Rowell Ranch Rodeo 2025 Program by Your Town Monthly

Russ Fields I President

ROWELL RANCH PRO RODEO

WELCOME TO THE ROWELL RANCH PRO RODEO!

On behalf of the committee and volunteers who help make this rodeo possible every year, thank you for coming. It is because of the generous support of our sponsors that we can attract the caliber of PRCA cowboys and cowgirls that have built this Hall of Fame rodeo into a must-stop on the California swing. And it is ticket buyers, such as yourself, that help us preserve our community’s historic rodeo and ensure we can continue to give back to the community.

We’re excited to welcome two-time PRCA Rodeo Announcer of the Year, Anthony Lucia, to our rodeo family this year. He is a rising star in professional rodeo, and we look forward to him helping our fans enjoy the excitement taking place in the rodeo arena for many years to come. Fans will also get a chance to see the PeeWee Rodeo where our littlest future rodeo contestants get to experience the sport firsthand.

Our rodeo has been here for more than 100 years. It takes place annually, rain or shine. So many of us have been here since we were kids, and now, we are busy watching our kids and grandkids volunteer to make this rodeo happen. We hope you make this rodeo a part of your family tradition every year, a time to get together, enjoy good weather, good food, and see your friends and

neighbors. We are a part of Alameda County’s agriculture and ranching community. Our industry accounts for more than $55 million in economic impact for Alameda County, with livestock being one of the most valued commodities. Harry Rowell, who started this rodeo, may have been a cowboy at heart who loved the sport of rodeo, but he was also a rancher who knew it was important for us to introduce ourselves to our neighbors so they could better understand the agricultural industry that surrounds them.

Our appreciation to the Alameda County Board of Supervisors and the Hayward Area Recreation District (HARD) board of directors and staff for always working with us and helping us make sure the legacy of Harry and Maggie Rowell continues.

If this is your first Rowell Ranch Pro Rodeo, we are glad to have you. If you are already a fan who comes back year after year, welcome back. Our heartfelt thanks to all of you for joining us for this annual event. We’re determined to make sure you enjoy yourself and come back and see us again next year.

Sincerely,

Russ Fields

President Rowell Ranch Pro Rodeo

ROWELL RANCH PRO RODEO EXECUTIVE COMMITTEE

President - Russ Fields

Vice President - Brian Morrison

Secretary - Guy Warren

Treasurer - George Pacheco

Director - Joe Paulo

Director - Janet Lemmons

Director - Paul Martin

Hayward Area Recreation and Park District

Board of Directors

Louis M. Andrade

Rick J. Hatcher

Paul W. Hodges, Jr.

Sara Lamnin

Peter Rosen

General Manager

James Wheeler

April 24, 2025

Dear Attendees of the 103rd Annual Rowell Ranch Rodeo:

On behalf of the Hayward Area Recreation and Park District Board of Directors, we extend our warmest wishes for a safe and successful Rodeo.

Since acquiring Rowell Ranch Rodeo Park in 1977, the District has supported efforts to preserve and celebrate the area’s rodeo and equestrian traditions. We appreciate the continued work of the Rowell Ranch Rodeo Association and community partners who help make this event possible each year.

The Board appreciates all of those involved in keeping this tradition alive.

Sincerely,

HARD Board of Directors

Louis M. Andrade, President

Sara Lamnin, Vice President

Rick J. Hatcher, Secretary

Peter Rosen, Director

Paul W. Hodges, Jr., Director

H.A.R.D. offers an array of splendid facilities and parks, several of which have garnered national and state recognition for their design, ingenuity, and allure. Additionally, the District hosts numerous educational and recreational classes and programs. This legacy of providing parks and programs has spanned 80 years, enriching the lives of residents.

A 72-Year Community Partnership

HAYWARD ROTARY CLUB & THE ROWELL RANCH RODEO ASSOCIATION

This Rodeo represents 72 years of partnering with the Rowell Ranch Rodeo Association to bring the Rodeo to our community. This partnership has generated over 1.8 million dollars in donations to our communities.

100% of the proceeds from the Rodeo concessions are donated to needy organizations. For every soda, hot dog, hamburger and fry you buy during the Rowell Ranch Rodeo, you are supporting the needy in our community, and the Hayward Rotary Club and the Rowell Ranch Rodeo Association thank you.

Through our 2024-2025 community grants and other fundraising programs, we donated $102,200 to our local charitable organizations. We provided three Scholastic books to every third-grade student in the Hayward school district both in public and private schools, gave a back-toschool shopping spree to over 100 income-challenged children, as well as supported 21 organizations in the Hayward community.

The following is a partial list of the community organizations

that benefited from our mutual partnership with the Rowell Ranch Rodeo Association.

EAST BAY YOUTH ORCHESTRA - a Sensory-Friendly Holiday Concert

HAYWARD LITERACY PLUSReading Book Club Program

HAYWARD EDUCATION

FOUNDATION - Science for students

SENIOR MEALS ON WHEELSImproves Nutrition for Hayward Seniors

CALICO CENTER - Emergency relocation for children and mothers

EDEN YOUTH AND FAMILY CENTER

- Eden Computer Clubhouse

ROTARY YOUTH LEADERSHIP

CAMP - Teen Leadership Development

HAYWARD ROTARY CLUB LITERACY

PROJECT - Provides three books to every third-grade student in the Hayward School District in public and private schools

ROSALES SISTERS SCHOLARSHIPSProvides youth scholarships

SCHOLARSHIPS INC. - Provides scholarships to graduation students

HAYWARD EDUCATION

FOUNDATION - Teacher Grants for classroom

CHILD SPREE – Back-to-school shopping and backpacks for 100 atrisk students

SORENSDALE PROJECT - Holiday party and presents for challenged adults

THANK YOU FOR YOUR SUPPORT OF THE 2025 RODEO!

Major Sponsors

DEAN & LIBBY MACHADO

CHUTE SPONSORS

• A&B MECHANICAL

• COLUMBIA ELECTRIC

• ISING’S CULLIGAN WATER

• JP GUIDE SERVICE

• LONG’S CONCRETE

• ML ELECTRIC

• NICK’S FLOORING

• WESTERN SADDLERY

Major Sponsors

FLYING A RANCHES

GATE SPONSORS

• JOHNSTONE SUPPLY

• TIM ADAMS GENERAL CONTRACTOR

• BOOT BARN

• OPERATING ENGINEERS LOCAL 3

• HENRY BATTEATE

• GAINOUS ROOFING

• FH DAILEY

• COMFORT INN

• VAL’S BURGERS

• CONTRA COSTA ALAMEDA COUNTY CATTLEMEN’S ASSOCIATION

• RONNIE SEEVER

Joining Us Today

RODEO ANNOUNCER: ANTHONY LUCIA

Anthony loves Professional Rodeo, the people and animals of it, the fans that give us life, and the sponsors that make everything we are doing possible. Anthony grew up in Pro Rodeo, one of four sons of Pro Rodeo Hall of Famer Tommy Lucia. He knows the heart of the community well and works to keep the heritage alive for current and future generations of rodeo fans. He began trick roping at the age of 9, earning his PRCA card in 2009 performing at major rodeos across the nation, including the W.N.F.R. His desire to entertain and educate the audience grew within him, and in 2011, Anthony earned his PRCA Announcer endorsement and began the professional pursuit of his true passion and calling, being a Professional Rodeo Announcer.

Since then, he has announced PRCA rodeos across the nation, every one of them special in their own way, but

his career has been highlighted with some marquee events in Professional Rodeo such as 2x NFR Breakaway Finals (Las Vegas, NV), 2x NFR Back Number Ceremony host, 6x First Frontier Circuit Finals (Harrisburg, PA), 2020 Texas Circuit Finals (Waco, TX), 2023 California Circuit Finals (Red Bluff, CA), The Utah Days of 47 Rodeo (Salt Lake City, UT), 5x The American Rodeo (Arlington, TX), The San Antonio Stock Show and Rodeo, The Cinch Timed Event Championships, The Ram National Circuit Finals Rodeo (Kissimmee, FL), 5X Xtreme Bulls Tour Finale (Pendleton, OR), West of the Pecos Rodeo (Pecos, TX), the Oakley Stampede and The Fort Worth Stock Show and Rodeo. In 2023 and 2024, Anthony was awarded PRCA ANNOUNCER OF THE YEAR.

Sponsored By:

Bullfighters / Cowboy Lifesavers

Pee-Wee Stampede

With the increasing challenges faced by today’s youth in America, such as drugs, gangs, and school violence, kids remain captivated by the unique style of cowboys.

Penny Conway has harnessed this fascination to create her Cowboys

& Kids program and the Pee-Wee Stampede. “Kids have always been drawn to cowboys, so we try to use that interest to motivate them to adopt the high ethical and moral standards associated with rodeo,” said Conway, who developed the Cowboys & Kids program and the Pee-Wee Stampede 30+ years ago while working as an elementary school teacher in Payson, Arizona. “Embracing these standards can help children navigate the dangers they face today.” Conway and her renowned Pee-Wee Stampede stick horse rodeo debuted at her hometown rodeo in Payson, Arizona.

Since then, it has traveled across the country, appearing at notable events like the Texas State Fair, the Calgary Stampede, and the Houston Livestock Show & Rodeo, among many others.

The Pee-Wee Stampede provides young cowpokes with a delightful Wild West experience. This interactive kids’ rodeo is ideal for children ages 3 to 6, allowing them to immerse themselves in the cowboy way. With music, stick horses and bulls, trophies, ribbons, and more, it promises to be a rootin’-tootin’ good time.

“This is a fantastic way to introduce children to the sport of rodeo,” said

Conway, who has deep roots in the rodeo world. Her father, Milt Simon, attended the first National Finals Rodeo in 1959, and she herself was a World Champion Team Roper with the Women’s Professional Rodeo Association in 2001. She hopes, “This might spark an interest and a dream of a professional rodeo career. Everyone loves watching the Pee-Wee Stampede; it’s cute, fun, and creates memories that last a lifetime.” It is always a crowd favorite.

Sponsored By:

Official Rodeo Veterinarian

DR. TINA FAULKNER

Dr. Tina, as she is affectionately known, is the on-site veterinarian for the Rowell Ranch Pro Rodeo. She was raised with a variety of animals and has been involved in the veterinary medical field since 1988. Working hard through school, Dr. Tina obtained her California Veterinary License in 2007.

Providing the ultimate care for all animals, Dr. Tina helps with the overpopulation of animals in rescues and shelters. Dr. Tina works parttime at Stanislaus County Animal Services performing spays and neuters, as well as providing medical care to shelter animals. Dr. Tina operates East Bay Mobile Country

Vet, serving companion animals, farm animals, and equine patients. With her new mobile surgical suite, she can now perform on-location sterilization services and surgeries on small animals.

Official Rodeo Doctor

JONATHAN R. LIM, M.D., F.A.A.F.P.

JUSTIN SPORTS MEDICINE TEAM

Dr. Lim is our hometown Rowell Ranch Pro Rodeo Doctor and a proud member of the Justin Sports Medicine Team. His roots go deep in rodeo, as his dad took him to his first rodeo at the age of 5.

‘Doc’, as most people call him, started doctoring at rodeos in 1996. He was team doctor for the Orlando Magic NBA team, spring training doctor for the Houston Astros and Atlanta Braves, and team physician and crew chief for the United States Olympic Committee.

‘Doc’ also donates his time at the Siloé Clinic at the Door of Faith Orphanage in La Misión, B.C., Mexico, and has practiced for over 20 years in the Livermore and Danville area.

Enjoy the rodeo!

God bless and be well

Special Partners

Our Special Partners will participate in modified and simulated rodeo events in the same arena where the professional rodeo cowboys will compete later in the afternoon. Each Special Partner will be paired with a real cowboy or cowgirl to guide and help them in the arena as they move

REACh

from event to event. After, a lunch will be served to all participants and their families by our local firefighters.

Sponsors: MCH Electric, Testing Engineers, Rick Marino, Brian and Robin Rogers, Hayward Fire Department

RODEO EDUCATION AND CHARACTER

The Rowell Ranch Pro Rodeo is proud to host Cowboys & Kids REACh assemblies to Bay Area schools.

Today’s cowboy is anyone, rural and urban, regardless of race, creed, color, sex or background, who believes that character counts.

The temptations facing America’s youth today - drugs, gangs, sex, violence, cyberbullying and guns are unparalleled in

history. Cowboys & Kids’ school assemblies seek to foster and encourage high ethical and moral traits in young Americans.

Featuring patriotism, western heritage, and the cowboy lifestyle, the assembly teaches students to “Cowboy Up” against the dangers of drugs, gangs and bullying.

For more information about REACh Assemblies, email: rowellranchrodeo@aol.com

When you’re going through difficult times, the words you most want to hear are: “It’s over.”

WPRA Barrel Racing

WOMEN’S PROFESSIONAL RODEO ASSOCIATION

In barrel racing, the fastest time wins. Together, horse and rider race against the clock as they run in a cloverleaf pattern around three barrels. If a

barrel racer or her horse hits a barrel and knocks it over, there is a time penalty of five seconds. Barrel racing requires the rider and the horse to

compete as one. The horse must be fast and have the ability to make turns around the barrels with the utmost precision and speed. Barrel racers must pay particular attention to precise detail when maneuvering the pattern at high speeds.

Sponsored By: DEAN & LIBBY MACHADO

Hayward-Castro Valley Kiwanis Club

The Hayward-Castro Valley Kiwanis Club is honored to assist the Castro Valley Rotary Club at this year’s Rowell Ranch Pro Rodeo. The Kiwanis Club has been serving the community for

over 80 years, focusing on improving the lives of our children through service and leadership development. The Kiwanis Club hosts the Annual Pancake Breakfasts, Pasta Feeds, Hayward Clean-Up, and is a big participant in the Relay for Life. The Club donated over $20,000 to the Hayward Salvation Army and annually provides over 60 complete backpacks for Castro Valley students in need.

The Kiwanis Club fulfills its leadership program by sponsoring affiliate youth clubs (Key Clubs) at Castro Valley H.S., Kipp King H.S., Leadership Public H.S., and Moreau H.S. We also sponsor

an affiliate Circle K Club at Cal State East Bay. In total, over 200 youth are involved, and the clubs are mentored and guided to engage in community service. The Hayward-Castro Valley Kiwanis Club meets every Tuesday night at 6:30 pm on Zoom, and all visitors are welcome to drop in. The Zoom Meeting ID is 843 3782 3187 and the passcode is 401106.

Forever In The Arena

JACK RODDY

Jack Roddy was a towering figure in the world of professional rodeo and a legend in California’s Western heritage.

Born in San Francisco, he rose to prominence as a two-time PRCA World Champion steer wrestler, capturing titles in 1966 and 1968.

Jack’s impact was especially profound at the Rowell Ranch Rodeo, where he secured multiple steer wrestling titles and All-Around Cowboy honors in 1965 and 1969. His success at Rowell

Ranch Rodeo solidified his status as a hometown hero and a dominant force in the sport of rodeo.

Beyond his competitive achievements, Roddy was a passionate advocate for rodeo and ranching. His commitment to preserving Western traditions extended to his philanthropy and mentorship within the rodeo community.

Jack’s influence endures in the arenas he dominated, the institutions he strengthened, and the countless lives he touched through his dedication to the cowboy way of life.

MEEKO MORENO

Meeko was a beloved figure in the rodeo community and a longtime member of the Flying U Rodeo Company. Meeko was known for his infectious smile, vibrant spirit, and unwavering dedication to the sport of rodeo. His larger-than-life personality and deep love for the cowboy way of life left a lasting impression on all who knew him.

His contributions to the Flying U Rodeo Company and the Rowell Ranch Rodeo were immeasurable, and his presence will be profoundly missed by the rodeo family and fans alike.

Meeko’s legacy will continue to inspire and live on in the hearts of those who had the privilege of knowing him.

ROBIN SINGER YERXA

Robin was a respected PRCA timer and a cherished member of the California rodeo community. Based in Marysville, she was a familiar and beloved presence at rodeos across the state. She served as a longtime timer at the Rowell Ranch Rodeo and was an integral part of the Flying U Rodeo Company. Her precision, professionalism, and warm spirit made

her a favorite among contestants and colleagues alike.

Robin’s dedication and contributions left a lasting impact on the rodeo circuit, and she will be deeply missed by all who had the privilege of working alongside her. Her legacy endures in the arena, in the hearts of her rodeo family, and in every perfectly timed run.

Top Hand Award 2025

MONICA CAUTHEN

Monica has been a steadfast volunteer at the Rowell Ranch

Rodeo for nearly four decades. Her dedication and behindthe-scenes efforts have been instrumental in the smooth operation of numerous events.

From the outset of the rodeo week, Monica is present, diligently signing in Local Team Roping contestants and ensuring accurate entries. Her trusted role extends to handling the logging and verification of the Team Roping and Ranch Bronc Riding Calcutta.

Monica’s commitment also shines in the Queen contest, where she has successfully secured the donation for the coveted Queen tiara. Her willingness to assist wherever needed exemplifies the spirit of volunteerism

JOEY WELLIVER JR.

Joey’s dedication and spirit truly embody what the Rowell Ranch Rodeo stands for. Joey Welliver has been a committed volunteer for over a decade, showing up year after year with unmatched enthusiasm and a can-do attitude. As the current President of the Rowell Ranch Junior Rodeo, Joey leads by example— always the first to lend a hand and

PAST TOP HAND RECIPIENTS

Suzie Alves • Fred Hook • Earl McCarthy

Terry Andrade • Fred Jonke • Kenny Moore

Geno Basset • Dennis Jones • Rick Metzler

Allison Batteate • Rick Lamb • Mollie Cain

Brian Morrison • Neil Leach • Joe Paulo

Marc Davilla • Larry Leatham

Don Pilkington • Gerald Dominguez

Janet Lemmmons • Billy Richardson

John Ferguson • Morgan Lodge

that keeps the rodeo tradition alive.

Now retired, Monica and her husband Robert are enjoying life, yet her dedication to the rodeo community remains solid as she has taken on the role of ‘Server Coordinator’ for the Cowgirl Picnic, ensuring the event’s continued success.

Her enduring commitment and multifaceted contributions have left a lasting mark on the Rowell Ranch Rodeo, embodying the true spirit of community and tradition.

Monica, we thank you for your years of dedication to the Rowell Ranch Rodeo and the Western Lifestyle. ‘Here’s A Go’

the last to leave. Whether setting up arenas, coordinating youth events, or simply stepping in wherever help is needed, Joey does it all with a smile and a deep love for the rodeo community.

We are proud to honor Joey Welliver as this year’s Top Hand. Your hard work, leadership, and dedication have made a lasting impact, and we are grateful for everything you do.

Fred Sheppard • Mark Ferguson • Jim Self

Andy Lorenzo • Cliff Sherwood

Joe Field • Bill Lytle

• Joe Silva • Russ Fields

Jim Maita • John Silva • Sheldon Forehand

Mike McCaffrey • Mel Silva • Jeff Graham

Ashley Strasburg • Theresa Dominguez

Denise Morrison • Jack Bisio

Abbie Batteate

2025 Rowell Ranch Rodeo Queen

PHOEBE BRUNS

Welcome to the 103rd Rowell Ranch Rodeo! My name is Phoebe Bruns, and I am truly honored to serve as your 2025 Rowell Ranch Rodeo Queen. Born and raised in the heart of Castro Valley, I’ve been attending this historic rodeo for as long as I can remember—since before I could even ride a bike, let alone a horse!

Growing up on my family’s ranch, I discovered a deep love for horses that quickly turned into a lifelong passion. That passion took me through 10 wonderful years on the local Hunter/

Jumper circuit, where I gained not only skills but unforgettable memories and friendships.

Today, I’m proud to be pursuing a degree in Human Development and Family Science at Montana State University in Bozeman. There, I stay active in the equestrian world as a member of the IHSA Equestrian Team and continue to build lasting bonds through my sorority, Alpha Omicron Pi.

When I’m not in the saddle, you’ll find me hiking Montana’s beautiful mountain trails, catching a movie night with friends, or chasing sunsets with my camera in hand—but truth be told, I’m usually right back at the barn with the horses I love so much.

I’m thrilled to share this incredible experience with all of you and can’t wait to see your smiling faces in the stands. Thank you for coming out to support Rowell Ranch, a true gem of the West, and for helping keep the Western way of life alive and thriving. Let’s make this rodeo one to remember!

Photo credit: Darrell Lavin

Every

Being A Cowboy

We’re often asked, “What is it like to be a cowboy?” Doesn’t matter if the question comes from a reporter doing a story or a child who stops you at the grocery store when he sees your cowboy hat. It’s hard to explain because it’s a way of life.

For so many of us, we cowboy every day on the many working ranches in the East Bay. We’ve grown up doing it, learning from our fathers and grandfathers that your animals are always your first priority. It’s having a strength of character and being a person of your word that can be counted on to do what’s right.

For others, they may not be a cowboy every day, but they are truly cowboys in spirit, ability and heart. The Compton Cowboys have become shining examples of how horses and rodeo can help break down stereotypes about a community. This group of cowboys from Compton, California, like professional bull rider Chris Byrd, are reminding us that being a cowboy is more than just riding a horse. Being a cowboy is having an honest spirit and knowing if you try hard enough, you can and will beat the odds.

The life of a rodeo cowboy isn’t much to most. When you cowboy for a living, it’s your roping and riding skills that are the foundation of your job. You’ve got to have those skills to take care of your stock. The sport of rodeo is our chance to test those same skills

we use every day. It tests what we are made of in every way. While rodeo is a professional sport, it is also our way of keeping Western values alive for future generations. It’s more than a cowboy, it’s about being the best at whatever we do every day.

Photo credit: Phil Doyle

Sponsored by:

Featured Entertainment

WEDNESDAY, MAY 14THFRED

MCCARTY

Fred McCarty is an award-winning multi-genre national recording Artist, singer and songwriter. A graduate of the New England Conservatory of Music, Fred has delighted fans at the

FRIDAY, MAY 16TH-

WESTERN BOUND

Western Bound is a road-ready honky tonk band! Here to party, here to play! W.B. is made up of seasoned musicians who have opened for groups such as Old Dominion, Kellie Pickler, Marshall Tucker Band, Devin Dawson, Big & Rich and Maren Morris. They are excited to be bringing their brand of hot-rodded country to a venue near you!

Sponsored by: GAINOUS ROOFING & WATERPROOFING

SATURDAY, MAY 17TH

GUNPOWDER AND LACE

With the motto of True. Country. Music., Gunpowder and Lace cover

all of the bases. True is the sound and emotion in our music delivery. Country is the person and belief. Music is the Art and Craft. We dominate the stage with the best

famed Passim in Boston, The Bitter End in New York, The Grand Ole Opry in Nashville, and The Kerrville Folk Festival in Texas.

Sponsored by:

Country musicians and vocalists in the Bay Area. Featuring the young and talented female lead vocals of Katelyn Holt and the male lead vocals of Roger Gill and David Anthony.

This killer vocal-line up means we can cover an incredible range, the likes of which include Dierks Bentley, Keith Urban, George Strait, Tim McGraw, Alan Jackson, Chris Stapleton, and Jason Aldean just to name a few… and on the ladies side, we got you covered with Martina McBride, Shania Twain, Dixie Chicks, Lady Antebellum, Faith Hill, Trisha Yearwood, Patty Loveless and many more.

Just so you get the picture, we got your dancefloor covered with the best in Country music today. Come out and see us, y’all!

Sponsored by:

DEAN &

LIBBY

MACHADO

Rowell Ranch Jr. Rodeo

KAITLYN BABEL

Kaitlyn Babel is deeply honored to serve as the 2025 Rowell Ranch Jr. Rodeo Queen.

A proud fifth-generation cattle rancher hailing from Castro Valley, Kaitlyn has been raised with a strong foundation in the Western way of life, where tradition, hard work, and community values are central. Her upbringing on the ranch has instilled in her a profound respect for the land, livestock, and the legacy of those who came before her.

Kaitlyn is a soon-to-be senior at Carondelet High School, where she excels both academically and as a student leader. Beyond the classroom, her true passion lies in the saddle. She is an accomplished equestrian who actively competes in team penning, sorting, and ranch riding—disciplines that reflect her versatility, skill, and love for working with horses. Kaitlyn also performs with the Flying Fillies, an elite equestrian drill team known for its precision and spirited performances. Her deep roots in agriculture, combined with her

commitment to horsemanship and her love for the rodeo arena, make her a passionate and authentic ambassador for the Rowell Ranch Jr. Rodeo.

Kaitlyn is excited to represent the tradition, sport, and community that the rodeo embodies, and she looks forward to inspiring the next generation of cowboys and cowgirls.

With pride in her heritage and a heart full of rodeo spirit, Kaitlyn is honored to carry the title of Jr. Rodeo Queen and is dedicated to serving the Rowell Ranch community with integrity, enthusiasm, and Western pride!

THANK YOU TO OUR 2024 SPONSORS!

• Five Star Networking

• Morgan Lodge electric

• Creative Building Technology Inc

• Ridgecrest Designs

(Henry & Carrie Batteate)

• Linda Stiehr

• Jesus Gutierrez farrier service

• Michelle White

• Hassler Heating and Air Conditioning

• MZ Bar Soap and Candle Company

• The Coatney’s

• Susan Thomas

• BA Morrison

• Gainous Roofing and Waterproofing

• Michelle Welliver

• Joey Welliver

• High Tech Electrical

• JP’s Guide Service

• Roger Dana

• TriCorp Construction

• Rowell’s Saddlery

• Fields Livestock Hay Donation

• JP’s Family Restaurant

• M-M water truck

• Brian Dominguez tractor

• Travel Key

• Castro Valley Auto Sales

• Nixxit

• Suzie Alves

Cowboy Experience

The brainchild of Rowell Ranch Pro Rodeo Board member Joe Paulo, the Cowboy Experience at the rodeo is a time for fans of all ages to learn firsthand about the sport of rodeo and the skills used by the cowboys and cowgirls. This educational event includes professional cowboys sharing their love of the sport and teaching

others about the rodeo events, equipment, and, most importantly, the welfare taken to protect the livestock. This is an opportunity for everyone to get up close and personal to see and touch the equipment used and learn how it is used on the animals. You can also meet and ask cowboys about the gear and equipment they

wear. It’s your time to step into the arena, experience the feel of the dirt, the excitement of the contest, and ask questions of those directly involved in the rodeo.

We invite everyone to join us behind the scenes at the Rowell Ranch Pro Rodeo’s Cowboy Experience in the arena one hour before the Saturday and Sunday performances. Join us and experience what it’s like to be a cowboy and learn about the sport of rodeo!

Sponsored by:

Photo credit: Phil Doyle

Maggie’s Patio

The dusty trail never ends for our rodeo cowboys who work hard throughout the year to qualify for rodeos that will propel them to the National Finals Rodeo, held every December in Las Vegas. The cowboys

who visit the Rowell Ranch Pro Rodeo generally start off in Ramona and pass through the Rowell Ranch Pro Rodeo on their way up to Redding. We are just one more stop for the cowboys as they travel and compete in as many rodeos as they can every weekend.

In the early days of the Rowell Ranch Rodeo, Maggie Rowell worked right alongside her husband, Harry Rowell, making sure all the cowboys felt welcome when they stopped at the Rowell Ranch. Maggie entrusted us to carry on her traditions. We know Maggie Rowell would want us to show our hard-working cowboys and cowgirls the same generous hospitality she did many years ago. We always make sure there is plenty of delicious food and refreshments at Maggie’s Patio. We know it’s important to Harry and Maggie

The Best Mexican Food in Town!

Let us cater your next gathering or simply stop by to pick up your Family Pack for a late dinner.

22291 Redwood Road Castro Valley, CA 94546 (510) 728-1945

Rowell that we thank each and every one of our cowboys and cowgirls for stopping to take a turn in our arena. We want to make sure they remember the Rowell Ranch Pro Rodeo fondly when they get back on the rodeo trail.

Sponsored by:

MAGGIE’S PATIO Meg Andrews

Cowgirl Picnic

The Cowgirl Picnic is held annually on the Thursday prior to the Rowell Ranch Pro Rodeo. During the week-long Rowell Ranch Pro Rodeo festivities, the Cowgirl Picnic is always a sold-out favorite event for the ladies. Ladies enjoy the experience of an exclusive and elegant country outdoor dining experience served by cowboys, ranchers, and first responders.

Food, fun and laughter are never in short supply! Look for tickets to go on

sale early April. Get them fast and get them early as this event is a favorite and sells out each year. Proceeds from

Cowgirl Spirit Award

ASHLEY STRASBURG

The Rowell Ranch Pro Rodeo is proud to announce our Cowgirl Spirit Award to Ashley Strasburg.

For the last 20 years, Ashley has been the Rowell Ranch Jr. Secretary and has been on the Pro Rodeo Association for the last fifteen years. Ashley works all year for Rowell Ranch Pro Rodeo, serving on the marketing committee, Cowgirl Picnic Committee, and program committee. During the pandemic, Ashley helped make videos for the virtual Rowell

this event benefit the Rowell Ranch Pro Rodeo and Cowgirl Spirit Scholarship.

“TO CONTINUE IN THE MEMORY OF THOSE WHO HAVE GONE DOWN THE TRAIL AHEAD OF US… AND FOR THOSE WHO WILL COME AFTER US.”

(Excerpt from the Last Will & Testament of Margaret M. Rowell)

Sponsored by: ROBERTO NAVARRO VIDALES CATERING

Ranch Pro Rodeo booth for the Cow Palace, hosted the first Facebook live sale, set up the virtual merchandise store and organized the first rodeo in the Bay Area since the COVID-19 shutdown. Ashley has been a leader in our community who always promotes the rodeo and Western way of life.

Thank you for your continued service and dedication to the Rowell Ranch Pro Rodeo and the community.

Grand Entry

America and Cowboys have always been synonymous with each other. The American Cowboy is a part of the fabric that has helped to build our great nation. He has a strong sense of patriotism and proudly removes his dusty hat to salute his country’s flag. Honoring America and acknowledging those who have so bravely given their lives to protect the freedom he holds dear.

When Rowell Ranch Pro Rodeo President Cecil Jones and stock contractor Cotton Rosser were trying to think of a spectacular grand entry that reminded cowboys, cowgirls and rodeo fans alike of those freedoms, they looked to Harry’s Hill. Harry’s Hill is named after the rodeo’s patriarch, Harry Rowell. It was the image of the American flag waving from atop Harry’s Hill that was their inspiration.

After more than 100 years, the opening ceremony of the Rowell Ranch Pro Rodeo remains one of the most heart-gripping moments for fans, young and old. As the announcer invites everyone to set their eyes to the east, atop Harry’s Hill, where the rough stock grazes freely, you’ll see a cowgirl and her

horse proudly bringing our beloved American Flag downhill into the arena at a full gallop. It is an open invitation for all rodeo fans to join America’s cowboys and cowgirls in salute. As our country’s flag circles the arena, everyone is invited to join in singing the National Anthem.

Since 1961, there have only been seven cowgirls that have ridden down from Harry’s Hill with the American Flag. Those cowgirls include: Linda

Rosser, Cindy Rosser, Lynn Cardoza, Crystal Kiely, Brooke Fagundes, Julie Harvey and Bridgette Davilla. Thank you to Bartley Seever who organizes the Grand Entry for the Rowell Ranch Pro Rodeo.

Brooke Fagundes will have the honor for the 103rd Rowell Ranch Pro Rodeo this year.

Sponsored by:

National Anthem Performers

IRENI NICKOLOPOULOS

Ireni was born and raised in Castro Valley. She is an active member of her church and her hobbies include interior design, construction and canning homegrown fruits and vegetables from her garden.

Ireni and her family have supported the Rowell Ranch Rodeo for many years and it is an event they enjoy annually. Ireni has a passion to see the Lord do work in her community and bless those around her.

KATELYN OLIVEIRA

My name is Katelyn Oliveira. I am 32 years old, and I currently reside with my family in Livermore.

I have been married to my wonderful husband for almost 7 years, and together we have a 6-year-old daughter named Finley, a 4-year-old son named Reece, and a 1.5-year-old son named Tanner.

KELLY MOQUIN

She is very honored to be given the opportunity to show her love for God and our country by singing the National Anthem for the 103rd Rowell Ranch Pro Rodeo!

I have been performing at public events and veterans events since the age of 12. I was honored to perform at the 100th Livermore Rodeo, as well as the 100th and 101st Rowell Ranch Rodeo, and am so excited for the opportunity to perform again at this year’s annual Rowell Ranch Rodeo!

Salute To Armed Force Day

Join the Rowell Ranch Pro Rodeo committee, volunteers and sponsors for the Saturday rodeo performance when we pause to salute our veterans. We recognize the freedoms we enjoy today because of their service.

We have a deep appreciation for the sacrifices our veterans have made to fight for America and all it stands for, from here to the foreign shores. Many of our cowboys and cowgirls are members of the military, having served their country before returning to the sport they love. We also have several members of the rodeo family who currently serve as reservists.

Please join us on Saturday as we take a very special moment during the opening ceremonies to watch our flag come into the arena by

horseback off of Harry’s Hill. We will sing the National Anthem and give thanks for our brave soldiers who have given so selflessly.

Are You Tough Enough To Wear Pink?

The brainchild of Terry Weatley and the former director of special events for Wrangler and PRCA Commissioner, Karl Stressman, the Tough Enough to Wear Pink program was crafted to raise money and awareness for breast cancer by challenging rodeo competitors, fans and committees to wear pink. Wrangler is the title sponsor for the TETWP program and a portion of all

proceeds from everything sold goes back to the campaign fund. Regional rodeos throughout the nation, including Rowell Ranch Pro Rodeo, raise funds locally to benefit the fight for breast cancer in the community.

“We want to make a difference for the fight against breast cancer right here when it counts”, said board member Janet Lemmons.

“THE MONEY WE RAISE STAYS RIGHT HERE IN OUR COMMUNITY TO HELP OUR FRIENDS AND NEIGHBORS WIN THEIR FIGHT!”

In December 2017, at the Wrangler National Finals Rodeo, the grassroots cowboy campaign celebrated having exceeded the $25 million fundraiser

mark. Making a difference one rodeo and one pink shirt at a time!

We invite everyone to join us for our Sunday performance as we wear pink and salute the fight for breast cancer. Let’s make a difference and fight for a cure together!

Rowell Ranch Pro Rodeo Logo

The Rowell Ranch Pro Rodeo logo is inspired by the bronc rider, Fritz Truan, riding on Harry Rowell’s famed bucking horse, Dark Alley.

Truan, the cowboy soldier, rode the tough broncs and made a reputation for winning big rodeos. He started his rodeo career in the early 1930s, joining the Turtles in 1936. Fritz Truan won the prestigious Madison Square Garden saddle bronc riding title in 1939 and capped the year by claiming the world championship in saddle bronc riding. Truan, who was born on November 12, 1915, in Seeley, California, carved out a steady income in rodeo from 1929-1941, averaging $400 a week in winnings. That is equivalent to $8,215.00 today! In 1940, he was crowned World AllAround Cowboy and Saddle Bronc Riding Champion. He went on to win the coveted Sam Jackson Trophy at the 1941 Pendleton Round-Up in Oregon. In 1942, Truan loaned out his cowboy gear and enlisted in the Marine Corps. Fritz Truan was at the top of his career, a Top Hand, was well-liked and respected by his peers

and fans. He continued to compete while in uniform, winning the Hawaiian Bronc Riding Championship in 1944.

Fritz Truan was killed in what was probably the most hotly contested area of the Iwo Jima campaign. The headlines all across the country of the day read,

“Sergeant Fritz Truan, Once King of Cowboys, Killed in Iwo Action.”

He died on February 28, 1945.

Photo courtesy National Cowboy and Western Heritage Museum Dickinson Research Center

Ian Male (9/19/83 - 12/29/07) Son, Friend, Cowboy

PRCA Bareback Riding

Bareback riding has been compared to riding a jackhammer with one hand. As the bronc and rider burst from the chute, the rider must have both spurs touching the horse’s shoulders until the horse’s feet hit the ground after the initial move from the chute. This is called “marking out.” If the cowboy fails to do this, he is disqualified. With a total score of 100 (50 points for the rider, 50 points for the horse), the rider is judged on the motion of his feet while keeping his free arm in the air.

PRCA Steer Wrestling

A steer wrestler, who is also known as a “bulldogger,” uses both strength and technique to wrestle a steer to

the ground as quickly as possible. When a cowboy reaches the steer, he slides down and dismounts off the right side of his galloping horse. He hooks his right arm around the steer’s right horn, grasps the left horn with his left hand and using his strength and leverage, he slows the animal and wrestles it to the ground. To catch the sprinting steer, the cowboy uses a “hazer,” who is another mounted cowboy, who gallops his horse along the right side of the steer and

keeps it from veering away from the bulldogger.

Photo credit: Phil Doyle

Sponsored By:

Saddle Bronc Riding

The ‘classic’ rodeo event, saddle bronc riding evolved from the task of breaking and training horses to work the cattle ranches of the Old West. It requires strength but also demands style, grace and precise timing. Every move the bronc rider makes must be synchronized with the movement of the horse. The saddle bronc rider must have both heels touching the animal above the point of its shoulders when it makes its first jump from the chute. If the rider

misses his mark, he receives no score. The saddle bronc rider uses only a thick rein attached to his horse’s halter to help him with balance and control.

Ranch Bronc Riding

Ranch Bronc Riding is different from PRCA Bronc Riding. Cowboys ride in traditional western saddles and the horse must be saddled as in everyday use.

Sanctioned by WSRRA, (Western States Ranch Rodeo Association).

Points are awarded for the difficulty of the horse, the degree of determination and control by the rider. “RIDE AS RIDE CAN.”

Sponsored By:

Photo courtesy of: Linda Fields Stiehr

Ian Male (9/19/83 - 12/29/07) Son, Friend, Cowboy

PRCA Tie-Down Roping

WPRA Breakaway Roping

Breakaway roping is one of the sport‘s newest events and rapidly growing in popularity. It offers cowgirls the opportunity to compete in a timed roping event during the rodeo, testing their skills against the clock.

A cowboy’s success in tie-down roping depends, in large part, on the precise teamwork between him and his horse.

The horse is specifically trained to come to a stop as soon as the cowboy throws his loop and makes the catch. The roper ties any three legs together with a piggin string - a short, looped rope he clenches in his teeth during the run.

When the roper finishes the tie, he throws both his hands in the air as a signal that the run is completed.

Sponsored By:

Sanctioned by the Women’s Professional Rodeo Association (WPRA) and the Professional Rodeo Cowboys Association (PRCA), in breakaway roping, three seconds is an average time.

The rider comes out of the box on her horse, and the minute she ropes the calf, the string holding the other end of the rope around her saddle horn is broken, the flag drops, and time is called.

Sponsored By:

PRCA Team Roping

PROFESSIONAL RODEO COWBOYS ASSOCIATION

Team roping, the only true team event in Professional Rodeo, requires close cooperation and timing between two highly skilled ropers, a header and a heeler, and their horses. The event originated on ranches when cowboys needed to treat or brand large steers and the task proved too difficult for

one man. The header ropes first. He must make one of three legal catches on the steer, either around both horns, around one horn and the head or around the steer’s neck. After the header makes his catch, he turns the steer to the left and exposes the steer’s hind legs to the heeler. The

Local Team Roping

Local Team Roping is a competition for local residents. Contestants are professionals, construction workers, ranchers, and families who reside within Alameda and Contra Costa Counties. Like the PRCA event, Local Team Roping follows the same rules and penalties as the PRCA Team Roping.

Sponsored By:

heeler then attempts to rope both hind legs of the steer. If he catches only one foot, the team is given a five-second penalty.

Sponsored By:

Animal Welfare

We are committed to the health and safety of all livestock at the Rowell Ranch Pro Rodeo. As a Professional Rodeo Cowboy Association (PRCA) sanctioned rodeo, we must follow more than 77 rules that cover all aspects of the care and handling of livestock.

The rules were developed in consultation with experienced rodeo veterinarians and stock contractors to make sure any animal on the rodeo grounds is handled with the greatest of care and safety.

California State law and PRCA rules require a veterinarian to be on-site for all rodeo competitions. Alameda County animal control officers also provide their expertise to make sure conditions always meet the needs of all livestock on-site during the rodeo.

Our animals are highly valued and are not abused. The baseless assertions by opponents that like to say our livestock is on the way to slaughter could not be farther from the truth. Tools such as spurs and flank straps

are in fact equipment used every day to ensure the safety of our animals and cowboys.

We encourage anyone with questions about the sport of rodeo, our equipment, and the livestock to visit us two hours prior to the rodeo performances on Saturday and Sunday for the Cowboy Experience. We welcome you down into the rodeo arena so you can see the equipment and livestock up close and ask any questions you may have about the sport of rodeo.

Visit http://www.prorodeo.com/ prorodeo/livestock/livestock-welfarerules and www.rowellranchrodeo.com to learn more.

If you have any questions and would like more information, please contact us at rowellranchrodeo@aol.com

Photo credit: Phil Doyle

Rockin’ Bull Bash

Held the Friday evening prior to the rodeo, the Rockin’ Bull Bash is a bull riding-only event where some of the toughest cowboys are matched against some of the sport’s toughest animal athletes. Fans come to cheer the bull riders as much as they are here to cheer the 1,500-pound bulls that are born to buck off the riders. In bull riding, both the cowboy and the bull are scored, meaning you want the best of the best matched up for a high-scoring ride. It’s pure adrenaline for fans and cowboys alike. It is a fantastic way to kick off the Rowell Ranch Pro Rodeo weekend. It gets

PRCA Bull Riding

even better – when the bull riding ends, the fun continues with the Bull Bash After Party.

Sponsored By:

spot in the arena. Some of the bulls will add jumps or kicks to their spins, while others might jump and kick in a straight line or move side to side, all the while bucking at the same time.

The cowbell on the bull rope is used as a weight and pulls the rope off the animal after the ride.

Sponsored By:

The bull rider may use only one hand to stay aboard during the eightsecond ride. If he touches the bull or himself with his free hand, he receives no score.

To stay aboard the bull, a rider grasps a flat braided rope. This rope

is wrapped around the bull’s girth, just behind the front legs and over the withers of the bull. Every bull is unique in its bucking habits.

A bull may dart to the left, then to the right, then rear back. Some bulls will spin or continuously circle in one

Photo credit: Phil Doyle