Reliance Gourmet Supermarket- Freshpik case study

Reliance Gourmet Supermarket-

Content s • What isFreshPik • Immersive Shop p ing c o nc ept • Self-checkout

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• The fifth-largest a nd preferred retail destination globally, the Indian retail industry is one of the fastestgrowingsegments in the world.

• India is experiencing unprecedented growth with retail development takingplace not just in major cities and metros, b ut a lso in tier Ia nd Ic ities.

• Healthy economic growth, changing demographic profile, increasing disposable income, urbanization, changing consumer tastes and preferences are some of the factors driving growth in the organized retail market in India.

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• M arking its foray into the ultrapremium groc ery segment – Reliance Retail launc hed a first of its kind experiential gourmet foo d superstore –c alled FreshPik. • Jio World Drive (JWD), in M umbai's c ommerc ial epic entre, Bandra Kurla Complex is Relianc e's premium retail destination.

• The FreshPik store has b een d esigned keeping in mind the refined tastes and delic ate aesthetic sensibilities of food connoisseurs and wel-travelled gourmands.

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Immersive Shopping concept

• The distinctive immersive shopping concept is c urate d to make shopping fun, satisfying a nd pleasurable.

• Integrating physical and digital themes along with the d istinc tive immersive experienc e eleva tes the experienc e of shopping to a whole new level.

• Dedic a ted to c reating moments of delight, many of these immersive experiences isbeing implemente d forthe first time in India.

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• The range of food items offered at the gourmet store include - staples, freshly picked fruits, and vegetables — with specially curated exotic and organic varieties and live mic rogreens • Ap art from thisdiverse range, the "G ood for You", range of premium and healthy food products caters to the diverse dietary preferences of the healthconscious customer's dedicated sections for non-dairy milk, keto- friendly, gluten-free, organic , vegan, highprotein options.

• Provides the exotic varieties of te a a nd c offee; a wide range of personal c a re products, including p remium Ayurvedic

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• The wine store at Freshpik is stocked with globally renowned wines.

• However, whatmakes the wine store at Freshpik uniquely distinc tive isthe inbuilt tasting room where customers c a n try wines and beers of theirchoic e, a nd even eng a g e in a p p reciation a nd educ a tion sessions.

• For the chocoholics, it presentsa haven offering the best chocolates from Godiva, Smoor, Cadbury, and a host of finest farm-to-bar chocolate brands.

• A d e d ic a te d M &M sc o rner ha sa whole range of produc ts from M &M a nd allows customers to c ustomize a nd p ic k fla vorsof theirc hoic e.

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• Another attrac tion forKidsisthe "The C a ndy Paradise" offering a fresh serving of milkshakes, a nd wa ffles a t Ep ig a mia's Yogurt Bar or live p op c orn a nd c otton c a ndy p op -up sat 4,700 BC popc orn.

• The sta p les c ounter the a tres live p repa ration kiosks of nut b utter ornut milk.

• When it c omes to fresh p roduc e, FreshPik offers itsc ustomers exotic varieties of fruitsand vegeta b les with spec ia lly c urate d a nd organic va rieties a nd live mic rogreens. Another c ounter displa ysp otsof herbs suc h a sc o ria nder, lemongrass, mint lea ve to b e grown at home.

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Self-checkout • Integratingthe omnichannel experience, Freshpik provides a digital company called "Personal Shopper" where customers c a n d o a quick self-chec k-out. The FRESHPIK a p p will b e a va ila b le soon too.

• FreshPik opens from 11 a.m. to 9.30 p.m. on all days. All store members strictly comply with Covid protocols in the interest of the safety of customers and employees.

• "Ifgood food is your thing, Freshpik is a paradise. It'sa playground to delight all our senses, touch, see, smel , hear, taste, enjoy... Freshpik is a food experience, not just a store" said Damodar Mall, CEO Grocery Retail, Reliance Retail.

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