Basin
Mask Bar & Grab-n-Go
Point of Sale & Gift Wall
Innisfree Seoul Store & Global Retail Concept / retail / 11
Rollout Store Design - Premium Store Types
We transformed the new retail concept into five store types with different budget. The result was a 500+ pages design guide book, including all architectectural and fixtures’ guidelines for five store types - Flagship, Premium, Standard, Mart and Dutyfree store.
Innisfree Seoul Store & Global Retail Concept / retail / 12
Rollout Store Design - Mart/Duty Free Store Types
EVERLANE NYC concept store / retail / 01
EVERLANE NYC Concept Store
A new flagship store in NYC for online clothing brand - EVERLANE that transforms their strong belief “Radical Transparency” into physical store
Program - Retail Location - New York, US Area - 2,630 sqft. Status - Concept, December 2015 My Role - Lead Designer Rendering - Yu-Hsiang Fu Awards IIDANY Student Design Awards 2016, First Place Winner
EVERLANE NYC concept store / retail / 02
Concept Diagram Fitting Room Bench
Mirror
“A whole experience from materials, manufacturing
process to try-on service”
Experience Area Merchandising Area Information Desk Back of House
“Know your factory Know your costs Always ask why” - EVERLANE “Radical Transparency” - EVERLANE
EVERLANE
EVERLANE NYC concept store / retail / 03
Floor Plan
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1. Entry 2. Curated Experience Area 3. Fitting Room
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4. Merchandising Niche 5. Merchandising Wall Display 6. POS Counter
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7. Break Room 8. Manager’s Office 9. Employee Toilet
EVERLANE NYC concept store / retail / 04
In order to keep openness, the
experience areas are defined by white painted frames instead of solid walls. In each experience area, customers can feel the products by various senses. The contents of experience
areas change seasonally to give customers fresh experience.
EVERLANE NYC concept store / retail / 05
Information Desk
Experience Area
Merchandising Area
manufacturing process
1. Enter the experience area.
2. Connect with personal device.
3. Choose the manufacturing process video.
4. The craftsman introduces the manufacturing process.
Screens
Raw Materials
EVERLANE NYC concept store / retail / 06
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60 F 3:29AM Dongguan, China
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33 F 9:29PM Vicenza, Italy
Digital Component The Drop ceilings, aligned with four experience areas, serve as screens to present the real-time environments of each factory’s location. The screens o
78 F 2:29AM Ho Chi Minh City, Vietnam
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61 F 11:29AM Los Angeles, US
connect customers with factories. When customers enter the experience areas, they can choose the manufacturing process videos on their personal devices. The craftsperson will introduce the whole process from materials to final products in the video.
Real-time local weather information
YU-HSIANG FU Interior and Industrial designer focused on creating branded and engaging environments.
yuhsiangfu.interior@gmail.com