SEO is the combination of both on page & off page optimization. Off page optimization simply means informing Google & other search engines about your website through content marketing by embedding keywords with your website URL. Search engines rate website on the basis of proper link building & posting fresh content. So read this presentaion from YourSEOPick to know why you cannot overlook these 8 off page parameters. YourSEOPick follows all these off page parameters to improve their client's website rankings.