The reputation of a business is essential to its survival. The trust and confidence of the consumer can have a direct and profound effect on a company’s bottom line. Recently, the importance of reputation has become increasingly apparent. The matter of fact is that without a fully credible online (and offline) reputation you simply can’t do business. No one wants to give their credit card to a website that has been tagged as unreliable, or conduct a transaction with a company that millions of people have come to believe is less than true to their word. This is precisely why the concept of reputation management has come into play since past few years. Read the article to more know about maintaining online reputation.
