How a Luxury Furniture Retail Brand can Enhance their Customer Journey?

Your Retail Coach

How a Luxury Furniture Retail Brand can Enhance their Customer Journey?

Index Your Retail Coach

01

02

03

04 05

Introduction

Lead Management

Customer Journey Mapping

Customer Experience Enhancement Summary

1. Introduction Your Retail Coach

 If you are in the business of furniture retail as a premium or luxury brand, then you must focus on maintaining the same in terms of customer experience as well  If customers are paying a visit to your store then it is your business

concern

to

provide

them

with

the

best

experience  As a key furniture business strategy, customers need to see and experience the value of your offering in every aspect including customer journey

Index

2. Lead Management Your Retail Coach  As a luxury furniture brand, you need to go a few extra miles to generate new business clientele via lead management.  The entire process – from lead generation to conversion and retention, needs to be well-crafted so that there are no loopholes  If the business is organized and comprehensive, customers are likely to show further interest which can include a store visit  When a customer comes in contact with a physical touchpoint, from there on the entire journey needs to be mapped  The action plan can be laid down with furniture SOPs (standard operating procedures).

Index

3. Customer Journey Mapping Your Retail Coach  A customer journey map is a visual representation of the step-bystep progression of a customer’s experience  For a luxury furniture retail store, some of the important points to be kept in mind while planning to enhance customer journey are:  Parking convenience and assistance  A

pleasant

store

entry

and

exit

experience  Focus on visual merchandising, and lighting, ambience, music etc.  Incorporating

features

to

create

customer engagement.  Trained and knowledgeable staff  Hygiene and cleanliness  Flexibility of payment methods  Feedback and follow-up  Store safety and security

Index

4. Customer Experience Enhancement Your Retail Coach  Customers do not just buy the product; they also buy the experience  Taking the route of digital transformation ways through which you can enhance customer experience are ecatalogues  Another tool is virtual design tool or application using which customers can customize their products from a given set of options  By doing this one can enhance customer experience by allowing him to study designs on their mobile devices lying on a couch on a weekend or an online presentation you emailed to your leads for them to understand your products and its features before visiting the store Index

5. Summary Your Retail Coach  As a high-end luxury furniture store, you will have to go beyond high-end products and extend your efforts to create a high-end customer experience as well  A good lead management will bring you customers’ interest and footfall but what you do from there is your ball-game  Looking into

the future of furniture retail,

mapping

customer journey and digital transformation strategies could make a remarkable difference to your ability to create conversions

Index

To know more about “Luxury Furniture Retail", visit: 

https://www.yourretailcoach.in/how-a-luxury-furniture-retail-brand-can-enhance-their-customer-journey/



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

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

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

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