BA(Hons) Fashion Pathways Fashion Design & Realisation Fashion Concept and Communication
The fashion industry is changing; we are in the midst of a shift, possibly the most exciting time in fashion for more than two decades. Ever-increasing awareness of ethical considerations are resulting in a slowing down of the fashion conveyer belt to take a more considered and connected approach to fashion design and a conscious fashion communication agenda. Yes, the industry needs commercial fashion graduates, but there is an emerging consumer and business need for fashion artisans to produce beautiful, crafted, niche products, and for graduates to work with other creative disciplines to truly innovate and communicate new and exciting fashion products and promotional strategies. The BA (Hons) Fashion programme responds to this evolving agenda, encouraging diversity of ambition within an ever expanding fashion industry. The team will open your eyes to a realm of possibilities within fashion, encourage you to take risks, even take a maverick approach, experiment, be confident and articulate in front of your peers and industry professionals, and master a diversity of skills. It is no fluke that, last academic year, 87% of our graduates secured employment; the perpetual inflow of external opportunities through live projects, competitions and internships, ensure our students are ready for the industry, often before they graduate. Our Fashion graduates gain employment in both the traditional and newly evolving and fashion industries and environments; for example, designing for a High Street brand, or behind the scenes for a fashion video content provider, or front of house for a Fashion PR company. Others launch their own labels in fashion artisan niches through our ‘Creative in Residence’ programme and our links with the Leeds based Centre for Fashion Enterprise’s ‘Pioneer Programme’. Sam Hudson Programme Leader
Eve McBennett Fashion Design & Realisation
evemcbennett@gmail.com Boden
Julia Crossley Fashion Design & Realisation My initial idea came from watching a man on the bus talking to himself. I couldn’t take my eyes off him because I was fascinated about what was happening inside his mind. I am very interested and passionate about mental health and believe that the best ideas come from personal experience - with mental health I have a lot to draw upon. There have been two suicides in my family and my Nan has suffered with long-term mental issues. Using the notes made by Nan from when she was in hospital allowed me to delve deeper and find an emotional attachment to my work.
Alex Thomas Fashion Concepts & Communication
alexandravictoriae.thomas@gmail.com cargocollective/alexandrathomas I AM Luxury - Louis Vuitton
Beth Peacock Fashion Concepts & Communication bethannapeacock@gmail.com Top of the Pops Magazine
Joanna Kelly Fashion Concepts & Communication
joannalouisekelly@outlook.com Selfridges
Thea McCarthy Fashion Concepts and Communication theamccarthy@hotmail.co.uk Wallpaper magazine Vice Magazine Bloody Gray PR Dovima
Caitlin Kelly Fashion Design & Realisation
caitlin.kelly@hotmail.co.uk Christopher Raeburn London Fashion Week
Gemma Lockwood Fashion Design & Realisation gemma.lockwood@hotmail.com JD Sports Tangerine PR
Carmel Woolmington Fashion Concepts & Communication
carmel.woolmington@hotmail.co.uk Black Stone Design Lord Whitney Lamberts Yard
Anonymous = is a gender neutral brand that offers liberation to those who feel confined by certain constraints imposed by gender and age. Simple silhouettes, oversizing and graphic prints allow for the subtraction of the male and female norm.
anonymous
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Abby Kirwan Fashion Concepts & Communication
abby.m.kirwan@hotmail.co.uk My Vintage
Elle Murray Fashion Concepts & Communcation ellemurray@hotmail.co.uk ellemurray.co.uk Cricket Fashion
Fran Rutherfood Fashion Concepts & Comunicaiton francescalr@hotmail.co.uk
Hayley Lennon Fashion Concepts & Communication hayley.n.lennon@gmail.com cargocollective.com/hayleylennon NME Magazine Aitor Throup Kalyan Presents - ‘Swimming in’ LCA x LCM - Nation of Shopkeepers
Rowan Brogden Fashion Concepts & Communication rown-brogden.x@live.co.uk Mad Elizabeth Vintage
Ciana O’Reilly Fashion Design & Realisation
ciana_oreilly@hotmail.co.uk Marks & Spencers Preen John Rocha
The philosophy behind this collection allows men and women to dress in a way that allows their identities to be at the forefront. In particular men can feel no barrier to wearing effeminate clothing. They are growing; just in the same way that the collection appears to shift and grow around the body.
Megan Compton Fashion Design & Realisation
megan.compton1993@hotmail.co.uk Peter Pilotto Zoe Jordan
Chance:
How did it come about?
Noun 1. a possibility of something happening. 2. the occurrence of events in the absence of any obvious intention or cause.
Before I finished university for the summer break in 2014 we were briefed for our third year and I remember my tutor saying “...so that’s it, go find yourself!” It was from there that I thought ‘how?!’ How do I find myself? Who am I? A month later I came across a dice in Brixton, looking back on it now it almost seems like fate.
Fate: Noun 1. the development of events outside a person’s control, regarded as predetermined by a supernatural power. My name is Laura Beth and I have been living my life by the roll of a dice for 187 days and counting. Hi Laura, can you tell me a bit about the concept ‘Find Yourself’ Find yourself is a new fashion brand that was created simply by chance. Just as I live my life by the roll of a dice so does the brand. The rule is to go somewhere new every month - a destination chosen by the throw of a dart on a map of England, and once there to go wild with the dice! Ask it questions regarding where to go, who to speak to, what to do, where to stay and most importantly what to buy! I have been living my life by the roll of a dice for 187 days and counting. Once a fashion purchase is made, it is from there that I design. I keep the same colour of fabric and the same type of garment but reinvent it in my own style. The garments and products emphasise the joys of living life to the full and what beauty can be created by living in the here and now. Consumers will not only be buying into a fashion brand but also a lifestyle of chance encouraging those who take part to embrace the unknown. ‘Find Yourself’ uses garments to visually represent non fictional stories created by the roll of a dice. Future adventures are unknown, stories untold and fashion undiscovered.
So the collection of garments has been inspired by the experiences that you’ve had? Yeah, it was on 1st July 2014 when it all began. I spontaneously travelled to Sherborne to meet a close male friend and I can remember whilst listening to music the overwhelming feeling of excitement and nerves starting to build. It took 7 hours to get there and I guess the emotional transition over that period is the reason why I decided to embark on this. At the end of the trip we stood extremely close to the train line and felt the train pass us by, we were both so excited that we decided to live only for the now and do everything by chance. The first mini adventure involved going to Bristol and straightaway we were carried away with a protest taking place in the city centre. It was a great atmosphere and people were chanting, beeping their horns and donating money. We stood on the street corner and watched the march from start to finish. We then decided to follow graffiti to see where it took us until eventually we came across a sign that simply said ‘Free Shop’ so we followed that sign. It was a strange venue and contained a lot of clothing, books, toys, ornaments etc... I picked up a red jersey sweater with the words ‘Woodhouse park for scouting’ printed on and I loved it. The next trip to Brixton resulted in us buying a dice and we were fascinated by it. We used it all day to determine where to go and what to do. I purchased a coat that was out of my budget and when I asked the dice it said yes, the feeling was liberating.
I decided to use the range of garments and products that I found on these adventures to inspire my own collection. I started by either throwing a dart at a map or flipping a coin about a certain place and so I would visit certain towns and cities collecting random objects and clothing on the way. The shirt was found in a back street store whilst staying in a Rocket rooftop and the kilt was given to me by a stranger as part of the project ‘Perfect Stranger.’ The next trip to Brixton resulted in us buying a dice and we were fascinated by it. We used it all day to determine where to go and what to do. I purchased a coat that was out of my budget and when I asked the dice it said yes, the feeling was liberating. I decided to use the range of garments and products that I found on these adventures to inspire my own collection. I started by either throwing a dart at a map or flipping a coin about a certain place and so I would visit certain towns and cities collecting random objects and clothing on the way. The shirt was found in a back street store whilst staying in a Rocket rooftop and the kilt was given to me by a stranger as part of the project ‘Perfect Stranger.’ What is the future for Find Yourself? I hope that the future is full of sunshine and happiness for the brand. This brand is my life and I’m totally invested in it. I want to continue with my journey because it’s nowhere near finished! The adventures make me who I am and the brand reflects that. How can people get involved? Good question! People can subscribe to find themselves by following instructions and literally doing what it says on the tin - Go find yourself! I will send you a dart, a dice and a map and off you go! You can then send me an update of where you are and what you’re doing and become part of the brand. People can also shop at the pop up stores that will hopefully be appearing determined on where the dart says!
Laura Hewertson Fashion Concept & Communications laura-beth@live.co.uk Lord Whitney Joseph
Sophie Price Fashion Design & Realisation sophieprice@live.com Jonathan Saunders Holly Fowler Sorcha O’Raghallaigh
Indigo Chorley Fashion Design & Relisation
indigochorley@hotmail.co.uk AQAQ
Yvonne Gorogodo Fashion Design & Relisation
Bethany Ruston Fashion Concepts & Communication
Katie Davis
Lauren Dean Fashion Design & Communication
Grace Johnson Fashion Design & Realisation grace_johnson@hotmail.co.uk Marks & Spencers [Head Office/Buying] New Look [Head Office/Buying] Maxmara
Catherine Morgan Fashion Concepts & Comunicaiton catmorgan19@hotmail.co.uk Christopher Raeburn Amor Magazine Louis Vuitton - ‘I Am Luxury’
This is Mary She is 69. “Hello, I think you look great!” “Oh God. not today, blue is not my usual colour!” “I always think senior fashion isn’t shown enough, I’ve always thought that. I’ve been in hairdressing for 52 years and still going! I think this all the time. As I cut young, old and see it all”
David Hawksworth. A mycologist and lichenologist who specialises in fungus. Currently with a professorship in the Universidad Complutense de Madrid. He married Patricia in 2009, and met in an extraordinary way. In a field, she fell backwards whilst doing field research, he caught her and she said “Are you THEEEEE David Hawksworth??!!”
Dr. Patricia Wiltshire. A Welsh Forensic Scientist who specialises in Forensic Ecology, Botany, Palynology and Mycology.
This is Rita. A friend of Catherine’s. “Haha, as long as I don’t break your camera!” What a great scarf. They both couldn’t talk for long, Leeds is busy on a Saturday afternoon!
Alice Wilson Fashion Design & Relisation
scaterwilson@hotmail.co.uk Bo Carter
Sarah Coase Fashion Design & Realisation
World War Two had a dramatic impact on fashion when rationing forced women to wear their husbands clothing and restrict their wardrobes to functional and often shapeless garments. I have referred to this period of time when designing however I wanted to create a contemporary and stylish interpretation of the silhouettes, colour palette and fabrics associated with the 1940’s era.
sarah.coase93@gmail.com TRENDTWO Bo Carter
Georgia Whiteman Fashion Concepts & Communication georgia-whiteman@hotmail.co.uk Voir Fashion magazine Photography by Laura Girling & Enya Arton Knitwear by Emma Wright
Lara Way Fashion Design & Relisation
lara.way@btinternet.com Winserlondon Get the Gloss
Katie Davis
jamesstowe92@googlemail.com Urban Outfitters Harvey Nichols I AM Luxury - Louis Vuitton
James Stowe Fashion Concepts & Communication
Emily Cashman Fashion Design & Realisation
emilycashman@hotmail.co.uk Olivia Von Halle Marks & Spencers - Head office
As a young girl I constantly raided my grandmother’s wardrobe spending hours dressing up in her beautiful but oversized garments. I have particularly fond memories of wearing a hand painted silk dress from the 1950’s that my great aunt had made and wanted to use this as the starting point for my collection. My designs are influenced by childhood memories of oversized clothes, saturated colour and the print from my great aunt’s dress. I hope that who ever wears these garments can feel as happy as a 6 year old again.
Sophie Herbert Fashion Concepts and Communication Black PR Jane Carr
Nina Chavdarova Fashion Design & Realisation noniichavdarova@gmail.com Hawes & Curtis Finalist ID Finalist
India Fox Fashion Concepts & Communication 05indifox@gmail.com George - Asda Victoria’s Secret
Katie Davis Fashion Design & Relisation
katie_davis94@icloud.com Harvey Nichols
jodietalbotartist@hotmail.com Jodie Talbot Fashion Concepts & Comunicaiton
Munro House Cliche Model Management Harvey Nichols
Poppy Cookson Fashion Concepts & Communication poppybethanycookson@hotmail.com Harvey Nichols Louis Vuitton ‘I am Luxury’
Alice Keenan Fashion Concepts & Communication alicekeenan2@hotmail.co.uk SIOUXSIE Satoshi Date Worldwide London
Sarah Jones Fashion Design & Realisation
sarah.jones.1993@hotmail.co.uk Harvey Nichols
bethanjones@live.co.uk Pretty Disturbia Fyodor Golan
Bethan Jones Fashion Design & Realisation
Louise Murby Fashion Design & Realisation
lmurby58@googlemail.com Redneck Clothing
Jarvis Thompson Fashion Design & Relisation
jarvxs@gmail.com Caroline Oates Sylvia Hoya-Mena
Lizzie Palmer Fashion Design & Relisation
lizziempalmer@hotmail.com Martine Rose Denim is everything
Thomas Robinson Fashion Design & Relisation
tom_r@live.co.uk Mario Schwarb
Fashion is…. Your grans horrible dining plates Your dad’s Jesus sandals The writing on a bathroom wall The thickness of the rim of your glasses The freckles on your cheeks The precision of your winged eyeliner From Tesco clothing shopping isle To Tom Ford’s slick seams Fashion is the confidence in your eyes Resembling the size of the platforms under your feet - Kirby Gaskell
Paul Luke
Acknowledgements Tutors Sam Hudson Nicola Knight Janie Tweddle Paul Luke Suzy Mason James Beighton Technicians Adrian Thornton Lynne Bennett Liam Jeffries Photography for Fashion Design & Realisation Enya Arton enyaarton@gmail.com enyaartonphotograph.wordpress.com Laura Girling laura.e.girling@gmail.com lauraegirling.wordpress.com MUA Billie Models Jodie Reynolds Jasper Lee Autumn Chapman Collaborators Urban Outfitters Leeds Harvey Nichols Louis Vuitton The Hip Store Joy T-Shirt Store Hawes & Curtis Hebe Media Designed by Isabel Tanner isabeldesigns.co.uk Victoria Redmond victoriaredmond.co.uk