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PALM COAST

You.Your neighbors.Your neighborhood.

Welcome to The Palm Coast Observer. Modeled after its award-winning sister papers in Sarasota and Manatee counties, The Palm Coast Observer is dedicated to serving as the leading and most trusted source of local news and information for Palm Coast and Flagler County. Each edition of The Palm Coast Observer delivers the area’s most relevant and most comprehensive news, information and features affecting Palm Coast residents, their neighborhoods and the community at large. From the backyard neighborhood birthday parties, to the grade-school award ceremonies, to the high-school sports games, to the church socials, to the actions of the Palm Coast City Council, The Palm Coast Observer chronicles life in Palm Coast like no other news medium. If it happens in Palm Coast, Palm Coast residents know where to turn — to The Palm Coast Observer.

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Meet the Teacher o f the Year ...THU

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teacher Ag atha

thought, Agatha Lee was the There’s would nam no Thursda Lee sat in her county’s e two teac way they in her y, Auditori Jan. 13, at the Flagseat BTES. hers from top teache clas um bled that sroom. “I feel so But they r in 2010 Belle Terr and listened to ler humdid. Min Lee said . resent FlagI was chosen to co-worke e Elementary Sch her Lee, a second utes , adding repler County. r grade teac later such an be named Margaret Carcagenool Belle Terre, It‘s just good “brain brea that songs are hon her at was ks.” te the Flag ann “I teach Lee has or I can’t get over ployee of Flagler County ler County ounced as Flag to make taug it.” Em- the a differenc Teacher ler and hasht since 2004 in in the lives er of the the Year. As a Teac Year. e of chil of over Year nom taught 12 hsaid “It truly all. She inee, Lee years new . “I love to see dren,” Lee is said an hon she nolo in a Tuesday them or,” thin uses tech gy and mus - different gs. I love to teac learn morning Lee said “I love sing ic daily. interview h them characte r trait to treat ... and bein ing songs to people with s — how them g cheesy and cute compas,”

SEE TEA CHER / PAG E

is Rottweile a three-year-old r-shepherd good with mix. He is kids and is energy. He a bundle he can run needs a home wher of e and Visit 1 Shel play. 445-1814. ter Drive or call

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gler Apparen Proctor is tly, state Rep. Bill longtime too popular. The elected offic excess in his campaig ial had n funds, so he donated $1,000 of it back to Flagler County. Lisa Hale operation , s manager at the Flagler Proctor Humane Society, and Ronald E. of Friends Pokigo, treasurer accepted of the Library, each a $500 chec organizations k for their . OUR TOW N / PAGE

Agatha Lee has

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13-YEAROLD REM EMBERE D

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Shanna Fortier

of How Meliss entrance 2 a Chipps’ from the existing gawalkway grief after By Brian compark to the McMillan the sudden the dog walkway will be | Managing with INDEX death of her Editor zebo. The the Americans Alec Allis boxes Business son, Alec pliant with Act. Timber ...................... 200 frien on had more Allison, dro ies mulch than since hau Disabilit ted and rud-Classifieds................ ............ 24 more: 1,09 ds, but he wan ve her aw truc nted Ship cons ....... ay from hom ......... 30 will be cover up the prot Community.Calen condo and p out of his mother’6, to be exact. He ted dar.............. told s boyfrien e. Cops.Corner.. added to s. behind her spurred her to her the ambulan day, 22 d Wednesto Dec. 15, ....... leav 2A ing oak root city will attemptCrossword...... ......................8 ings and job and her belo e doctors at ce. At 7:10 a.m., reach that 2010, that he wou N / PAGE the ....... the the or. TOW d, ....... fact ld Thir man Neig OUR ....... never wok leave the state, ng- Alec was dead hospital told y friends Faceboo dirtiness that hborhood............... .... 29 her Alec e up. k by Frid . on address the est problem is Opin .......... 15 It didn’t ay, “He neve ion... Dec of was ....... r got . 17. He make sens root ....... the r future, The bigg s. In the e the heal Chipps saida vibrant young s. At the Real.Estate..... ......................6 Shanna Fortier aging Edito The 13-y chance. man,” Yes, thy; he was abo e. Alec was d those plan is no gras the poor wa....... via illan | Man e will clos earlaye ....... pho McM ther old ut Jan. staff i.......... 23 ne, lor Middle 6 feet tall. he’d Buddy 17, from lem is By Brian begun on Vol. lic , the city ...11B INDEX k — poss 1, No. 51 Beebe, ArkMonday, he was had a pacemak that prob According to Pub she and ion time for about a wee of Febru- Construction has ovements to the was kno School student, Tay..................... 14B er reat ms, ., an ........ sinc whe One Rec her lity. infa Ada ness st wn impr e . re who section ....... park nt, but Busi Coa ever ter qua the end ter, Alexey, 10-year-old dau Richard at the ll preliminary of the dog park neighbors to help his elde ...................... City of PalmDirector Luanne bly as soon as e several sma Alec Allis gh- In seemed to affect it hadn’t are staying. ks Director carry in salty Classifieds. alendar..............8B r portion Courtesy on scored s with his heal “On Dec ies, watched fact, their groc rly percentil photo they Wor well water is so dog park uppe — and mak in and Park recently met dogs so Community.C ........................8A schedule the pacemaker th. a.m.,” Chip. 17, I woke up at Hol- ary ges to the .75-acre . Santanon Thursda “The Karate er- to his e on the FCAT,the 95th for small through the the d to be rem 4A er.... was Santangelo who frequent acco mother, Mel Kid” ..13B Cops.Corn residents get him ps said. “I got 6:15 S / PAGE to entrance com- chan ers ghetti with y night. He had . to walk issa Chip rding ..................... up to for“They said he hadoved. ready for SEE DOG dog own and heard their dif- to satisfy the that about 15 spa- Ship ps. his mother, don’t havepartition of the part Crossword...... .........................1B he was been scho at ated each too new leas p, Park g ol, a it’s gon and estim just park Mel t a coup and Chip land e he went issa laying large-do there will be too dirty; Neighborhood..........................6A le His eyes bully gelodog owners use the to Then, in were half in his bed. tific ps said. “On the of hours,” . plaints: It’s to; large dogs Second, 20 a tragedy bed. kends. Opinion.......... ......................10B open, his ate, it said death certhat has were purple.” on the wee a separate ficult to walk lips in te..... s. his sleep.” his heart stopped Real.Esta reno- day t, there will be She star small dog plans on major the Firs ted CPR 2 . She calle Park in The city Vol. 2, No. d Holland ions SEE ALL Two sect vations at ISO lan Brian McMil

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Observer


Introduction to The Observers You. Your neighbors. Your neighborhood. The Observers are the weekly newspapers that keep readers in the know in their communities. Every issue is packed with news, photos and information about community events and community newsmakers. From city and county government to the local economy. From the black tie social scene to backyard birthdays. If it’s news in the community, it’s in The Observer.

FESTIvAL FEvEr PITCH

Circle leaders rally support for ‘Lighting of the keeping a dozen Fleet’ events add parking spots. 3A. colorful sparkle.

INSIDE | PAGE 1B

José Manuel Carreño and friends keep Sarasota dance-lovers on their toes.

You. Your neighbors. Your neighborhood.

OUR TOWN PEOPLE, PICS & PLACES

redevelopment route

LIQUIDATION SALE

Town, Colony owners work to save units By Kurt Schultheis | City Editor

Courtesy photo

The Colony Beach & Tennis Resort unit owners have options available under town codes that will allow them to renovate the property into a tourism destination again, without losing more

than half of the property’s 237 units. The resort contains 237 tourism units on 18 acres. But, because the hotel and resort buildings were built before the town created its tourism resort commercial classification, which only

allows for six tourism units per acre, 129 of the resort’s 237 units are considered grandfathered, or legally non-conforming. According to Planning, Zon-

SEE COLONY / PAGE 8A

Here’s a Longboat Key pig tale: Cynthia McNicol, who lives in Canada and owns a unit at Dock on the Bay, and her friend spotted a large pig’s foot on the beach during the week of Thanksgiving but didn’t have a camera handy. Two days later, they returned and found not one, not two, but five pig’s feet. If you think the pig tale is a bunch of hogwash, think again: This time, they had their camera. McNicol thinks they probably came from shark chum.

SPECIAL: HEALTH MATTERS

INSIDE IN FOCuS: HOLIDAY SCOTTISH HOOPLAH! SOIRéE

In this issue Running unites senior couple.

See inside for our guide to the holidays. 3

International Content Liquidations Inc. is holding a liquidation sale beginning at 9 a.m. Thursday Dec. 9, at The Colony Beach & Tennis Resort, 1620 Gulf of Mexico Drive, to sell the entire contents of the resort’s former restaurants, bars, lounges, commercial kitchens, gourmet deli, spa and salons, commercial laundry, banquet center, offices, maintenance and more. The sale will run for 14 days and sale hours will be 9 a.m. to 5 p.m. Mondays through Saturdays and noon to 5 p.m. Sundays. For more information, contact Frank Long at 937-6093403.

SANTA SNUGGLE

SHORT STACK KUDOS, QUOTABLES AND COMMUNITY

THuRSDAY, DECEMBER 9, 2010

tragedy

tending college at the University of Miami. Emmons was struck by an SUV. “It’s tough,” said ODA alumni Tony Gurry, who co-captained the Thunder baseball team with Emmons in 2009. “Yeah, it’s tough. He was well respected by everyone. Everyone loved him. He was definitely a great team-

By Pam Eubanks and Jen Blanco

+ Nolan students march in Myakka

Students in Nolan Middle School’s FFA chapter took their organization to the streets for the Myakka City Holiday Parade Dec. 5. The chapter’s theme was “Past, Present and Future: FFAers Wishing you a Very Merry Christmas.” Nolan students also helped with the a blood drive after the parade.

LAKEWOOD RANCH —The Out-of-Door Academy community is mourning the loss of one of their own. ODA graduate and former baseball star Taylor Emmons, 19, died shortly after 1 a.m., Dec. 5, in Coral Gables, where he was at-

mate and friend. I don’t understand why it had to be him.” A Coral Gables Police Department report states a silver Toyota 4Runner was traveling southbound on San Amaro Drive when it collided with Emmons, a pedestrian. The driver, who was later identified as Mary Suzanne Jean, 39, of Miami, stopped, attempted some sort of first aid and called authorities, said Kelly Denham,

SEE EMMONS / PAGE 4

SEE OUR TOWN / PAGE 2A

Residents hoping for a major sand restoration on Longboat’s beaches starting in November 2011 may have to wait another year. But the Town Commission says

the postponement would only benefit the Key. Worried that town taxpayers won’t approve an approximately $41 million island-wide beach project question on the March ballot, the Town Commission is considering postponing the proj-

ect until November 2012. However, the commission decided at its Monday, Dec. 6 regular meeting to ask the voters March 8 to fund a sand-and-structure project for the eroded north end of the island, which originally was included as part of the $41 million

SEE SAND / PAGE 8A

By Pam Eubanks | News Editor

MANATEE COUNTY — A piece of the past now is heading into the future. After a year of renovations, the historic Jiggs Landing fish camp property opens to the public with a special presentation and ribbon-cutting ceremony at 9:30 a.m., Dec. 11. The celebration, which will feature historical photo displays, riverfront nature tours, an open house, raffles and refresh-

Vol. 11, No. 49 Two sections www.yourobserver.com

ments, will run until 1 p.m. “We’ve undertaken this project because of the public desire to write a new chapter of history for Jiggs,” said Charlie Hunsicker, director of Manatee County’s Natural Resources Department. “The renovation and improvements were done to allow the passion of Agnes and Jiggs Metcalf ’s original vision to evolve and be passed to a new generation of outdoor enthusi-

INFORMATION

JIGGS LANDING GRAND OPENING WHEN: 9:30 a.m. to 1 p.m., Dec. 11 WHERE: Jiggs Landing, 6106 63rd St. E., Bradenton DETAILS: Ceremony starts at 9:30 a.m. with the ribbon cutting following at 10 a.m. Other festivities include tours, historical photo displays and more. INFO: 748-4501, Ext. 4602

HERITAGE HARBOUR — The Heritage Harbour South Community Development District officially will assume responsibility for lake and wetland maintenance within the district starting Jan. 1. The board of supervisors on Dec. 2 approved contractors for both projects, which were previously handled by the Heritage Harbour Master Association. Supervisors approved a contract for lake/pond aquatic maintenance with American Ecosystems for a total cost of $32,176. The bid came in at $24,164 less than the next lowest bid. A separate $61,535 contract for wetland maintenance with Eco Consultants also was approved. That bid came in at $44,119 less than the next lowest bidder. Matt Morris, principal for Morris-Riley Development Management, the firm hired by the

SEE JIGGS / PAGE 2

SEE CDD / PAGE 4

Children and their parents participated in a special Tot Shabbat Nov. 27 at Temple Emanu El. The children who attended had the opportunity to create cards and wrap presents that were donated by their parents and Rabbis brenner and Elaine Glickman. The gifts and cards will be given to the Jewish Family & Children’s Service of Sarasota-Manatee Inc. and distributed to people of all faiths who may not be receiving any gifts this holiday season.

+ buchanan to share wishes with soldiers Congressman Vern buchanan, R-Longboat Key, is collecting holiday Christmas and Hanukkah cards for U.S. soldiers who were wounded in Iraq and Afghanistan. The cards will be delivered to men and women who are currently being treated in the spinal-cord injury unit at the James A. Haley Medical Center in Tampa. To share your holiday wishes, drop off cards in unsealed envelopes with a brief message and signature to either of Buchanan’s district offices: 235 N. Orange Ave., Suite 201, Sarasota, Fla., 34236; or 2424 Manatee Ave. West, Suite 104, Bradenton, Fla., 34205.

SEE SLICE / PAGE 8A

INDEX Classifieds..............................12A Cops.Corner............................9A Crossword.............................11A Opinion....................................6A Real.Estate...........................10A Vol. 7, No. 5 Two sections www.YourObserver.com

The city is in the planning stages of a roundabout project at Ringling Boulevard. It’s a five-point intersection, similar to the Five Points roundabout, with a small one-way street as the fifth spoke. But the major landowner at that intersection is hoping the city will consider closing off that one-way street and making a four-point roundabout instead (see map). “We thought at some point in the future we might want to redevelop our campus,” said attorney Dan Bailey, of the law firm Williams, Parker, Harrison, Dietz and Getzen, which owns the land on both sides of Cross Street, the one-way road at that intersection. City officials fear, though, that presenting changes to a plan that has already been approved for 100% state funding could put those funds at risk. The Florida Department of Transportation has promised between $700,000 and $800,000 to build the roundabout. The law firm has no redevelopment plans, and a project would likely be years away. But, instead of having the city build a five-point roundabout and then a year or two later asking the city to reconfigure the intersection, the company wants the city to consider closing Cross Street from the beginning of construction, which is scheduled to begin next year. Bailey said his firm would pick up the cost of any changes. If that redevelopment were to occur, the city would likely be asked to vacate Cross Street, which Bailey said is used primarily by employees of the businesses on his firm’s property and by a

Robin Roy

The father-son team of Dan bailey and Charles bailey at Williams, Parker, Harrison, Dietz and Getzen are leading their law firm’s effort to close Cross Street when a roundabout is built at Ringling Boulevard and Pineapple Avenue. small number of drivers bypassing Ringling Boulevard. Before any expansion, though, Bailey detailed what the law firm would do to Cross Street. It would become a two-way dead end, with the only entrance coming from Orange Avenue. The 20 parking spaces on the street would still be available until the redevelopment, and pedestrians could still walk from the roundabout to Orange Avenue. After a redevelopment, the street would become a privately owned roadway, and Bailey said he would offer the city at least 20 parking spaces on the property to offset the loss of the onstreet spots. Alex DavisShaw, the city SEE CHANGE / PAGE 2A

ENTRY POINT Williams, Parker, Harrison, Dietz and Getzen law firm, which owns property on both sides of Cross Street, wants the city to close off that road to the roundabout, leaving four entry points. The city wants the roundabout to have five entry points, as shown below. N W

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M&I Bank ■

OULEVARD GLING B RIN Northern Trust ■

→ →

■ Williams, Parker Law Firm

CROSS STREET D

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ORANGE AVENUE

By Kurt Schultheis | City Editor

project. That project is expected to cost approximately $8 million. “We made a commitment to the people on the north end to fix that problem,” said Commissioner David Brenner. But the Town Commission thinks that moving forward with the $33 million beach project

Taylor Emmons played golf and baseball at ODA.

Rachel S. O’Hara

+ Tot Shabbat kids gift holiday cheer

.

The Town Commission believes delaying an island-wide beach project for one year will allow the town to explore other beach options.

INDEX Business Directory ................. 28 Classifieds............................... 28 Cops Corner ..............................8 Crossword .............................. 27 Neighborhood ........................ 10 Real Estate ............................ 21 Sports..................................... 22

9, 2010

rOuNDAbOuT rECONFIGurATION

E AV

Vol. 33, No. 19 Two sections www.YourObserver.com

DELAYED DECISION

Commission seeks sand options

Manatee County will celebrate the renovated Jiggs Landing with a ribbon-cutting ceremony Dec. 11.

...THurSDAY, DECEmbEr

pointed conversation

LE PP

Calendar..................................2A Classifieds..............................24A Cops Corner ............................8A Crossword .............................23A Deal Us In.............................22A Key Real Estate....................16A Opinion ....................................6A Religion .................................13A Weather ................................23A

Jiggs Landing now open

José Manuel Carreño and friends keep Sarasota dance-lovers on their toes.

A law firm at the intersection of ringling boulevard and Orange Avenue wants City Hall to change the planned roundabout at that intersection, so it can later redevelop its property.

By Pam Eubanks | News Editor

Carolyn Sutherland, Peggy Christ and Bill Halstead, members of the Old Braden River Historical Society, are thrilled with the new facility and its opening.

INSIDE | PAGE 1B

Annual Holiday Parade brings out community cheer.

A NE PI

INDEX

Rachel S. O’Hara

Samantha McLeod, Taden Russell, Nick Devito, Tanner Russell and Michelle McLeod snuggle up on the curb as they wait for Santa to arrive at the annual St. Armands Circle “Holiday Night of Lights” event Friday, Dec. 3. For more photos, see page 11A.

FESTIvAL FEvEr PITCH

by robin roy | City Editor

American Ecosystems will be responsible for lake/pond maintenance, while Eco Consultants will maintain wetlands.

Pam Eubanks

DIvErSIoNS:

NEIGHbOrHOOD 5A

Spirited Strut

You. Your neighbors. Your neighborhood.

Olivia milholland File photo

Heritage Harbour CDD OKs contracts

+ Ranch hosts Cornaro tribute

The Sarasota Sister Cities Association and The Ausonian Society celebrated a 500-year anniversary tribute to Caterina Cornaro, The Lady of Asolo, with a gala Nov. 17 at Lakewood Ranch Golf and Country Club. Chairs included Alessandra DeStefanis, SSCA city director for Treviso, Italy, and Dr. Joseph Polizzi, president of The Ausonian Society.

Five Points Park makes light of hi-tech plan. PAGE 3A

PEOPLE,.PICS.. &.PLACES

WATERWORKS

back to the future

+ Drop off toys at Observer office The Longboat Observer office, 5570 Gulf of Mexico Drive, is currently collecting toys for Manatee Toys for Tots. Bring a new, unwrapped toy to the office between 9 a.m. and 5 p.m. Monday through Friday by Monday, Dec. 20. Cash donations for toys must be made by Dec. 15. For a list of dropoff locations in the area, visit YourObserver.com.

NEWS NIGHT LIGHTS

SLICE OF THE CITY

ODA remembers former student Taylor Emmons The former pitcher, a 2009 graduate, was killed in an accident Sunday in Coral Gables.

Observer

MacAlllisters hosts annual festival. PAGES 16-17

You. Your neighbors. Your neighborhood.

ThURSDAY, DECEMBER 9, 2010

The Colony Beach & Tennis Resort unit owners can request code changes or ask for an extension of an abandonment deadline.

+ Key vacationers go hog wild

Observer

Nautical Nighttime

SARASOTA

DIvErSIoNS:

NEIGhBORhOOD 15A

EAST COUNTY

NEWS SECURE SPACE

• The Longboat Observer won secondplace for General Excellence in the 2009 Suburban Newspapers of America national contest.

Observer LONGBOAT

Award-Winning Quality • The Observer Group newspapers won more awards than all other newspapers at the 2009 Florida Press Association Better Newspaper Contest.

Longboat Observer

East County Observer

Sarasota Observer

The Longboat Observer is The

The East County Observer is the

The Sarasota Observer in seven

Observer Group’s flagship

leader for community news in

years has distinguished itself as

newspaper, serving as Longboat

the fast-growing region of East

the city’s pulse of the

Key’s weekly newspaper since

Manatee County. It has the

community at the neighborhood

1978. Longboat Key residents

highest household penetration

level. With the feel of your

regard The Longboat Observer

of any local-news medium

“hometown newspaper,” The

as the “bible” for all town news

serving East Manatee and is the

Sarasota Observer delivers a

and the glue to Longboat Key’s

“go-to source” for East County

special focus on people and

unique community spirit.

information.

serves as the taxpayers’ watchdog over city government.

The Palm Coast Observer 386.447.9723 • fax 386.447.9963 • PO Box 353850 • Palm Coast, FL 32135


DISTRIBUTION Total Circulation: 25,000 Residential: 20,000 32137: 8,200 32164: 8,300 32136-32110: 3,500

Commercial: 5,000 (All Zip Codes)

Neighborhoods served Hammock Dunes Hammock Beach Palm Harbor Grand Haven Indian Trails Pine Lakes Cypress Knoll Sugar Mill Plantation Flagler Beach Bunnell

AUDIENCE Snapshot of our readers Palm Coast city population Total.................................................................69,155 Female..............................................................51.5% Male..................................................................48.5% Median age..........................................................40.8 21 to 64................................................................54% 25 to 54................................................................37% 65 and older........................................................22%

Household Incomes $35,000 to $49,999........................................... 17.0% $50,000 to $74,999...........................................23.8% $75,000 to $99,999...........................................12.3% $100,000 to $149,000.........................................9.0% $150,000 or more...............................................1.8% Average.........................................................$61,609 Median...........................................................$46,646

Housing Total housing units.........................................34,813 Occupied units................................................29,165 Owner occupied...............................................75.4% Renter occupied...............................................24.6% Median value...............................................$230,300

Key employment sectors Education, health care, social services..........24.3% Retail.................................................................12.6% Professional, management.............................10.5% Construction.....................................................10.1% Entertainment, recreation, hospitality.............9.6% Manufacturing.................................................... 7.8% Finance, insurance, real estate, leasing...........6.9% Source: U.S. Census Bureau, USPS

Audited circulation To provide advertisers the assurance of a quality distribution, The Palm Coast Observer’s distribution will be audited by Verified Audit Circulation, one of the leading national auditors of newspaper circulation.

The Palm Coast Observer

386.447.9723 • fax 386.447.9963 • PO Box 353850 • Palm Coast, FL 32135


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4-COLOR

Full page Island Half page Quarter page Eighth page Sixteenth page

$331.80  $187.20 $166.40 $83.20 $41.60 $20.80

PRE-PRINTS AND INSERTS Inserts cannot exceed the maximum size of 8.5 x 11. $50/1,000 • Full run

$70/1,000 • Less than full run

DEADLINES - WEEK PRIOR TO PUBLICATION

Space reservation: 4 p.m. Thursday • Finished Artwork: Noon, Tuesday

Materials / Changes: Noon Friday

DISPLAY AD specifications • Total page width: 4 columns • Total page depth: 16 inches • Total page column inches: 64 column inches Size Full Page Island 1/2 Page 1/2 Page 1/4 Page 1/4 Page 1/8 Page 1/8 Page 1/16 Page

Format Vertical Vertical Vertical Horizontal Vertical Horizontal Vertical Horizontal Horizontal

Width 10.375” 7.5” 5” 10.375” 5” 10.375” 2.45” 5” 5”

Depth 16” 12” 16” 8” 8” 4” 8” 4” 2”

Full Page

Island

1/8 Pg

1/4 Page

1/4 Page 1/2 Page

1/2 Page

1/16 Page

1/8 Page

Advertising AGREEMENT TERMS Advertiser agrees to advertise according to the specifications outlined above, and according to the terms of the rate card. Rates will be based on the current price list as of the date the ads run. Discounts will be calculated on the number of publications and the number of insertions in each publication. Rates are non-commissionable. Payment is expected in advance (a minimum of 2 insertions for frequency advertisers) from new advertisers. Billing is monthly at the earned rate. All agreements will remain in effect until written notice is given by either party at least one week prior to cancellation; contract will be automatically renewed unless otherwise notified. Failure to meet contract terms will result in the advertiser being billed at the earned rate. Accounts more than 30 days past due will be charged a 1.5% service charge. Checks, Visa or Mastercard accepted.

The Palm Coast Observer

386.447.9723 • fax 386.447.9963 • PO Box 353850 • Palm Coast, FL 32135


INSTRUCTIONS FOR MATERIALS Artwork The following software programs are used at The Palm Coast Observer. To ensure compatibility, please utilize: InDesign, Illustrator, Photoshop. Artwork and Photos Digital files accepted in TIFF, JPEG or EPS in actual size at 300 dpi or 3x desired print size at 72 dpi. EPS files require TIFF preview and binary coding. Completed Ads • When sending a CD, please include a hard-copy print out. • InDesign files accepted via email. • Pagemaker documents must be converted to PDFs. • PDF files with embedded images and fonts require CMYK or grayscale format. Text Documents accepted in Microsoft Word in TXT format. (Excel and Publisher files cannot be accepted.) Proofs Up to 3 proofs will be provided at no charge. Charges are incurred after 3 proofs. Ad proofs are not available when material is received past deadline. The Observer cannot be responsible for errors on insertions or ads requested past deadlines. Tearsheets are provided with your invoice for $10/month. Please alert your Advertising Representative to request tearsheets.

PRE-PRINTS AND INSERTS DELIVERY Must be delivered to: The Villages Daily Sun 600 Rolling Acres Rd. Lady Lake, FL 32159

Must be delivered by: Monday prior to the Thursday publication date, between the hours of 8am & 4pm.

FINISHED SIZE 8 ½ x 11 inches (or smaller) NO EXCEPTIONS IDENTIFICATION

RUNS

All boxes/pallets must be identified with the following information:

Full Run: 25,000

1. Publication Name

Minimum Run: 5,000

Partial Run: Less than 25,000

2. Publication Date 3. Customer Name 4. Finished Size 5. Quantity

The Palm Coast Observer

386.447.9723 • fax 386.447.9963 • PO Box 353850 • Palm Coast, FL 32135


RACK LOCATIONS PALM COAST  Palm Coast Observer

1 N Florida Park Dr, #104

Homecare Pharmacy

6 Florida Park Dr

UPS Store 

138 Palm Coast Pkwy N E

Shell / Dunkin Donuts

5 N Old Kings Road

Sub Base

7 N Old Kings Road

Matanzas High School Indian Trails Middle School

3535 Old Kings Road N 5505 Belle Terre Pkwy

Palm Coast United Methodist Church 5200 Belle Terre Pkwy Public Library

2500 Palm Coast Pkwy N W

Sun Leisure Products St Joe’s Plaza

15 Hargrove Lane 215 St Plaza Dr

Pack-Rat

4845 Belle Terre Pkwy

Strathmore Deli Palm Coast Post Office Palm Coast Ford

1000 Palm Coast Pkwy 2 Pine Cone Dr 1150 Palm Coast Pkwy

City Hall B-106

160 Cypress Point Pkwy, B-106

Dominic’s Deli

160 Cypress Point Pkwy

Palm Coast Hearing

160 Cypress Point Pkwy, A-113

Honey Baked Hams

260 Cypress Edge Dr, A-10

Palm Coast Marina

200 Clubhouse Dr

European Village Fairways Condominiums Shell / Post Office Medi-Quick

101 Palm Harbor Parkway 100 Fairways Circle 4500 Palm Coast Pkwy 6 Office Park Dr

Flagler Dentistry

30 Office Park Dr

NetFX Pro Computers

55 N Plaza Dr, D-1

Bob Evans Restaurant

100 Garden St S

RBC Bank at Belle Terre

BELLE TERRE CORRIDOR / TOWN CENTER Belle Terre Swim Club 73 Patricia Dr UPS Store Town Center 800 Belle Terre Pkwy, #200 Publix Town Center 800 Belle Terre Pkwy Mezzaluna Pizzeria 800 Belle Terre Pkwy City Center Offices 145 City Place Coconuts Car Wash 6030 Old Kings Road Florida Hospital Flagler 60 Memorial Medical Pkwy Palm Coast Urgent Care 21 Hospital Dr 21 Hospital Dr Quest Diagnostics Windsor of Palm Coast 50 Town Ct Las Palmas Retirement Home 70 Town Ct ROUTE 100 Flagler Palm Coast High School Flagler Auditorium Chamber of Commerce Ardent Medical Flagler Chrysler Dodge Jeep Tom Gibbs Chevrolet AK Tires Airport Auto Winn-Dixie Flagler Plaza FLAGLER BEACH Friends Café Gerling Travel The Beanery Flagler Beach Pier BUNNELL Larry’s Italian Deli Unique Southern Grill in Bunnell African American Cultural Center

5500 E SR100 E 5500 E SR100 E 20 Airport Rd 84 Pinnacles Dr 4466 E Highway 100 5850 SR100 E 5814 SR100 5818 SR 100 111 Flagler Plaza Dr 217 S Flagler Ave 301 S Central Ave 202 S Central Ave 215 Highway A1A 4750 E Moody Blvd 604 E Moody Blvd 4422 N US Highway 1

235 Palm Coast Pkwy N E

The Palm Coast Observer

386.447.9723 • fax 386.447.9963 • PO Box 353850 • Palm Coast, FL 32135


Editorial Popular features In The Palm Coast Observer

Main News

• City & county government • School board • Local & regional politics • Cop’s Corner • Our Town -- Local chit-chat on people and events from their neighborhoods • Our View -- The Palm Coast Observer’s editorial perspective & opinion on local concerns • Obituaries • Letters to the Editor

Sports

• High school athletics • Little League • Local fishing & golf trends

Community

• Church events & activities • Schools -- events, activities, achievements of the local schools & students • Community Calendar • Travel • Weather • Crossword puzzle

Business / Real Estate

• New businesses and expansions • Chamber of commerce news and activities • Palm Coast real estate sales and transactions by neighborhood • Trends in the business & real estate markets

Classifieds Service Directory

2011 SPECIAL SECTION Calendar (Special Sections subject to change) Seasonal Special Sections

• Spring Events • High School Graduation • Independence Day Celebration • Fall Events • “Season’s Greetings” • The Year in Pictures • 2012 Preview - the 12 in 2012

The Palm Coast Observer 386. 447.9723 • fax 386.447.9963 • PO Box 353850 • Palm Coast, FL 32135


PALM COAST OBSERVER

ADVERTISING AGREEMENT Account Rep >> Company >> Contact >> Address >> City / State / Zip >> Phone >> Email >>

Date >>

Fax >> Start Date >>



Frequency >>

❏ Open

❏ 6 times

❏ 13 times

❏ 26 times

❏ 52 times

Advertiser agrees to advertise according to the specifications outlined

new advertisers. Billing is monthly at the earned rate. All agreements

above, and according to the terms of the rate card. Rates will be based

will remain in effect until written notice is given by either party at least

on the current price list as of the date the ads run. Discounts will be

one week prior to cancellation; contract will be automatically renewed

calculated on the number of publications and the number of insertions in

unless otherwise notified. Failure to meet contract terms will result in

each publication. Rates are non-commissionable. Payment is expected

the advertiser being billed at the earned rate. Accounts more than 30

in advance (a minimum of 2 insertions for frequency advertisers) from

days past due will be charged a 1.5% service charge.

Notes >>       Authorized Signature >> Print Name >>

E-Z Pay Authorization >> ❏ Prepay Amount >>

❏ Monthly Auto Pay >>

Exp >> Zip >> Date >>

(New customers must prepay 2 weeks of insertions)

Card # >> Cardholder Name >> Signature >>

1 Florida Park Drive North, Unit 103 | Palm Coast, FL 32137

(386) 447-9723 | fax (386) 447-9963

Security Code >>


PCO Media Kit 2011