Search engine optimization is the process of increasing the visibility of a website on organic search engine result pages (SERPs). This is succeeded through the implementation of search engine friendly website design, optimized link landscape and internal navigation as great as optimization of the content (comprised, at least, of readability & usability increases, and grammatical corrections). Single page websites are sites that consist of only one HTML page. Such websites have the menu bar on the top of the page which helps in your page navigation to show the new content of the content section. The pros of the one-page website include its trend and fancy appearance. Search engine algorithms try relevancy; they balance queries with content. While a single page site may increase relevancy for your primary keywords.