How Visual Content Help In Boosting Website Ranking? Things like content is the king are often been heard in the world of online marketing and entrepreneurship. But, through looking at the data, one can say that visual content is actually the king, especially when it comes to improving your website ranking. Leveraging the right kind of visuals increases the chances of your content be shared and for your website to get more traffic. However, if you use the wrong kind of visuals, this will just waste your leads, possible customers, and most of all, your precious time.