Importance of Mobile SEO in Your Business

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Why Mobile SEO is a Must for Your Business? Since these days most of the visitors are visiting the websites through their mobiles, it has become necessary for the businesses to have a mobile-friendly website. Besides helping your customers to reach you when they are on the go, it also helps you in search engine optimization. Mobile SEO is very important for gaining high traffic and better ranking in the SERP. Recently the search engine giant, Google has launched a feature which will inform your visitors about the mobile-friendliness of the website. After the unveiling of Search Engine Land, your visitors will not even open your website, if they will find it to be mobile unfit. This feature will encourage more mobile-users to click on the sites labeled 'mobile-friendly', giving these websites further boost on the result pages. How can you gain the mobile-friendly label? The first and foremost requirement for any website today is the responsive design. Responsive design will change the layout of the website according to the device on which it is opened. There are certain things that should be kept in mind in order to comply with the norms of Google. The several things that should be considered are:•

You should avoid the uncommon software on mobile devices like Flash.

Use font for your text which are easy to read without zooming in.

Make sure that the content fits the size of the screen without resizing it.

You must use your links properly and tap them appropriately.

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