YU-HSIANG FU PORTFOLIO

YU-HSIANG FU PORTFOLIO Interior and Industrial designer Focus on creating branded and engaging environments.

Innisfree NYC store / retail / 01

INNISFREE NYC Flagship Store

A new flagship store in NYC for Korean beauty brand Innisfree that brings the natural and light feel of Jeju Island into concrete jungle

Client - Innisfree, AmorePacific Group Program - Retail Location - New York, US Area - 1,500 sqft.

Status - Complete, October 2018 My Role - Designer & Project Manager, Mapos Architects Photography - Garrett Rowland Awards NYCxDesign Awards 2019, Large Retail Category: Honoree Retail Design Institute Awards 2018, Winner for Class of 2018 &

Innovative Store Planning/ Circulation.

Architizer A+Awards 2019, Concepts-Plus-Architecture+Branding Category:

Special Mention

VMSD’s Retail Renovation Competition 2019, First Place Winner ARCHMARATHON Awards 2020, Interior Design Category: Special Mention

Innisfree NYC Store / retail / 02

Concept Story (Big Idea)

“LOCALIZATION” Bring Jeju Island nature and light into concrete jungle, New York City

New York City Grit & Glamour

The primary challenge was to effectively convey the natural and light feel of the world’s leading K-Beauty brand while embracing the context of New York City, a place known for the juxtapositions of glamour, grittiness, bright lights, and scaffolding.

City Pocket Park

Jeju Island Nature and Light

Innisfree NYC Store / retail / 03

Concept Diagram

Existing Site

The Island

Scaffold

Bubble Light

Greenery

Key Elements 1. The Island To represent “Jeju Island” serving as the central curation table with stories about all natural ingredients.

2. Scaffold As one of common cityscape in fast-paced New York City, while the lower half of the scaffold is entirely dedicated to Innisfree’s bright and colorful product offering.

3. Greenery The upper half of the scaffold becomes a deconstructed plant wall and abstracted cityscape.

4. Bubble Light The lighting floating above The Island is a cluster of 35 randomly placed and sized spheres, inspired by the brand’s images of bubbles rising up through volcanic water.

Innisfree NYC Store / retail / 04

Floor Plan

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1. Window Promotion 2. Island Curation Table 3. Wall Display Shelving 4. Point of Sale Counter 5. Freestanding Display Fixture 6. Brand Video Screen 7. Jeju Lounge 8. Staircase

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Innisfree NYC Store / retail / 05

Innisfree NYC Store / retail / 06

Material Palette

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3 Selected materials convey the natural and light feel of Jeju Island while embracing the context of New York City, a place known for the juxtapositions of glamour, grittiness, bright lights, and scaffolding.

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1. Polished Concreate 2. Basalt Rock 3. Brand Color 4. Metal Scaffolding 5. Perforated Metal Mesh

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6. Ribbed Glass 7. Greenery 8. Stainless Steel Metal Plate Tile 9. Hexagon Stone Tile 10. Hickory Veneer

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Innisfree NYC Store / retail / 07

Complete Photos The Island Curation Table

“The Island”represents Jeju Island to be a central organizing theme of the store.

Innisfree NYC Store / retail / 08

Detail Drawing The Island Curation Table

Innisfree NYC Store / retail / 09

Complete Photos Wall Display Shelving

While the lower half of the

scaffold is entirely dedicated

to Innisfree’s bright and

colorful product offering,

the upper portion becomes a

deconstructed plant wall and

abstracted cityscape.

Innisfree NYC Store / retail / 10

Detail Drawing Wall Display Shelving

Residence W / residential / 01

RESIDENCE W An apartment renovation in Qinpu, Taiwan that embraces the tranquility through a tactile palette of materials and refined craftsmanship.

Client - Private, Mr. Wang Program - Residential Location - Taoyaun, Taiwan Area - 1,370 sqft.

Status - Complete, February 2021 My Role - Lead Designer & Project Manager Photography - Suiyu Studio

Residence W is designed by fws_work to bring a sense of tranquility to a home overlooking the city of Qinpu, known for its fast development and transportation hub. fws_work designs with tactile materials such as plaster and oak wood as the essential backdrop, accompanied with woven cane, ribbed glass, encaustic ceramic tiles and linen furnishings to form the sensory warmth. In addition, the refined craftsmanship is revealed in the consistent millwork details throughout. The selective material palette and joinery details evoke Wang’s memories of the country home in childhood as well as Mediterranean retreats during travels.

Residence W / residential / 02

Floor Plan

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1. Entry 2. Living Area 3. Reading Area 4. Dining Area 5. Kitchen 6. Hallway 7. Workout Room 8. Master Bedroom 9. Walk-in-Closet 10. Master Bathroom 11. Guest Bedroom 12. Guest Bathroom 13. Bathroom 14. Balcony

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Residence W / residential / 04

Concept Diagram

Existing Beam

Visual Division

Circulation

Utilize the existing heavy structural beam to

The existing heavy structural beam is clad

The intuitive circulation is defined by the

visually divide the open-plan space.

with oak wood panels, which soften the

freestanding fixtures such as the half-height

visual heaviness of the structural beam.

division connecting to the reading desk and the extended kitchen counter.

Kitchen Area

Dining Area

Reading Area

Living Area

Residence W / residential / 04

fws_work combines the entry, kitchen, reading, dining and

living areas in a light-filled open-plan space to enhance the spaciousness and flexibility, while focusing on creating the intuitive circulation, based on Wang's routines.

Residence W / residential / 05

Material Palette 4 3

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Designed with tactile materials

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such as plaster and oak wood as the essential backdrop, accompanied

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with rattan, ribbed glass, encaustic ceramic tiles and linen furnishings to form the sensory warmth.

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2 1. Plaster Wall 2. Flax Sheer Curtain 3. Paint Color Ceiling 4. White Oak Millwork

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5. Ribbed Glass

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6. Rattan 7. Floor Tile 8. Wood Floor 9. Shou Sugi Ban Wood Millwork 10. Cement Wall Tile

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Residence W / residential / 06

Complete Photos Entry & Living Area

The selective tactile material palette and joinery details evoke

Wang's memories of the country home in childhood as well as

Mediterranean retreats during travels.

Residence W / residential / 07

Complete Photos Kitchen & Dining Area

Black-stained wood millwork, encaustic ceramic wall tiles, leather handles and stoned countertop shape the moody kitchen and extended bar counter. The darkness of the kitchen and bar counter fosters a pure state of immersion, that allows Wang to dive into his passions on cooking and whisky tasting.

Residence W / residential / 08

Complete Photos / Diagrams Hallway

Existing Partition

Demolition

The partial partition wall was replaced by layers of rattan panels and ribbed glass to bring the sunlight into the hallway, while providing privacy and sound insulation for the room. The lined-up joinery from walls to the ceiling creates depth and dimension when the light shines on.

Bring Sunlight

Residence W / residential / 09

Complete Photos Reading Area

The wood trellis ceiling connecting to the full-height bookshelf covers the reading area, accompanied by the freestanding half-height division to define the reading area in the open-plan space.

Residence W / residential / 10

Complete Photos Master Bedroom

In addition to the neutral palette consistent with the open area, the deep teal color blurs the boundary between the upper wall and the ceiling, and brings a sense of serenity into the master bedroom.

Amali FIDI Restaurant Concept / hospitality / 01

AMALI

FIDI Restaurant Concept An upscale Mediterranean restaurant for Downtown Manhattan that brings together historic European references and the legacy of the Italian American community on New York City

Client - Amali Restaurant Group Program - Hospitality Location - New York City Area - 5,200 sqft.

Status - Concept, June 2018 My Role - Designer, Mapos Architects Rendering - Yu-Hsiang Fu

Amali FIDI Restaurant Concept / hospitality / 02

Concept Story (Big Idea)

Circus Maximus

Italian Futurism

Terrazzo

The Circus Maximus was a large stadium erected to accommodate

Celebrating the aesthetic, themes, and underlying

Utilizing terrazzo, a material treatment developed

massive crowds for sports and entertainment events during the time

influences of the Italian Futurist movement.

by Venetian tile workers to reuse marble scraps,

of the Roman Empire.

was brought to New York by Italian immigrants during the early 20th century.

Amali FIDI Restaurant Concept / hospitality / 03

Floor Plan

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1. Entry 2. Host Stand 3. Bar 4. Dining Area 5. Flexible Private Dining 6. Outdoor Dining 7. Fountain

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Amali FIDI Restaurant Concept / hospitality / 02

An integrated feature chandelier becomes the visual

anchor of the space, a major design feature that

takes advantage of the ceiling height and draws

attention from outside

Amali FIDI Restaurant Concept / hospitality / 05

Material Palette

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1. Terrazzo with oversized mixed marble scraps 2. Terrazzo

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3. Mesh Curtain 4. Mixed Marble 5. Brass 6. Ribbed Glass

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7. Leather 8. Light Wood

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Amali FIDI Restaurant Concept / hospitality / 06

Rendering Central Bar & Outdoor Dining

A simple trellis to receive plant growth, lighting, and provide

protection/privacy from the busy surroundings

Innisfree Seoul Store & Global Retail Concept / retail / 01

INNISFREE

Seoul Flagship Store & Global Retail Rollout Concept A new global retail design store concept for Korean beauty brand Innisfree that brings together “The New Natural” and the look and feel of a ceramics workshop

Client - Innisfree, AmorePacific Group Program - Retail Location - Seoul, South Korea & Worldwide Area - 1,250 sqft.

Status - Complete, June 2019 My Role - Designer & Project Manager, Mapos Architects Rendering - Yu-Hsiang Fu Awards Retail Design Institute Awards 2019, Winner for Class of 2019

Innisfree Seoul Store & Global Retail Concept / retail / 02

Concept Story (Big Idea)

“NEW NATURAL”is Honest and Authentic Simple and Understated Light and Airy Beautifully Imperfect Flexible and Playful

comes to life in the “Studio Workshop” The Workshop is a raw space where beautiful objects are crafted by hand. Each space is unique and local. It is a space defined by process. There is time and patience in the making. But the results are worth the wait.

The Studio is where natural materials and ingredients are transformed into functional objects and effective products. The results vary infinitely in color and texture. The results are unique and constantly evolving.

Honest and Authentic

Beautifully Imperfect

Studio Workshop

Innisfree Seoul Store & Global Retail Concept / retail / 03

Floor Plan 9

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1. Window Promotion 2. Island Curation Table 3. Wall Display Shelving 4. Point of Sale Counter 5. Freestanding Display Fixture 6. Brand Video Screen (Attractor Wall) 7. Jeju Lounge 8. Wash Basin 9. Makeup Wall Display (Secondary Attractor Wall) 10. Makeup Carrels 11. Storage

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Innisfree Seoul Store & Global Retail Concept / retail / 04

Complete Photos - Storefront

The customer’s first impression

of the store comes at the façade,

which is composed of hundreds of

custom handmade ceramic tiles,

broken up occasionally by the sparkle

of integrated lighting. The three

dimensional texture of the tiles evoke

the natural volcanic rock geometries

along the coast of Jeju Island.

Innisfree Seoul Store & Global Retail Concept / retail / 05

Innisfree NYC Store / retail / 06

Material Palette 11 The surfaces and materials of the interior architecture are raw, unfinished, and beautifully imperfect, like a studio workshop.

It always strives to be authentic to its context,

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expressing the local nature of each space, and allowing the fixtures and the product to be the true stars.

The fixtures are simple, humble, and

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utilitarian in nature. Like a studio workshop,

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they mobile and light in feel. They allow the content and product to be the star. They are highly modular, giving end users limitless

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flexibility.

Special superstar fixtures reside at the front

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of the shop, expressing the unique materials of Jeju Island. Like a piece of unique art, they always indicate to passerby and those who enter that this could only be an Innisfree

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Store.

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1. Concreate Floor 2. Greenery

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3. Powder-Coated Paint / Overall Fixture 4. Brand Color Green 5. Wood Tambour 6. Brown Onggi Ceramic 7. Basalt Rock 8. Encaustic Cement Tile

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9. Expanded Metal Mesh 10. Perforated Metal Mesh 11. White Ash

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Innisfree Seoul Store & Global Retail Concept / retail / 07

Complete Photos Wall Display & Speciaty Fixtures

The washbasin is inspired by the utilitarian workshop sink with

its deep wide basin and approach from multiple sides.

Innisfree Seoul Store & Global Retail Concept / retail / 08

Diagram Signage & Visual Guideline

Primary Wayfinding Banners

Product Promotion

Video of Jeju Island

Product Promotion

Shelving

Plants

Product Promotion

Primary Wayfinding Banners

Product Promotion

Product Promotion

Shelving

Plants

Primary Wayfinding Banners

Product Promotion

Product Plants Promotion

Innisfree Seoul Store & Global Retail Concept / retail / 09

Complete Photos Makeup Wall Display & Carrels

To guide the overall design, we developed the concept of“The

New Natural,”a set of principles focused on the creation of a

simple and understated space through the deployment of honest

and authentic materials, colors, and methods of assembly.

Innisfree Seoul Store & Global Retail Concept / retail / 10

Custom Fixture Design Specialty Fixtures

Curation Table

Worktable

Makeup Carrels

Wash Basin

Mask Bar & Grab-n-Go

Point of Sale & Gift Wall

Innisfree Seoul Store & Global Retail Concept / retail / 11

Rollout Store Design - Premium Store Types

We transformed the new retail concept into five store types with different budget. The result was a 500+ pages design guide book, including all architectectural and fixtures’ guidelines for five store types - Flagship, Premium, Standard, Mart and Dutyfree store.

Innisfree Seoul Store & Global Retail Concept / retail / 12

Rollout Store Design - Mart/Duty Free Store Types

YU-HSIANG FU Interior and Industrial designer focused on creating branded and engaging environments.

yuhsiangfu.interior@gmail.com