Yù Háo Huì Media Kit 2014 by Yù Háo Huì

2014 MEDIA KIT

YÙ HÁO HUÌ Yù Háo Huì is an invitation-only VIP club for China’s most affluent and influential spenders and investors. This prestigious audience is deeply engaged through targeted events, print and digital and social media. The brand benefits from an ever-evolving membership base and responds directly to ongoing research and direct feedback from members and partners. Yù Háo Huì is produced in Hong Kong by INFO/NATION, the leading market intelligence company for high net worth individuals in Greater China, which has over five years experience of VIP club management. INFO/NATION conducts extensive research to identify Hong Kong’s most influential business leaders and to understand their inspirations, interests and passions.

The most qualified audience of high and ultra high net worth individuals

OUR PARTNERSHIPS The Yù Háo Huì club is exclusively tailored to the tastes and passions of China’s high net worth individuals. We have unique access to a highly desirable audience and work with selected brands produce a range of touch points that we know will interest and engage them. We aim to know each of our members intimately and using these insights we hand‐pick audiences in line with each of our partner’s specifications, thus creating truly integrated marketing campaigns on their behalf. We will only partner with brands that we believe will interest and engage our members.

THE MEMBERS Yù Háo Huì draws upon the demographic and psychographic information gathered by the INFO/NATION research team to ensure the membership base is continually refined to encompass the most desirable target audience. MEMBER PROFILE Heads of listed companies: CEOs, chairmen, directors and presidents of locally-listed companies with a minimum turnover of USD$25 million Professionals: Partners or owners of professional practices such as solicitors, accountants, selected doctors and architects Heads of privately-owned companies: Founders and owners of privately-held companies with a minimum turnover of USD$20 million

Our dedicated research team ensures a constantly updated membership base

THE MEMBERS Membership to Yù Háo Huì is strictly limited and reserved for 30,000 of the most affluent and influential business leaders in Mainland China. Approximately10,000 members are based in Shanghai, 10,000 are in Beijing and 10,000 are in Guangdong Province.

GENDER

AGE

INTERESTS

Male

77%

Under 30

12%

45-55

42%

Art 34%

Female

23%

30-45

37%

Over 55

Fashion 64% Fine dining 84% Wine & Champagne 67%

POSITION

Fine jewellery & timepieces

CEO, Chairman, Exec Dir. 47%

Luxury cars 59%

MD, President, VP 26%

Yachts & luxury boating

Owner, Founder 16%

Private aviation 22%

Other Profesional (Doctor, lawyer, account, etc.)

Property 78%

Other 5%

Wealth management/investments

62%

31%

69%

EVENTS Yù Háo Huì ensures a relevant guest list for every event, based on an in-depth understanding of our members’ interests and passions. These events give partners the chance to build powerful links with a targeted audience, driving valuable new business and strengthening existing relations. EVENT OPPORTUNITIES Multi-branded: Yù Háo Huì brings together complimentary brands for a single event with an audience that values the collective ensemble Example: Gentlemen’s Evening (Rolls-Royce, The Glenlivet, G.H. Mumm, Eight&Diamond, and Platinum Wines) Bespoke: Yù Háo Huì creates a tailored event especially for the partner, based on their specific needs and objectives Examples: The Hong Kong launch of the Aston Martin One-77, EFG Private Bank Market Outlook event Investment Summit: Yù Háo Huì’s quarterly Investment Summit engages 100+ active investors looking for the next big opportunity Recent partners: Stanley Gibbons, Swiss Space Systems, Collins&Kent and New Asia Investments VIP Guest Invitation: Yù Háo Huì can deliver an attendance of high quality, targeted guests at partner’s events Recent partners: Grieb & Benzinger, Ermenegildo Zegna, Rediscovered and Galaxy Macau Property Investment Exhibition + Seminar (PIE+S): A round-up of the most compelling investment opportunities from around the world Recent partners: Herald Land, Art Futures, Asia Plantations, Savills and Ayana

YÙ HÁO HUÌ MAGAZINE Yù Háo Huì magazine is hand-delivered to members in Mainland China twice a year. The glossy publication’s strong editorial direction and award-winning design make it a powerful tool for engaging with members. Packed with bespoke content written by top international journalists, the magazine features exclusive interviews with key global business leaders and luminaries, insightful investment stories, high-end fashion shoots and much more.

INVITATIONS A round-up of Yù Háo Huì’s latest memberonly events

INSIDERS

邀請

BMW發行和Bally預覽

Chopard預覽

編號索引 000

Interviews with notable personalities and profiles covering all aspects of business and culture

BMW寶馬發行香港淺水灣酒店

Chopard 蕭邦新系列

裕豪匯的尊貴會員們來到淺水灣酒店，參加寶

馬最新7系列的發行儀式，並盡情享受晚宴。現代

2012年11月24日，裕豪匯的尊貴會員們來到香干德道39號頂層公寓參加蕭邦新系

的車身設計和美妙的車內配備，展現出此系的高

列的私人預覽。當晚最耀眼奪目的要屬價值2千萬英鎊的32卡拉變色龍鑽石，其顏色會隨

雅。身黑領帶的嘉賓們亦是這次寶馬豪華系列發

溫度和亮度的變化而變化。Balia Chen等人的時裝表演呈獻了蕭邦的最新聖誕系列產品。

行活動的一大亮點。

蕭邦集團的設計師Yves Berney也來到現場親自為嘉賓們設計獨一無二的定制珠寶，女高

音歌手Carmen Chan更一展歌喉為大家助興。

Bally巴利預覽香港置地文華東方酒店

這次為裕豪匯會員特別舉辦的Bally私人預

覽及購物活動，展示了2012秋冬的最新時裝及

皮革配飾系列。許多會員在現場購買了最新時尚類、衣飾和首飾，其中括Bally工匠手工製

作的Scribe定制鞋。

INVESTMENT

INSPIRATION

Leading alternative investment advice from industry experts

Celebrating a life of luxury with insights and anecdotes on the most desired products and services

•

• •

Jumper: Hermes, Shorts: Orlebar Brown at Sidewalk, Sunglasses: Arnette at The Sunglasses Hut, Shoes: Bally, Bag: Stylist’s own

RATES & SPECIFICATIONS YÙ HÁO HUÌ MAGAZINE 2014 Issue

Spring

Autumn

FULL PAGE 1x Full Page ROP 7,500

USD/INSERTION 2x 6,800

Right Hand Page

8,700

7,800

Premium Position (IBC, Opposite Contents, Editors Note, etc.)

9,000

8,200

OBC

10,500

9,500

DOUBLE PAGE SPREAD 1x 14,800 DPS ROP

USD/INSERTION 2x 13,300

Premium Position (Before Contents)

19,100

17,200

IFC (1st DPS)

21,000

18,600

HIGH IMPACT

“Z” Cover DPS IFC Gatefold (4x full page)

17,500

FASHION SHOOT PACKAGE

EDITORIAL PACKAGE

6-8 page fashion shoot published in the magazine Exceptional locations (yacht/ private jet...) Products highly visible and referenced in the magazine 1 x full page (early RHP) advert Exclusivity in product category Package price USD11,500

Access to Yù Háo Huì editorial & design team 2 page editorial feature / interview / brand story 1 full-page full-colour advert in Yù Háo Huì Package price USD9,500

POSITION Full Page / Inside Front Cover / Back Cover Inside Front Cover Spread / DPS (Spread) NOTE: If text runs across the inside gutter of a DPS, please allow 3mm away from the centre line each side FILE FORMATS Illustrator CS3 files, Vector based EPS files, Tiff files or PDF X/1-A All image files must be at least 300dpi at the actual size and all fonts must be outlined Colour Mode: CMYK (SWOP) Files must be submitted on CD-ROM with a colour proof

USD/INSERTION 1x 15,000

TRIM SIZE W X H (MM)

BLEED SIZE W X H (MM)

205 x 287 (mm) 410 x 287 (mm)

211 x 293 (mm) 416 x 293 (mm)

YÙ HÁO HUÌ ONLINE WEBSITE

MONTHLY RATE

Yù Háo Huì website is updated with fresh, compelling content reguarly. Open to non-members as well as members, the site also features videos and photographs from recent events as well as behind-the-scenes snapshots into the world of Yù Háo Huì.

Banner - Bespoke placement Banner - Homepage Sidebar - Bespoke placement Sidebar - Homepage

USD

2,000 2,300 1,600 2,700

BANNER SIZE Homepage 421 (w) x 56 (h) pixels Sidebar 220(w) x 170 (h) pixels

E-NEWSLETTER

MONTHLY RATE

The inside track on luxury living delivered directly to the inboxes of our Yù Háo Huì members, every month.

Banner advertisement

USD 3,750

BANNER SIZE 421 (w) x 56 (h) pixels To be suplied in jgp format with a maximum file size of 30k

ELECTRONIC DIRECT MAIL Partners can connect directly with members through Yù Háo Huì eDM service. A cost effective, highly trackable form of direct, targeted promotion.

1x eDM (per broadcast)

5,700

2x 4,900

USD 4x 3,900