How to get an optimum mix of On-page & Off-page activities? Having a beautiful, well-structured and user-friendly website is not good enough to generate traffic for your website. You can use different ways to give exposure to your website which includes paid internet marketing options but these are not a permanent solution. Your visitors will be turned away once you stop spending money on advertising on the search engine and social media websites like Facebook because it is a short-term solution. So, it is better to invest on something which can generate permanent visitors for your websites and turn them into your customers. SEO or search engine optimization is one of the ways which can help you to achieve this goal while it is a long term solution to generate traffic for your website. SEO itself has so many different techniques through which you can increase the reputation and strength of your website in the eye of the search engine but usually, these techniques have been divided into two which includes onpage SEO and off-page SEO.
These both are the types of White hat SEO which mean that if you follow them properly, your website will not get penalized on the search engine because White hat SEO is the only legal way to rank your website with target keyword on search engines. To do it properly, you need to know the ideal optimum mix of on-page and off-page SEO activities.