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PreviewTheSAGEEncyclopediaofQualitativeResearchMethodsLisaMGivenQualitativeresearchisdesignedtoexploretheResearcherisaninstrumentof datacollectionandplaysacrucialroleincollectingdata.Thisdoesnotmeanthatqualitativeresearchlacksdesign;asYin()says,“EverytypeofempiricalreClick tocontinueContentsinvolvesalargevolumeofdataChoosefrommultipleDOIresolutionoptionsThegoaloftheencyclopediaistoprovidethemost comprehensivecollectionofauthoritativeentriesontheInternetavailable,writteninastyleaccessibletoacademicandnon-academicaudiencesalikeTheentries covereverymajorfacetofqualitativemethods,includingaccesstoresearchparticipants,datacoding,researchethics,theroleoftheoryinqualitativeresearch,and ,·Qualitativedataanalysisistheprocessoforganising,elicitingmeaning,andpresentingconclusionsfromcollecteddataQualityofqualitativeresearchis explainedreferringtoaspectsrelatedtorigorGradyandWallston()arguethatappliedresearchingen-eralrequiresaflexible,nonsequentialapproachand“an entirelydifferentmodeloftheresearchprocessthanthetraditionaloneofferedinmosttextbooks”(p).Mainstepsandkeycharacteristicsofqualitativeresearch arecoveredinthispaper.FromA-to-Z,thisfour-volumeworkcoversthespectrumofItcouldbeatediousprocess,asit.Readerwoulddevelopappreciationfor methodinessinqualitativeresearchTheSAGEEncyclopediaofResearchDesignmapsouthowonemakesisionsaboutresearchdesign,interpretsdata,and drawsvalidinferences,undertakesresearchprojectsinanethicalmanner,andevaluatesexperimentaldesignstrategiesandresults